OnlyWines

What OnlyWines does

OnlyWines is a Dutch online wine retailer headquartered in Westervoort, Netherlands, operating a direct-to-consumer e-commerce platform at onlywines.nl alongside iOS and Android mobile applications. The company curates a catalogue of approximately 72 wines sourced from Italy, France, South Africa, and Spain, with bottle prices ranging from €8 to €74 and a shipping fee of €7.95 waived on orders above €75. The product experience is structured around wine-type, country, vintage, and price filters, with detailed tasting notes and food pairings presented alongside each SKU, and the brand is positioned as a "sommelier in your pocket" for Dutch wine consumers.

The company operates a secondary B2B product line — a merchant dashboard and digital wine tasting (digitale wijnproeverij) feature — that allows wine merchants, importers, and wine houses to create QR-code and access-code-enabled tasting events, through which participating consumers can order wines directly via the OnlyWines storefront. Logistics are handled through a partnership with PostNL, which performs age verification at delivery. The business model is purely transactional: unit-price sales of wine bottles plus a shipping fee, with no subscription or membership tier; customer acquisition relies on a 10% newsletter discount and organic presence on Instagram, LinkedIn, and Facebook.

OnlyWines is a privately held, independent company with no disclosed investors, funding rounds, acquisitions, or executive management team in the source data. No public revenue, headcount, or financial metrics are available, and the company's apparent footprint — a single-country Dutch operation with a 72-SKU catalogue and three Trustpilot reviews — indicates a small, early-stage retailer.

Name

OnlyWines

Legal name

OnlyWines

Website

https://onlywines.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OnlyWines is a Dutch online wine retailer selling a curated catalogue of approximately 72 wines from Italy, France, South Africa, and Spain to Dutch consumers via its webshop and iOS/Android apps, while also offering a QR-code-based digital wine tasting platform for B2B wine merchants.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro industry

PRIMARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Online wine retail
• Wine e-commerce
• Mobile wine app
• Digital wine tastings
• Wine delivery services

Headquarters

HQ city

Elst

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Wine Product Sales: Direct consumer sales of wine products through e-commerce platform and mobile app. Consumers purchase individual bottles or cases at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

OnlyWines is a Dutch online wine retailer that curates and sells a selection of quality wines from Italy, France, South Africa, and Spain through its e-commerce webshop and native mobile apps (iOS and Android). The platform offers filtering by wine type, country, vintage, and price, with secure home delivery and age verification at the point of receipt. Additionally, OnlyWines operates a B2B digital wine tasting platform that enables wine merchants and traders to host virtual tasting events where customers can scan QR codes to order wines directly.

Product overview

OnlyWines operates as an online wine retail platform offering a curated selection of quality wines sourced from Italy, France, South Africa, and Spain. The product portfolio consists of a primary webshop for online ordering, a mobile application for iOS and Android that serves as a personal sommelier tool, a B2B dashboard for traders to manage digital wine tastings, and a digital wine tasting feature enabling QR code-based ordering during tasting events. The platform emphasizes direct-to-consumer sales with secure payment processing and age verification compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• OnlyWines Webshop The primary e-commerce platform for online wine retail, offering a curated selection of quality wines from Italy, France, South Africa, and Spain with filtering by wine type, country, vintage, and price. Targeted at Dutch individual wine consumers for personal purchasing and home delivery.
• OnlyWines Mobile App Mobile application available on iOS and Android platforms, functioning as a personal sommelier for discovering and ordering wines directly. Distributed via Apple App Store (id6761302938) and Google Play (nl.onlywinesv2.app).
• OnlyWines Trader Dashboard B2B dashboard enabling wine merchants and traders to create digital wine tastings, generate unique access codes and QR codes for attendees, and manage tasting selections. Customers scan the QR code or enter the unique code in the OnlyWines app to order wines directly during the tasting event.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PostNLcoreOthersDelivery partner for shipping wines to customers. PostNL handles package delivery with age verification at drop-off or pickup point.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Naked Wines: Online wine retailer using a subscription/club model to ship curated wines directly to consumers in multiple countries. Comparable to OnlyWines' DTC e-commerce model and willingness to ship curated multi-origin wines, with a stronger subscription mechanic.
• The Wine Society: Long-established UK-based wine cooperative/club retailing curated multi-origin wines to members with home delivery. Comparable to OnlyWines on the curated multi-origin DTC model with shipping compliance built into the order flow.
• De Wijnhoek: Dutch online wine shop focused on curated European wines with home delivery across the Netherlands. Closely comparable DTC wine-retail concept and target audience as OnlyWines, including similar country-of-origin positioning.
• Wijnvoordeel: Dutch online wine retailer offering a deep multi-thousand-SKU wine assortment with home delivery. Same direct-to-consumer, Netherlands-only wine e-commerce model as OnlyWines, but with materially larger catalog and brand recognition.
• Winc: US-based DTC wine subscription and e-commerce retailer offering curated wine discovery with home delivery. Comparable to OnlyWines on curated multi-origin wine DTC and digital sommelier-style discovery, but operating primarily in the US market.

Broad incumbents

• Wine.com: Largest US online wine retailer with a multi-thousand-SKU catalog and national delivery. Overlaps with OnlyWines on the broad-assortment wine e-commerce model and use of educational content to drive conversion.
• Drizly: US alcohol e-commerce marketplace acquired by Uber, delivering beer, wine, and spirits on demand from local retailers. Comparable to OnlyWines on online alcohol retail with age-verified delivery, though at vastly larger scale and multi-category breadth.
• Gall & Gall: Largest off-premise alcohol retailer in the Netherlands, owned by Ahold Delhaize, with a national store footprint plus an online shop selling wine, beer, and spirits. Directly competes with OnlyWines in Dutch online wine retail but at vastly greater catalog depth and scale.

Emerging players

• Vivino: Global wine marketplace and discovery app with integrated e-commerce buying in multiple markets. Comparable to OnlyWines on the mobile sommelier/discovery layer and on connecting wine discovery to purchase, though at much larger scale and geographic reach.

Regional players

• Grapeful: Dutch wine subscription/club retailer shipping curated wines to Dutch consumers on a recurring basis. Directly comparable to OnlyWines on curated DTC wine delivery in the Netherlands, with a stronger recurring-subscription model.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/people/OnlyWines/61566607021310
• LinkedInlinkedin.com/company/onlywines
• Instagraminstagram.com/onlywinesapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnlyWines