MENZOIL LUBRIFICANTES

What MENZOIL LUBRIFICANTES does

Menzoil Lubrificantes is a Brazilian manufacturer of lubricating oils headquartered in Louveira, São Paulo, with stated production capacity exceeding 7 million liters per month and autonomy above 25,000 liters per hour. The company develops exclusive formulations using American-standard technology certified by the American Petroleum Institute (API), with products also meeting SAE, JASO, ACEA, and ILSAC specifications and registered with Brazil's ANP. Its portfolio spans six categories: automotive (passenger vehicles), motorcycles, diesel (trucks and heavy vehicles), agricultural machinery, transmission/differential fluids, and industrial lubricants, with premium sub-brands such as Race One (API SN/SP synthetic) and Evolution Plus.

The company operates a B2B2C distribution model, selling through authorized distributors, workshops, and retail stores across Brazil under the "Menzoil — O Óleo do Urso" brand, supplemented by an in-house technical blog and active social media presence. Pricing is not publicly disclosed; revenue is generated primarily through one-time unit sales of bottled lubricant SKUs. Menzoil is privately held and appears to be founder/owner-operated, with Filipe Arges identified as co-founder and director of marketing and new business; no external investors, parent company, or subsidiary structure is disclosed.

In 2024–2025 the company materially increased brand investment, signing Cafu as brand ambassador (December 2024), committing over R$3 million to sponsorship of five Brazilian state football championships (January 2025), returning to Porsche Cup Brasil as master sponsor with a Portuguese stage on the calendar (March 2025), and securing a two-year sponsorship of G.R.E.S. Beija-Flor de Nilópolis for Carnavals 2025 and 2026 (February 2025), alongside a vocational training partnership with Mec-Tec (November 2024).

Name

MENZOIL LUBRIFICANTES

Legal name

Menzoil Lubrificantes

Website

https://menzoil.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Menzoil Lubrificantes is a Brazilian manufacturer of branded lubricating oils, producing API-certified formulations for automotive, motorcycle, diesel, agricultural, transmission, and industrial applications, distributed nationally through workshops, retailers, and authorized distributors.

Ownership category

akta.pro rank

Product category

Automotive Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Industrial & Heavy-Duty Lubricants (IMAEAMAB), Gear Oils & Transmission Fluids (IMAEAMAE), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Lubricating oils
• Automotive lubricants
• Diesel engine oils
• Motorcycle lubricants
• Industrial lubricants

Headquarters

HQ city

Louveira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Lubricating Oil Product Sales: Menzoil generates revenue through the manufacture and sale of lubricating oils across multiple categories including automotive, motorcycle, diesel, transmission, agricultural, and industrial applications. Products are sold through distributors, workshops, and retail stores across Brazil.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Menzoil Lubrificantes manufactures and distributes a complete range of lubricating oils for automotive (passenger cars), motorcycles, diesel engines (trucks and heavy vehicles), agricultural machinery, transmission/differential systems, and industrial equipment. The company produces over 80 products across six main lines — including mineral, semi-synthetic, and synthetic formulations — with exclusive American-standard formulations certified by the American Petroleum Institute (API), meeting JASO, SAE, ACEA, and ILSAC specifications. Products are sold through authorized distributors, workshops, and retail stores across Brazil, with production capacity exceeding 7 million liters per month.

