Organic Basics
Organic Basics is a Copenhagen-based sustainable D2C fashion brand (founded 2015, owned by Delta Galil since 2022) selling organic cotton underwear, activewear, loungewear, and swimwear through four regional Shopify storefronts to environmentally conscious consumers in 30+ countries, with Made2Flow-verified product-level carbon data and B Corp certification.
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Organic Basics does
Organic Basics is a Copenhagen-based sustainable fashion brand founded in 2015 that designs and sells everyday essentials including underwear, activewear, loungewear, swimwear, and knitwear for women and men. The product portfolio centers on a Core Collection of organic cotton basics, supplemented by 14 sub-collections such as Flex (super-stretch organic cotton), Smooth (seamless recycled nylon), Soft Touch (TENCEL™ Lyocell), and Invisible (recycled nylon seamless). The brand uses GOTS-certified organic cotton, TENCEL™ Lyocell and Modal, recycled nylon, LENZING™ ECOVERO™ viscose, and responsibly sourced wool, with manufacturing distributed across certified factories in Indonesia, India, Vietnam, Thailand, China, and Turkey. A differentiating technical layer is the Made2Flow LCA integration, which surfaces product-level CO2e impact data on every SKU benchmarked against conventional-material equivalents.
Since 2022, Organic Basics has operated as a brand within Delta Galil's portfolio following its acquisition by the global apparel conglomerate. The company sells exclusively direct-to-consumer through four localized Shopify storefronts (EU/EUR, UK/GBP, US/USD, DK/DKK), shipping from a single warehouse in Denmark to customers in 30+ countries. Pricing ranges from €12 to €100+ per item, with bundle discounts, seasonal sales up to 50%, and a tiered loyalty program (The Organic Basics Club, powered by Rivo). Marketing runs through Instagram, Facebook, Pinterest, TikTok, Klaviyo email, Yotpo reviews, and a Student Beans discount partnership.
Revenue is generated entirely through owned e-commerce channels targeting environmentally conscious individual consumers willing to pay a premium for verified sustainable materials. The brand holds B Corp certification, 1% for the Planet membership, GOTS, OEKO-TEX, and Bluesign certifications, and achieved carbon neutrality for Scope 1, 2, and partial Scope 3 emissions in 2023, balancing 955 tCO2e through the United Nations Clean Development Mechanism Programme. Post-acquisition, Eco-Stylist revoked Organic Basics' sustainability certification due to Delta Galil's controversial business practices, an event that materially threatens the brand's core sustainability value proposition. Headcount is reported at 11-50, and no revenue figure is publicly disclosed.
Organic Basics firmographics
Firmographics- Name
- Organic Basics
- Legal name
- Organic Basics
- Website
- https://organicbasics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Organic Basics is a Copenhagen-based sustainable D2C fashion brand (founded 2015, owned by Delta Galil since 2022) selling organic cotton underwear, activewear, loungewear, and swimwear through four regional Shopify storefronts to environmentally conscious consumers in 30+ countries, with Made2Flow-verified product-level carbon data and B Corp certification.
- Ownership category
- akta.pro rank
Organic Basics industry classification
Industry- Product category
- Sustainable Apparel
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)
Keywords
Where Organic Basics is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Organic Basics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue generated through direct online sales via owned e-commerce storefronts across multiple regional domains (EU, UK, US, Denmark). Products include underwear, activewear, loungewear, and accessories sold at various price points with seasonal sales and bundle discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single item pricing with bundle discounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Organic Basics product offering
Product offeringCore offering
Organic Basics designs, produces, and sells sustainable apparel basics—underwear, bras, activewear, loungewear, swimwear, and knitwear—made primarily from GOTS-certified organic cotton, TENCEL Lyocell, recycled nylon, responsible wool, and LENZING ECOVERO viscose. The company operates direct-to-consumer e-commerce storefronts across the EU, UK, US, and Denmark, ships internationally from a warehouse in Denmark, and runs a wholesale channel.
Product overview
Organic Basics is a Copenhagen-based sustainable fashion brand offering everyday essentials in underwear, activewear, clothing, and swimwear for women and men. The product portfolio centers on the Core Collection of organic cotton basics supplemented by specialized sub-lines including Flex (super-stretch), Smooth (seamless recycled nylon), Soft Touch (TENCEL™ Lyocell), Seamless Waffle (textured knit), Bare (minimal coverage), True (relaxed fit), Easy (casual), and Weekend (off-duty). The brand also offers dedicated Activewear, Swimwear, Loungewear, and Knitwear collections. Materials include Organic Cotton (certified at +95% and +70%), Recycled Nylon, Responsible Wool, TENCEL™ Lyocell, TENCEL™ Modal, and LENZING™ ECOVERO™ Viscose. Products are sold primarily through the Shopify e-commerce platform with a loyalty program (Organic Basics Club) offering points-based rewards. The brand operates on a direct-to-consumer model with multi-pack bundle options and seasonal sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Collection
Quantifiable outcome
- Carbon neutral for Scope 1, 2, and partial Scope 3 emissions in 2023 (955 tCO2e balanced)
- +1 more outcomes
Companies that use Organic Basics
Customer profileSegments2 records
Ideal customer profiles2 records
Organic Basics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Organic Basics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Cool EarthcoreCharitable partnership providing 1% of order subtotal (up to £20K annually) to support Indigenous-led wildfire prevention in the Peruvian Amazon. Supports specialty safety equipment for conservation efforts.
