Mid-America Martial Arts

What Mid-America Martial Arts does

Mid-America Martial Arts (MAMA) is a privately held, single-location martial arts school founded in 2003 in Omaha, Nebraska, operating from an 8,000 square foot training facility at 14951 Chandler Rd. The school delivers multi-discipline martial arts instruction spanning Brazilian Jiu-Jitsu, Muay Thai (under WTBA lineage with GrandMaster Surachai 'Chai' Sirisute), Judo, Jeet Kune Do (via Inosanto Academy lineage), Filipino Weapons, and self-defense, supplemented by a Training for Warriors (TFW) fitness system developed by Martin Rooney and Precision Nutrition-certified nutritional coaching. MAMA serves four primary customer segments: youth (ages 4+), adult practitioners and fitness enthusiasts, working families enrolling in the After School Program, and active or retired law enforcement and military personnel receiving Gracie Survival Tactics (GST) defensive tactics instruction.

The business model is a direct-to-consumer, on-site services operation. New students are required to complete a Student On-Boarding Program of six one-on-one private sessions (a one-time fee) plus two weeks of unlimited group classes before joining regular all-inclusive memberships, which provide access to every class on the schedule under quote-based monthly pricing. The After School Program generates publicly disclosed recurring revenue at $300, $550, and $750 per month for one, two, and three siblings respectively, including school pickup, homework help, martial arts classes, and late pickup. Personal training is sold as one-off professional services. Distribution is entirely through the single physical location with no third-party channels, and customer acquisition relies on content marketing (blog, MAMA Podcast), organic social media, and community-driven word-of-mouth referrals.

The company is founder-owned with no disclosed external investment, no parent company, and no subsidiaries. It maintains active credentials across multiple certifying bodies (NSCA CSCS, USA Powerlifting, CrossFit, NASM) and operates supporting media channels including a branded swag shop and MAMA Online University for remote instruction. As a small local services business with 1-10 employees, MAMA's competitive position rests on its 20+ year curriculum depth, authentic martial arts lineage credentials, certified coaching staff, and a tightly held community ecosystem in the Omaha Metro market.

Name

Mid-America Martial Arts

Legal name

Mid America Martial Arts

Website

https://midamericamartialarts.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid-America Martial Arts (MAMA) is a single-location Omaha, Nebraska martial arts school founded in 2003, offering multi-discipline instruction in BJJ, Muay Thai, Judo, Jeet Kune Do, and fitness to youth, adults, working families, and law enforcement/military personnel.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

akta.pro secondary industries

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Kids & Youth Martial Arts Programs (HSADADAG), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Martial arts instruction
• Fitness training
• Youth programs
• Self-defense training
• After-school care

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Martial Arts Memberships: All-inclusive memberships covering access to all classes after completing the Student On-Boarding Program. Memberships are all-inclusive with pricing discussed in person or through inquiry forms.
2. After School Program: Monthly subscription-based child care and martial arts program with tiered sibling pricing.
3. Personal Training Sessions: Private one-on-one sessions with certified instructors for personalized training, test preparation, competition preparation, diet consultation, and strength and conditioning.
4. Student On-Boboarding Program: Initial cost for 6 one-on-one private sessions designed to provide foundation training before joining group classes. Two weeks of unlimited classes included in the trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mid-America Martial Arts is a single-location martial arts and fitness academy in Omaha, Nebraska, delivering in-person instruction across multiple disciplines including Muay Thai, Brazilian Jiu Jitsu, Judo, Jeet Kune Do, Youth Martial Arts, and the Training For Warriors fitness program. The school sells all-inclusive monthly memberships, an after-school care program for children ages 4+, one-on-one personal training, and a mandatory Student On-Boarding Program of six private sessions for new students. All programs are delivered at the 8,000 sq ft facility at 14951 Chandler Rd, with a complementary online learning platform (MAMA Online University) extending instruction remotely.

