Lorenza Wine

What Lorenza Wine does

Lorenza Wine is a family-owned, female-founded wine producer established in 2008 and headquartered in Napa Valley, California, with grape sourcing concentrated in the Lodi region (Mokelumne River and Clements Hills AVAs). The company is led by co-founders Melinda Kearney and Michele Ouellet, a mother-daughter team, and operates with a small staff that handles winemaking, grower relationships, and direct sales. Its core technical differentiation sits in vineyard sourcing rather than novel technology: grapes are grown specifically for rosé (Mourvedre, Cinsault, Carignan, Grenache picked at low brix), plus the historic Bechthold Vineyard Cinsault (planted 1886, the oldest continually farmed Cinsault vineyard in the world) and the organically farmed Terra Alta Vineyard for Picpoul Blanc. Production uses direct-to-press methods, stainless steel fermentation, and neutral French oak aging, with all wines low-alcohol (10-12.4% ABV), vegan, gluten-free, and either CCOF-certified organic or Lodi Rules compliant.

The product portfolio comprises four SKUs: the flagship Lorenza Rosé ($26/bottle), Lorenza Picpoul Blanc ($30/bottle), Lorenza Cinsault ($36/bottle), and the canned Lorenza Spritz RTD ($7/can in 6-, 12-, and 36-pack formats). Annual production is small-batch by industry standards — roughly 1,906 cases of Rosé, 207 cases of Picpoul Blanc, and 262 cases of Cinsault in the most recent vintage cycle — consistent with a craft, allocation-driven model.

Revenue is generated through three channels: (1) direct-to-consumer e-commerce via a Shopify storefront with $20 first-order email-acquisition incentive, (2) a recurring wine-club subscription (Le Club) offering monthly or quarterly deliveries with a 15% discount and first access to new releases, and (3) wholesale distribution through nine regional distributors covering 13+ US states/DC and Belize (Revel Wine, DeNux, Craft Wines, Specialty Wines, Jandell, Kellogg Selections, Thirst Wine Merchant, Maverick, Vinelore, and Wine Smith). Customer segments are primarily individual wine enthusiasts seeking low-alcohol, sustainably farmed rosé, with secondary gift/hostess buyers and a trade channel serving independent restaurants and retailers. The company has operated for 18 consecutive vintages and ships DTC to 27 US states plus DC and Belize.

Name

Lorenza Wine

Legal name

Lorenza Wine

Website

https://lorenzawine.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Lorenza Wine is a family-owned, female-founded California wine producer founded in 2008 by Melinda Kearney and Michele Ouellet, specializing in low-alcohol, sustainably farmed rosé, Picpoul Blanc, Cinsault, and canned Spritz from Lodi-sourced fruit, sold direct-to-consumer, via a wine club, and through regional distributors across 27+ US states and Belize.

Ownership category

akta.pro rank

Product category

Artisan Wines

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Artisan rosé wine
• Wine club subscription
• Old vine Cinsault
• Canned wine spritz
• Direct-to-consumer wine

Headquarters

HQ city

St. Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Wine Sales: Direct-to-consumer online sales of wines through their Shopify-powered website. Products include Rosé, Picpoul Blanc, Cinsault, and Spritz in various bottle/can formats.
2. Wine Club Membership (Le Club): Subscription-based wine club offering monthly or quarterly deliveries of Lorenza wines. Members receive 15% discount and first access to new releases.
3. Wholesale/Distribution: Sales through regional wine distributors across multiple US states and Belize. Distributors include DeNux, Revel Wine, Craft Wines, Specialty Wines, Jandell, Kellogg Selections, Thirst Wine Merchant, Maverick, and Vinelore.

