What Lackawanna County Visitors Bureau does

Lackawanna County Visitors Bureau, legally the Lackawanna County Convention & Visitors Bureau and operating under the consumer brand "Visit NEPA," is the official destination marketing organization for Lackawanna County, Pennsylvania. It is a county government-affiliated entity (not a privately held or public company) headquartered at 135 Jefferson Ave, Scranton, and is funded through Lackawanna County appropriations together with partnership/membership arrangements with local tourism businesses; revenue is not publicly disclosed.

Its core product is the visitnepa.org destination website, which aggregates event calendars, attraction listings (Steamtown NHS, Lackawanna Coal Mine Tour, Electric City Trolley Museum, Everhart Museum, Montage Mountain, PNC Field/RailRiders), dining guides including the "Pizza Capital of the World" identity for Old Forge, lodging inventory with direct booking via BookDirect, and an interactive TripBuilder itinerary tool. Supporting assets are a free mailed and digital Visitors Guide (2026 edition), an e-newsletter, and social channels under the #VisitLackawannaPA hashtag. All visitor-facing services are free; the underlying CMS and booking integration constitute the technical footprint, with no API, SDK, or AI/ML capability disclosed.

The business model is non-transactional destination marketing: visitors incur no direct cost, while the CVB monetizes indirectly via county funding and tourism-business partnerships, cross-promoting major events (Saint Ubaldo Day, Scranton Jazz Festival, La Festa Italiana, Moscow Country Street Fair) and four-season activities. Customer segments served span individual tourists and families (primary), meeting and event planners (primary), group travel organizers, and wedding parties, with distribution through the owned website, mailed collateral, partner networks, and alliances with the Lackawanna Heritage Valley, Scranton Chamber of Commerce, Route 6 Alliance, and Visit Pennsylvania.

Name

Lackawanna County Visitors Bureau

Legal name

Lackawanna County Convention & Visitors Bureau

Website

https://visitnepa.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Lackawanna County Visitors Bureau (Visit NEPA) is the county government-affiliated destination marketing organization for Lackawanna County, PA, promoting the Scranton region via visitnepa.org, an annual Visitors Guide, e-newsletter, and partnerships with local attractions, hotels, and restaurants targeting leisure tourists, meeting planners, groups, and weddings.

Ownership category

akta.pro rank

Product category

Destination Marketing / Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

Keywords

• Destination marketing services
• Tourism promotion bureau
• Visitor information services
• Convention meeting planning
• Regional travel marketing

Headquarters

HQ city

Scranton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: As a Convention & Visitors Bureau, the organization promotes Lackawanna County as a tourism destination. They coordinate with local businesses, attractions, hotels, and restaurants to showcase the region. Funding is derived from tourism-related economic activity and possibly membership/partnership fees from local tourism businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Lackawanna County Convention & Visitors Bureau promotes Lackawanna County, Pennsylvania as a four-season tourism destination through its Visit NEPA website, free printed and digital Visitors Guide, E-Newsletter, and TripBuilder itinerary tool. It aggregates events, attractions, restaurants, and lodging for visitors, supports meeting and group planners, and partners with local tourism businesses to drive visitor demand across Northeastern Pennsylvania.

Product overview

The Lackawanna County Convention & Visitors Bureau operates visitnepa.org as its primary platform—a unified tourism marketing website that aggregates events, attractions, restaurants, hotels, and trip planning tools for Lackawanna County and Northeastern Pennsylvania. The platform combines the Visit NEPA website with interactive tools (TripBuilder), email marketing (E-Newsletter), printed and digital collateral (Visitors Guide), and lodging booking integration. The site organizes content across regions (Scranton, Downtown Scranton, Montage Mountain, Old Forge, etc.) and seasonal activities (Summer, Fall, Winter, Spring).

