Skio
Skio is a Shopify-native subscription management platform serving 1,000+ DTC brands across supplements, wellness, beauty, and food and beverage, generating $32M ARR before its April 2026 acquisition by Recharge for $105M.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Skio does
Skio is a Shopify-native subscription management platform that enables direct-to-consumer brands to launch, scale, and retain subscription commerce programs. Founded in 2020 as a Y Combinator project and pivoting into Shopify subscription payments, the company built a unified platform covering customer portal management, multi-step cancel flows, lifecycle automation (Journeys), two-way SMS management (SkioSMS), loyalty programs, build-a-box subscriptions, AI-driven upsell carousels, payment recovery, and analytics. Its technology stack is purpose-built for Shopify's ecosystem, leveraging native integrations, GraphQL and REST APIs, and a no-code visual builder architecture; the product portfolio includes 200+ app integrations with ecosystem partners such as Klaviyo, Gorgias, Rebuy, and Postscript. Skio achieved $32 million in annual recurring revenue and processed $4 billion in subscription payments while raising only $8 million in total capital, reaching 1,000+ merchant brands concentrated in supplements, health and wellness, beauty, food and beverage, and lifestyle categories. The company monetizes through a Scale plan at $499/month (annual) or $599/month (monthly) plus a 1% + 20¢ per-order transaction fee, with an Enterprise tier offering custom pricing, dedicated merchant success managers, and custom development for high-volume merchants. On April 30, 2026, Skio was acquired by Recharge for $105 million in cash, delivering a 13x return to investors and forming a combined subscription platform serving over 20,000 merchants with $20 billion+ in annual GMV.
Skio firmographics
Firmographics- Name
- Skio
- Legal name
- JIKA, INC.
- Website
- https://skio.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Skio is a Shopify-native subscription management platform serving 1,000+ DTC brands across supplements, wellness, beauty, and food and beverage, generating $32M ARR before its April 2026 acquisition by Recharge for $105M.
- Ownership category
- akta.pro rank
Where Skio is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Skio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Platform Fees (Scale Plan): Monthly or annual subscription fee for access to the Skio platform. Scale plan at $499/month (annual) or $599/month (monthly). Includes all core features, integrations, and standard support.
- Transaction Fees: 1% + 20 cents per order involving a subscription. This transaction-based fee is in addition to the subscription platform fee and applies to every processed subscription order.
- Enterprise Custom Pricing: Custom pricing for high-volume or unique business models. Includes volume pricing discounts, dedicated merchant success managers, custom development, early access to features, and emergency support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | For growing subscription brands on Shopify. $499/month annually or $599/month monthly, plus 1% + 20¢ transaction fee per subscription order. |
| Subscription | Multi-year contract | For large merchants with tailored solutions and high-volume needs. Custom pricing based on business requirements. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Skio product offering
Product offeringCore offering
Skio is a Shopify-native subscription management platform that enables direct-to-consumer brands to launch, scale, and optimize recurring revenue programs. It provides customer portal management, cancel flow optimization, churn reduction tools, payment recovery, lifecycle automation, and integrations with 200+ apps, delivered primarily via a monthly subscription fee plus per-transaction usage fees.
Product overview
Skio is a Shopify-native subscription commerce platform offering a unified product portfolio centered on the Skio Platform core, complemented by specialized modules including Journeys (lifecycle automation), SkioSMS (two-way SMS management), Loyalty (subscription-first rewards), Cancel Flow Builder (retention optimization), Build-a-Box (customizable subscription boxes), Smart Upsell Carousel (AI-driven recommendations), Quick Actions (embedded actions), Surprise & Delight Gifting, Winbacks (re-engagement), and Analytics Suite. The platform offers two pricing tiers: Scale ($499/month) for growing brands, and Enterprise (custom pricing) for high-volume merchants. The combined entity after Recharge acquisition serves 20,000+ merchants processing over $20 billion in GMV annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Skio Subscription Management Platform Shopify-native subscription management platform enabling DTC brands to launch, scale, and optimize recurring revenue programs. Provides customer portal, cancel flow optimization, churn reduction tools, payment recovery, lifecycle automation, advanced segmentation, and integrations with 200+ apps. Serves fast-growing subscription brands on Shopify across supplements, health and wellness, beauty, and food and beverage verticals.
Quantifiable outcome
- 5x reduction in cancellations (case study: Gains In Bulk)
- +11 more outcomes
Companies that use Skio
Customer profileNamed customers33 records
Segments4 records
Ideal customer profiles3 records
Skio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature19 records
Skio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RechargecoreRecharge, a subscription management platform, acquired Skio for $105 million in cash on April 30, 2026. The acquisition created a unified subscription commerce platform serving over 20,000 merchants and processing more than $20 billion in GMV annually. Skio's $32 million ARR and $4 billion in processed payments were combined with Recharge's scale.
- KlaviyocoreNative integration with Klaviyo for email marketing and customer profile synchronization. Klaviyo profiles sync when customers change their email. Skio has achieved Klaviyo Elite Partner status.
