What Motorwerk Berlin does

Motorwerk Berlin is a heritage-protected industrial event venue in Berlin-Weißensee, operated by AMATA Management GmbH (a private limited company under managing director Thorsten Hirsemann). The property is a 1921 factory building originally constructed for Ziehl-Abegg Elektrizitätsgesellschaft, with a 90-meter main hall providing approximately 3,500 sqm of indoor event space and 5,000 sqm of flanking outdoor areas. Ceiling heights reach up to 12.5 meters, and the venue is approved indefinitely under the Versammlungsstättenverordnung (Assembly Venue Ordinance) with no sound curfew and 24/7 operation. The venue is rented exclusively — never to parallel events — for corporate events, conferences, trade shows, product launches, automotive reveals, fashion shows, film and photo productions, and hybrid/streaming events.

The venue's core technical infrastructure includes 700 kVA of electrical capacity, multi-segment truss rigging, ground-level vehicle access (allowing trucks up to 40 tonnes and direct vehicle drive-in), IP-controlled skylights spanning the full 90m hall, and triple-backbone redundant fiber connectivity (COLT, 1&1 Versatel, Deutsche Telekom) at 1 GBit/s with 10 Gbps capacity, plus managed WLAN for thousands of simultaneous devices. The venue is 100% powered by renewable hydroelectric energy and certified CO2-neutral through Atmosfair compensation, holding the Sustainable Meetings Berlin 'Leader' certification (GSTC-recognized) and 'Reisen für Alle' accessibility certification.

Revenue is generated through bespoke, quote-based exclusive venue rentals to enterprise clients, with pricing determined per event. The go-to-market is sales-led, combining direct sales via website/phone/email, agency-mediated bookings, and referral partnerships (Visit Berlin Convention Office, Berlin Event Network). The customer base is enterprise-weighted and diversified across automotive (VW Group, Daimler/Mercedes), media (Netflix), pharma (Bayer), telecom (Deutsche Telekom), software (SAP), fashion (Hugo Boss), gaming (Nintendo), insurance (Allianz), and transportation (Deutsche Bahn). No revenue figures, funding rounds, or headcount-specific data are publicly disclosed.

Name

Motorwerk Berlin

Legal name

AMATA Management GmbH

Website

https://motorwerk.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorwerk Berlin is a heritage-protected industrial event venue in Berlin-Weißensee, operated by AMATA Management GmbH, offering exclusive 3,500 sqm indoor plus 5,000 sqm outdoor rentals for corporate events, product launches, fashion shows, and productions for enterprise clients.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD), DJ & Electronic Music Venues (MPAGAIAE)

Keywords

• Event venue rental
• Industrial event space
• Corporate event hosting
• Product launch venue
• Film production location

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Venue Rental: Motorwerk Berlin operates as a premium event venue available for exclusive rental. Clients book the entire facility for corporate events, conferences, trade shows, product launches, galas, fashion shows, film/photo productions, and hybrid events. Revenue is generated through one-time rental fees based on event duration, setup requirements, and services selected. The venue is always rented exclusively with no parallel events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Motorwerk Berlin operates a heritage-protected industrial event venue located in a 1921-built former Ziehl-Abegg electric motor factory in Berlin-Weißensee. The venue is rented exclusively (no parallel events) to corporate clients for conferences, product launches, trade shows, fashion shows, galas, film and photo productions, and hybrid events, accommodating 50 to 1,500 persons across a 3,500 sqm main hall and 5,000 sqm of outdoor space. The venue provides professional-grade infrastructure including 700 kVA power, triple-redundant 10 Gbps fiber internet, IP-controlled skylights, a 5-segment truss rigging grid, ground-level vehicle access, and managed WLAN.

