Movebg

What Movebg does

MOVE.BG is a Bulgarian civic and non-governmental platform founded in 2013 by Sasha Bezuhanova, a former HP executive, operating as both a non-profit foundation (Фондация „МожеБГ") and a trading company (Търговско дружество „МожеБГ" ЕООД, EIK 203757427). Headquartered at ul. Serdika 20 in Sofia, the organization develops programs, events, and content focused on social change, sustainable development, digital innovation, and public dialogue, serving Bulgarian innovators, changemakers, cultural managers, and civic advocates. The management team is small (11–50 employees), founder-led, and operates without external venture or institutional investment.

The organization's core product surface is the ChangeMakers (Двигателите на промяната) club — a national network of innovators linked through an interactive digital map platform built with third-party community software (MightyNetworks) and supported by ChangeMakers Academy (mastermind groups, lectures, mentorship). Adjacent programs include Green Solutions for Bulgaria (sustainability and green innovation policy), DigiTech 4.0 (financing of green/digital transition), Art Meets (contemporary culture), My Bulgarian History (heritage mapping), and the Electoral Reform Platform (civic education). A key methodological differentiator is strategic foresight, applied to produce the 2026 'Compass to Prosperity: Focus Industry' report drawing on 22 Bulgarian experts and 100+ policy recommendations, plus four 2050 scenarios for Bulgaria. The technology stack is intentionally light: a WordPress-class content site (move.bg), MightyNetworks for community, and standard Google/Facebook analytics and advertising tooling — no proprietary AI, APIs, or SDKs are disclosed.

The business model combines donations and tiered subscriptions. Membership tiers in the ChangeMakers Club run from in-kind contributions (Builder) to 25 BGN/month or 250 BGN/year (Creator), 50 BGN/month or 500 BGN/year (Fabricator), and custom arrangements for Patron tier, with bundled benefits including co-working hours, meeting-room access, mastermind and lecture discounts, and mentorship. Distribution is single-country (Bulgaria) and multi-channel: blog/newsletter, Facebook, webinars (SCION Talks), community meetups, the Changemakers Map, and an established six-city national tour format. Strategic partnerships — most notably the Green Restart Coalition with WWF Bulgaria, Greenpeace Bulgaria, and the Institute for Circular Economy — extend the platform's reach into environmental advocacy and engagement with EU recovery policy.

Name

Movebg

Legal name

Търговско дружество „МожеБГ" ЕООД

Website

https://move.bg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MOVE.BG is a Bulgarian civic platform and non-governmental organization founded in 2013 in Sofia that connects and supports national innovators and changemakers through programs, events, content, and tiered membership, focused on sustainable development, digital innovation, and civic dialogue.

Ownership category

akta.pro rank

Product category

Civic Engagement Platform

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

akta.pro secondary industries

Rule of Law & Justice Sector Reform (BPADAGAB), Democratic Governance & Public Administration Reform (BPADAGAJ)

Keywords

• Civic engagement platform
• Social innovation network
• Community changemakers
• Sustainable development programs
• Civil society organization

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: Users can make donations to support the organization's activities through electronic payment providers.
2. Membership Fees: The ChangeMakers Club offers tiered membership (Builder, Creator, Fabricator, Patron) with monthly contributions ranging from in-kind to minimum 25 BGN/month or 250 BGN/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MOVE.BG operates a civic platform connecting innovators, entrepreneurs, and changemakers across Bulgaria through themed programs (Green Solutions for Bulgaria, DigiTech 4.0, Art Meets, My Bulgarian History), the tiered ChangeMakers Club membership with accompanying digital map and Academy, and advocacy coalitions such as Green Restart and the Electoral Reform initiative. The organization runs as a Bulgarian foundation with an associated trading company, generating revenue through donations, tiered membership subscriptions, and program-related services.

Product overview

MOVE.BG is a platform for change-makers that operates as a multi-program organization rather than a single product. The core offerings include The ChangeMakers club - a national network of innovators connected via an interactive digital platform and map, supplemented by specialized programs covering green solutions (Green Solutions for Bulgaria), digital technology (DigiTech 4.0), and culture (Art Meets). Additional programs include My Bulgarian History for cultural heritage documentation, the Green Restart Coalition for environmental advocacy, and the Electoral Reform Platform for civic education. The organization serves as an aggregator connecting civil society, innovators, and policymakers through events, educational formats, and advocacy initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• The ChangeMakers (Двигателите на промяната): Club of innovators developing original ideas and businesses with positive impact on societal development, connecting and uniting drivers of change in Bulgaria
• SCION Talks: NatureTech in Action
• Зелени решения за България (Green Solutions for Bulgaria)
• Компас към просперитет (Prosperity Compass)