Pricing tiers

Go-to-market motion2 records

Distribution channels11 records

Marketing channels6 records

Core offering

Lorenza Wine produces and sells small-lot premium wines from Lodi, California, including True Rosé (blend of Mourvedre, Cinsault, Carignan, and Grenache), Picpoul Blanc, old-vine Cinsault from the 1886 Bechthold Vineyard, and canned Rosé Spritz. The company sells primarily through its own e-commerce website, a subscription wine club (Le Club) offering monthly/quarterly deliveries, and regional distributors across 27 US states, DC, and Belize. All wines are vegan, gluten-free, sugar-free, and sourced from CCOF-certified organic or Lodi Rules sustainable vineyards.

Product overview

Lorenza Wine is a family-owned, female-founded wine company established in 2008 by Melinda Kearney and Michele Ouellet. The company produces a focused portfolio of wines from Lodi, California, specializing in True Rosé made from four classic varieties (Mourvedre, Cinsault, Carignan, and Grenache) that often disappear into red blends. The core product line includes Lorenza Rosé (flagship), Lorenza Picpoul Blanc (white), Lorenza Cinsault (red from the world's oldest continuously farmed Cinsault vineyard), and Lorenza Spritz (ready-to-drink canned rosé with bubbles). All wines are made from sustainably or organically farmed grapes, with vineyards either CCOF certified organic or following Lodi Rules for Sustainable Winegrowing. The company also operates Le Club, a wine club membership offering monthly/quarterly deliveries with 15% discount and early access to new releases.

Differentiator

Problem solved

Functional benefit

Products and services

• Lorenza Rosé Flagship True Rosé wine made with intention from four classic varieties (Mourvedre, Cinsault, Carignan, and Grenache) picked at low brix specifically for rosé production. Direct-to-press fermentation in cold stainless steel tanks produces a low alcohol (11-12.4%), high acid, delicate and focused wine priced at $26 per bottle for the 2025 vintage.
• Lorenza Picpoul Blanc White wine from Picpoul Blanc grapes sourced from organically and sustainably farmed Terra Alta Vineyard in Clements Hills, Lodi. Picked early for freshness, featuring notes of honeydew, lime, lychee, and yuzu with fine salinity. 10.2% alcohol, vegan friendly, gluten free. Priced at $30 per bottle.
• Lorenza Cinsault Red wine from the Bechthold Vineyard, the oldest continuously farmed Cinsault vineyard in the world (planted 1886, 24 acres own-rooted in sandy alluvial soil on the Mokelumne River). Organically farmed with Lodi Rules compliance; hand-harvested, foot-crushed, indigenous fermentation, aged in neutral French oak and stainless steel. Offers aromas of rose petals, cardamom, clove, cinnamon, raspberry, and strawberry. 12% alcohol, 262 cases produced. Priced at $36 per bottle.
• Lorenza Spritz Ready-to-drink rosé sparkling beverage in 250ml cans, made from Grenache and Carignan grapes sourced from Lodi. 10% ABV, sustainably farmed, vegan-friendly and gluten free. Available in 6-pack ($42), 12-pack ($82), and 36-pack case ($234) formats. Positioned as ideal hostess gift, pick-me-up, or cocktail mixer.
• Le Club Membership Wine club subscription offering monthly or quarterly wine deliveries to members, providing first access to new releases and 15% discount on all purchases. Features curated selections of Lorenza wines delivered to members, with the option to gift a membership.

Quantifiable outcome

• 18th consecutive vintage of Rosé produced in 2025
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered regional, minor and core.

• DeNuxregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering Arkansas market. Contact: [email protected]
• Revel WineregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering California market. Contact: https://revelwine.biz/
• Craft WinesregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering Colorado market. Contact: https://www.craftwinescolorado.com/
• Specialty WinesregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering Georgia market. Contact: https://www.specialtywinesga.com/
• JandellregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering New York market. Contact: [email protected]
• Kellogg SelectionsregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering North Carolina, South Carolina, and Washington DC markets. Contact: https://www.kelloggwineselections.com/
• Thirst Wine MerchantregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering Oklahoma market. Contact: http://www.thirstwine.com/
• MaverickregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering Texas market. Contact: http://www.victorywinegroup.com/
• VineloreregionalChannel Partner/ Reseller/ DistributorRegional wine distributor covering Utah market. Contact: http://www.vinelore.com/
• Wine SmithminorChannel Partner/ Reseller/ DistributorInternational distributor covering Belize market. Contact: https://wine-smith-ltd.business.site/
• Bechthold VineyardcoreStrategic or Co-development PartnerHistoric 24-acre Cinsault vineyard planted in 1886 in Mokelumne River AVA, Lodi. Oldest continually farmed Cinsault vineyard in the world. Source of Lorenza's red Cinsault bottling since 2009. Head-trained, own-rooted vines in sandy loam soils.
• Terra Alta VineyardcoreStrategic or Co-development Partner80-acre vineyard in rolling hillsides of Clements Hills AVA east of Lodi, planted 1996-1998. Farmed per CCOF and Lodi Rules of Sustainability. Source of Lorenza's Picpoul Blanc and Grenache. Grown by Markus Bokisch.
• Markus BokischcoreStrategic or Co-development PartnerMeticulous organic and sustainable grower supplying Grenache and Picpoul from Terra Alta Vineyard in Clements Hills. Farmed per CCOF and Lodi Rules of Sustainability.
• Tegan PassalaiguaminorStrategic or Co-development PartnerGrower supplying Zinfandel from Kirschenmann vineyard. Late season addition to 2025 Rosé blend providing quince, persimmon, and honey notes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matthiasson Wines: Napa-based small-production winery known for restrained, food-friendly wines and farming-focused philosophy. Comparable on premium small-batch positioning, DTC emphasis, and grower-relationship storytelling.
• Field Recordings Wines: Small Paso Robles/Lodi-based producer with a portfolio of small-lot, narrative-driven wines and strong DTC presence. Comparable in scale, indie distribution, and DTC-first commercial model.
• Hampton Water: Celebrity-backed (Brad Pitt) premium rosé brand sold primarily through DTC and select retail. Direct competitor in the lifestyle/celebrity-anchored premium rosé category with similar DTC and wine club mechanics.
• Bonny Doon Vineyard: Iconic California small-production winery known for unconventional Rhône varieties, quirky branding, and direct relationships with consumers. Shares Lorenza's small-batch, Rhône-variety, narrative-driven, DTC-anchored approach.
• Stolpman Vineyards: Ballard Canyon-based small-lot producer specializing in Rhône varieties (including Mourvedre, Grenache, Cinsault) with strong DTC and wine club presence. Closely comparable varietal portfolio and small-production, distribution-light model.
• Chateau d'Esclans (Whispering Angel): Chateau d'Esclans produces Whispering Angel, the global benchmark premium Provence-style rosé. Closely comparable to Lorenza in pale, delicate rosé positioning, premium DTC pricing, and lifestyle-driven brand storytelling, though at vastly larger scale.

Regional players

• Harney Lane Winery: Lodi AVA-based small producer with estate vineyards and DTC tasting room. Comparable Lodi sourcing geography, small-batch model, and DTC emphasis, though focused on Zinfandel rather than rosé.

Broad incumbents

• Meiomi: Constellation Brands-owned premium rosé and Pinot Noir label at much larger scale. Competes in the same premium-rosé shelf-set and DTC channels but with mass-market distribution and broader varietal scope.
• Underwood Wines (Union Wine Company): Oregon-based producer famous for pioneering canned wine (Underwood Pinot Noir/Gris) with broad retail distribution. Comparable in canned-format innovation and DTC/retail blended model, though at greater scale.
• Coppola Diamond / Sofia (Francis Ford Coppola): Francis Ford Coppola Winery's Diamond and Sofia lines include popular canned sparkling wines (mini sparkling rosé). A broader incumbent with a comparable canned sparkling rosé play and food/gifting-oriented positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LorenzaWine
• LinkedInlinkedin.com/company/lorenza-wine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorenza Wine