Product overview

Motorwerk Berlin is a heritage-protected industrial event venue offering a single unified location service with modular spaces. The core offering is the Haupthalle (Main Hall) with approximately 3,500 m² of indoor event space and approximately 5,000 m² of outdoor areas. Additional modules include Breakout-Räume (Breakout Rooms) and Tagungsräume (Conference/Meeting Rooms) for smaller gatherings, plus Streaming & Hybrid Event Infrastructure for digital broadcasts. The venue supports event formats including corporate parties, congresses, conferences, trade shows, product presentations, fashion shows, film/photo productions, and hybrid events. Capacity ranges from 50 to 1,500 persons. The venue is managed by AMATA Management GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Location Rental (Full Venue Exclusive Hire)

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• IHK Berlin (Berlin Chamber of Commerce and Industry)minorStrategic or Co-development Partner · 1 January 2026IHK Berlin is supporting Motorwerk Berlin's nomination for the 'Klimaschutzpartner des Jahres 2026' award. The partnership involves joint participation in Berlin's climate protection initiatives, including the courtyard unsealing project developed in coordination with Bezirksamt Pankow, Berliner Regenwasseragentur, and B.S.U.
• AtmosfaircoreStrategic or Co-development PartnerAtmosfair is the carbon offset partner for Motorwerk Berlin. All CO2 emissions generated by heating and waste disposal are fully compensated through Atmosfair-certified certificates. This partnership is foundational to the venue's CO2-neutral positioning and is referenced prominently in all sustainability communications.
• Visit Berlin Convention OfficecoreGTM or Marketing PartnerOfficial partner of the Visit Berlin Convention Office, which promotes Berlin as a premier MICE destination internationally. The partnership provides referral traffic of corporate event planners and is reflected in co-branded marketing materials displayed on the venue's website.
• Berlin Event Network (BEN)minorStrategic or Co-development PartnerMember of the Berlin Event Network (BEN), an industry association of Berlin-based event venues and service providers that facilitates networking, referrals, and joint marketing within the Berlin MICE ecosystem.
• COLT / 1&1 Versatel / Deutsche TelekomcoreTechnology or IntegrationThree independent fiber optic backbone providers (COLT, 1&1 Versatel, Deutsche Telekom) supply redundant internet connectivity to the Motorwerk, enabling 10 Gbps data rates, live broadcasting capabilities, and guaranteed network uptime. This multi-provider setup is a key technical differentiator.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Funkhaus Berlin: Large former GDR broadcasting complex repurposed for corporate events, conferences, and productions. Comparable in scale, industrial character, and production-grade technical infrastructure for premium Berlin clients.
• Station Berlin: Large-scale Berlin event and conference venue offering comparable industrial architecture and capacity for corporate events, trade shows, and product launches. Most direct head-to-head competitor for Berlin-based enterprise event RFPs.
• Tobacco Dock: Industrial-heritage London event venue with similar positioning as a premium canvas for corporate events, product launches, and hybrid productions. Comparable business model and customer profile internationally.
• Festsaal Kreuzberg: Berlin event venue combining industrial and alternative aesthetics for corporate events, conferences, and cultural productions. Comparable scale and customer overlap in the Berlin mid-market event segment.
• Kühlhaus Berlin: Industrial heritage event venue in Berlin-Kreuzberg with a similar raw-aesthetic positioning, hosting corporate events, brand activations, and productions. Directly comparable in format, customer mix, and pricing tier.
• Radialsystem: Berlin event venue housed in a former industrial pumping station, hosting conferences, cultural events, and corporate functions. Comparable industrial-heritage positioning and Berlin MICE overlap.
• E-Werk Berlin: Former industrial power plant turned Berlin event and entertainment venue. Comparable industrial-heritage aesthetic and use for corporate events, conferences, and large-scale productions.
• The Truman Brewery: Large-scale industrial event complex in East London hosting brand activations, product launches, and conferences. Comparable industrial-heritage positioning and use case mix for global enterprise clients.

Broad incumbents

• Messe Berlin: Berlin's primary convention and exhibition campus (CityCube, halls). Broader incumbent covering trade shows and large congresses; competes for the same enterprise event RFPs but with a more conventional, purpose-built format.

Emerging players

• Tempelhof Event Locations: Event programming at Berlin's former Tempelhof Airport, including Hangar 4 and surrounding field. Emerging large-format competitor with significant indoor capacity and unique urban setting for premium events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motorwerk-berlin
• Instagraminstagram.com/motorwerkberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorwerk Berlin