Kobla AS
Kobla AS is a Norwegian mobility software company that builds privacy-first mobile apps for sustainable travel behavior change. It sells modular platforms to municipalities, regions, and companies in Norway and Sweden for citizen engagement, environmental accounting, and CSRD compliance.
- Company typePrivate
- Founded2018
- HeadquartersDrammen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kobla AS does
Kobla AS is a privately held Norwegian software company founded in 2018 and headquartered in Drammen, Norway, that operates a modular mobile platform for sustainable mobility and citizen engagement. Its core technology uses GPS, gyroscope, compass, and accelerometer sensors on the user's phone to automatically detect and classify travel modes (walking, cycling, car, bus, train) without requiring user input. Location data is processed on-device under a privacy-by-design architecture; only aggregated values (such as weather type and time usage) are transmitted to the company's servers.
The company sells a portfolio of products anchored on the Kobla Motivator app, with add-ons including DigitalTRS (digital travel surveys with a 90% completion rate for planning departments), Kobla Environmental Accounting (employee commute emissions for CSRD reporting and tender processes), Kobla Guide (a tourism app for destinations), Kobla Deviation (citizen infrastructure-issue reporting), and Kobla Rebus (gamified educational activities). The platform supports white-label deployments (e.g., UL Plus for Region Uppsala, Sweden; Resvis for Östersund) and integrates with Apple HealthKit, Google Health Connect, and See.Sense smart bike sensors.
Kobla generates revenue primarily through enterprise subscriptions to Norwegian and Swedish municipalities, regional authorities, and companies. The app is free for end users, while municipalities and businesses pay licensing fees. Pricing for the DigitalTRS product ranges from 273 EUR (small, up to 10 employees) to 1,732 EUR (large, up to 1,000 employees) on multi-year contracts. The company has expanded into Sweden, participates in EU-funded and Nordic-funded research projects (Net Zero Cities, SMARTIS, Privacy@edge, MIM), and has secured contracts with multiple municipalities and transport authorities including Bodø kommune, Drammen kommune, Nordland fylkeskommune, Statens vegvesen, AtB Trondheim, and Bane NOR Eiendom.
Kobla AS firmographics
Firmographics- Name
- Kobla AS
- Legal name
- Kobla AS
- Website
- https://kobla.no
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kobla AS is a Norwegian mobility software company that builds privacy-first mobile apps for sustainable travel behavior change. It sells modular platforms to municipalities, regions, and companies in Norway and Sweden for citizen engagement, environmental accounting, and CSRD compliance.
- Ownership category
- akta.pro rank
Kobla AS industry classification
Industry- Product category
- Smart City Mobility Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)
Keywords
Where Kobla AS is headquartered
LocationHeadquarters
- HQ city
- Drammen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Kobla AS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Municipality and Regional Licenses: Municipalities and regional authorities purchase access to the Kobla app for their residents and employees. The app is offered ad-free and free for end users, with municipalities paying for the service.
- Business/Enterprise Environmental Accounting: Companies pay for Kobla Environmental Accounting services to document employee commute emissions for CSRD reporting and tender processes. Products include travel habit surveys, environmental accounts, and action plans.
- DigitalTRS Digital Travel Surveys: Planning departments, research projects, and consultancies order digital travel surveys. Pricing tiers based on company size (small up to 10 employees from 273 EUR, medium up to 100 from 874 EUR, large up to 1000 from 1,732 EUR).
- Kobla Guide Licensing: Municipalities and tourism destinations license the Kobla Guide app for presenting attractions, hiking routes, and experiences to visitors and residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Small Business: up to 10 employees - Price from 273 EUR |
| Subscription | Multi-year contract | Medium Business: up to 100 employees - Price from 874 EUR |
| Subscription | Multi-year contract | Big Business: up to 1000 employees - Price from 1,732 EUR |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Kobla AS product offering
Product offeringCore offering
Kobla AS sells a modular mobility-behavior software platform to municipalities, regional authorities, and companies. The platform combines a core automatic travel-detection app (Kobla Motivator) with add-on modules including DigitalTRS digital travel surveys, Kobla Deviation (citizen infrastructure reporting), Kobla Guide (tourism/destination guide), Kobla Bedriftskampanje (corporate activity campaigns), and Kobla Miljøregnskap (employee-commuting environmental accounting for CSRD/tenders). The consumer-facing app is free for end users; municipalities and businesses pay subscription or project fees.
Product overview
Kobla AS operates as a modular platform built on shared core technology that leverages GPS, gyroscope, compass, and accelerometer sensors for mobility tracking. The primary offering is the Kobla Motivator app, a consumer-facing mobility tracker that gamifies sustainable travel choices. The company provides specialized modules for municipalities (Kobla Regis for travel surveys, Kobla Deviation for citizen reporting), destinations (Kobla Guide for tourism), and businesses (Environmental Accounting for employee commuting emissions). The platform also includes Kobla Rebus for gamified educational activities and offers white-label solutions. All products share the core principle of on-device data processing with privacy-preserving cloud synchronization, and support integrations with health platforms and IoT sensors.
