Kunsteducatie Nederland

What Kunsteducatie Nederland does

Kunsteducatie Nederland is a privately held Dutch arts education organization headquartered in Zwolle, founded in 2005 (originally as RiMa Educatie) and now operating under its current name. The company delivers creative workshops and cultural projects directly to Dutch primary (PO), secondary (VO), and vocational (MBO) educational institutions, with a broader reach that also extends to special education and emerging corporate clients. Its portfolio spans eight workshop disciplines — music, visual arts, dance, multimedia, theater, lifestyle, sport, and business — alongside flagship project formats such as Festival op School, Teach the Teacher, Rijke Schooldagen, MoneyMoves, and the YEZ and Young PROTO festivals.

The underlying model is human-expert service delivery rather than a technology platform: value is generated through a curated network of 120+ professional workshopleiders (active artists and creative practitioners) who are dispatched to school sites to run workshops, multi-day projects, and festival-format events. The company holds CJP Cultuurkaart and MBO Card acceptant status, enabling schools to fund engagements through cultural budgets, and assists with subsidy and fund applications. Notable products embed newer creative tools (VR headsets, green screens, 3D pens) as workshop consumables, but the core IP resides in the curriculum library, the workshopleider network, and the proprietary "Authentieke Kunsteducatie" pedagogical framework.

Commercially, Kunsteducatie Nederland operates a professional-services revenue model with quote-based project pricing that varies by duration (45–120 min), group size, and material requirements. Customers are acquired through direct outreach, quote requests, and a community-led ecosystem including municipalities, cultural venues, and youth panels. The company is founder-owned (Martijn Straathof and Sil Loeters), bootstrapped with no external funding or parent entity, and is expanding into the corporate/B2B segment from 2026 while deepening its MBO footprint via partnerships with LKCA, CJP, and Cultureel Verschil.

Name

Kunsteducatie Nederland

Legal name

Kunsteducatie Nederland

Website

https://kunsteducatienederland.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Kunsteducatie Nederland is a Zwolle-based arts education organization delivering creative workshops, culture days, and festivals to Dutch primary, secondary, and vocational schools through a network of 120+ professional artist-workshopleiders, with CJP/MBO budget integration and an emerging B2B segment.

Ownership category

akta.pro rank

Product category

Arts Education Services

NAICS

Fine Arts Schools (61161), Other Performing Arts Companies (711190)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

akta.pro secondary industries

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Arts education workshops
• Cultural education programs
• School workshop services
• Creative education projects
• School festival organization

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Workshop and Project Services: Direct sales of creative workshops and cultural projects to schools and educational institutions. Pricing varies based on duration, number of students, and materials required. Projects range from single workshops to multi-day festivals.
2. CJP Budget Utilization: Schools use CJP (Cultureel Cultuurkaart) budget to fund projects. Kunsteducatie Nederland is a CJP Cultuurkaart acceptant, enabling schools to use their cultural budget allocations.
3. Subsidy and Fund Administration Support: Assistance to schools in applying for subsidies and funds (fondsaanvragen) for cultural education projects. Schools receive per-student subsidy via the 'prestatiebox'.
4. Business-to-Business Workshops: Corporate workshops for team building, company events, and creative sessions. Starting 2026 with projects like joint artwork at Uniqo.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kunsteducatie Nederland delivers in-school creative workshops and cultural projects to Dutch primary (PO), secondary (VO), and vocational (MBO) institutions across disciplines including music, visual arts, dance, multimedia, theater, and lifestyle. Offerings range from single workshops of 45-120 minutes to multi-day festivals (Festival op School, YEZ Festival, Young PROTO), thematic projects (CKV/Cultuurdag, MoneyMoves, Bandproject), teacher professional development (Teach the Teacher), and corporate team-building sessions, all delivered on-site by professional artists and creative specialists.

