Lauryan Yoga
Lauryan Yoga is a woman-owned DTC company that designs and sells eco-friendly cork yoga mats, blocks, and wellness accessories for adults, children, and families via Shopify, wholesale to yoga studios, and affiliate channels across the United States.
- Company typePrivate
- Founded2014
- HeadquartersLewisville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lauryan Yoga does
Lauryan Yoga Boutique, doing business as Hello Lauryan Yoga, is a woman-owned, family-built company founded in 2014 by Susan Davis and based in Dallas, Texas with a second location in Southern California. The company designs and sells eco-friendly cork yoga mats and wellness accessories targeted at yoga practitioners, mothers, and families. Its core technology centers on Portuguese cork and natural plant rubber construction, leveraging cork's open-cell structure to deliver sweat-activated grip that improves with moisture, natural antimicrobial properties, and sustainable, biodegradable composition free from PVC and phthalates.
The product portfolio comprises adult and child cork yoga mats, cork yoga blocks, plant-based mat cleansers, soy candles, cork journals, and themed bundles including a Family Bundle, Self-Care Set, and Bride Tribe Wellness Collection. Prices range from $15 for accessories to $150 for bundles, with adult mats priced at $99 and child mats at $60. The business operates a direct-to-consumer e-commerce model through a Shopify storefront with US-only shipping, supplemented by a wholesale program to yoga studios nationwide, a brand ambassador affiliate program paying 10% commission with 90-day cookies, and event-driven sales including trade shows and studio pop-ups.
Lauryan generates revenue through one-time product sales across DTC, wholesale, and affiliate channels, with no subscription component. Customer segments include individual yoga practitioners, hot yoga users, mothers and families, children ages 3-12, yoga teachers and studios, and brides/wedding parties. The company maintains strategic partnerships including One Tree Planted for reforestation, multiple Fit4Mom franchises, and wedding platforms The Knot and WeddingWire. Operations are bootstrapped with no external funding and a headcount of 1-10 employees.
Lauryan Yoga firmographics
Firmographics- Name
- Lauryan Yoga
- Legal name
- Hello Lauryan Yoga
- Website
- https://lauryanyoga.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lauryan Yoga is a woman-owned DTC company that designs and sells eco-friendly cork yoga mats, blocks, and wellness accessories for adults, children, and families via Shopify, wholesale to yoga studios, and affiliate channels across the United States.
- Ownership category
- akta.pro rank
Lauryan Yoga industry classification
Industry- Product category
- Yoga Mats and Accessories
- akta.pro primary industry
- Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Lauryan Yoga is headquartered
LocationHeadquarters
- HQ city
- Lewisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lauryan Yoga business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Direct E-commerce Product Sales: One-time purchase model for cork yoga mats, blocks, accessories, bundles, and wellness products sold directly through Shopify storefront to consumers. Products include adult mats ($99), child mats ($60), cork blocks ($45), and various bundles and accessories.
- Wholesale Distribution: Wholesale program allowing studios and retailers to purchase Lauryan products for resale. Special wholesale pricing offered with catalog available upon contact. Products carried in yoga studios nationwide.
- Affiliate/Brand Ambassador Program: Brand ambassadors earn 10% commission on product sales with 90-day cookie duration. Ambassadors required to post weekly on social media displaying products and tagging the brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adult Cork Yoga Mat |
| One time/ perpetual license | Pay-as-you-go | Child Cork Yoga Mat |
| One time/ perpetual license | Pay-as-you-go | Cork Yoga Blocks |
| One time/ perpetual license | Pay-as-you-go | Family Bundle Yoga Mats |
| One time/ perpetual license | Pay-as-you-go | The Self-Care Set |
| One time/ perpetual license | Pay-as-you-go | The Bride Tribe Wellness Collection |
| One time/ perpetual license | Pay-as-you-go | Yoga Mat Cleanser |
| One time/ perpetual license | Pay-as-you-go | Soy Candle |
| One time/ perpetual license | Pay-as-you-go | Cork Journal |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Lauryan Yoga product offering
Product offeringCore offering
Lauryan Yoga designs and sells eco-friendly cork yoga mats (adult and child sizes), cork yoga blocks, and supporting wellness accessories such as plant-based cleansers, soy candles, and cork journals. Products are made from sustainably sourced Portuguese cork and natural plant rubber, sold primarily direct-to-consumer via a Shopify storefront with supplemental wholesale and affiliate programs.
Product overview
Lauryan Yoga Boutique is a woman-owned, family-built company offering a focused portfolio of sustainably sourced cork yoga products for adults and children. The core product line centers on cork yoga mats available in adult (74" x 24") and child (48" x 24", ages 3-12) sizes, complemented by Cork Yoga Blocks. The wellness accessory tier includes a Yoga Mat Cleanser, Soy Candle (eucalyptus mint), and Cork Journal with recycled paper. Bundle offerings combine these products into themed sets: the Family Bundle Yoga Mats (adult + child mat + straps), The Self-Care Set (mat + journal + candle), and The Bride Tribe Wellness Collection (mat + journal + yoga mat bag). A Gift Card option enables recipients to select their own products. All products emphasize natural, non-toxic materials free from PVC and synthetic chemicals, with a sustainability mission reinforced through One Tree Planted partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Lauryan Cork Yoga Mat
Quantifiable outcome
- Mat lasts 3+ years with regular use
- +1 more outcomes
Companies that use Lauryan Yoga
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Lauryan Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lauryan Yoga partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- One Tree PlantedcoreOne Tree Planted partnership plants a tree with every Lauryan purchase. Donations focus on reforesting California areas devastated by natural forest fires. Every order ships in eco-conscious packaging and includes tree planting through this partnership.