- 1% for the PlanetcoreEnvironmental giving initiative where members commit 1% of annual sales to approved environmental charities. Organic Basics participates as a member brand.
- drip by dripminorCharitable partnership focused on water access and sustainability initiatives.
- Made2FlowcoreLife Cycle Assessment (LCA) platform provider used to measure and verify product environmental impacts. Data sourced from Made2Flow LCAs is displayed on product pages showing CO2 equivalent reduction compared to industry benchmarks.
- Student BeansminorStudent discount program partnership offering exclusive discounts for students and graduates through the Student Beans platform.
- ShopifycoreE-commerce platform powering the company's online storefronts across all regional domains.
- StripecorePayment processing provider enabling secure transactions across all storefronts.
- RivocoreLoyalty and customer engagement platform powering The Organic Basics Club rewards program with points, VIP tiers, and referral functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Organic Basics competitors and assessment
Company assessmentDirect peers
- Boody: Eco-friendly essentials brand offering organic bamboo basics including underwear, activewear, and socks. Operates DTC e-commerce with multi-region storefronts, closely matching Organic Basics' sustainable essentials proposition.
- Pact: Direct-to-consumer brand selling organic cotton basics (underwear, tees, loungewear) with GOTS certification and similar sustainability messaging. Closest direct competitor on materials, channel (DTC e-commerce), and target consumer.
- Thought Clothing: UK-based sustainable clothing brand selling organic cotton, bamboo, and hemp essentials including basics and underwear via DTC e-commerce — direct sustainable-basics competitor with multi-region presence.
- WAMA Underwear: Sustainable underwear and basics brand using hemp and organic cotton, sold DTC. Direct category overlap with Organic Basics' core underwear-first assortment.
- Subset (formerly Knickey): Organic cotton underwear and essentials DTC brand with GOTS certification — closest head-to-head competitor on materials, certification language, and channel.
- MATE the Label: Certified B Corp DTC brand making organic cotton essentials and loungewear for women, with a similar 'clean basics' positioning and GOTS / OEKO-TEX certifications.
Broad incumbents
- Reformation: Larger sustainable fashion DTC brand with strong sustainability reporting and recycled/organic materials across womenswear. Different category focus (fashion-led) but adjacent on sustainable-DTC positioning.
- Everlane: Larger ethical-fashion DTC incumbent offering organic cotton basics, underwear, and apparel with transparency messaging. Overlaps on essentials category and DTC model, but broader assortment and scale.
- Patagonia: Iconic sustainable apparel incumbent with GOTS, Fair Trade, and Bluesign certifications across a much broader (outdoor-focused) assortment. Comparable on sustainability credentials, broader on category and scale.
Emerging players
- Harvest & Mill: US-based DTC basics brand focused on 100% USA-grown organic cotton. Smaller scale than Organic Basics but overlapping on the 'traceable organic cotton essentials' narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Organic Basics social profiles
Digital presenceOrganic Basics compliance and trust
Trust signalCompliance6 records
Organic Basics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organic Basics leadership team
Management profileNumber of profiles
Profiles4 records
Organic Basics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organic Basics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organic Basics
What does Organic Basics do?
Organic Basics designs, produces, and sells sustainable apparel basics—underwear, bras, activewear, loungewear, swimwear, and knitwear—made primarily from GOTS-certified organic cotton, TENCEL Lyocell, recycled nylon, responsible wool, and LENZING ECOVERO viscose. The company operates direct-to-consumer e-commerce storefronts across the EU, UK, US, and Denmark, ships internationally from a warehouse in Denmark, and runs a wholesale channel.
Is Organic Basics a public or private company?
Organic Basics is a private company. It is classified as corporate owned and is currently operating.
When was Organic Basics founded?
Organic Basics was founded in 2015. It employs 11 to 50 people.
Where is Organic Basics based?
Organic Basics is headquartered in Copenhagen, Denmark, in the Europe region.
How does Organic Basics make money?
One revenue line is on record: direct E-commerce Sales.
Who are Organic Basics's main competitors?
Direct peers on record are Boody, Pact, Thought Clothing, WAMA Underwear, Subset (formerly Knickey) and MATE the Label. Broad incumbents are Reformation, Everlane and Patagonia. Harvest & Mill is listed as an emerging player.
Does Organic Basics have an API?
No public API is recorded for Organic Basics.
What industry is Organic Basics in?
Organic Basics's product category is Sustainable Apparel. Its primary akta.pro industry code is CRAAAMAK, Sustainable & Certified Materials (Organic, Recycled, Traceable). Its SIC code is 5600.