Differentiator
Problem solved
Functional benefit
Brands
- Kobla Miljømotivator: The core product app that automatically registers user trips, provides cost and emissions overview for car use, tracks calories for active travel, and awards bonus points for green travel choices.
- Kobla Regis
- Kobla Guide
- Kobla Miljøregnskap
- Kobla Rebus
- Kobla Deviation
- Kobla Resvis
- DigitalTRS
Products and services
- Kobla Motivator (Miljømotivator) Core consumer mobile app that automatically registers user trips using GPS and motion sensors, provides travel cost analysis, CO2 tracking, calorie counting, and rewards green travel choices with bonus points. Location data is processed and stored on-device. Offered free to end users; funded by municipality and company licensing fees.
- DigitalTRS (Digital Reisevaneundersøkelse) Digital travel survey app for municipalities, research projects, and consultancies to efficiently conduct travel-habit surveys with higher accuracy than manual counts and a documented 90% completion rate. Tiered pricing: from 273 EUR (up to 10 employees), 874 EUR (up to 100), 1,732 EUR (up to 1,000).
- Kobla Guide Map-based guide app that turns mobile phones into tour guides, presenting attractions, hiking routes, and activities with image, text, audio and video content. Includes gamification to encourage visitors to explore destinations and is licensed by municipalities and tourism destinations.
- Kobla Environmental Accounting (Miljøregnskap) Employee commuting emission analysis tool that calculates emissions based on travel surveys and provides PDF reports for tender processes and CSRD compliance. Includes Scope 3 (employee travel) and Scope 4 (avoided emissions) reporting, tiered by company size.
- Kobla Deviation (Avvik) Citizens' deviation/infrastructure-reporting module that allows residents to photograph and report issues such as potholes, fallen trees or snow-removal needs with automatic GPS location and metadata, sent directly to the municipality. Includes gamification with bonus points for contributions.
- Kobla Bedriftskampanje (Corporate Activity Campaign) Gamified employee activity-campaign product for companies, used to strengthen cohesion and energy levels while simultaneously generating the most detailed employee-travel environmental accounts on the market for CSRD and tender purposes.
- Kobla Rebus Gamification product enabling virtual posts on maps with tasks, challenges, and puzzles for schools, sports clubs, and event organizers, with augmented reality features.
Quantifiable outcome
- Reduced car commuting from 60% to 42% at HjemJobbHjem companies in Trondheim; bus usage increased from 9% to 33%
- +3 more outcomes
Companies that use Kobla AS
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Kobla AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Kobla AS partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- See.Sense (UK)coreKobla distributes See.Sense smart bike lights and insight solutions in Norway. See.Sense sensors measure position, acceleration and orientation hundreds of times per second, providing detailed cycling pattern and accident data for municipalities.
- Applied AutonomycoreThree-year implementation project in Östersund, Sweden combining Kobla's citizen travel app with Applied Autonomy's integration platform. Supported by Nordic Innovation. Kobla provides the user-facing travel app while Applied Autonomy provides the backend integration platform for MaaS.
- Moprim (Finland)corePart of the MIM (Measure Inform Mobilise) project with Applied Autonomy and Östersund municipality. Moprim contributes Finnish mobility integration expertise to the Nordic collaboration.
- Nordland fylkeskommunecoreLong-standing collaboration on Smartere Transport Bodø project. Nordland County funded pilot projects and ongoing mobility solutions in Bodø region.
- Bodø kommunecoreSmart city partner in Bodø's ambition to become a 'framtidsby i verdensklasse' (world-class future city). Kobla app integrated with municipal IoT platforms. Collaboration on NyByFestivalen and Smartere Transport Bodø.
- Drammen kommunecoreHome base municipality for Kobla. Collaboration includes Strømsø mobility planning, shuttle bus projects (MIM), and parking strategy advisory. Drammen has ambitious zero-emission city goals.
- Nordic Innovation CouncilcoreNordic Innovation Council funded the MIM project (Measure Inform Mobilise) involving Kobla, Applied Autonomy, and Moprim. Project included self-driving shuttle bus testing in Drammen.
- Viken fylkeskommuneminorProvided funding for the 3MR project (Matching of Magnetic and Mobile Registration) with Disruptive Engineering and SAMS Norway for validating mobile registrations against static sensors.
- Universitetet i Sørøst-Norge (UsN)minorCollaboration on SMARTIS project for sustainable mobility packages for younger elderly, and joint workshop with HelseHub on health-promoting measures.
- Transportøkonomisk Institutt (TØI)minorTØI leads the SMARTIS 2.0 project with Kobla, University of Stavanger, Stavanger municipality, and Kolumbus. Kobla contributes mobility expertise and app functionality.
- SINTEF and NTNUminorKobla participates in Privacy@edge research project with SINTEF and NTNU on privacy-aware IoT solutions and edge computing for mobility data.
