Hub Surface Systems West Inc

What Hub Surface Systems West Inc does

HUB Surface Systems is a Canadian specialty materials company that designs, distributes, and supports the installation of decorative and functional pavement marking and coating systems for asphalt and concrete. Founded in 1999 and operating for over 30 years, the company markets 14 proprietary product systems organized into four categories: preformed thermoplastics (TrafficPatterns, TrafficPatternsXD, PreMark, DuraTherm, DecoMark, AirMark), acrylic and MMA coatings (StreetBond, StreetBondSR, MMAX, DuraShield), in-place stamped asphalt (StreetPrint), and asphalt repair materials (ChipFill, AggreFill, Fast Patch DPR). All products are engineered and tested for Canadian climate conditions — freeze-thaw cycles, snowplow operations, and de-icing chemical exposure — and are backed by documented performance benchmarks including 6-8x service life versus paint, 20+ year colour retention for StreetPrint, and 3 MPa bond strength for MMAX.

The company operates a two-layer go-to-market. Direct sales are handled through two regional offices — East in Milton, Ontario (covering Ontario, Quebec, and Atlantic Canada, contact: Doug Bain) and West in Ladysmith, British Columbia (covering BC, Alberta, Saskatchewan, and the three territories, contact: Cleve Stordy). These offices provide quote-based project specification support, supplemented by a Certified Applicator Network of trained contractors who perform the installations across Canada. Demand generation is built around a Lunch & Learn educational program for municipal engineers and specifiers, a 67-document technical specification library, a Field Notes blog, and a project gallery documenting 500+ Canadian installations across categories including crosswalks, bike and bus lanes, community branding, parks and paths, and residential driveways.

HUB's primary customers are Canadian municipalities and transit authorities — including the City of Toronto, York Region, City of Vancouver, UBC, City of Ottawa, City of Calgary, TransLink, City of Surrey, City of Edmonton, City of Winnipeg, and City of Richmond Hill — augmented by landscape architects and engineering specifiers, certified contractors, commercial developers, strata councils, and residential homeowners. Revenue streams consist of one-time product sales, certified installation services, and custom design/fabrication services (notably for DecoMark graphics); no recurring subscription, licensing, or platform fee is disclosed. The company is privately held with no parent organization, institutional investor, or M&A activity disclosed in the data.

Name

Hub Surface Systems West Inc

Legal name

HUB Surface Systems

Website

https://hubss.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

HUB Surface Systems is a Canadian provider of decorative and functional pavement marking and coating solutions — thermoplastics, MMA resins, stamped asphalt, and acrylic coatings — serving municipalities, transit authorities, contractors, and developers through two regional offices and a certified applicator network across Canada.

Ownership category

akta.pro rank

Product category

Pavement Marking & Coating Systems

NAICS

Asphalt Paving Mixture and Block Manufacturing (324121)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)

akta.pro secondary industry

Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH)

Keywords

• Decorative pavement marking
• Preformed thermoplastic systems
• Stamped asphalt surfaces
• MMA resin coatings
• Road marking solutions

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Decorative Pavement Products: Sale of proprietary surface systems including preformed thermoplastics (TrafficPatterns, TrafficPatternsXD, DecoMark, PreMark, DuraTherm, AirMark), coatings (StreetBond, StreetBondSR, MMAX, DuraShield), stamped asphalt (StreetPrint), and asphalt repair materials (ChipFill, AggreFill, Fast Patch DPR). Products are sold directly through regional offices with technical specification support.
2. Certified Installation Services: Installation services provided through a network of certified HUB applicators trained and authorized to install each system to specification. Certified installer program ensures quality outcomes across Canada.
3. Custom Design and Fabrication: Custom graphic design and fabrication services for DecoMark products, including brand asset processing, colour proofs, material samples, and installation planning for corporate and community branding projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hub Surface Systems provides decorative and functional pavement marking and coating solutions for asphalt and concrete surfaces. The company sells 14 proprietary surface systems (preformed thermoplastics, acrylic coatings, MMA resin treatments, stamped asphalt, and asphalt repair materials) directly to municipalities, contractors, and designers/specifiers, with installation performed through a certified applicator network across Canada.

