Krs Group Of Companies
KRS Group is a privately-held Indian conglomerate operating seven subsidiaries that manufacture industrial lubrication systems, sell Ayurvedic and food consumer goods via direct selling/MLM, and develop residential real estate in North India.
- Company typePrivate
- Founded1998
- HeadquartersFaridabad, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Krs Group Of Companies does
KRS Group of Companies is a privately-held Indian conglomerate founded in 1998 and headquartered in Faridabad, Haryana, operating through seven wholly-owned subsidiaries spanning industrial equipment manufacturing, consumer goods, real estate, education, fuel retail, and cow welfare. Its industrial arm, KRS Multilub Private Limited, manufactures centralized lubrication systems, hand-operated and pneumatic oil/grease pumps, rotary pumps, multiline radial lubricators, mist lubrication systems, and related industrial equipment, distributed via direct B2B sales to manufacturing clients. The consumer businesses — KRS Multipro (herbal/Ayurvedic personal care, home care, health supplements and agricultural products) and KRS Megafoods (skimmed milk powder, desi ghee) — are sold through a multi-level marketing (direct selling) distribution network of independent distributors as well as an online portal at portal.krsmultipro.com, with retail unit pricing ranging from ₹85 to ₹1,050.
The group's go-to-market combines two distinct motions: B2B direct sales for industrial equipment, and a multi-level marketing / direct selling model for consumer goods, supplemented by a self-operated e-commerce portal and physical sales offices in Mathura, Agra, and Noida. KRS Real Estate operates a 218-acre residential township project (KRS Shri Radha Rani Township) in Barsana, Mathura, which the group states is near completion. The conglomerate is founder-led by Dr. Jai Prakash Tyagi (B.Tech, M.Tech in Mechanical Engineering), with Mr. Sachin Tyagi as mentor; ownership is concentrated, with no external institutional or private equity investment disclosed.
The business model is a hybrid of unit-pricing retail (consumer products), one-time equipment sales (industrial), and property sales (real estate), with the multi-level marketing structure providing distributors commissions on personal and downline sales. Marketing relies on a company blog, social media (Facebook, Twitter, Instagram, YouTube), WhatsApp Business engagement, and in-person community events. Limited public data exists on financials, customer concentration, AI/technology capabilities, certifications, or patents, which constrains external due diligence.
Krs Group Of Companies firmographics
Firmographics- Name
- Krs Group Of Companies
- Legal name
- KRS Group
- Website
- https://krsgroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KRS Group is a privately-held Indian conglomerate operating seven subsidiaries that manufacture industrial lubrication systems, sell Ayurvedic and food consumer goods via direct selling/MLM, and develop residential real estate in North India.
- Ownership category
- akta.pro rank
Krs Group Of Companies industry classification
Industry- Product category
- Direct Selling Consumer Products
- NAICS
- Merchant Wholesalers, Durable Goods (423)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
Keywords
Where Krs Group Of Companies is headquartered
LocationHeadquarters
- HQ city
- Faridabad
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Krs Group Of Companies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Direct Selling / Multi-Level Marketing: Revenue generated through direct sales of products via independent distributor network. Distributors earn commissions based on personal sales and team sales volume through multiple levels of the organization.
- Industrial Lubrication Equipment Sales: Manufacturing and sale of lubrication systems, pumps, and related industrial equipment through KRS Multilub Private Limited. Products include hand operated oil pumps, automatic lubrication systems, rotary pumps, pneumatic pumps, and grease filling systems.
- Consumer Products Sales: Sale of personal care, health supplements, home care, and food products through KRS Multipro and KRS Megafoods divisions. Products sold online and through direct selling network.
- Real Estate: Real estate development and sales operations including KRS Shri Radha Rani Township project in Barsana, Mathura covering 218 acres
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer product pricing |
| Unit Pricing | Pay-as-you-go | Food products pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Krs Group Of Companies product offering
Product offeringCore offering
KRS Group is a diversified Indian conglomerate that primarily operates a multi-level marketing (MLM) direct-selling platform distributing herbal, Ayurvedic, personal care, home care and food products through an independent distributor network. In parallel, the group manufactures and sells centralized industrial lubrication equipment through KRS Multilub, develops real estate (the 218-acre KRS Shri Radha Rani Township), and runs ancillary businesses in dairy foods, education, fuel retail, and cow welfare.
Product overview
KRS Group of Companies is a diversified Indian conglomerate operating as a multi-level marketing/direct selling company with multiple business units. The portfolio includes: KRS Multilub Private Limited (manufacturing industrial lubrication systems including automatic lubrication systems, hand operated/pneumatic oil pumps, rotary pumps, grease pumps, and multiline radial lubricators); KRS Megafoods Private Limited (food and personal care products including desi ghee, skimmed milk powder); KRS Multipro Private Limited (herbal/Ayurvedic personal care, home care, health supplements, fashion items, and agriculture products); KRS Real Estate (property development including the KRS Shri Radha Rani Township); KRS Education (free education services for children); KRS Rahna Filling Station (fuel retail); and KRS Gauseva Dham (cow welfare shelter). The company operates primarily in the direct selling/multi-level marketing model across these diverse sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Lubrication Equipment (KRS Multilub) Manufactures and sells centralized lubrication systems, automatic lubrication systems, hand operated oil pumps, pneumatic oil and grease pumps, rotary pumps, multiline radial lubricators, lubrication timers, motor pump assemblies, mist lubrication systems, and grease filling systems for industrial machinery maintenance. Customers include manufacturing facilities requiring reliable machinery lubrication.
