Moxter Ab

What Moxter Ab does

Moxter AB is a privately held Swedish brand agency founded in 1989 by Åke Eriksson in Östersund, Sweden. The company holds exclusive Swedish (and broader Nordic) agency rights for a curated portfolio of international outdoor brands, including Meindl (German hiking and professional boots), Nokian Footwear (Finnish rubber boots), Grubs (British neoprene boots), Snowline (crampons and gaiters), Tilak (Czech outdoor apparel with Gore-Tex/Windstopper membranes), and Eska (gloves). Moxter does not manufacture; it functions as a distribution intermediary between brand principals and a nationwide network of Swedish retailers spanning footwear, sport, outdoor, hunting, orthopedic, and specialized trade stores, both physical and online.

The business earns revenue through wholesale distribution margins on product sales to retailers (transaction-fee style economics), supported by product training, marketing support, and after-sale services such as Meindl sole replacement. The company is lean, with nine employees each covering a discrete functional role (CEO, CFO, sales/customer service, marketing, public procurement, press). Anna Rahm Åkerberg, daughter of the founder, has served as CEO since 2014, making Moxter a multi-generational family business. The company has received multiple regional Swedish awards (Growth Company of the Year 2011, Superföretag 2014, Entrepreneur of the Year 2014, Health Company of the Year 2016) and represented brands have won independent product test accolades (e.g., Meindl Vakuum GTX 'Best in Test' at Råd & Rön in 2016).

Moxter has no proprietary technology, no AI/ML capabilities, no app or platform, and operates entirely on a relationship-based agency model. Its strategic position rests on the exclusive agency contracts that grant it sole rights to its represented brands within Sweden and on 35 years of accumulated retailer relationships across multiple channels. The company has not raised external capital and remains family-owned.

Name

Moxter Ab

Legal name

Moxter AB

Website

https://moxter.se

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Moxter AB is a privately held Swedish brand agency that exclusively distributes international outdoor brands (Meindl, Nokian Footwear, Grubs, Snowline, Tilak, Eska) through a nationwide network of footwear, sport, outdoor, hunting, and orthopedic retailers across Sweden and the Nordic region.

Ownership category

akta.pro rank

Product category

Outdoor Footwear and Apparel Distribution

NAICS

Footwear Merchant Wholesalers (424340), Footwear Merchant Wholesalers (42434)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAABAL

Outdoor & Active Lifestyle Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYIMAOAFAI

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

Keywords

• Outdoor brand distribution
• Hiking footwear agency
• Rubber boots wholesale
• Outdoor apparel distribution
• Nordic retail agency

Headquarters

HQ city

Östersund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Brand distribution and agency commissions: Moxter acts as the exclusive Swedish/Nordic agent for several international outdoor brands (Meindl, Nokian Footwear, Grubs, Snowline, Tilak, Eska). Revenue is generated through wholesale distribution to retail partners (sport, outdoor, footwear, hunting, orthopedic shops) across Sweden. The company earns margins on product sales through its retail network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Moxter AB operates as the exclusive Swedish/Nordic brand agency and wholesale distributor for multiple established international outdoor brands, including Meindl (hiking and professional boots), Nokian Footwear (rubber boots), Grubs (neoprene boots), Snowline (crampons and gaiters), Tilak (outdoor apparel), and Eska Glove Revolution (gloves). The company supplies these brands through a broad retail network of footwear, sport, outdoor, hunting, orthopedic, and specialized professional stores across Sweden, and also offers related services such as Meindl sole replacement and product care guidance.