Products and services

• ChangeMakers Club Tiered membership club for individual changemakers in Bulgaria, offering subscription tiers (single, mentor, family, big family) with benefits including co-working space access and community engagement.
• ChangeMakers Digital Platform and Interactive Map Digital platform with an interactive map presenting Bulgarian changemakers and their projects across disciplines, enabling discovery, visibility, and connection within the civic community.
• ChangeMakers Academy Educational program for ChangeMakers Club members covering civic innovation, sustainable development, and changemaker skills.
• Green Solutions for Bulgaria Themed program within MOVE.BG's platform focused on sustainable development and green initiatives, connecting Bulgarian changemakers working on environmental solutions.
• DigiTech 4.0 Themed program within MOVE.BG's platform focused on digital transformation and technology innovation, connecting Bulgarian changemakers working in the digital sector.
• Art Meets Themed program within MOVE.BG's platform focused on the intersection of contemporary art and social change, connecting Bulgarian changemakers in the cultural sector.
• My Bulgarian History Themed program within MOVE.BG's platform focused on education, science, and Bulgarian civic history, connecting changemakers working on heritage and learning.
• Electoral Reform Initiative Civic education and advocacy initiative promoting dialogue on electoral reform in Bulgaria, engaging the ChangeMakers community in policy discussions.
• Green Restart Coalition Coalition initiative applying strategic foresight methodology to develop policy recommendations on sustainable development and green transition in Bulgaria.
• SCION Talks Educational event series delivering talks on science, innovation, and civic topics to the Bulgarian changemaker community.

Quantifiable outcome

• Over 100 ideas generated for industry prosperity from 22 experts
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Agency ProofminorStrategic or Co-development Partner · 1 January 2018Supported the ChangeMakers project as noted in project credits on the changemakers.move.bg platform
• USPeliteminorStrategic or Co-development Partner · 1 January 2018Listed as supporter of the ChangeMakers project in project credits
• Trending Topics BulgariaminorStrategic or Co-development Partner · 1 January 2018Listed as supporter of the ChangeMakers project in project credits
• Koalitsiya 'Za Zelen Restart' (Green Restart Coalition)coreStrategic or Co-development PartnerMOVE.BG initiated this unprecedented coalition uniting innovation ecosystem organizations with environmental protection organizations. Includes MOVE.BG, WWF Bulgaria, Greenpeace Bulgaria, Institute for Circular Economy, and their networks of scientists, eco-activists, innovative businesses, NGOs, and supporting citizens. Works on sustainable development policy recommendations and green transition advocacy.
• Koalitsiya 'Za Zelen Restart'coreStrategic or Co-development PartnerCoalition created in June 2020 to support successful implementation of European recovery program Next GenerationEU in Bulgaria
• Kino Rezonans (Cinema Resonance)minorStrategic or Co-development PartnerPartnership for 'TreSka v Zeleno' (Fever in Green) film series - cultural events combining cinema with environmental discussions featuring changemakers
• Dom na Kinoto (House of Cinema)minorStrategic or Co-development PartnerVenue partner for 'TreSka v Zeleno' film series events

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• WWF Bulgaria: Bulgarian national office of WWF, focused on environmental conservation and sustainable development. Directly comparable as a MOVE.BG coalition partner (Green Restart Coalition), with overlapping policy-recommendation and green-transition advocacy work.

Direct peers

• Forum for the Future: International sustainability nonprofit working with businesses and governments on green transition. Highly comparable to MOVE.BG's Green Solutions for Bulgaria program and Green Restart Coalition advocacy for sustainable development.
• Ashoka: Global network supporting leading social entrepreneurs ('changemakers') across dozens of countries. Closely comparable as a multi-country platform identifying, connecting, and supporting innovators driving social change, with national programs and country-level infrastructure analogous to MOVE.BG's ChangeMakers.
• Impact Hub: Global network of impact-focused coworking and innovation spaces serving social entrepreneurs and changemakers. Highly comparable to MOVE.BG's combination of physical 'House' HQ, tiered membership, co-working access, and community programming for innovators.
• Echoing Green: Organization identifying and supporting emerging social-impact leaders through fellowships and a global community. Comparable to MOVE.BG's role in surfacing and connecting Bulgarian changemakers, though Echoing Green operates across many geographies.
• Social Innovation Exchange (SIX): Global network convening practitioners, funders, and policymakers around social innovation. Comparable to MOVE.BG's role as a national convener for innovators, ESG/sustainability advocates, and policy influencers.
• CIVICUS: Global alliance of civil society organizations tracking civic space and supporting civic engagement. Comparable to MOVE.BG's civil-society convening role, though at a much larger international scope.

Broad incumbents

• Skoll Foundation: Major philanthropic organization funding and convening social entrepreneurs globally. Analogous as an established civic/philanthropic platform supporting changemakers, though operating at vastly greater scale and funding levels than MOVE.BG.
• Nesta: UK innovation foundation producing research, foresight reports, and programs on social and economic innovation. Comparable to MOVE.BG's strategic foresight work (Compass to Prosperity, 2050 scenarios) and policy-recommendation outputs, though at substantially larger scale and budget.

Emerging players

• Purpose: Organization building movements and campaigns to address social and environmental issues. Comparable to MOVE.BG's civic-platform approach combining digital engagement, content, and advocacy campaigns around themes like climate and democratic reform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoveBG
• LinkedInlinkedin.com/company/movebg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movebg