No Fraud Llc
Wyllo (formerly NoFraud) is an AI-powered ecommerce fraud detection and risk intelligence platform serving mid-market and enterprise online retailers across apparel, beauty, home, and fitness verticals via Shopify, BigCommerce, Salesforce Commerce Cloud, and API integrations.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What No Fraud Llc does
Wyllo, operating under the legal entity Wyllo LLC (formerly NoFraud LLC), is an AI-powered ecommerce fraud detection and risk intelligence platform serving online retailers. The platform unifies identity and behavioral signals from the end-to-end customer journey into a single dashboard and delivers six integrated modules: Bot and Reseller Detection, Payment Fraud Protection, Return Fraud and Abuse Prevention, Claim and Policy Abuse Prevention, CX Support, and Chargeback Management. AI-driven screening is paired with human expert review to produce pass, fail, or review decisions with enriched risk sub-status and recommendations, and the platform supports Pre-Gateway, Pre-Acceptance, and Post-Acceptance screening workflows plus webhooks and phone order screening.
The technology stack is API-first: a developer portal (developers.nofraud.com) exposes the NoFraud Transaction API and NoFraud Portal API for custom integrations, while native apps on Shopify, BigCommerce, and Salesforce Commerce Cloud marketplaces enable self-serve onboarding for SMB and mid-market merchants. The documented ecosystem includes 40+ integration partners spanning ecommerce platforms, CX tools (Zendesk, Kustomer, Gorgias), returns management (Happy Returns, Loop, Narvar), shipping (UPS, FedEx, Shipbob), subscription management (Recharge, Skio), and package protection. The company reports documented customer outcomes including chargeback reductions of 63-92%, revenue lifts of 1.6-45%, and monthly revenue gains of $30k-$175k across apparel, health & beauty, home & garden, and sports & fitness verticals.
The business model is SaaS subscription with transaction-based pricing, offered via free two-week trial, marketplace self-serve install, and quote-based enterprise contracts. The company serves both mid-market DTC brands (the majority of case studies) and enterprise ecommerce anchors such as Everlane, WHP Global, Nest New York, and Benchmade. No funding rounds, revenue figures, headcount, or management team information is publicly disclosed, and the company appears to operate as a privately held, founder-led entity following its 2025-2026 rebrand.
No Fraud Llc firmographics
Firmographics- Name
- No Fraud Llc
- Legal name
- Wyllo LLC
- Website
- https://nofraud.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Wyllo (formerly NoFraud) is an AI-powered ecommerce fraud detection and risk intelligence platform serving mid-market and enterprise online retailers across apparel, beauty, home, and fitness verticals via Shopify, BigCommerce, Salesforce Commerce Cloud, and API integrations.
- Ownership category
- akta.pro rank
No Fraud Llc industry classification
Industry- Product category
- Ecommerce Fraud Protection Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Fraud Prevention, Risk & Chargeback Management (CRAFALAE)
- akta.pro secondary industries
- Risk Scoring, Decisioning & Orchestration (FSAMALAB), Fraud Operations, Case Management & Investigations (FSAMALAK), Retail Exception Reporting & POS Fraud Analytics (ORC detection) (BPAKAJAG)
Keywords
Where No Fraud Llc is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
No Fraud Llc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Fraud Protection Subscription: SaaS subscription-based fraud protection service with transaction-based pricing. The platform charges merchants for fraud screening services, with integration across Shopify, BigCommerce, and custom API implementations. Offers chargeback protection coverage for screened transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Two-week trial period |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
No Fraud Llc product offering
Product offeringCore offering
Wyllo (formerly NoFraud) sells a SaaS-based ecommerce fraud protection and risk intelligence platform that screens online transactions for payment fraud, return fraud, bot/reseller abuse, claim and policy abuse, and chargebacks. It combines AI-powered decisioning with human expert review and is delivered via a unified dashboard, native apps on the Shopify and BigCommerce marketplaces, and REST APIs (NoFraud Transaction API and NoFraud Portal API) for custom enterprise integrations.
