What Kiro Tv Inc does

KIRO-TV, Inc., doing business as KIRO 7 News Seattle, is a CBS-affiliated broadcast television station serving the Seattle Designated Market Area (DMA) and Western Washington, including King, Pierce, and Snohomish counties. Founded in 1954 and headquartered at 2807 Third Avenue in Seattle, the station is wholly owned by Cox Media Group (CMG), a privately held diversified media conglomerate, and shares its physical facility with Telemundo Seattle under common CMG ownership. The core product is the KIRO 7 News broadcast, anchored by the proprietary PinPoint Weather forecasting brand and supplemented by KIRO 7 Investigates (investigative journalism), KIRO 7 Video/Streaming (live and on-demand streams), mobile applications for iOS and Android, email newsletters, and a Steals and Deals sponsored-commerce module.

The station's underlying technology is a traditional broadcast television production and distribution stack with digital extensions: over-the-air transmission, cable and satellite carriage (DirecTV, Dish Network), website-based streaming (KIRO7.com), live streaming channels, mobile apps, and organic social distribution across Facebook, X (Twitter), and YouTube. Distribution is regional-only, with no global footprint, and is anchored by the FCC-licensed broadcast spectrum and the CBS network affiliation agreement.

KIRO 7 generates revenue entirely through advertising: local and national TV spot sales during news and sports programming, sponsored content and promotional partnerships with local businesses, retransmission consent fees paid by MVPDs, and emerging sponsored-commerce and newsletter monetization. As a CMG subsidiary, the company does not disclose standalone financials, and end consumers do not pay directly for the product. Customer segments are organized horizontally around geography (Seattle/Western Washington general audience) and use cases (sports fans, weather consumers) rather than enterprise accounts, and the station has no disclosed B2B customer logos or named advertisers.

Name

Kiro Tv Inc

Legal name

KIRO-TV, Inc.

Website

https://kiro7.com

Company type

Private

Operating status

Operating

Short description

KIRO-TV, Inc. operates KIRO 7 News Seattle, a CBS-affiliated broadcast television station serving the Seattle DMA and Western Washington with local news, PinPoint Weather, sports, and investigative journalism, wholly owned by Cox Media Group.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Broadcast television
• Local news
• Weather forecasting
• Investigative journalism
• Digital streaming

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from local and national television advertising, including commercials aired during news programming and sports broadcasts
2. Sponsored Content and Partnerships: Revenue from sponsored programming segments, community partnerships, and promotional content integrations with local businesses

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KIRO 7 is a CBS-affiliated broadcast television station (legal entity KIRO-TV, Inc.) serving the Seattle Designated Market Area and Western Washington. It delivers local news, weather forecasting (PinPoint Weather), sports coverage, traffic updates, and investigative journalism across over-the-air broadcast, cable/satellite carriage, digital streaming via KIRO7.com and mobile apps, and social media channels.

Product overview

KIRO 7 is a traditional broadcast television news station offering a multi-platform news operation. The core product is the KIRO 7 News broadcast delivering local Seattle-area news, weather, traffic, and sports coverage. Supporting the main broadcast are PinPoint Weather (forecasting module), KIRO 7 Video/Streaming (on-demand content module), KIRO 7 Investigates (investigative journalism), mobile apps, newsletter subscriptions, community outreach (KIRO 7 Cares), local deals (Steals and Deals), special programming events, and live traffic monitoring. The station operates as a unified platform-plus-modules architecture where the broadcast serves as the anchor, supplemented by digital modules for weather, video streaming, community engagement, and lifestyle content.

Differentiator

Problem solved

Functional benefit

Products and services

• KIRO 7 News Broadcast
• PinPoint Weather
• KIRO 7 Video Streaming (KIRO 7 Now)
• KIRO 7 Investigates
• KIRO 7 Mobile Apps
• KIRO 7 Newsletter Service
• KIRO 7 Cares
• Steals and Deals

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• CBS (CBS Television Stations)coreStrategic or Co-development PartnerKIRO 7 operates as a CBS affiliate, carrying CBS network programming including national news, entertainment shows, and sports content. The affiliation agreement provides local market coverage in exchange for network programming and branding.
• Telemundo SeattleminorChannel Partner/ Reseller/ DistributorTelemundo Seattle is operated alongside KIRO 7 under Cox Media Group ownership, providing Spanish-language programming and news to the Seattle market. The stations share facilities and operational resources.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tegna Inc. Major U.S. broadcast television station group owning leading affiliates (e.g., KGW Portland) in mid- and large-sized markets. Comparable station-level economics, multi-platform content strategy, and advertising-driven revenue model.
• Nexstar Media Group: Largest U.S. television broadcaster by reach, operating numerous network-affiliated stations. Highly comparable business model: local news/weather/sports content monetized through advertising, retransmission, and digital channels.
• Sinclair Broadcast Group: Largest U.S. owner of local television stations, including Seattle competitor KOMO-TV. Operates the same broadcast + digital ad-supported model at scale across many markets, making it a broad-incumbent peer to KIRO 7's station-level operations.
• Gray Television: U.S. broadcast television group operating local network-affiliated stations in mid-sized markets. Runs the same ad-supported local news + digital model, including digital and mobile platforms, as KIRO 7.

Direct peers

• Q13 Fox (KCPQ): FOX-affiliated local television station serving Seattle/Tacoma and Western Washington. Competes directly for the same hyperlocal news audience, sports coverage (Seahawks, etc.), and advertising budgets as KIRO 7 in the Seattle DMA.
• KOIN 6 (KOIN-TV): CBS-affiliated television station serving the Portland, Oregon DMA. Functions as a network-peer (both CBS affiliates) with an identical broadcast news, weather, and sports model in an adjacent Pacific Northwest market.
• KOMO 4 News (KOMO-TV): ABC-affiliated local television station in Seattle owned by Sinclair Broadcast Group. Directly competes with KIRO 7 for local news, weather, sports audiences and Seattle DMA advertising dollars using the same multi-platform distribution model.
• KING 5 (KING-TV): NBC-affiliated local television station serving the Seattle DMA and Western Washington. Operates the same broadcast-plus-digital business model, competes head-to-head for the same local audience, advertisers, and Seattle sports rights as KIRO 7.

Regional players

• KGW 8 (KGW-TV): NBC-affiliated television station based in Portland, Oregon, owned by Tegna. Comparable broadcast news operation in an adjacent Pacific Northwest market with the same advertising-led revenue model.
• KPTV Fox 12: FOX-affiliated local television station in Portland, Oregon. A regional peer in the Pacific Northwest operating the same hyperlocal news + advertising model targeting a comparable (though geographically distinct) audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/KIRO7Seattle
• YouTubeyoutube.com/user/KIRO7Seattle
• Facebookfacebook.com/KIRO7Seattle
• LinkedInlinkedin.com/company/kiro-tv-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiro Tv Inc