Musso & Frank Grill Company
- Company typePrivate
- Founded1919
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Musso & Frank Grill Company firmographics
Firmographics- Name
- Musso & Frank Grill Company
- Legal name
- Musso & Frank Grill
- Website
- https://mussoandfrank.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Musso & Frank Grill Company industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Steakhouses & Seafood Restaurants (THAFACAE), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Musso & Frank Grill Company is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Musso & Frank Grill Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dine-in Restaurant Sales: Revenue from serving food and beverages to dine-in guests. Menu includes appetizers ($22-$27), soups and salads ($8-$23), entrees ($22-$71), and desserts ($16-$17). Daily features vary by day of week. Fine dining price point with full bar service including signature martinis.
- Private Dining Events: Revenue from hosting private events in multiple venues: The Palio Wine Room (intimate gatherings up to 8), Grand Private Rooms (up to 42 seated, 65 cocktail), and main dining rooms (up to 220 guests). Events include birthdays, anniversaries, weddings, premieres, and wrap parties. Custom menus prepared by Executive Chef J.P. Amateau.
- Merchandise Sales: E-commerce sales of branded merchandise including t-shirts (gray, black, green), sweatshirts, reusable bags, mugs, golf balls, polo shirts, cufflinks, holiday ornaments, magnets, and metal pins. Also includes gift cards in $50 and $100 denominations.
- Rewards Program: Club 1919 rewards program where members earn $50 in reward dollars for every $500 spent. Rewards never expire and are redeemable for food and beverage at the restaurant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Steaks and Chops |
| Unit Pricing | Pay-as-you-go | Italian Entrees |
| Unit Pricing | Pay-as-you-go | Desserts and Beverages |
| Unit Pricing | Pay-as-you-go | Appetizers |
| Unit Pricing | Pay-as-you-go | Soups and Salads |
| Unit Pricing | Pay-as-you-go | Side Dishes (À la carte) |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Subscription | Annual | Club 1919 Rewards Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Musso & Frank Grill Company product offering
Product offeringCore offering
Musso & Frank Grill operates a single-location, full-service fine dining restaurant and cocktail bar at 6667 Hollywood Blvd., serving classic American and Northern Italian cuisine with a menu virtually unchanged since 1919. The restaurant offers table service, full bar service featuring signature martinis, and private dining for events in multiple venues. It is family-owned through four generations and functions as a historic Hollywood landmark.
Product overview
Musso & Frank Grill is a single-location fine dining restaurant and historic Hollywood landmark operating since 1919. The core product is its full-service fine dining restaurant offering classic American cuisine with European influences, including steaks, chops, seafood, and Italian entrees, alongside a celebrated bar program famous for its martinis. The company extends its offering through Club 1919 (a rewards program), Private Dining services (featuring the Palio Wine Room and Grand Private Rooms), an online merchandise shop selling branded apparel and gifts, and a published commemorative book chronicling its century-long history. The restaurant maintains virtually unchanged menu traditions and operates out of its historic location at 6667 Hollywood Blvd.
Differentiator
Problem solved
Functional benefit
Brands
- Club 1919: Rewards program where guests earn $50 in reward dollars for every $500 spent, with rewards never expiring and redeemable for food and beverage.
Products and services
- Fine Dining Restaurant Service Single-location, full-service fine dining restaurant and cocktail bar at 6667 Hollywood Blvd., Hollywood, CA, serving classic American and Northern Italian cuisine (appetizers, soups, salads, steaks, chops, Italian entrees, desserts, full bar) with a virtually unchanged menu since 1919. Open Tuesday–Saturday 5:00pm–11:00pm and Sunday 4:00pm–10:00pm.
- Private Dining and Event Hosting Private event hosting service in three venues — The Palio Wine Room (intimate gatherings up to 8 guests), Grand Private Rooms (up to 42 seated / 65 cocktail), and main dining rooms (up to 220 guests) — for birthdays, anniversaries, weddings, premieres, wrap parties, and corporate events, with custom menus from Executive Chef J.P. Amateau and curated wine pairings.
- Club 1919 Rewards Program
Quantifiable outcome
- Survived over 106 years including Great Depression, World War II, and COVID-19
- +2 more outcomes
Companies that use Musso & Frank Grill Company
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Musso & Frank Grill Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Musso & Frank Grill Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dan Harary - Asbury PRminorPublic relations contact for media inquiries. Dan Harary handles press relations for the restaurant.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Musso & Frank Grill Company competitors and assessment
Company assessmentDirect peers
- The Ivy: Long-running LA fine dining restaurant known for power lunches, celebrity clientele, and traditional American cuisine. Comparable in target market (entertainment industry executives, discerning locals), price point, and historic positioning.
- Craig's: Los Angeles fine dining restaurant serving classic American fare with industry/entertainment clientele. Directly comparable in menu style, target customer (entertainment industry and discerning locals), and price point.
- The Polo Lounge (Beverly Hills Hotel): Legendary power-lunch and fine dining room within a historic luxury hotel, with a similar celebrity and entertainment-industry clientele, classic American menu, and decades-long brand cachet.
- Providence: Michelin-recognized LA fine dining destination serving refined American cuisine with celebrity following. Comparable in price point, fine dining service model, and entertainment-industry clientele.
- Mr Chow: Iconic upscale Beverly Hills restaurant known for celebrity clientele, classic menu, and old-Hollywood cachet. Comparable in luxury positioning, entertainment-industry guests, and historic fine dining reputation.
- Chateau Marmont: Iconic Hollywood hotel restaurant and bar that, like Musso & Frank, has anchored celebrity and literary Hollywood dining for decades. Comparable heritage positioning, similar client mix, and overlapping reliance on Hollywood tourism and old-Hollywood cachet.
- Lawry's The Prime Rib: Historic LA fine dining steakhouse (founded 1938) specializing in prime rib with table-side service. Comparable classic American fine dining format, LA heritage positioning, and steakhouse-led menu.
- Dan Tana's: Long-standing Hollywood fine dining institution famous for traditional Italian-American cuisine and celebrity regulars. Comparable heritage positioning, classic menu focus, and historic LA fine dining operating model.
Regional players
- Pizzeria Mozza: Mario Batali/Nancy Silverton upscale Italian restaurant group with a Hollywood location. Comparable in classic Italian menu overlap (Musso & Frank's Italian entrees including Fettuccine Alfredo) and Hollywood positioning, though operating at a more casual fine dining price point.
Broad incumbents
- Spago Beverly Hills: Wolfgang Puck flagship fine dining restaurant with celebrity cachet and a similar upscale American/European menu. Broader Wolfgang Puck portfolio, but comparable in clientele, price point, and Hollywood power-lunch heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Musso & Frank Grill Company social profiles
Digital presenceMusso & Frank Grill Company compliance and trust
Trust signalCompliance2 records
Musso & Frank Grill Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musso & Frank Grill Company leadership team
Management profileNumber of profiles
Profiles3 records
Musso & Frank Grill Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musso & Frank Grill Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musso & Frank Grill Company
What does Musso & Frank Grill Company do?
Musso & Frank Grill operates a single-location, full-service fine dining restaurant and cocktail bar at 6667 Hollywood Blvd., serving classic American and Northern Italian cuisine with a menu virtually unchanged since 1919. The restaurant offers table service, full bar service featuring signature martinis, and private dining for events in multiple venues. It is family-owned through four generations and functions as a historic Hollywood landmark.
Is Musso & Frank Grill Company a public or private company?
Musso & Frank Grill Company is a private company. It is classified as family owned and is currently operating.
When was Musso & Frank Grill Company founded?
Musso & Frank Grill Company was founded in 1919. It employs 11 to 50 people.
Where is Musso & Frank Grill Company based?
Musso & Frank Grill Company is headquartered in Los Angeles, United States, in the North America region.
How does Musso & Frank Grill Company make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are private Dining Events, merchandise Sales and rewards Program.
Who are Musso & Frank Grill Company's main competitors?
Direct peers on record are The Ivy, Craig's, The Polo Lounge (Beverly Hills Hotel), Providence, Mr Chow, Chateau Marmont, Lawry's The Prime Rib and Dan Tana's. Pizzeria Mozza is listed as a regional player. Spago Beverly Hills is listed as a broad incumbent.
Does Musso & Frank Grill Company have an API?
No public API is recorded for Musso & Frank Grill Company.
What industry is Musso & Frank Grill Company in?
Musso & Frank Grill Company's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5810.