Product overview

Hub Surface Systems is a Canadian provider of decorative pavement and road marking solutions operating since 1999. The product portfolio consists of 14 surface systems organized into four categories: Preformed Thermoplastics (TrafficPatternsXD, TrafficPatterns, PreMark, DuraTherm, DecoMark, AirMark), Coatings (StreetBond, StreetBondSR, MMAX, DuraShield), Stamped Asphalt (StreetPrint), and Asphalt Repair (ChipFill, AggreFill, Fast Patch DPR). These systems work together to provide comprehensive pavement solutions — from decorative stamped asphalt finishes and coloured coatings for urban design, to heavy-duty thermoplastic markings for high-traffic corridors and rapid-cure MMA resins for transit lanes, through to asphalt repair materials for pothole remediation. All products are designed for Canadian climate conditions including freeze-thaw cycles, snowplow operations, and de-icing chemical exposure.

Differentiator

Problem solved

Functional benefit

Brands

• StreetPrint: In-place decorative asphalt stamping system for brick, cobblestone, slate, and custom patterns — flush surface, snowplow-safe.
• StreetBond
• TrafficPatternsXD
• TrafficPatterns
• MMAX
• DecoMark
• DuraTherm
• PreMark
• AirMark
• DuraShield
• StreetBondSR
• ChipFill
• AggreFill
• Fast Patch DPR

Products and services

• StreetPrint In-place decorative asphalt stamping system that imprints patterns including cobblestone, brick, herringbone, and slate directly into hot asphalt using heated steel templates, then seals with StreetBond UV-stable acrylic colour. Flush surface, snowplow-safe, with 12+ standard patterns plus custom designs. Suitable for crosswalks, driveways, and plazas.
• StreetBond Water-based epoxy-modified acrylic coloured pavement coating system designed to transform asphalt and concrete surfaces into vibrant, functional surfaces. UV-stable, flexible formula that moves with pavement expansion/contraction without cracking or peeling. Used for bike lanes, bus lanes, and driveways.
• TrafficPatternsXD Aggregate-reinforced preformed thermoplastic pavement marking system engineered for extreme durability at 150mil thickness with performance aggregate bound through cross-section for enhanced skid resistance under heavy traffic conditions such as BRT corridors and high-volume intersections.
• TrafficPatterns Fully customizable preformed thermoplastic pavement marking system factory-manufactured at 125mil thickness. Heat-fused to asphalt or concrete with retroreflective glass beads embedded through full cross-section for long-lasting visibility. Used for crosswalks, bike lanes, and parking lots.
• MMAX Methyl Methacrylate (MMA) resin-based coloured lane treatment for transit and bicycle corridors. Cures to traffic-ready in 45-60 minutes with bond strength exceeding 3 MPa, embedded aggregates for enhanced traction and slip resistance, and UV-stable pigments. Applies in cool weather when ambient is +3°C and rising.
• DecoMark High-performance preformed thermoplastic pavement marking system designed for creating durable and vibrant custom horizontal graphics, logos, wayfinding messages, and civic art installations with Pantone-accurate colour matching and UV-stable pigments rendered through full material thickness.
• DuraShield Two-component waterborne epoxy-modified acrylic coating for asphalt pavement maintenance. Solar-reflective grey formula with 0.34 solar reflectance, protects substrate from fuel, oil, and deicing agents.
• DuraTherm Premium decorative pavement marking system featuring inlaid flush-mount preformed thermoplastic. Embedded into milled groove for zero-edge profile, snowplow-safe with custom artwork acceptance.
• PreMark Highly durable preformed thermoplastic pavement marking material for high-traffic regulatory applications including arrows, stop bars, yield triangles, school zone legends, and bike pictograms. 125mil standard thickness with 90mil ViziGrip option.
• AirMark Advanced pavement markings system designed specifically for airports including taxiways, aprons, helipads, and non-runway aviation surfaces. Full-depth glass bead construction for high retroreflectivity under all lighting conditions.
• StreetBondSR Solar reflective acrylic pavement coating engineered for surface temperature reduction. Initial Solar Reflectance ≥ 0.33 meeting LEED v4 SS Credit: Heat Island Reduction threshold. High SRI for urban heat island mitigation.
• ChipFill Heat-activated preformed pothole repair material engineered for permanent restoration of road surface damage. Deployable year-round regardless of temperature or weather conditions with rapid set for minutes-to-traffic reopening.
• AggreFill Pre-coated aggregate filler used in combination with ChipFill to permanently repair larger potholes up to approximately 1m² in diameter. Cold-applied aggregate with heat-torch ChipFill matrix finish.
• Fast Patch DPR Easy-to-apply distressed pavement repair material for asphalt and concrete using unique polymer blend of recycled and renewable materials. Back in service in less than 45 minutes, odourless for indoor applications.
• Custom Design and Fabrication Services Custom graphic design and fabrication services for DecoMark products, including brand asset processing, colour proofs, material samples, and installation planning for corporate and community branding projects.
• Certified Installation Services Installation services provided through a network of certified HUB applicators trained and authorized to install each system to specification across Canada. The certified installer program ensures quality outcomes for commercial and residential installations.