Product overview
Wyllo is a unified ecommerce fraud protection and risk intelligence platform (rebranded from NoFraud) comprising a core analytics dashboard plus six integrated modules: Bot and Reseller Detection, Payment Fraud Protection, Return Fraud and Abuse Prevention, Claim and Policy Abuse Prevention, CX Support, and Chargeback Management. The platform connects identity and behavioral signals from the end-to-end customer journey to generate AI-powered fraud decisions. Two developer-facing API products—the NoFraud Transaction API and NoFraud Portal API—enable custom integrations via REST endpoints supporting Pre-Gateway, Pre-Acceptance, and Post-Acceptance fraud screening workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Wyllo Platform Unified ecommerce fraud protection and risk intelligence platform for online retailers. Provides a comprehensive dashboard and analytics view of fraud and abuse across brands and channels, connecting identity with behavioral and post-purchase signals to detect bots, resellers, fake accounts, payment fraud, return fraud, policy abuse, and chargebacks, with AI-powered decisions plus human review and embedded CX risk scoring.
- NoFraud Transaction API REST API product that enables merchants and integrators to embed NoFraud/Wyllo fraud screening directly into custom ecommerce checkouts and back-office systems, with authentication via API key and separate test and production endpoints. Supports phone order screening and webhook notifications for review status updates.
- NoFraud Portal API REST API product for automating merchant portal operations against the NoFraud/Wyllo platform, enabling programmatic submission of customer codes for phone order verification, fraud reporting, transaction cancellation, and chargeback submission as part of custom integrations.
Quantifiable outcome
- Everlane blocking $30k per month in FTID Return Fraud
- +8 more outcomes
Companies that use No Fraud Llc
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
No Fraud Llc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
No Fraud Llc partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- ShopifycoreWyllo is available on the Shopify App Marketplace, offering seamless integration for Shopify merchants with a direct install link and free two-week trial. The partnership enables Shopify store owners to access fraud protection directly from their store dashboard.
- BigCommercecoreWyllo is available on the BigCommerce App Marketplace, providing fraud prevention capabilities for BigCommerce merchants with direct integration.
- Salesforce Commerce CloudstrategicIntegration available through Salesforce Commerce Cloud, enabling enterprise merchants to leverage Wyllo's fraud protection within their Salesforce commerce ecosystem.
- RechargecoreSubscription management partnership with Recharge for protecting recurring billing transactions and subscription fraud prevention.
- SkiocoreSubscription management partnership with Skio for protecting subscription commerce and preventing subscription fraud. Magic Mind case study highlights Wyllo and Skio partnership powering subscription growth.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
No Fraud Llc competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
No Fraud Llc social profiles
Digital presenceNo Fraud Llc compliance and trust
Trust signalCompliance11 records
No Fraud Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Fraud Llc leadership team
Management profileNumber of profiles
No Fraud Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Fraud Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Fraud Llc
What does No Fraud Llc do?
Wyllo (formerly NoFraud) sells a SaaS-based ecommerce fraud protection and risk intelligence platform that screens online transactions for payment fraud, return fraud, bot/reseller abuse, claim and policy abuse, and chargebacks. It combines AI-powered decisioning with human expert review and is delivered via a unified dashboard, native apps on the Shopify and BigCommerce marketplaces, and REST APIs (NoFraud Transaction API and NoFraud Portal API) for custom enterprise integrations.
Is No Fraud Llc a public or private company?
No Fraud Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No Fraud Llc founded?
No Fraud Llc was founded in 2014.
Where is No Fraud Llc based?
No Fraud Llc is headquartered in New York, United States, in the North America region.
How does No Fraud Llc make money?
One revenue line is on record: fraud Protection Subscription.
Does No Fraud Llc have an API?
Yes. NoFraud Transaction API for building custom ecommerce fraud screening integrations. Supports three integration workflows: Pre-Gateway (fraud check before payment processor), Pre-Acceptance (fraud check after gateway authorization, before order acceptance), and Post-Acceptance (fraud check after order acceptance, before fulfillment). API provides fraud decisions: pass, fail, review, fraudulent, or error. Supports webhook notifications for review status updates, phone order screening, and portal operations (submit customer code, report fraud, cancel transaction, submit chargeback). Authentication via API key. Separate test and production endpoints. Developer documentation is at developers.nofraud.com.
What industry is No Fraud Llc in?
No Fraud Llc's product category is Ecommerce Fraud Protection Software. Its primary akta.pro industry code is CRAFALAE, Fraud Prevention, Risk & Chargeback Management, with a secondary code of FSAMALAB, Risk Scoring, Decisioning & Orchestration. Its NAICS code is 5132.