Magbrands
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Magbrands firmographics
Firmographics- Name
- Magbrands
- Legal name
- MAG Brands LLC
- Website
- https://magbrands.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Magbrands industry classification
Industry- Product category
- Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
- akta.pro secondary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where Magbrands is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Magbrands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale Apparel Sales: MAG Brands generates revenue through B2B wholesale distribution of sportswear, outerwear, and swimwear to major retailers across the USA, Canada, Mexico, and beyond. The company manufactures nationally recognized brands and supplies them through established retail partnerships.
Go-to-market motion1 record
Distribution channels1 record
Magbrands product offering
Product offeringCore offering
MAG Brands LLC designs, manufactures, and distributes sportswear, outerwear, and swimwear for men, women, and children across three licensed brands (FILA, Avalanche, Justice). The company operates as a B2B apparel manufacturer and wholesaler, supplying these nationally recognized brands to major retailers across the USA, Canada, Mexico, and beyond through global sourcing partnerships.
Product overview
MAG Brands LLC is an apparel manufacturer offering sportswear, outerwear, and swimwear for men, women, and children. The company operates as a holding/management entity for three licensed brands: FILA (Italian heritage kidswear and athletic apparel founded 1911), Avalanche (New England-based outdoor apparel founded 1987), and Justice (tween girls' clothing brand founded 2004). These brands are manufactured and distributed to major retailers across North America.
Differentiator
Problem solved
Functional benefit
Brands
- FILA: Founded in 1911, FILA is a premium sportswear and athletic brand originating from Italy. Known for quality fabrics and luxury athletic products.
- Avalanche
- Justice
Products and services
- FILA Italian heritage sportswear brand established in 1911, offering kidswear and athletic apparel. Known for quality fabrics and luxury performance products, with historical associations with athletes like Bjorn Borg and Tom Watson.
- Avalanche Outdoor-inspired apparel brand founded in 1987, headquartered in New England. Offers innovative outdoor clothing for men, women, and children.
- Justice Premier tween girls' brand founded in 2004, offering clothing and lifestyle products that celebrate girls' unique sense of self through authentic fashion connections.
Companies that use Magbrands
Customer profileSegments5 records
Ideal customer profiles1 record
Magbrands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magbrands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Adjmi Apparel GroupcoreIn 2009, Millennium Apparel Group (founded 1996) formed a strategic partnership with Adjmi Apparel Group, leading to the creation of MAG Brands. This collaboration brought together decades of industry expertise and a shared commitment to excellence in the apparel industry.
- Major Retailers (USA, Canada, Mexico)coreMAG Brands supplies its portfolio of nationally recognized brands (FILA, Avalanche, Justice) to major retailers across the USA, Canada, Mexico, and beyond. The company values these relationships and emphasizes delivering products that meet high retailer standards.
- Manufacturing Partners (China, Cambodia, Vietnam, Bangladesh)coreMAG Brands maintains a global supply chain with partnerships in China, Cambodia, Vietnam, and Bangladesh. These countries are selected for their skilled craftsmanship and textile expertise, enabling the company to deliver quality products at competitive value.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Magbrands competitors and assessment
Company assessmentBroad incumbents
- PVH Corp: PVH Corp owns Tommy Hilfiger and Calvin Klein and operates a global wholesale and DTC apparel platform. A much larger incumbent operating in the same licensed/owned-brand apparel category that MAG Brands competes in via its retail customers.
- Perry Ellis International: Perry Ellis International is a portfolio apparel company operating owned and licensed brands across men's, women's, and swimwear categories. A broader incumbent in the same licensed-brand wholesale space as MAG Brands.
Direct peers
- Centric Brands: Centric Brands is a leading apparel platform that designs, manufactures, and distributes licensed and owned brands (e.g., Bebe, Buffalo, Joe's Jeans, Under Armour) to major retailers. Closely mirrors MAG Brands' licensed-brand wholesale model and North American retail customer base.
- Komar Brands: Komar is a global licensed apparel manufacturer that designs and produces sleepwear, intimates, and knitwear for major entertainment and sports brands. Comparable as a B2B licensee that relies on third-party manufacturing to supply mass retailers.
- G-III Apparel Group: G-III Apparel Group designs, sources, and distributes apparel under licensed and owned labels such as DKNY, Karl Lagerfeld, and Guess. Highly comparable as a publicly traded licensed-brand apparel platform serving major department stores and mass retailers.
- Delta Galil Industries: Delta Galil is a global manufacturer and distributor of intimate apparel, activewear, and socks under licensed brands (Calvin Klein, Tommy Hilfiger, Nike) and its own labels. Comparable multi-category licensed apparel manufacturer serving major retailers worldwide.
- Haddad Brands: Haddad Brands is a privately held children's apparel company that manufactures and distributes licensed kidswear for major brands including Nike, Levi's, and DKNY. Strongly comparable to MAG Brands' FILA and Justice kidswear business via the same licensed-brand, B2B wholesale model.
- Topson Downs of California: Topson Downs is a privately held licensed apparel manufacturer producing knitwear and sportswear for brands such as Calvin Klein and Tommy Hilfiger. Operates the same licensed-brand, B2B wholesale model targeting major North American retailers.
Others
- Sequential Brands Group: Sequential Brands Group owned and licensed apparel and lifestyle brands (e.g., Jessica Simpson, Joe's Jeans) to wholesale partners. Adjacent as a former owner/licensor of brands similar to those in MAG Brands' portfolio.
- Authentic Brands Group: Authentic Brands Group is a brand management platform that acquires and licenses iconic consumer brands across apparel, sports, and lifestyle. Relevant as the licensing ecosystem enabler that sits upstream of MAG Brands' licensed-brand model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Magbrands social profiles
Digital presenceMagbrands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magbrands leadership team
Management profileNumber of profiles
Magbrands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magbrands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magbrands
What does Magbrands do?
MAG Brands LLC designs, manufactures, and distributes sportswear, outerwear, and swimwear for men, women, and children across three licensed brands (FILA, Avalanche, Justice). The company operates as a B2B apparel manufacturer and wholesaler, supplying these nationally recognized brands to major retailers across the USA, Canada, Mexico, and beyond through global sourcing partnerships.
Is Magbrands a public or private company?
Magbrands is a private company. It is classified as unknown and is currently operating.
When was Magbrands founded?
Magbrands was founded in 1996. It employs 11 to 50 people.
Where is Magbrands based?
Magbrands is headquartered in New York, United States, in the North America region.
How does Magbrands make money?
One revenue line is on record: B2B Wholesale Apparel Sales.
Who are Magbrands's main competitors?
Broad incumbents on record are PVH Corp and Perry Ellis International. Direct peers are Centric Brands, Komar Brands, G-III Apparel Group, Delta Galil Industries, Haddad Brands and Topson Downs of California. Others are Sequential Brands Group and Authentic Brands Group.
Does Magbrands have an API?
No public API is recorded for Magbrands.
What industry is Magbrands in?
Magbrands's product category is Apparel Manufacturing. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands, with a secondary code of CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 315 and its SIC code is 5130.