Quantifiable outcome

• Thermoplastic and MMA markings deliver 6-8 years of high-visibility service life versus paint alternatives requiring annual repainting
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Certified Applicator NetworkcoreImplementation/ SI/ Consulting PartnerHUB certifies, trains, and supports a network of contractors across Canada who are authorized to install each HUB system to specification. This credentialed installer program is essential for turning quality products into quality outcomes and ensures consistent installation standards nationwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SealMaster: Manufacturer and franchisor of pavement sealers, coatings, and repair products. SealMaster's asphalt coating and sealer range competes with HUB's StreetBond and DuraShield coating lines.
• Geveko Markings: European-based manufacturer of preformed thermoplastic pavement markings, MMA systems, and decorative road graphics. Geveko's product range and market positioning closely mirror HUB's thermoplastic and decorative offering.
• Crafco: Manufacturer of pavement preservation products including crack sealants, pothole patching materials, and asphalt repair compounds. Crafco's asphalt repair portfolio overlaps with HUB's ChipFill, AggreFill, and Fast Patch DPR systems.
• Integrated Paving Concepts: Specializes in decorative stamped asphalt (StreetPrint competitor brand historically) and pavement surface solutions for municipal and commercial customers, making it the closest direct competitor to HUB's StreetPrint system.
• Aexcel Industries: Manufacturer of traffic paint, plural-component coatings, and preformed thermoplastic markings. Aexcel's product set overlaps directly with HUB's traffic marking and pavement coating offerings.
• SWARCO: Global leader in road markings, signage, and urban traffic management. SWARCO offers preformed thermoplastics, MMA systems, and pavement markings that directly overlap with HUB's TrafficPatterns, TrafficPatternsXD, and MMAX product lines.

Broad incumbents

• Ennis-Flint (now part of 3M): Pre-acquisition, Ennis-Flint was a leading North American supplier of preformed thermoplastic and MMA pavement markings, traffic paint, and highway safety products. Its product line is highly comparable to HUB's thermoplastic and MMA portfolio.
• PPG (Traffic Solutions): Diversified global coatings manufacturer with a traffic solutions business producing pavement markings and waterborne traffic paint that overlaps with HUB's coating and marking product categories.
• 3M (Traffic Safety and Security Division, formerly Ennis-Flint): Through its acquisition of Ennis-Flint, 3M offers preformed thermoplastic markings (e.g., Stamark), traffic paint, and pavement marking systems that compete directly with HUB's thermoplastic and pavement coating portfolio across North America.

Regional players

• Asian Paints (Berger): Large coatings group operating across South Asia, the Middle East, and Africa, with pavement and infrastructure coating offerings. Geographic footprint is non-overlapping with HUB but product technology is broadly comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hubsurfacesystems
• LinkedInlinkedin.com/company/hub-surface-systems
• Instagraminstagram.com/hubsurfacesystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Surface Systems West Inc