Product overview

Menzoil Lubrificantes is a Brazilian manufacturer of lubricant formulations with over 20 years of market experience and more than 80 products in its portfolio. The company produces a comprehensive range of lubricants across six main product lines: Automotive (including Evolution Plus and Race One sub-brands for passenger vehicles), Motorcycles (MOTO ORIGINAL, MOTO RACING, and SCOOTER variants), Diesel (Eco Turbo synthetic and Extreme Diesel/Turbo mineral lines for trucks), Agricultural (AGRI, MENTORQUE, and HIDRA products for farm equipment), Transmission/Fluids (ATF, CVT, GEAR, and HIPOIDAL GEAR products), and Industrial lubricants. The company emphasizes exclusive American-formulated technology certified by the American Petroleum Institute (API), with production capacity exceeding 7 million liters monthly. Menzoil's products serve segments including cars, motorcycles, trucks, agricultural equipment, and industrial machinery, with formulations ranging from mineral to fully synthetic bases.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Lubricants (Lubricantes Automotivos) Complete line of lubricating oils for passenger vehicles including mineral, semi-synthetic, and synthetic options covering multiple viscosity grades (5W30, 10W30, 10W40, 15W40, 0W40). Designed for engine protection, reduced wear, and optimal performance in various driving conditions. Includes API-certified products for individual consumers, workshops, and distributors across Brazil.
• Motorcycle Lubricants (Lubricantes para Motos) Lubricating oils specifically developed for motorcycle engines, including 2T and 4T formulations. Range covers MOTO ORIGINAL, MOTO RACING, SCOOTER MOTO RACING, and FORK OIL products meeting JASO standards. Addresses heat resistance, wear protection, and clutch compatibility for motorcycle owners and workshops.
• Diesel Lubricants (Lubricantes Diesel) Lubricants for diesel-powered vehicles including trucks and heavy commercial vehicles. Product range includes ECO TURBO (synthetic API CK-4), EXTREME DIESEL (HD 40, HD 50), and EXTREME TURBO (mineral API CI-4) products. Formulated for heavy-duty protection, extended drain intervals, and fuel economy for commercial fleet operators and truck owners.
• Agricultural Lubricants (Lubricantes Agrícolas) Lubricants designed for agricultural vehicles and equipment, including AGRI 2T, AGRI CMS, MENTORQUE TO-4 (meeting Caterpillar specifications), HIDRA hydraulic oils, and tractor fluids. Built to protect equipment under demanding agricultural operating conditions for farmers and agribusiness operators.
• Transmission, Transmission and Differential Oils (Óleos para Câmbio, Transmissão e Diferencial) Specific transmission and differential fluids including ATF III, ATF TASA, ATF VI, CVT, GEAR (GL-4, GL-5), HIPOIDAL GEAR, MULT ATF, and MULT GEAR products for manual and automatic transmissions. Designed for smooth gear shifts, transmission protection, and wear reduction in passenger and commercial vehicles.
• Industrial Lubricants (Lubricantes Industriais) Industrial lubricants for various applications including hydraulic oils, compressor oils, and industrial gear oils. Targeted at industrial machinery and equipment operators seeking equipment longevity, reduced downtime, and operational efficiency.