- KRS Megafoods Dairy and Consumer Food Products Dairy and food products including KRS Skimmed Milk Powder and KRS Desi Ghee (traditional clarified butter), manufactured using hand-made processes and sold via the group's direct-selling and online channels. Targeted at health-conscious consumers and households seeking traditional dairy staples.
- KRS Multipro Herbal and Personal Care Consumer Products Herbal and Ayurvedic consumer products including Charcoal Face Wash (₹180, 100ml), KRS Washing Powder (₹99, 1KG), K-Clean Toilet Cleaner (₹85, 500ml), Pain Oil (₹179), Neem and Aloe Vera Soap, Red Aloevera Advance (₹1,000, 1L), Raktshodhak Tonic (200ml), Punarnava Softgel Capsule (₹699, 60 capsules), Noni Juice Gold (₹1,050, 1L), Precioso Perfume, and Neem Shield (agricultural pest control, 500ml). Distributed via the multi-level marketing network and online portal.
- KRS Shri Radha Rani Township (Real Estate) A 218-acre integrated residential township project in Barsana, Mathura, developed by KRS Real Estate since 1998. Targeted at individuals and families seeking residential plots or homes in a planned community.
Companies that use Krs Group Of Companies
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Krs Group Of Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Krs Group Of Companies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Aramiz CompanyminorAthletic Performance Tracking Devices company based in Escondido, CA. Described as a partner that complements KRS Group's services and allows the company to work harder, better, faster, and stronger.
- ADUP Media LLCminorMedia & Marketing Consulting firm based in Walnut Creek, CA. Described as a top company in their industry known to deliver high quality services and products, helping deliver unparalleled services to clients.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Krs Group Of Companies competitors and assessment
Company assessmentRegional players
- Tupperware India: India arm of global direct selling housewares brand, party-plan/MLM-style sales through independent distributors. Comparable to KRS's distributor-led sales motion and India-specific home/consumer focus.
Broad incumbents
- Herbalife: Global MLM leader in nutrition, weight management and personal care. While much larger and global, Herbalife is broadly comparable to KRS's wellness/personal-care product portfolio and multi-level distribution model.
- Graco India: Global manufacturer of fluid handling equipment including lubrication pumps and grease systems with India distribution. Broadly comparable to KRS Multilub in industrial lubrication equipment product family and end customers.
- SKF India (Lincoln lubrication): Global leader in bearings and lubrication systems with India operations. Direct competitor to KRS Multilub in industrial centralised lubrication and grease pumps serving manufacturing customers.
Direct peers
- Vestige Marketing: Indian MLM company selling health, personal care and FMCG products via independent distributors. Comparable to KRS Multipro/Megafoods in distributor-led Indian direct selling with overlapping wellness/ayurvedic positioning.
- DXN India: India-focused MLM company distributing Ganoderma-based wellness, personal care and household products through a network-marketing structure. Direct peer in Indian MLM with similar herbal/wellness positioning.
- RCM (RCM MyeShop / Future Maker): Indian direct selling and network marketing company with wide FMCG, wellness and household catalogue. Comparable to KRS in domestic Indian MLM scale and breadth of distributor-sold categories.
- Modicare India: Indian direct selling company marketing wellness, personal care and home care products through a multi-level distributor model. Directly comparable to KRS in domestic Indian MLM scale, product mix, and distributor-driven GTM.
- Amway India: India's largest direct selling / MLM company selling nutrition, beauty and home care products through a distributor network. Closest direct peer to KRS Multipro and KRS Megafoods in business model, channel structure, and product categories.
- Oriflame India: Global direct selling company with a strong India presence selling beauty, wellness and personal care via a catalogue-based distributor network. Comparable to KRS Multipro in personal-care heavy MLM with Indian field force.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Krs Group Of Companies social profiles
Digital presenceKrs Group Of Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krs Group Of Companies leadership team
Management profileNumber of profiles
Profiles2 records
Krs Group Of Companies subsidiaries and ownership
Company hierarchySubsidiaries7 records
Krs Group Of Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krs Group Of Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krs Group Of Companies
What does Krs Group Of Companies do?
KRS Group is a diversified Indian conglomerate that primarily operates a multi-level marketing (MLM) direct-selling platform distributing herbal, Ayurvedic, personal care, home care and food products through an independent distributor network. In parallel, the group manufactures and sells centralized industrial lubrication equipment through KRS Multilub, develops real estate (the 218-acre KRS Shri Radha Rani Township), and runs ancillary businesses in dairy foods, education, fuel retail, and cow welfare.
Is Krs Group Of Companies a public or private company?
Krs Group Of Companies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krs Group Of Companies founded?
Krs Group Of Companies was founded in 1998. It employs 51 to 100 people.
Where is Krs Group Of Companies based?
Krs Group Of Companies is headquartered in Faridabad, India, in the Asia region.
How does Krs Group Of Companies make money?
Four revenue lines are on record. Direct Selling / Multi-Level Marketing is the primary driver. The others are industrial Lubrication Equipment Sales, consumer Products Sales and real Estate.
Who are Krs Group Of Companies's main competitors?
Tupperware India is listed as a regional player. Broad incumbents are Herbalife, Graco India and SKF India (Lincoln lubrication). Direct peers are Vestige Marketing, DXN India, RCM (RCM MyeShop / Future Maker), Modicare India, Amway India and Oriflame India.
Does Krs Group Of Companies have an API?
No public API is recorded for Krs Group Of Companies.
What industry is Krs Group Of Companies in?
Krs Group Of Companies's product category is Direct Selling Consumer Products. Its primary akta.pro industry code is CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution. Its NAICS code is 423 and its SIC code is 5084.