Living Labs Llc

What Living Labs Llc does

Living Labs LLC is a privately held professional services firm headquartered in Atlanta, Georgia, founded in 2020. The company provides leadership development, executive coaching, Gallup strengths-based team sessions, workplace meditation programs, and strategic consulting to individuals, managers, teams, and organizations across both private and public sectors. The firm operates as a founder-led practice with 1–10 employees, led by Shundra Lee, who holds SHRM-SCP, GPHR, and Gallup-Certified Strengths Coach credentials. The company is marketed as a "Your Partner in Business and Personal Growth" practice and emphasizes its customized offerings for both private and public entities.

The firm's core product is its "Living Lab" methodology, described as an approach that allows clients to refine strategies in real-time with immediate and measurable results. The service portfolio includes Executive Coaching (one-on-one leadership and personal growth), Leadership Development Services, Gallup Strengths Team Sessions, Workplace Meditations (with a branded sub-product called "The Focus Room" covering topics such as stress, career advancement, team dynamics, layoffs, and work-life balance), and general Consulting Services. The underlying technology stack is minimal — a GoDaddy-hosted website with Calendly integration for 15-minute discovery calls and a self-serve account/booking portal. There is no proprietary software platform, no AI/ML capabilities, and no patents, trademarks, or awards disclosed.

Living Labs operates a sales-led go-to-market motion, with prospective clients booking discovery calls via Calendly or contacting the firm directly through email ([email protected]) or phone (1-833-522-3977). Services are quote-based with no publicly disclosed pricing, and distribution is geographically constrained to the Southeast USA. Revenue is generated through four professional services streams: executive coaching, Gallup strengths team sessions, workplace meditation programs, and consulting. There is no evidence of external funding, institutional investors, parent company, partnerships, or M&A activity; ownership is entirely founder-held.

Name

Living Labs Llc

Legal name

Living Labs LLC

Website

https://livinglabsllc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Labs LLC is a privately held, founder-led professional services firm in Atlanta offering leadership development, executive coaching, Gallup strengths team sessions, workplace meditation programs, and strategic consulting to individuals, managers, and organizations across private and public sectors.

Ownership category

akta.pro rank

Product category

Leadership Development & Executive Coaching Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Executive coaching
• Leadership development
• Workplace meditation
• Management consulting
• Strengths-based coaching

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Executive Coaching Services: Transformative leadership development and executive coaching services delivered through one-on-one and team sessions, designed to refine strategies in real-time with immediate and measurable results.
2. Gallup Strengths Team Sessions: Team sessions focused on leveraging Gallup's strengths-based approach for organizational development and team performance enhancement.
3. Workplace Meditations Program: Guided meditation and mindfulness sessions for professionals addressing workplace challenges including stress management, career advancement, team dynamics, and work-life balance.
4. Consulting Services: Strategic consulting services for organizations seeking to elevate performance and cultivate thriving workplace culture, with customized offerings for private and public sector clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Living Labs LLC provides leadership development, executive coaching, consulting, and workplace meditation programs for professionals and organizations. Services are delivered through its proprietary 'living lab' approach, which is designed to enable clients to refine strategies in real time with immediate and measurable results, and are customized for both private sector and public entity clients.

Product overview

Living Labs LLC offers a unified consulting and coaching service centered on its innovative Living Lab Approach. The core portfolio includes Executive Coaching, Leadership Development Services, Consulting, and Gallup Strengths Team Sessions. The company's signature offering is the Workplace Meditations program, featuring The Focus Room sub-product, which provides guided meditation sessions for professionals addressing various workplace challenges including career advancement, stress, team dynamics, layoffs, and fulfillment. All offerings are designed to serve individuals, managers, teams, and organizations in both private and public sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching One-on-one coaching services focused on business and personal growth, empowering individuals and leaders to achieve transformative results.
• Leadership Development Services Transformative programs designed to elevate performance and cultivate thriving workplace culture for private sector and public entity clients.
• Workplace Meditations (The Focus Room) Guided meditation sessions for busy professionals during workday or after hours, led by Shundra Lee and addressing workplace challenges including career advancement, stress management, team dynamics, layoffs, and work-life balance.
• Gallup Strengths Team Session Team-focused session using Gallup's strengths-based approach to enhance team performance and dynamics.
• Consulting Services Strategic consulting services designed for managers and business organizations seeking strategic development and organizational growth.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CoachHub: Global digital coaching platform serving enterprises with structured leadership and development coaching programs. Comparable offering and target buyer (HR/L&D) but with proprietary technology platform and broader geographic reach.
• BetterUp: Largest venture-backed digital coaching platform offering 1:1 executive and leadership coaching to enterprises globally. Directly comparable as a coaching-led leadership development solution but at vastly greater scale and with technology-enabled delivery.
• Center for Creative Leadership: Established leadership development research and training provider offering coaching, assessments, and programs to organizations. Comparable leadership development offering and methodology-driven approach.
• Calm: Leading meditation and mindfulness app with a Calm Business vertical targeting employer-sponsored wellness programs. Comparable through the workplace meditation component of Living Labs' portfolio.
• Development Dimensions International (DDI): Global leadership development firm offering assessments, coaching, and training to enterprises. Comparable buyer (HR/L&D) and offering mix, but with established global infrastructure and larger deal sizes.
• Korn Ferry: Global organizational consulting firm with a large leadership development and executive coaching practice. Comparable buyer segment (enterprise HR/L&D) but vastly broader portfolio and global footprint.
• Headspace: Consumer and enterprise meditation/mindfulness platform with Headspace for Work serving corporate wellness buyers. Comparable through Living Labs' Workplace Meditations offering, but at vastly greater scale with a tech-enabled delivery model.

Direct peers

• Gallup: Owner of the CliftonStrengths methodology that Living Labs leverages. Comparable as the upstream methodology licensor and as a strengths-based leadership development provider to enterprises worldwide.
• Marshall Goldsmith Group: Executive coaching firm led by a named thought leader focused on leadership development for senior executives. Closely comparable as a credentialed, individual-practitioner-led executive coaching practice targeting C-suite and senior leaders.
• TalentSmartEQ: Emotional intelligence and leadership coaching/training provider serving organizations and individuals. Comparable methodology-driven approach to leadership development with a similar target buyer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/living-labs-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Labs Llc