Quantifiable outcome

• Production capacity of over 7 million liters per month
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Porsche Cup BrasilcoreGTM or Marketing Partner · 24 March 2025Menzoil returned to Porsche Cup Brasil (considered the largest single-make motorsport competition in Latin America) as master sponsor of pilot Matheus Roque in the Sprint Challenge category for the 2025 season. Nine stages in Brazil and Portugal. Previously sponsored Diego Nunes and Eduardo Menossi in 2021. The company also has actions in Copa Truck, Copa HB20, and Endurance Brasil.
• G.R.E.S. Beija-Flor de NilópolisminorGTM or Marketing Partner · 20 February 2025Menzoil became official sponsor of G.R.E.S. Beija-Flor de Nilópolis (with 14 Carnival titles) for Carnavals 2025 and 2026. Sponsorship includes brand placement on school website, pushers' shirts, quad arena, and LED truck during the parade. The sponsorship also supports Instituto Beija-Flor, the school's social project that impacted over 50,000 people in 2024 through courses and workshops.
• Football State Championships (Mineiro, Carioca, Baiano, Pernambucano, Gaúcho)coreGTM or Marketing Partner · 15 January 2025Menzoil became official sponsor of five major Brazilian state football championships. The company brand appears on LED panels and static panels in stadiums. Combined audience of the five championships reached over 57 million spectators in 2024. Investment exceeds R$ 3 million in sponsorships and activations. Also includes four FC Series pre-season games in the USA featuring clubs like Cruzeiro, São Paulo, Atlético Mineiro, and Flamengo.
• Cafu (Marcus Tulio Williams)coreGTM or Marketing Partner · 17 December 2024Menzoil partnered with Cafu (captain and five-time World Cup champion with the Brazilian national team) as brand ambassador. Cafu is recognized for his victorious trajectory and being the only player in history to play in three consecutive World Cup finals. He will lead advertising campaigns, digital actions, and exclusive events, representing values of excellence, determination, and passion for surpassing limits that resonate with Menzoil's essence.
• Escola Profissionalizante Mec-TecminorStrategic or Co-development Partner · 21 November 2024Menzoil announced a partnership with Mec-Tec (Professional School for Automotive Repairers) to support education and training of new automotive professionals. Menzoil initially contributes by funding the monthly tuition of two selected students in financial difficulty. Mec-Tec, founded in 2018 by Fábio Alves with 24+ years of automotive experience, offers courses including mechanic, electric vehicle, and hybrid courses, with 70% practical and 30% theoretical teaching.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Petronas Lubricants International: Malaysian multinational lubricant producer with Spritex, Syntium, and heavy-duty ranges marketed in Brazil. Comparable premium-API-certified portfolio across automotive and industrial, with growing LatAm distribution.
• Motul: French-origin premium lubricant manufacturer with a leading position in racing, motorcycle, and high-performance automotive oils globally and in Brazil. Closely mirrors Menzoil's racing-led positioning (Porsche Cup, sports sponsorships) and motorcycle-engine product focus.
• Texaco (Chevron) Brasil: Chevron's Texaco/Havoline lubricants have long-standing Brazilian presence particularly in commercial and heavy-duty segments. Comparable in diesel and industrial product positioning, with strong fleet relationships that Menzoil would need to challenge for share.
• Lubrax (Petrobras): Lubricant brand of Petrobras, the Brazilian national oil company — the dominant Brazilian lubricants player across automotive, diesel, and industrial segments. Directly comparable in customer base (Brazilian workshops, fleets), product portfolio breadth, and ANP registration regime.
• Ipiranga Lubrificantes: Brazilian fuel and convenience retailer that also manufactures and distributes lubricants through 'Pit Stop' and 'Jet' brands. Comparable vertical play (retail + blender), with nationwide Brazilian reach that overlaps Menzoil's distribution footprint.
• Shell Lubricants Brasil: Shell's lubricants business (Shell Helix, Rimula, Advance) holds one of the largest Brazilian market shares via direct distribution. Comparable across automotive, heavy-duty, and industrial segments with API/ACEA certified products.
• Castrol (BP): Global premium lubricant brand with deep Brazil presence, particularly in passenger car motor oils and motorcycle applications. Competes head-to-head with Menzoil in workshops and retail channels across the same viscosity grades and certifications.
• Cosan / Raízen (Mobil licensee): Cosan/Raízen distributes Mobil-branded lubricants in Brazil — combining a major Brazilian energy/infrastructure platform with global Mobil formulation IP. Competes directly with Menzoil in automotive and heavy-duty diesel segments, with stronger OEM relationships.
• TotalEnergies Lubrificantes Brasil: TotalEnergies' lubricants division markets Quartz (automotive) and Rubia (heavy-duty) ranges across Brazil. Comparable product breadth covering PCMO, HDMO, transmission, and industrial applications with API and ACEA certifications.

Regional players

• YPF Lubricantes: Argentine state-aligned integrated oil company producing lubricants (e.g., Elaion) across automotive and industrial segments. Useful South American benchmark for Menzoil's potential Mercosur export expansion and local-market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Menzoilracing
• Facebookfacebook.com/menzoilracing
• LinkedInlinkedin.com/company/menzoil-lubrificantes
• Instagraminstagram.com/menzoilracing
• TikToktiktok.com/@menzoilracing?lang=pt-BR

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENZOIL LUBRIFICANTES