Museu Catavento
Museu Catavento is a non-profit interactive science museum in São Paulo, Brazil, operated under contract with the São Paulo State government. It serves families, school groups, and tourists through 200+ hands-on installations across four thematic sections, plus a satellite location in Olímpia.
- Company typePrivate
- Founded2009
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2C
- OfferingServices
What Museu Catavento does
Museu Catavento is a non-profit interactive science and culture museum headquartered in São Paulo, Brazil, operated by Organização Social Catavento Cultural e Educacional under a management contract with the São Paulo State Secretariat of Culture, Economy and Creative Industries. It is housed in the Palácio das Indústrias, a historic building constructed between 1911 and 1924 that is heritage-listed by both state (Condephaat) and municipal (Conpresp) preservation bodies. Since opening, the museum has welcomed more than 8 million cumulative visitors.
The museum's core product is its physical exhibition experience, organized into four thematic sections — Universe, Life, Engineering, and Society — comprising more than 200 interactive installations including a spacecraft simulator (capacity 20), submarine simulation, nanotechnology interactive area (Nanoaventura, capacity 44), a hands-on chemistry laboratory (capacity 40), a butterfly habitat, a TV production studio, and an AI-themed robots exhibition developed with IBM. A satellite location, Polo Catavento Olímpia, operates at Espaço Ruy Ohtake in Olímpia, SP, with additional VR-based experiences including Dinos do Brasil and a metaverse immersion program. The museum also offers virtual exhibitions for remote access, an academic journal (Revista Museu Catavento), and a collection/reference research program.
Revenue is generated primarily through ticket sales (R$20 full price at the São Paulo site, R$50 at Olímpia, with half-price categories for students, seniors, and teachers and free admission for young children and public school groups), supplemented by an on-site store and corporate sponsorships/partnerships. Ticketing is distributed online via the Megapass platform and through on-site box office. The museum benefits from integration with the São Paulo State Government's communications infrastructure for marketing and outreach. It also manages the Fábricas de Cultura network (Setor A) under the same organizational umbrella. Revenue is not publicly disclosed.
Museu Catavento firmographics
Firmographics- Name
- Museu Catavento
- Legal name
- Museu Catavento
- Website
- https://museucatavento.org.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Museu Catavento is a non-profit interactive science museum in São Paulo, Brazil, operated under contract with the São Paulo State government. It serves families, school groups, and tourists through 200+ hands-on installations across four thematic sections, plus a satellite location in Olímpia.
- Ownership category
- akta.pro rank
Museu Catavento industry classification
Industry- Product category
- Science Museum / Cultural Education
- NAICS
- Museums (712110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Science & Technology Museums (THAJADAD)
- akta.pro secondary industries
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Museu Catavento is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Museu Catavento business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales: Museum generates revenue through individual and group admission tickets. Tickets are sold online via Megapass platform and at on-site box office. Various pricing tiers exist including full-price, half-price (students, seniors, teachers), and free admission for children under 4 and public school groups.
- Museum Store: On-site gift shop selling branded merchandise and educational products.
- Sponsorship and Partnerships: Revenue from institutional partnerships and sponsorship arrangements with companies for exhibitions and programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Museu Catavento (São Paulo) - Full Price |
| Unit Pricing | One time | Museu Catavento (São Paulo) - Half Price Categories |
| Unit Pricing | One time | Museu Catavento (São Paulo) - Free Admission |
| Unit Pricing | One time | Polo Catavento Olímpia - Full Price |
| Unit Pricing | One time | Polo Catavento Olímpia - Half Price |
| Unit Pricing | One time | Polo Catavento Olímpia - Free Admission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Museu Catavento product offering
Product offeringCore offering
Museu Catavento operates an interactive science and culture museum featuring more than 200 hands-on installations across four thematic sections (Universe, Life, Engineering, Society), housed in the historic Palácio das Indústrias in São Paulo. The museum sells admission tickets directly to individual visitors, families, and school groups, and operates a satellite location (Polo Catavento Olímpia) in the interior of São Paulo state along with virtual exhibitions for remote audiences.
Product overview
Museu Catavento is a science museum in São Paulo, Brazil, managed by Organização Social Catavento Cultural e Educacional. It operates as a unified interactive museum experience with a main location in the historic Palácio das Indústrias and a satellite location (Polo Catavento Olímpia). The museum offers over 200 interactive installations organized into four thematic sections: Universo (space), Vida (life), Engenho (engineering), and Sociedade (society). Additional offerings include virtual exhibitions, a TV studio, educational workshops, a research collection program, and an academic magazine. The museum serves as an educational institution focused on informal science learning for visitors of all ages.
Differentiator
Problem solved
Functional benefit
Products and services
- Museu Catavento (Main Museum Experience) The main interactive science museum in São Paulo, housed in the historic Palácio das Indústrias (built 1911–1924), featuring more than 200 interactive installations across four thematic sections (Universo, Vida, Engenho, Sociedade). Open Tuesday to Sunday, 9am to 5pm, with ticket sales via Megapass and on-site box office. Designed for visitors of all ages with recommended minimum age of 7, and supported by inclusive facilities for people with disabilities.