- EAV PartnersminorAgency partner providing subscription consulting and implementation services for Skio merchants.
- Fuel MademinorFull-stack DTC digital marketing agency partner helping brands scale digital growth and subscription programs with Skio.
- Zettler DigitalminorAgency partner with dynamic tool and attentive partner team for efficient go-to-market launches for shared clients.
- PrismflyminorAgency partner providing tailored solutions for merchants with quick response times and substantial ecommerce experience.
- AftersellminorTechnology partner collaborating with Skio team to take partnership to new heights with tech expertise.
- RelominorReturns and exchanges platform built on partners. Working with Skio to support shared customers worldwide.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Skio competitors and assessment
Company assessmentDirect peers
- Recharge: Recharge is the leading Shopify-native subscription management platform and acquired Skio for $105M in April 2026. Prior to the acquisition, Recharge and Skio were direct head-to-head competitors serving the same DTC subscription merchants on Shopify. The combined entity now serves 20,000+ merchants.
- Yotpo Subscriptions: Yotpo Subscriptions was a direct competitor to Skio on Shopify until Yotpo sunset its subscription product in 2025, creating a wave of migrations to Skio and other platforms. Yotpo served the same DTC subscription brand customer base with overlapping functionality around cancel flows, customer portal, and retention.
- Stay.AI: Stay.AI is a direct Shopify subscription management competitor focused on AI-driven retention. Skio actively poached customers from Stay.AI (e.g., Cornbread Hemp), and Skio's former team members came from Stay.AI, indicating direct technology and go-to-market overlap.
- Loop Subscriptions: Loop Subscriptions is a Shopify-native subscription platform and direct Skio competitor targeting DTC brands. Skio engineers have joined from Loop, evidencing technology overlap in the Shopify subscription tooling space.
- Bold Subscriptions: Bold Subscriptions is one of the long-standing Shopify subscription apps competing directly with Skio for DTC merchants. It offers similar customer portal, cancel flow, and retention tooling for brands seeking Shopify-native subscription infrastructure.
- Appstle: Appstle is a Shopify subscription app and direct competitor offering membership, loyalty, and subscription management features for DTC brands, with overlapping customer base in the Shopify merchant ecosystem.
Broad incumbents
- Klaviyo: Klaviyo is a leading ecommerce marketing automation platform with deep Shopify integration and Elite Partner status with Skio. While Klaviyo focuses on email/SMS marketing and customer profiles, it increasingly overlaps with Skio's lifecycle automation (Journeys) and SMS subscription management (SkioSMS), positioning it as a broader incumbent in the Shopify merchant stack.
- Recurly: Recurly is an established subscription billing and management platform serving B2B and B2C subscription businesses across multiple commerce platforms. It overlaps with Skio in subscription billing, churn management, and dunning, though it is platform-agnostic rather than Shopify-native.
Emerging players
- Rebuy: Rebuy is a Shopify-native personalization and product recommendation engine that integrates natively with Skio for upsell and product swap recommendations. Rebuy overlaps with Skio's Smart Upsell Carousel feature and competes for the same merchant wallet share on personalization-driven retention.
- Smile.io: Smile.io is a Shopify-native loyalty and rewards platform and Skio ex-employer (Elli Wehner, Matt Porowski). Smile overlaps with Skio's newly launched Loyalty module in the rewards and retention space, making it a credible emerging competitor for Shopify merchants' loyalty spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights1 record
Customer concentration
Skio social profiles
Digital presenceSkio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skio leadership team
Management profileNumber of profiles
Profiles7 records
Skio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skio
What does Skio do?
Skio is a Shopify-native subscription management platform that enables direct-to-consumer brands to launch, scale, and optimize recurring revenue programs. It provides customer portal management, cancel flow optimization, churn reduction tools, payment recovery, lifecycle automation, and integrations with 200+ apps, delivered primarily via a monthly subscription fee plus per-transaction usage fees.
Is Skio a public or private company?
Skio is a private company. It is classified as corporate owned and is currently acquired.
When was Skio founded?
Skio was founded in 2020. It employs 51 to 100 people.
Where is Skio based?
Skio is headquartered in New York, United States, in the North America region.
How does Skio make money?
Three revenue lines are on record. Subscription Platform Fees (Scale Plan) is the primary driver. The others are transaction Fees and enterprise Custom Pricing.
Who are Skio's main competitors?
Direct peers on record are Recharge, Yotpo Subscriptions, Stay.AI, Loop Subscriptions, Bold Subscriptions and Appstle. Broad incumbents are Klaviyo and Recurly. Emerging players are Rebuy and Smile.io.
Does Skio have an API?
Yes. Skio offers a Public REST API for bulk exports when GraphQL hits limits, as well as GraphQL API access. Both APIs are included in the Scale plan. The platform supports native integrations and webhooks. A REST API for bulk exports was launched on January 27, 2026. API documentation is available at code.skio.com. Developer documentation is at code.skio.com.