Product overview

Moxter AB operates as a brand agency representing multiple international outdoor brands in Sweden and the Nordic market. The portfolio includes Meindl (German hiking and professional boots), Nokian Footwear (Finnish rubber boots), Grubs (British neoprene boots), Snowline (crampons and gaiters), Tilak (Czech outdoor clothing), and Eska Glove Revolution (gloves). Beyond brand representation, Moxter offers product services including Meindl sole replacement (sulkassettbyte), care products like Nokian Silicon Stick, and size guides. The company connects retailers with brands across footwear, sports, outdoor recreation, hunting, orthopedic workshops, and specialized professional stores throughout Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Meindl German manufacturer of high-quality hiking boots, walking shoes, professional boots, and junior footwear with over 320 years of craftsmanship tradition, distributed by Moxter in Sweden.
• Nokian Footwear Finnish brand specializing in rubber boots for forestry, leisure, industry, and firefighting, known for the classic Tuura boot with 117 years of experience, distributed by Moxter in Sweden.
• Grubs British family company producing neoprene-insulated boots with eight generations of shoemaking tradition dating back to 1776, featuring natural rubber, air soles, and Vibram/Trax outsoles, distributed by Moxter in Sweden.
• Snowline Brand specializing in crampons (Chainsen and Chainsen Trail) and gaiters for forestry, military, hunting, hiking, and trail running, distributed by Moxter in Sweden.
• Tilak Czech outdoor clothing manufacturer producing high-quality shell garments, jackets, pants, base layers, and accessories with GORE-TEX and WINDSTOPPER membranes, distributed by Moxter in Sweden.
• Eska Glove Revolution Glove brand represented by Moxter in the Swedish market.
• Meindl Sole Replacement Service (Sulkassettbyte) Complete sole replacement service for Meindl boots, replacing outer sole and cushioning midsole to extend boot life.
• Nokian Silicon Stick Rubber boot care product that restores shine, preserves elasticity, and creates a dirt-repellent layer.
• Nokian Dubbsats 70-spike crampon set for boot soles to prevent slipping on icy surfaces.
• Nokian Haka Filtinnersko 3mm removable felt insole for extra warmth in cold conditions, compatible with Nokian professional models and Finnwald.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MeindlcoreChannel Partner/ Reseller/ DistributorMeindl is a German footwear manufacturer founded in 1776 (9 generations) in Kirchanschöring. Moxter has been the exclusive Swedish agency for Meindl since 1989, distributing high-quality hiking boots, professional footwear, junior shoes, and hunting boots. Meindl is one of the strongest brands in its category with innovations including MFS foam technology, Gore-Tex Surround, and Comfort Fit.
• Nokian FootwearcoreChannel Partner/ Reseller/ DistributorNokian Footwear is a Finnish quality brand with 117 years of experience manufacturing rubber boots for the Nordic climate. Moxter holds the Swedish agency for Nokian Footwear, distributing forest, hunting, occupational, and leisure boots made from natural rubber, including the iconic Tuura felt-lined boot.
• GrubscoreChannel Partner/ Reseller/ DistributorGrubs is a British family company with eight generations of boot-making tradition dating back to 1776. Moxter holds the Swedish agency for Grubs neopren-insulated boots, featuring natural rubber, air soles, neopren insulation (same material as diver drysuits), breathable linings, and Vibram/Trax outsoles.
• SnowlinecoreChannel Partner/ Reseller/ DistributorSnowline is a brand represented by Moxter in Sweden, specializing in crampons (Chainsen) and gaiters. Snowline Chainsen Pro and Trail crampons offer grip for hiking, forestry, hunting, and winter activities with hardened steel spikes.
• TilakcoreChannel Partner/ Reseller/ DistributorTilak is a Czech outdoor apparel manufacturer producing high-quality shell garments, jackets, pants, and base layers at its own factory in Šumperk. Products feature Gore-Tex membranes, Windstopper fabric, Polartec materials, and are backed by a 4-year warranty. Moxter holds the Swedish agency for Tilak.
• EskaminorChannel Partner/ Reseller/ DistributorEska (Eska Glove Revolution) is a glove brand represented by Moxter in Sweden, featured in the brand portfolio alongside Meindl, Nokian Footwear, Grubs, Snowline, and Tilak.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• XXL ASA: Nordic sporting goods retailer operating across Sweden, Norway, Finland, and beyond. Comparable as a multi-brand outdoor and footwear retailer overlapping with Moxter's product categories.
• Naturkompaniet AB: Swedish specialty outdoor retailer (formerly part of Frilufts Retail Europe) selling premium outdoor footwear, apparel, and equipment. Comparable as a Swedish multi-brand outdoor retailer in the same product categories as Moxter.
• Addnature AB: Swedish outdoor and lifestyle e-commerce retailer specializing in premium outdoor brands. Comparable as a Nordic multi-brand outdoor channel overlapping with Moxter's portfolio of premium footwear and apparel.
• Stadium AB: Sweden's largest sporting goods retail chain, carrying many of the same outdoor and footwear brands (e.g., Meindl, hiking boots, rubber boots) that Moxter distributes. Comparable as a Swedish/Nordic channel for premium outdoor footwear and apparel.
• Outnorth AB: Nordic outdoor e-commerce and retail specialist selling premium outdoor footwear, apparel and accessories. Comparable as a Nordic multi-brand outdoor channel carrying many of the same brand categories as Moxter.
• Sportamore AB: Swedish online sporting goods retailer carrying premium outdoor and footwear brands. Comparable as a Nordic multi-brand channel that Moxter's retail partners compete with.

Direct peers

• Klättermusen AB: Swedish technical outdoor apparel and equipment brand. Comparable as a Nordic premium outdoor brand competing in outerwear and outdoor gear categories overlapping with Moxter's portfolio.
• Lundhags AB: Swedish outdoor footwear and apparel brand with a heritage focus on hiking and outdoor professionals. Comparable as a Nordic premium outdoor brand in the same hiking-boot and outerwear categories that Moxter distributes.
• Fjällräven AB: Swedish heritage outdoor brand selling hiking boots, outerwear, and outdoor accessories. Comparable as a premium Nordic outdoor brand overlapping with Moxter's Meindl and Tilak positioning.
• Haglöfs AB: Swedish outdoor apparel and footwear brand owned by Asics. Comparable as a premium Nordic outdoor brand competing in similar hiking/outdoor footwear and apparel categories distributed by Moxter's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz_vQoEKk1QI2fzhYxYIn9A
• Facebookfacebook.com/moxterab
• LinkedInlinkedin.com/company/moxter-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxter Ab