Ocoee Adventure Company Llc

What Ocoee Adventure Company Llc does

Ocoee Adventure Center LLC operates a guided whitewater rafting business on the Ocoee River from a single outpost in Copperhill, Tennessee, founded in 1996 by Larry Mashburn after he managed the whitewater slalom course for the 1996 Summer Olympics in Atlanta. The company runs two core products: a Middle Ocoee trip covering 5 miles of Class III-IV rapids over approximately 3.5 hours, and a Full Ocoee trip combining the Upper and Middle sections into a 10-mile, 6-hour experience that includes a riverside lunch and runs through the former Olympic course. Optional add-ons include cancellation insurance and gift certificates, and all trips include supplied helmets, PFDs, and paddles plus certified guides with CPR/First Aid and Wilderness First Aid training.

Revenue is generated through per-person transaction fees, with tiered unit pricing ranging from approximately $37 to $114 per guest depending on trip length (Middle vs. Full), day of week (Saturday/Sunday/weekday), season (peak May–August vs. shoulder April–May and September–October), and group size (1–11, 12–23, and 24+ tiers). The go-to-market is direct-to-consumer via a phone reservation line (1-888-723-8622) and the company website (ocoeeadventurecenter.com), which is integrated with Resmark Systems for online booking; no third-party resellers or distribution partners are used. Customers are predominantly families, friend groups, bachelor/bachelorette parties, and corporate teams within driving distance of Atlanta and Nashville in the Southeast US, with additional traffic from the broader Blue Ridge Mountains tourism market. The company employs approximately 11–50 staff, scaling to roughly 50 during peak summer season, and operates seasonally from approximately March through October.

Underlying technology is operational rather than digital: commercial whitewater paddle rafts, safety equipment, and trained guides form the core service platform, while the digital layer is a WordPress website with the Resmark booking system and organic social media presence on Facebook, Instagram, TikTok, and YouTube. The business claims a 5-star Google rating and reports hosting over 145,000 lifetime guests across more than 5,000 rafting trips since opening.

Name

Ocoee Adventure Company Llc

Legal name

Ocoee Adventure Center LLC

Website

https://ocoeeadventurecenter.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocoee Adventure Center LLC is a privately held, founder-owned guided whitewater rafting outfitter operating since 1996 on the Ocoee River from Copperhill, Tennessee, serving families, groups, and corporate clients across the Southeast US.

Ownership category

akta.pro rank

Product category

Guided Whitewater Rafting Services

NAICS

Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation (487), Inland Water Passenger Transportation (483212)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industries

Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI), Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Guided whitewater rafting
• Ocoee River excursions
• Outdoor adventure tourism
• Corporate group outings
• Family rafting trips

Headquarters

HQ city

Copperhill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Whitewater Rafting Trips: Per-person fees for guided whitewater rafting experiences on the Ocoee River. Two trip options: Middle Ocoee (5 miles, ~3.5 hours) and Full Ocoee (10 miles, ~6 hours with lunch). Group pricing tiers based on party size (1-11, 12-23, 24+ people).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ocoee Adventure Center operates guided whitewater rafting trips on the Ocoee River for first-time and experienced rafters. Its core offerings are the five-mile Middle Ocoee trip and the ten-mile Full Ocoee trip, with safety equipment, river transportation, professional guides, and lunch provided on the longer trip.

Product overview

Ocoee Adventure Center offers whitewater rafting adventures on the Ocoee River in Tennessee. The company operates two core products: the Middle Ocoee River Rafting Trip (a 5-mile, 3.5-hour Class III-IV whitewater experience) and the Full Ocoee River Rafting Trip (a 10-mile, 6-hour combined Upper and Middle section adventure that includes the 1996 Olympic whitewater course and a riverside lunch). The company also offers optional add-ons including Cancellation Insurance and Gift Certificates. The company was founded in 1996 and serves approximately 145,000+ guests annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Middle Ocoee River Rafting Trip A guided five-mile whitewater rafting experience on the Middle Ocoee River with continuous Class III-IV rapids and an approximate total duration of 3.5 hours.
• Full Ocoee River Rafting Trip A guided ten-mile whitewater rafting trip combining the Upper and Middle Ocoee sections, including the 1996 Olympic whitewater course and a riverside lunch, with an approximate total duration of six hours.
• Gift Certificates Gift certificates for whitewater rafting experiences on the Ocoee River, available as adventure gifts.

Quantifiable outcome

• 29 seasons operating on the Ocoee River since 1996

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• OARS: OARS is a multi-destination guided rafting outfitter running trips across rivers in the US and internationally. Comparable in guided whitewater rafting core product, group/family trip focus, and direct-to-consumer booking.
• Nantahala Outdoor Center (NOC): NOC is the largest outdoor adventure outfitter in the Southeast, operating guided whitewater rafting on the Nantahala, Ocoee, and other rivers. Directly comparable in product (guided Class III-IV rafting), target customer (Atlanta-drive families and groups), and direct-to-consumer booking model.
• Smoky Mountain Outdoors: Smoky Mountain Outdoors runs guided rafting on the Pigeon River in Tennessee serving Gatlinburg visitors and group/corporate bookings. Comparable in guided Class III-IV rafting, group pricing, and Southeast drive-market customer base.
• Wildwater Rafting: Wildwater is a long-established guided rafting outfitter on the Chattooga and other Southeast rivers with group and family trip offerings. Comparable product set, regional Southeast focus, and similar customer segments.
• USA Raft: USA Raft is a long-established guided whitewater rafting outfitter on the Nantahala River in North Carolina. Directly comparable in operating model (guided rafting trips, group-friendly pricing tiers, drive-market focus from Atlanta/SE US).
• Wilderness Voyageurs: Wilderness Voyageurs is a Pennsylvania-based outfitter offering guided rafting on the Youghiogheny River, with multi-day and group packages. Comparable guided rafting product, group/family focus, and direct booking model.
• ACE Adventure Resort: ACE is a multi-activity adventure resort in West Virginia offering guided whitewater rafting on the New and Gauley rivers, plus lodging. Comparable in product mix (guided rafting, group/corporate bookings) and direct-to-consumer booking approach.
• River Riders: River Riders is a multi-activity rafting and adventure tubing outfitter on the Potomac River. Comparable in guided rafting core, group-friendly direct-to-consumer booking, and resort-style amenity bundling.
• Adventures on the Gorge: Adventures on the Gorge operates guided rafting on the New and Gauley rivers in WV with on-site lodging and group packages. Comparable in commercial rafting outfitter model, group/corporate focus, and resort-style multi-day packages.

Regional players

• Pigeon River Outfitters: Pigeon River Outfitters operates guided whitewater rafting on the Pigeon River near Gatlinburg/Pigeon Forge in Tennessee. Comparable Tennessee-based rafting product and drive-to tourist market from the same regional catchment, but on a different river.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ocoee_paddleman
• YouTubeyoutube.com/@ocoeeriverrafting/oac-video
• Facebookfacebook.com/OcoeeAdventureCenter
• Instagraminstagram.com/ocoeeadventurecenter
• TikToktiktok.com/@ocoee_paddleman
• LinkedInlinkedin.com/company/ocoee-adventure-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocoee Adventure Company Llc