MEDA
MEDA is Germany's largest kitchen retail chain, operating 30+ showrooms that sell fitted kitchens, built-in appliances, and turnkey installation services to private residential customers across seven federal states, supported by 600+ employees and an own-brand MEDANO line.
- Company typePrivate
- Founded1997
- HeadquartersOberhausen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MEDA does
MEDA Küchenfachmarkt GmbH & Co. KG is Germany's largest kitchen specialist retail chain (filialstärkster Küchenfachmarkt), operating 30+ showrooms across seven federal states from its Oberhausen headquarters. Founded circa 1997–1998 and family-controlled by the Tessner family, MEDA sells fitted kitchens, built-in appliances, and ancillary living-space furnishings to private residential customers through a full-service 'Rundum-Sorglos-Paket' that bundles consultation, planning, old-kitchen removal, delivery, and installation into a single transaction priced from €3,998 to €12,998 for exhibition units. The product portfolio spans six style categories (Designer, Solid Wood, Single, Country, Outdoor, and Barrierefrei kitchens) and is fulfilled through multi-brand cabinetry (MEDANO private label plus Nobilia, Nolte, Leicht, Häcker, Ballerina, Walden) and premium appliances (Miele, Bosch, Siemens, AEG, NEFF, Electrolux), with optional TARGOBANK 0% installment financing.
The business model is fundamentally omnichannel retail rather than digital-native. Go-to-market combines 30 physical showrooms with 2,500+ displayed kitchens, an at-home planning consultation service, an online Küchenkonfigurator, and inside-sales via video/telephone. Revenue mechanics rely on one-time high-ticket kitchen sales (€4K–€13K+ ASP) plus 12,000+ installations per year, supplemented by transaction-fee income from the TARGOBANK financing partnership and bundled professional-services revenue (Demontage, Montage). Distribution is exclusively owned showrooms — no third-party resellers — supported by paid search, social media (Instagram, Facebook, Pinterest), Trustindex review aggregation, trade-show participation, and a Bestpreisgarantie. The customer base is highly distributed B2C (220,000+ lifetime customers, 4.8/5 Google rating), with no disclosed enterprise or B2B segment. No proprietary technology platform or AI capability is described; core systems are a self-service digital configurator, standard marketing analytics, and Home Connect / Alexa integration on third-party appliances.
MEDA firmographics
Firmographics- Name
- MEDA
- Legal name
- MEDA Küchenfachmarkt GmbH & Co. KG
- Website
- https://www.meda-kuechen.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MEDA is Germany's largest kitchen retail chain, operating 30+ showrooms that sell fitted kitchens, built-in appliances, and turnkey installation services to private residential customers across seven federal states, supported by 600+ employees and an own-brand MEDANO line.
- Ownership category
- akta.pro rank
MEDA industry classification
Industry- Product category
- Kitchen Furniture Retail
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where MEDA is headquartered
LocationHeadquarters
- HQ city
- Oberhausen
- HQ country
- Germany
- HQ region
- Europe
Offices36 records
Markets served
MEDA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Kitchen Sales (One-Time Purchase): MEDA's primary revenue stream is the one-time sale of kitchens, ranging from compact single kitchens to fully customized design kitchens. Sales include both promotional/exhibition kitchens at discounted prices and custom-planned kitchens. Prices range from approximately €3,998 to €12,998 for full-service packages.
- Kitchen Installation and Assembly Services: MEDA bundles delivery, old kitchen removal (Demontage), and professional installation (Montage) into the purchase price as part of its 'Rundum-Sorglos-Paket' (all-inclusive service package). This is included in the kitchen purchase price.
- Kitchen Financing: MEDA offers installment financing through a partnership with TARGOBANK AG. Financing terms include 0% effective annual interest rate for terms of 6 to 36 months, enabling customers to purchase higher-value kitchens. MEDA earns through the financing arrangement with the bank.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level exhibition/clearance kitchens starting at €3,998 (full-service price, incl. montage) |
| Subscription | Multi-year contract | Custom-designed kitchens (frei geplante Küchen) priced individually upon consultation |
| Hybrid | Monthly | Financing through TARGOBANK AG — 0% effective annual interest rate |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
MEDA product offering
Product offeringCore offering
MEDA operates a chain of more than 30 kitchen studios across Germany that sell fitted kitchens, kitchen appliances, worktops and related accessories to private households. The company provides end-to-end kitchen planning, in-home consultation, 3D visualization, installation and assembly services, and facilitates consumer financing through partner banks. MEDA also sells its own private-label kitchen line (MEDANO) alongside kitchen cabinetry from multiple German manufacturers.
Product overview
MEDA is Germany's largest kitchen retail chain (filialstärkster Küchenfachmarkt) offering a comprehensive kitchen marketplace with over 30 showrooms across Germany. The product portfolio encompasses multiple kitchen style categories (Designer, Solid Wood, Single, Country/Rustic, and Outdoor kitchens), supported by partner cabinet brands including their own MEDANO label, Nobilia, Nolte, Häcker, Leicht, Ballerina, and Walden. Kitchen appliances are sourced from premium German manufacturers Miele, Bosch, Siemens, AEG, and NEFF, with smart home integration via Home Connect. MEDA also offers living concept extensions (wardrobes, bathrooms, utility rooms), professional in-store and at-home planning services, an online kitchen configurator, and flexible financing options. The company delivers over 12,000 assembled kitchens annually with full-service including old kitchen removal, delivery, and installation.