Product overview

Kunsteducatie Nederland is an arts education organization offering a comprehensive portfolio of creative workshops and cultural projects for primary, secondary, and vocational education (MBO) levels across the Netherlands. The portfolio includes eight core workshop categories: Music (muziek), Visual Arts (beeldend), Dance (dans), Multimedia, Theater, Lifestyle, Sport, and Business workshops. Major projects include Festival op School, Teach the Teacher, Rijke Schooldagen, MoneyMoves, Escape the Classroom, CKV/Cultuurdag, Bandproject, Herman Brood Project, and the YEZ Festival. They also offer performance shows including Stunt Vuurshow, Mindf*ck Show, and Freestyle Voetbal Show. The MBO division provides Culturele Prikkels (hallway interventions) and De Grote Cultuurdag formats. Founded in 2005 as RiMa Educatie with Beat the City as their first workshop, the company operates from Zwolle and accepts CJP Cultuurkaart and MBO Card budgets.

Differentiator

Problem solved

Functional benefit

Brands

• Festival op School: A festival-format project where the school is transformed into a one- or multi-day festival with workshops and a closing celebration.
• Teach the Teacher
• YEZ Festival
• Young PROTO

Quantifiable outcome

• Over 1,000 students engaged per major festival edition
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core, major and minor.

• YEZ / Young PROTO FestivalcoreStrategic or Co-development Partner · 19 May 2025Kunsteducatie Nederland is the motor behind Young PROTO, the youth program of the PROTO festival in Zwolle. Benno Hübner serves as artistic producer. The program involves collaboration with 'totems' (partners): Landstede, Windesheim, Deltion, Zone College, ArtEZ, and Cibap. Young PROTO engages 1,250+ students from multiple schools in a festival experience combining art, technology, and imagination.
• Cultureel VerschilmajorStrategic or Co-development Partner · 14 November 2024Partnership to enable CJP budget utilization for cultural education festivals at MBO institutions. Together building festival venues within schools or at external locations, delivering quality and diverse cultural programs with workshops, shows, and surprises.
• MBO Card / LKCA / CJPcoreStrategic or Co-development Partner · 23 November 2022Partnership supporting the MBO Card pilot program enabling culture budgets for vocational students. LKCA and CJP organized round table discussions. When schools invest €10.50 per student, government doubles it to €21 per student for cultural activities.
• Blue Bayou ZwolleminorStrategic or Co-development Partner · 25 November 2021Kunsteducatie Nederland is a partner in the Blue Bayou creative beach project at Zwolle's city beach, along with seven other young entrepreneurs (café Koos, Bennies, Hostel & Bar de Basis, Waste2Work). The venue hosts expos, music, workshops, and creative activities, functioning as a cultural breeding ground.
• Deltion College ZwollecoreStrategic or Co-development PartnerOngoing partnership for culture days at Deltion College locations, including Deltion Winterfestival. Collaboration on VIP events and three-day creative festivals for approximately 1,500 students.
• Landstede (Harderwijk/Zwolle)coreStrategic or Co-development PartnerCollaboration on culture days at Landstede locations, contributing to VIP events and creative programming including multi-day festivals.
• ROC van AmsterdammajorStrategic or Co-development PartnerPartnership for culture days and programs at ROC Amsterdam locations, including customized culture days for Amsterdam-area ROC locations.
• Firda MBOminorStrategic or Co-development PartnerMBO institution partnership for cultural education programs.
• Terra MBOminorStrategic or Co-development PartnerMBO institution partnership for cultural education programs.
• Talland MBOminorStrategic or Co-development PartnerMBO institution partnership for cultural education programs.
• THINK op SchoolminorStrategic or Co-development PartnerPartnership to strengthen social-emotional development (sociaal emotionele ontwikkeling) offerings by combining THINK op School's approach with arts and culture from Kunsteducatie Nederland.
• Stadkamer ZwollemajorStrategic or Co-development PartnerStadkamer is an important partner in the YEZ festival program. Also organizes Stroomstot events for teachers and education professionals, including the 'Wie is de Slimste Gen Z'er?' game program.
• De Makersfabriek, BremanminorStrategic or Co-development PartnerIndustrial venue partner hosting Young PROTO festival. Flexible indoor and outdoor spaces suitable for creative programming.
• BlauwhausminorStrategic or Co-development PartnerPartner in YEZ festival network, contributing to youth programming in Zwolle.
• ImpacterminorStrategic or Co-development PartnerPartner in YEZ festival network for youth cultural programming.
• SVOfoodsminorStrategic or Co-development PartnerPartner providing catering at YEZ festival events.
• Buro RuisminorStrategic or Co-development PartnerPartner providing headphones for silent disco experiences at YEZ festival.
• Scouting (Zwolle)minorStrategic or Co-development PartnerScouting organization assisting with technical support at YEZ festival.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cultuurconnectie: Dutch national intermediary that connects schools with cultural-education providers, including workshop and project-based programs. Directly comparable because it operates in the same channel — brokering and delivering cultural education to Dutch primary, secondary, and vocational schools — competing for the same CJP-funded school budgets.
• Oorkaan: Amsterdam-based company producing music theater and concert programs specifically for young audiences, often delivered as educational projects in schools. Comparable because it uses professional performing artists to deliver arts-education experiences to school-age children, anchored in the same Dutch cultural-education ecosystem.
• Jeugdtheater De Krakeling: Amsterdam's dedicated youth theater that stages productions and runs extensive school-based educational programs around each show. Comparable as a single-discipline arts-education provider offering performance plus workshop packages to Dutch schools, with similar funding reliance on CJP/CKV budgets.
• Kunstpunt Zuid-Holland: Regional arts-education provider in South Holland offering workshops, projects, and cultural programming to schools. Comparable as a direct regional competitor with a similar model of delivering professional-artist-led workshops and CJP-funded programs to PO, VO, and MBO institutions.
• Toneelmakerij: Dutch theater company dedicated to producing original youth theater and accompanying educational programs for primary schools. Comparable because it delivers performing-arts workshops and productions to the same school audience and competes for the same CKV-aligned curriculum hours.