Differentiator

Problem solved

Functional benefit

Products and services

• Visit NEPA Tourism Website (visitnepa.org) Comprehensive tourism marketing website for Lackawanna County and Northeastern Pennsylvania, providing visitors with event listings, attraction information, restaurant directories, hotel bookings, trip planning tools, and region-specific content under the Visit NEPA brand.
• TripBuilder Interactive tool allowing visitors to build and customize their travel itineraries within Lackawanna County by selecting attractions, events, dining, and lodging.
• Free Visitors Guide Physical and digital visitor guide publication promoting Lackawanna County attractions, dining, lodging, and events. Available free by mail request or for digital viewing.
• E-Newsletter Subscription Regular email newsletter delivering trip ideas, travel inspiration, event updates, seasonal activity suggestions, and new attraction information to subscribers for Lackawanna County tourism.
• Online Lodging Booking (BookDirect) Direct booking integration for hotels and lodgings in Lackawanna County through the BookDirect platform, embedded into the Visit NEPA website.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Lackawanna CountycoreStrategic or Co-development PartnerPrimary governmental partner providing county-level support and coordination for tourism promotion activities throughout Lackawanna County.
• City of ScrantoncoreStrategic or Co-development PartnerPrimary city partner for destination marketing, with the CVB promoting Scranton as the heart of Lackawanna County.
• Lackawanna Heritage ValleymajorStrategic or Co-development PartnerHeritage tourism organization preserving and promoting the region's anthracite coal mining heritage and cultural assets.
• Scranton Chamber of CommercemajorStrategic or Co-development PartnerChamber partnership for business tourism, meeting planning support, and regional economic development through tourism.
• Route 6 AllianceminorGTM or Marketing PartnerRegional tourism partnership promoting Route 6 as a heritage tourism corridor across Pennsylvania.
• Visit PennsylvaniaminorGTM or Marketing PartnerState-level tourism promotion partnership through Pennsylvania's official tourism marketing platform.
• Local Tourism BusinessescoreChannel Partner/ Reseller/ DistributorNetwork of partner restaurants, attractions, hotels, and tour operators who participate in CVB marketing programs and receive promotional exposure through CVB channels.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit Pittsburgh: Pennsylvania's other major-city DMO; same destination-marketing and meeting/convention-support mission, operating at a larger budget scale and serving as a regional anchor that drains some intra-PA leisure demand from Lackawanna.
• Visit Philadelphia: Much larger Pennsylvania statewide-tier DMO; broader portfolio and budget but same destination-marketing and convention-sales function, providing a benchmark for how Lackawanna's promotional capabilities could scale.

Direct peers

• Luzerne County Visitors Bureau: Adjacent Northeastern Pennsylvania county DMO that also promotes Scranton/Wilkes-Barre area attractions, overlapping content, audiences, and partner attractions (e.g., Mohegan Sun at Pocono Downs).
• Discover Lehigh Valley: Pennsylvania regional DMO of comparable scale promoting heritage sites, outdoor recreation, culinary experiences, and events — operates the same destination-marketing model with similar partner-network economics.
• Pocono Mountains Visitors Bureau: Pennsylvania regional DMO promoting a four-season outdoor and family destination with ski resorts, waterparks, and event programming — closely comparable in scope, asset mix, and seasonal marketing strategy to Lackawanna County CVB.
• Wayne County Pennsylvania Visitors Bureau: Smaller Northeastern Pennsylvania county DMO with overlapping rural-heritage and outdoor positioning; directly comparable in operating scale, budget, and reliance on heritage/outdoor partner attractions.

Regional players

• Finger Lakes Tourism Alliance: Neighboring New York state regional DMO combining outdoor, wine/culinary, and heritage tourism — comparable product mix and small-DMO operating model, providing a benchmark for partnership and content strategies.
• Brandywine Valley Tourism: Pennsylvania DMO promoting a multi-county heritage corridor with Longwood Gardens, Winterthur, and wineries — comparable in content themes (heritage + culinary) but serves a higher-spend visitor demographic.
• Destination Niagara USA: Neighboring New York state DMO promoting a four-season destination with attractions, dining, and event programming; comparable regional-DMO scale and similar reliance on multi-channel digital marketing.
• Visit Erie: Pennsylvania DMO of comparable county-level scale promoting Presque Isle State Park, wine country, and four-season outdoor recreation — analogous model targeting leisure and family travelers within the state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/visitnepa
• Instagraminstagram.com/visitnepa
• LinkedInlinkedin.com/company/visitlackawannapa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lackawanna County Visitors Bureau