- Nord UniversitetminorInternational students from Nord University tested Kobla's new guide functions during NyByFestivalen Bodø. Students provided feedback on usability and diverse user needs.
- Kolumbus (Stavanger)minorKolumbus collaborated on health surveys using Kobla as a health study tool alongside the SMARTIS project, combining mobility with health outcomes research.
- Bane NOR EiendomminorKobla worked with Bane NOR Eiendom on mobility planning for Lillestrøm station transit hub, testing ways to influence cyclists to take bikes when using trains.
- Mittuniversitetet i Östersund (Sweden)minorInternational Summer University collaboration where students from Mittuniversitetet and Amsterdam University of Applied Science tested Resvis/MIM app and provided feedback on design and usability.
- Statens vegvesen (Vegdirektoratet)minorKobla authored the POPUP PUDO report for Statens vegvesen on temporary pickup/dropoff areas for autonomous on-demand buses. Provided consulting on dynamic bus stops and future mobility.
- Grunneiere: Strømsø United, Ticon Eiendom, Utstillingsplasssen, BaneNOR EiendomminorProperty owners collaborating with Kobla on Strømsø mobility planning, contributing to urban development around one of Norway's busiest transit hubs.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Kobla AS competitors and assessment
Company assessmentDirect peers
- Vianova: Paris-based mobility data platform serving cities and mobility operators with curated, privacy-aware movement analytics. Closely comparable to Kobla's data-as-evidence model for municipalities (Bypakke Grenland, Drammen) but at a larger European scale.
- Populus: US/EU mobility data platform that helps cities manage shared mobility, parking, and curb space using anonymized movement data. Overlaps with Kobla's municipal analytics layer and shares the privacy-preserving positioning.
- Passport: US-based city commerce platform providing parking, mobility and permits apps to municipal clients. Targets the same B2G digital-services buyer as Kobla's municipal licenses (Drammen, Bodø) and competes for the same municipal IT budgets.
- Fluidtime: Austrian MaaS ticketing and integration platform acquired by INIT. Functionally comparable to Kobla's partner Applied Autonomy's MaaS integration role and competes with the citizen-travel interface Kobla builds.
- BetterPoints: UK-based rewards and behavior-change platform that incentivizes walking, cycling and public-transport use with the same B2G/B2B model Kobla runs. Operates the closest functional analog of Kobla's Miljømotivator in the UK, serving local authorities and employers.
Broad incumbents
- Moovit: Israel-headquartered urban mobility app (now part of Intel/Mobileye) used by hundreds of millions of commuters and sold to cities. A broad incumbent in urban mobility; its Smart Mobility Suite competes with Kobla's commuting and survey offerings, though it does not offer a behavior-rewards product.
- Remix (by Via): Transit-planning software acquired by Via Transportation that helps cities design and analyze public transport networks. Comparable to Kobla's transportation-authority and planning-department use cases (Statens vegvesen, Kolumbus, Bane NOR) but focused on network design rather than citizen behavior change.
- Citymapper: London-based multimodal urban mobility app serving major cities worldwide. Overlaps with Kobla's consumer-facing mobility guidance and historically has explored MaaS features comparable to Kobla's integrating role for Applied Autonomy-style platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kobla AS social profiles
Digital presenceKobla AS compliance and trust
Trust signalCompliance2 records
Kobla AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kobla AS leadership team
Management profileNumber of profiles
Profiles4 records
Kobla AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kobla AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kobla AS
What does Kobla AS do?
Kobla AS sells a modular mobility-behavior software platform to municipalities, regional authorities, and companies. The platform combines a core automatic travel-detection app (Kobla Motivator) with add-on modules including DigitalTRS digital travel surveys, Kobla Deviation (citizen infrastructure reporting), Kobla Guide (tourism/destination guide), Kobla Bedriftskampanje (corporate activity campaigns), and Kobla Miljøregnskap (employee-commuting environmental accounting for CSRD/tenders). The consumer-facing app is free for end users; municipalities and businesses pay subscription or project fees.
Is Kobla AS a public or private company?
Kobla AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kobla AS founded?
Kobla AS was founded in 2018. It employs 1 to 10 people.
Where is Kobla AS based?
Kobla AS is headquartered in Drammen, Norway, in the Europe region.
How does Kobla AS make money?
Four revenue lines are on record. Municipality and Regional Licenses are the primary driver. The others are business/Enterprise Environmental Accounting, digitalTRS Digital Travel Surveys and kobla Guide Licensing.
Who are Kobla AS's main competitors?
Direct peers on record are Vianova, Populus, Passport, Fluidtime and BetterPoints. Broad incumbents are Moovit, Remix (by Via) and Citymapper.
Does Kobla AS have an API?
No public API is recorded for Kobla AS.
What industry is Kobla AS in?
Kobla AS's product category is Smart City Mobility Software. Its primary akta.pro industry code is THALAFAI, Corporate Travel Booking Platforms (Online Booking Tools/SME). Its NAICS code is 513210 and its SIC code is 7372.