Name

Led Direct Llc

Legal name

LED Direct LLC

Website

https://leddirectgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial and Industrial LED Lighting Distribution

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industry

Hazardous Location & Explosion-Proof Lighting (ATEX/IECEx, intrinsically safe fixtures) (IMAGAIAC)

Keywords

• Commercial LED lighting
• Industrial LED fixtures
• LED lighting distribution
• Factory direct lighting
• Warehouse lighting solutions

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. LED Lighting Product Sales: Direct sales of commercial and industrial LED lighting fixtures including high bays, wall packs, parking lot lights, troffers, tubes, canopy lights, and specialty lights. Products are sold factory-direct to contractors and end-users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LED Direct LLC distributes commercial and industrial LED lighting products factory-direct to contractors and end-users, eliminating traditional supply chain markups from lighting reps and wholesale distributors. The company sells a comprehensive range of interior and exterior LED fixtures including high bays, wall packs, parking lot lights, troffers, canopy lights, tubes, specialty lights, and explosion-proof lighting through physical showrooms in the Midwest and a network of electrical contracting partners.

Product overview

LED Direct LLC is a wholesale distributor of commercial and industrial LED lighting products offering factory direct pricing. The company sells interior and exterior lighting across multiple product categories including parking lot lights, high bay/low bay fixtures, wall packs, indoor/architectural lighting, canopy lights, troffers, sports/high mast lighting, CFL replacements, LED tubes, can lights, brackets, specialty lights, explosion proof lighting, temporary lighting, and LED retrofit screw-in products. Key product series include the Finney Series (2x4 Backlit Panel, court lights), Wyandotte Series (outdoor area lights), Barton Series and Seward Series (high bays), Johnson Series (vapor-tight fixtures), and Clay Series (construction lights). All products are DLC certified with 5-10 year warranties. The company operates showrooms in the Midwest and provides photometric design services, utility rebate assistance, and turn-key installation through their contractor network.

Differentiator

Problem solved

Functional benefit

Products and services

• Parking Lot Lights and Exterior Floods High-quality flood lighting products for outdoor applications including car dealerships and office complexes, with customizable distribution patterns, wattages, and controls.
• High Bay / Low Bay LED Fixtures LED high bay and low bay fixtures designed for warehouses and manufacturing facilities, customizable for ultra high ceilings, explosion-proof needs, and high footcandle requirements.
• Wall Packs Energy-efficient wall pack light fixtures for building security, designed to replace metal halide or high pressure sodium wall packs with LED alternatives.
• Indoor / Architectural LED Lighting Linear LED fixtures (4-foot and 8-foot) for open floor plans and industrial look spaces, available in direct or indirect lighting with white or black housings.
• Canopy Lights LED canopy lights for parking garage retrofits and gas station fuel islands, designed for 24-hour operations with quick ROI on electrical bills.
• Troffers LED flat panel and center basket (volumetric) troffers for office environments, replacing fluorescent 2x2 or 2x4 fixtures for a modern look.
• Sports / High Mast Lighting LED sports and high mast lighting from 300W to 1200W with customized beam angles for proper light distribution on playing surfaces.
• CFL Replacements Ballast bypass CFL LED lamps compatible with GX23-2, G24Q 4 Pin, and GU24 pin configurations from major manufacturers.
• LED Tubes

Quantifiable outcome

• 60-84% reduction in energy consumption compared to traditional metal halide or fluorescent lighting
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• KCP&L (Kansas City Power & Light)coreGTM or Marketing PartnerLED Direct is a Platinum Trade Ally with KCP&L and a trade ally member with many other electrical utility companies in the Midwest. They assist customers in obtaining energy efficiency rebates, handling all filing and communication with utility providers to ensure maximum rebates are obtained.
• Electrical ContractorscoreChannel Partner/ Reseller/ DistributorNetwork of electrical contracting customers who purchase LED products for their installation projects. Through this network, LED Direct offers full turn-key installation services of LED fixtures to end customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1000Bulbs.com: Large online LED and commercial lighting distributor selling factory-direct to contractors and end users nationwide. Directly comparable to LED Direct in product range, customer base, and value-priced distribution model, though competing via e-commerce rather than physical showrooms.
• Lighting Supply Inc. Wholesale distributor of commercial and industrial lighting including LED fixtures, retrofit kits, and controls, selling to electrical contractors and facility managers. Comparable to LED Direct in customer base (contractors, facility managers), product mix (LED high bays, troffers, area lights), and distribution-led business model.
• MaxLite: Manufacturer and distributor of commercial and industrial LED lighting including high bays, outdoor area lights, and DLC-certified fixtures. Directly comparable to LED Direct's product line, particularly in the high-bay and outdoor area light categories where overlap is strongest.
• RAB Lighting: Commercial and industrial LED lighting manufacturer with a strong direct-to-contractor sales motion and DLC-certified product lines (high bays, wall packs, area lights). Comparable to LED Direct in product range, target customer (electrical contractors), and direct sales positioning.
• Satco Products / SATCO|NUVO: Lighting manufacturer and distributor offering a broad catalog of LED fixtures, lamps, and replacement bulbs across commercial, industrial, and residential channels. Comparable to LED Direct in the commercial/industrial LED product portfolio and in serving electrical distributors and contractors.

Broad incumbents

• Rexel USA: Global electrical distributor with significant U.S. footprint distributing commercial and industrial lighting including LED fixtures. Comparable to LED Direct at the product and customer level, but operates as a broad incumbent with extensive branch network, credit, and contractor relationships that smaller distributors struggle to match.
• Acuity Brands: Major U.S. lighting manufacturer (Lithonia, Holophane, etc.) offering commercial and industrial LED fixtures, controls, and networked lighting solutions. A broad incumbent that competes with LED Direct's product range, especially on large commercial projects, but with proprietary IP, controls integration, and national sales coverage.
• Graybar Electric Company: One of the largest North American electrical, lighting, and communications distributors serving commercial, industrial, and utility customers. A broad incumbent that competes with LED Direct for the same electrical contractor and facility manager customers but at far greater scale and across a much wider product portfolio.
• Current (GE Current, a Daintree company): Commercial and industrial LED lighting and controls manufacturer serving warehouses, manufacturing, retail, and outdoor applications. Comparable to LED Direct in the high-bay and outdoor product categories, but at much larger scale with integrated lighting controls and networked solutions.

Emerging players

• Feit Electric: LED lighting manufacturer with a strong direct-to-consumer and commercial retrofit product line (bulbs, smart lighting, fixtures). An emerging player that overlaps with LED Direct in the commercial/industrial retrofit space and competes on price-sensitive replacement lighting, though with a different brand and channel emphasis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leddir

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Led Direct Llc