Differentiator
Problem solved
Functional benefit
Brands
- MEDANO: MEDA's own kitchen brand offering design and quality at attractive prices.
Products and services
- Fitted Kitchens A range of made-to-measure fitted kitchens offered across style categories including Designer, Solid Wood, Single Line, and Country/Rustic lines for German homeowners seeking a complete kitchen installation.
- Outdoor Kitchens Outdoor kitchen configurations from brands such as Burnout and Myoutdoorkitchen, designed for garden and terrace use by residential customers.
- MEDANO Private-Label Kitchens MEDA's own private-label kitchen line positioned as the company's exclusive house brand, available only through MEDA studios.
- Partner-Brand Kitchen Cabinets Kitchen cabinetry from multiple German manufacturers including Nobilia, Nolte, Häcker System.Furniture, Leicht, Ballerina, and Walden, resold through MEDA studios.
- Kitchen Appliances Built-in and freestanding kitchen appliances from Miele, Bosch, Siemens, AEG, and NEFF, sold alongside kitchen cabinetry packages.
- Kitchen Worktops Worktop materials and surfaces configured as part of fitted kitchen packages.
- More-Than-Kitchens Living Concepts Extension of MEDA's kitchen expertise to adjacent living spaces including wardrobes, bathrooms, and storage furniture, sold as project packages.
- Kitchen Planning and Installation Service End-to-end planning service including in-home consultation, 3D visualization, and on-site delivery, assembly, and installation of purchased kitchens.
- Online Kitchen Configurator Web-based 3D kitchen configuration tool allowing customers to design kitchens online and request quotes from their nearest MEDA studio.
- Kitchen Financing Consumer financing for kitchen purchases arranged through partner bank TARGOBANK, including 0% financing offers.
Quantifiable outcome
- Over 12,000 kitchens installed per year
- +4 more outcomes
Companies that use MEDA
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
MEDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
MEDA partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights5 records
MEDA competitors and assessment
Company assessmentEmerging players
- Nolte Küchen: Nolte Küchen is a premium German kitchen manufacturer that supplies MEDA. It increasingly sells through its own branded retail concepts and partner studios, creating partial disintermediation risk for kitchen retailers like MEDA.
- Nobilia: Nobilia is Germany's largest kitchen furniture manufacturer and a key MEDA partner brand. It is also a direct competitor at retail where it sells through its own brand stores and digital channels, sometimes undercutting third-party retailers on price and margin terms.
Direct peers
- Küchen Aktuell: Küchen Aktuell is one of Germany's largest kitchen specialist retailers with a multi-studio presence and similar focus on fitted kitchens, planning services, and bundled installation. Directly comparable as a kitchen-only specialist chain competing in the same German market segments.
- Höffner: Höffner (Möbel Höffner) is a large German furniture and kitchen retail chain offering fitted kitchens, appliances, and installation services. Closely comparable business model with multi-studio distribution across Germany, bundled kitchen planning, and similar mid-market/premium positioning to MEDA.
Broad incumbents
- Porta Möbel: Porta is a German furniture retail chain with kitchen departments in each store. Comparable as a multi-studio German furniture retailer offering kitchen planning, brand partnerships, and bundled services, though kitchen is one of several categories rather than the core focus.
- XXXLutz: XXXLutz is one of Europe's largest furniture retailers with a major German footprint and significant kitchen category exposure. Operates a much broader home furnishings portfolio but directly competes with MEDA in fitted kitchens via its kitchen studio format and brand partnerships.
Peers
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MEDA social profiles
Digital presenceMEDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEDA leadership team
Management profileNumber of profiles
Profiles5 records
MEDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEDA
What does MEDA do?
MEDA operates a chain of more than 30 kitchen studios across Germany that sell fitted kitchens, kitchen appliances, worktops and related accessories to private households. The company provides end-to-end kitchen planning, in-home consultation, 3D visualization, installation and assembly services, and facilitates consumer financing through partner banks. MEDA also sells its own private-label kitchen line (MEDANO) alongside kitchen cabinetry from multiple German manufacturers.
Is MEDA a public or private company?
MEDA is a private company. It is classified as family owned and is currently operating.
When was MEDA founded?
MEDA was founded in 1997. It employs 1 to 10 people.
Where is MEDA based?
MEDA is headquartered in Oberhausen, Germany, in the Europe region.
How does MEDA make money?
Three revenue lines are on record. Kitchen Sales (One-Time Purchase) is the primary driver. The others are kitchen Installation and Assembly Services and kitchen Financing.
Who are MEDA's main competitors?
Emerging players on record are Nolte Küchen and Nobilia. Direct peers are Küchen Aktuell and Höffner. Broad incumbents are Porta Möbel and XXXLutz. IKEA (Inter IKEA / Ingka) is listed as a peer.
Does MEDA have an API?
No public API is recorded for MEDA.
What industry is MEDA in?
MEDA's product category is Kitchen Furniture Retail. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 337110 and its SIC code is 2510.