- Polo Catavento Olímpia A satellite museum location in Olímpia, interior of São Paulo state, operated at Espaço Ruy Ohtake. Offers interactive science, technology, culture, and innovation experiences, including VR experiences (Dinos do Brasil, Imersão no Metaverso META A'Arte) and educational workshops. Open Wednesday to Monday, 12pm to 9pm. Full price R$50, half price R$25, with free admission for children under 4, public school groups, and Olímpia residents.
- Exposições Virtuais (Virtual Exhibitions) Online/virtual exhibitions providing remote digital access to museum content and educational materials, extending the museum's reach to audiences unable to visit in person.
- Estúdio de TV (TV Studio Experience) An on-site television production studio where visitors can learn about filming, editing, and television production techniques, with recordings available for take-home viewing.
- Oficinas Educativas (Educational Workshops) Educational workshops at the Olímpia location offering experiential learning in science, technology, culture, and environment through guided visits, interactive activities, and hands-on workshops for visitors of all ages.
- Revista Museu Catavento An academic and educational magazine published by the museum, featuring research articles and studies related to the museum's collections and educational programs.
- Programa de Acervo (Collection Program) A program dedicated to managing, preserving, and researching the museum's collection of artifacts and scientific specimens, including a reference center and published research articles.
Quantifiable outcome
- 8 million+ visitors served since opening
Companies that use Museu Catavento
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Museu Catavento technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Museu Catavento partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Secretaria da Cultura, Economia e Indústria Criativas do Estado de São PaulocoreThe museum is operated by Organização Social Catavento Cultural e Educacional under a management contract with the São Paulo State Secretariat of Culture, Economy and Creative Industries. The government provides institutional support and oversight.
- Instituto CPFLcorePartnership for the Catavento Itinerante (Itinerant Museum) exhibition hosted at the CPFL Institute Gallery in Campinas, bringing interactive museum content to new audiences outside São Paulo.
- Movimento Plástico TransformaminorPartnership for the 'Economia Circular do Plástico' (Circular Economy of Plastic) educational module, focused on environmental awareness and promoting the transition to circular economy practices.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Museu Catavento competitors and assessment
Company assessmentDirect peers
- Estação Ciência: Interactive science museum in São Paulo affiliated with the University of São Paulo. Directly comparable as a São Paulo-based interactive science museum serving families and school groups with hands-on exhibits.
- Museu do Amanhã: Iconic interactive science museum in Rio de Janeiro operated by a non-profit foundation with public-sector backing. Directly comparable in mission (interactive science/culture), visitor scale, and public-private operating structure to Museu Catavento.
- Espaço do Conhecimento UFMG: Interactive science and culture center in Belo Horizonte hosted in a heritage building (Prédio da Assembleia) and run jointly with UFMG. Comparable as a Brazilian interactive science museum housed in a historic venue with similar educational mission.
Broad incumbents
- Exploratorium: Internationally recognized interactive science museum in San Francisco. Comparable in interactive-exhibit model and hands-on science education mission, serving as a global benchmark for Catavento's positioning.
- Catavento Cultural e Educacional (parent OS) — Fábricas de Cultura network: Operates under the same Organização Social Catavento umbrella; the broader Fábricas de Cultura network delivers cultural programming across São Paulo state. Comparable as the parent-level cultural platform that the museum is part of.
- SESC São Paulo: Brazilian private-sector cultural, educational, and recreational institution with broad programming including science/educational exhibits and family entertainment. Comparable in scale and family/school audience reach, though broader in scope than a single museum.
Regional players
- Questacon – National Science and Technology Centre: Australian government-operated interactive science center. Comparable as a publicly-operated, multi-thematic science museum with hands-on exhibits targeting families and school groups.
- Pinacoteca de São Paulo: Major São Paulo-based cultural museum operated by a state-linked foundation. Comparable as a heritage-venue São Paulo cultural institution with a similar public-sector governance model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Museu Catavento social profiles
Digital presenceMuseu Catavento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Museu Catavento leadership team
Management profileNumber of profiles
Museu Catavento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Museu Catavento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Museu Catavento
What does Museu Catavento do?
Museu Catavento operates an interactive science and culture museum featuring more than 200 hands-on installations across four thematic sections (Universe, Life, Engineering, Society), housed in the historic Palácio das Indústrias in São Paulo. The museum sells admission tickets directly to individual visitors, families, and school groups, and operates a satellite location (Polo Catavento Olímpia) in the interior of São Paulo state along with virtual exhibitions for remote audiences.
Is Museu Catavento a public or private company?
Museu Catavento is a private company. It is classified as state government owned and is currently operating.
When was Museu Catavento founded?
Museu Catavento was founded in 2009.
Where is Museu Catavento based?
Museu Catavento is headquartered in São Paulo, Brazil, in the Latin America region.
How does Museu Catavento make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are museum Store and sponsorship and Partnerships.
Who are Museu Catavento's main competitors?
Direct peers on record are Estação Ciência, Museu do Amanhã and Espaço do Conhecimento UFMG. Broad incumbents are Exploratorium, Catavento Cultural e Educacional (parent OS) — Fábricas de Cultura network and SESC São Paulo. Regional players are Questacon – National Science and Technology Centre and Pinacoteca de São Paulo.
Does Museu Catavento have an API?
No public API is recorded for Museu Catavento.
What industry is Museu Catavento in?
Museu Catavento's product category is Science Museum / Cultural Education. Its primary akta.pro industry code is THAJADAD, Science & Technology Museums, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 712110 and its SIC code is 7900.