- Fit4Mom FranchisescoreMultiple Fit4Mom franchises nationwide carry Lauryan child yoga mats. The Child Yoga Mat is specifically designed for and trusted by Fit4Mom communities. Fit4Mom West Plano listed as a partner. Designed to inspire movement, mindfulness, and meaningful family connection.
- Nectarflow Yoga BoutiqueminorLocal yoga studio partner where Lauryan cork yoga mats are available for purchase or use.
- Zyana Yoga StudiominorLocal yoga studio partner carrying Lauryan products.
- Yoga Rocks DallasminorDallas-based yoga studio partner carrying Lauryan products.
- Ignite StudiominorYoga studio partner featuring Lauryan products. Mentioned in testimonials as 'The best studio.'
- Blue AnjouminorYoga studio partner carrying Lauryan cork yoga mats.
- Rescue YogaminorYoga studio partner where Lauryan mats are available.
- Sacred Soul Yoga StudiominorYoga studio partner carrying Lauryan products.
- Zenbug YogaminorChildren's yoga organization bringing yoga and mindful movement to children and families. Partner in Lauryan's community outreach for children wellness.
- Yogee Yoga 4 KidsminorChildren's yoga partner bringing yoga and mindful movement to kids and families through Lauryan community partnerships.
- Yogi CubsminorChildren's yoga organization partnered with Lauryan for wellness and movement programs for children.
- Yogi BeansminorChildren's yoga partner in Lauryan's community wellness network.
- Yogi SquadminorChildren's yoga organization partnered with Lauryan for family wellness programs.
- Oh Gosh KidsminorChildren's wellness organization (Create, Imagine, & Play) in Lauryan's community partner network.
- The Bloom Center — Perinatal IOP + SupportminorProud Resource Partner for The Bloom Center supporting maternal wellness. Perinatal IOP and support services.
- The KnotcoreFeatured wedding and lifestyle partner on The Knot platform. As featured on The Knot badge displayed on testimonials page.
- WeddingWirecoreOfficial WeddingWire Partner for bridal and wedding party wellness products. Official partner badge displayed on site.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Lauryan Yoga competitors and assessment
Company assessmentDirect peers
- CorkYoga: CorkYoga sells cork and natural rubber yoga mats with a similar sustainability-first positioning. Direct competitor in the eco-friendly cork mat niche, with overlapping DTC and wholesale distribution strategy.
- Yoloha: Yoloha is a direct competitor specializing in Portuguese cork yoga mats with similar sustainability positioning and DTC e-commerce model. Most comparable peer given identical material focus and customer overlap with eco-conscious yogis.
Broad incumbents
- Liforme: Liforme is a premium yoga mat brand with patented alignment features and a sustainability-focused product line. Comparable as a direct premium mat competitor at similar price points ($99+).
- Gaiam: Gaiam is a broad yoga and wellness lifestyle brand with mass retail distribution and extensive yoga mat/accessory line. Comparable as the mass-market incumbent against which Lauryan's premium cork positioning differentiates.
- Jade Yoga: Jade Yoga manufactures natural rubber yoga mats with sustainability messaging and tree-planting partnerships. Comparable as a natural-materials incumbent in the eco-conscious yoga mat segment.
- Manduka: Manduka is the established premium yoga mat and props brand dominating the category. Comparable as the incumbent benchmark for mat pricing, durability claims, and wholesale studio distribution that Lauryan competes against.
- Hugger Mugger: Hugger Mugger is a long-standing yoga props and accessories brand with wholesale studio distribution. Comparable as a yoga blocks and accessories competitor serving the same studio retail channel.
- Lululemon: Lululemon is a global athletic apparel and wellness brand with a growing yoga mat and accessories line. Comparable as the dominant lifestyle brand whose expansion into mats and props Lauryan competes against in the eco-conscious segment.
Others
- PrAna: PrAna is a sustainable lifestyle and yoga apparel brand. Comparable as an adjacent sustainable wellness brand whose customer base (yoga-practicing, eco-conscious women) overlaps meaningfully with Lauryan's target segments.
Emerging players
- sYoga: sYoga is an emerging sustainable yoga brand offering natural and cork mats with a DTC focus. Comparable as a smaller, newer entrant in the eco-friendly cork mat niche competing for similar customers.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lauryan Yoga social profiles
Digital presenceLauryan Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lauryan Yoga leadership team
Management profileNumber of profiles
Profiles1 record
Lauryan Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lauryan Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lauryan Yoga
What does Lauryan Yoga do?
Lauryan Yoga designs and sells eco-friendly cork yoga mats (adult and child sizes), cork yoga blocks, and supporting wellness accessories such as plant-based cleansers, soy candles, and cork journals. Products are made from sustainably sourced Portuguese cork and natural plant rubber, sold primarily direct-to-consumer via a Shopify storefront with supplemental wholesale and affiliate programs.
Is Lauryan Yoga a public or private company?
Lauryan Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lauryan Yoga founded?
Lauryan Yoga was founded in 2014. It employs 1 to 10 people.
Where is Lauryan Yoga based?
Lauryan Yoga is headquartered in Lewisville, United States, in the North America region.
How does Lauryan Yoga make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are wholesale Distribution and affiliate/Brand Ambassador Program.
Who are Lauryan Yoga's main competitors?
Direct peers on record are CorkYoga and Yoloha. Broad incumbents are Liforme, Gaiam, Jade Yoga, Manduka, Hugger Mugger and Lululemon. PrAna is listed as an others. sYoga is listed as an emerging player.
Does Lauryan Yoga have an API?
No public API is recorded for Lauryan Yoga.
What industry is Lauryan Yoga in?
Lauryan Yoga's product category is Yoga Mats and Accessories. Its primary akta.pro industry code is CRAMACAE, Yoga, Pilates & Studio Wear Retail.