Magbrands

Name

Magbrands

Legal name

MAG Brands LLC

Website

https://magbrands.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Apparel manufacturing
• Wholesale sportswear
• Licensed brand distribution
• Outerwear swimwear
• Retail supply

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale Apparel Sales: MAG Brands generates revenue through B2B wholesale distribution of sportswear, outerwear, and swimwear to major retailers across the USA, Canada, Mexico, and beyond. The company manufactures nationally recognized brands and supplies them through established retail partnerships.

Go-to-market motion1 record

Distribution channels1 record

Core offering

MAG Brands LLC designs, manufactures, and distributes sportswear, outerwear, and swimwear for men, women, and children across three licensed brands (FILA, Avalanche, Justice). The company operates as a B2B apparel manufacturer and wholesaler, supplying these nationally recognized brands to major retailers across the USA, Canada, Mexico, and beyond through global sourcing partnerships.

Product overview

MAG Brands LLC is an apparel manufacturer offering sportswear, outerwear, and swimwear for men, women, and children. The company operates as a holding/management entity for three licensed brands: FILA (Italian heritage kidswear and athletic apparel founded 1911), Avalanche (New England-based outdoor apparel founded 1987), and Justice (tween girls' clothing brand founded 2004). These brands are manufactured and distributed to major retailers across North America.

Differentiator

Problem solved

Functional benefit

Brands

• FILA: Founded in 1911, FILA is a premium sportswear and athletic brand originating from Italy. Known for quality fabrics and luxury athletic products.
• Avalanche
• Justice

Products and services

• FILA Italian heritage sportswear brand established in 1911, offering kidswear and athletic apparel. Known for quality fabrics and luxury performance products, with historical associations with athletes like Bjorn Borg and Tom Watson.
• Avalanche Outdoor-inspired apparel brand founded in 1987, headquartered in New England. Offers innovative outdoor clothing for men, women, and children.
• Justice Premier tween girls' brand founded in 2004, offering clothing and lifestyle products that celebrate girls' unique sense of self through authentic fashion connections.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Adjmi Apparel GroupcoreStrategic or Co-development Partner · 1 January 2009In 2009, Millennium Apparel Group (founded 1996) formed a strategic partnership with Adjmi Apparel Group, leading to the creation of MAG Brands. This collaboration brought together decades of industry expertise and a shared commitment to excellence in the apparel industry.
• Major Retailers (USA, Canada, Mexico)coreChannel Partner/ Reseller/ DistributorMAG Brands supplies its portfolio of nationally recognized brands (FILA, Avalanche, Justice) to major retailers across the USA, Canada, Mexico, and beyond. The company values these relationships and emphasizes delivering products that meet high retailer standards.
• Manufacturing Partners (China, Cambodia, Vietnam, Bangladesh)coreOthersMAG Brands maintains a global supply chain with partnerships in China, Cambodia, Vietnam, and Bangladesh. These countries are selected for their skilled craftsmanship and textile expertise, enabling the company to deliver quality products at competitive value.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• PVH Corp: PVH Corp owns Tommy Hilfiger and Calvin Klein and operates a global wholesale and DTC apparel platform. A much larger incumbent operating in the same licensed/owned-brand apparel category that MAG Brands competes in via its retail customers.
• Perry Ellis International: Perry Ellis International is a portfolio apparel company operating owned and licensed brands across men's, women's, and swimwear categories. A broader incumbent in the same licensed-brand wholesale space as MAG Brands.

Direct peers

• Centric Brands: Centric Brands is a leading apparel platform that designs, manufactures, and distributes licensed and owned brands (e.g., Bebe, Buffalo, Joe's Jeans, Under Armour) to major retailers. Closely mirrors MAG Brands' licensed-brand wholesale model and North American retail customer base.
• Komar Brands: Komar is a global licensed apparel manufacturer that designs and produces sleepwear, intimates, and knitwear for major entertainment and sports brands. Comparable as a B2B licensee that relies on third-party manufacturing to supply mass retailers.
• G-III Apparel Group: G-III Apparel Group designs, sources, and distributes apparel under licensed and owned labels such as DKNY, Karl Lagerfeld, and Guess. Highly comparable as a publicly traded licensed-brand apparel platform serving major department stores and mass retailers.
• Delta Galil Industries: Delta Galil is a global manufacturer and distributor of intimate apparel, activewear, and socks under licensed brands (Calvin Klein, Tommy Hilfiger, Nike) and its own labels. Comparable multi-category licensed apparel manufacturer serving major retailers worldwide.
• Haddad Brands: Haddad Brands is a privately held children's apparel company that manufactures and distributes licensed kidswear for major brands including Nike, Levi's, and DKNY. Strongly comparable to MAG Brands' FILA and Justice kidswear business via the same licensed-brand, B2B wholesale model.
• Topson Downs of California: Topson Downs is a privately held licensed apparel manufacturer producing knitwear and sportswear for brands such as Calvin Klein and Tommy Hilfiger. Operates the same licensed-brand, B2B wholesale model targeting major North American retailers.

Others

• Sequential Brands Group: Sequential Brands Group owned and licensed apparel and lifestyle brands (e.g., Jessica Simpson, Joe's Jeans) to wholesale partners. Adjacent as a former owner/licensor of brands similar to those in MAG Brands' portfolio.
• Authentic Brands Group: Authentic Brands Group is a brand management platform that acquires and licenses iconic consumer brands across apparel, sports, and lifestyle. Relevant as the licensing ecosystem enabler that sits upstream of MAG Brands' licensed-brand model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/magbrandsllc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magbrands