Broad incumbents

• Kunstfactor: Sector organization supporting professional arts education in the Netherlands, including advocacy, training, and programming for cultural educators. Comparable as a broader incumbent in the same Dutch arts-education ecosystem, though its role is more infrastructural and less directly workshop-delivery focused.
• LKCA (Landelijk Kennisinstituut Cultuureducatie en Amateurkunst): National knowledge institute for cultural education in the Netherlands, coordinating CJP/MBO Card policy and intermediating between schools and providers. Comparable because it shapes the funding and policy environment in which Kunsteducatie Nederland operates and is a direct counterparty in the MBO Card pilot partnership.

Others

• Stichting CJP: Dutch youth cultural pass organization that administers the CJP Cultuurkaart budget schools use to pay for cultural programming. Comparable as a critical ecosystem participant — every Kunsteducatie Nederland school sale is CJP-funded — and a strategic partner, though not a direct workshop-delivery competitor.

Emerging players

• ArtEZ University of the Arts: Major Dutch university of applied arts offering pre-college and outreach programs that introduce school-age students to performing and visual arts. Comparable as a creative-talent-driven provider of arts-education programming to Dutch youth, though its primary mission is degree education rather than workshop delivery.

Regional players

• Festival op School (concept owners beyond Kunsteducatie Nederland): A widely replicated Dutch concept of school-based cultural festivals executed by multiple regional providers and cultural institutions across provinces. Comparable because regional variants of 'Festival op School' compete for the same school budgets and run in adjacent Dutch geographies, pressuring Kunsteducatie Nederland's positioning in non-core regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/KunsteducatieNL
• YouTubeyoutube.com/@kunsteducatienederland
• Facebookfacebook.com/KunsteducatieNL
• LinkedInlinkedin.com/company/kunsteducatie-nederland
• Instagraminstagram.com/kunsteducatienl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunsteducatie Nederland