Product overview

Mid-America Martial Arts is a martial arts training school offering multiple distinct programs as a unified training experience. The core offerings include Muay Thai Kickboxing, Brazilian Jiu Jitsu, Judo, Jeet Kune Do, Youth Martial Arts, Training For Warriors fitness program, Personal Training sessions, and an After School Program for children. The school also provides an online platform called MAMA Online University and requires all new students to complete a Student On-Boarding Program consisting of six private sessions before joining regular classes. Memberships at MAMA are all-inclusive, allowing access to all classes on the schedule.

Differentiator

Problem solved

Functional benefit

Products and services

• Muay Thai Kickboxing Muay Thai is known as 'King of the Ring' and the 'Art of Eight Limbs,' utilizing punches, kicks, elbows, and knees. Training develops power, speed, cardiovascular endurance, and fighting spirit. Accepts practitioners across self-defense, sporting, military, and law enforcement interests.
• Brazilian Jiu Jitsu Brazilian Jiu Jitsu (BJJ) promotes the concept that a smaller, weaker person can successfully defend themselves against a bigger, stronger opponent by using proper technique, leverage, and taking the fight to the ground to apply joint locks and chokeholds. Suitable for adults and youth.
• Training For Warriors (TFW) Training For Warriors is a complete fitness system developed by Martin Rooney offering metabolic and strength training combined with diet and nutrition counseling for fat loss, muscle building, and overall health. Delivered by MAMA's certified coaching staff.
• Personal Training One-on-one private sessions with certified instructors tailored to individual goals, including test preparation, personal fitness, diet consultation, competition preparation, and strength and conditioning.
• Youth Martial Arts Youth martial arts program for children and adolescents drawing on Brazilian jiu jitsu, Muay Thai kickboxing, weapons, and self-defense, with a 'work a little – play a little' teaching philosophy to develop discipline, focus, confidence, social skills, and physical fitness.
• Judo Judo is a modern Japanese martial art and combat sport focused on throwing opponents to the ground, immobilizing them with grappling maneuvers, or forcing submission through joint locks or chokeholds.
• Jeet Kune Do Jeet Kune Do is a hybrid martial arts system and life philosophy founded by Bruce Lee, characterized by direct, non-classical movements with minimal movement and maximum effect across multiple combat ranges. MAMA's program lineage traces to Guro Dan Inosanto.
• After School Program After school program offering martial arts classes, homework help, organized activities, arts and crafts, snack time, and child care services for children ages four and up, with pickup from local schools and late pickup until 7 PM (Mon-Thu) or 5 PM (Fri). Tiered monthly pricing: $300 single child, $550 two siblings, $750 three siblings.
• MAMA Online University Online learning platform for martial arts instruction accessible to students remotely, extending MAMA's training beyond the physical facility.
• Student On-Boarding Program Six one-on-one private sessions designed to give new students a basic foundation of the martial arts system and style of training, followed by two weeks of included classes. Required for all new students before joining group classes.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Training for Warriors (Martin Rooney)coreStrategic or Co-development PartnerMAMA is an authorized provider of the Training for Warriors complete fitness system developed by world-renowned strength and conditioning coach Martin Rooney. The program offers metabolic and strength training with diet and nutrition counseling, delivered by MAMA's fully certified coaching staff who have studied under and are recognized by Training for Warriors.
• World Thai Boxing Association (WTBA)coreStrategic or Co-development PartnerAll MAMA Muay Thai instructors are certified under GrandMaster Surachai 'Chai' Sirisute, founder of the World Thai Boxing Association. GrandMaster Chai was the first Thai Boxing instructor to openly teach Americans Muay Thai in 1968 and has spent 50+ years spreading the art through extensive seminar travels and thousands of students and instructors.
• Gracie Jiu-Jitsu (Gracie Survival Tactics)coreStrategic or Co-development PartnerMAMA coaches have completed the Gracie Survival Tactics (GST) Instructor Certification Program (ICP), a revolutionary defensive tactics system based on Gracie Jiu-Jitsu designed to help law enforcement and military personnel humanely prevail against larger opponents. This 5-day in-person training program certifies MAMA instructors to teach GST techniques.
• Precision NutritionsupportingTechnology or IntegrationMAMA's coaching staff are certified through Precision Nutrition, providing diet and nutrition counseling services to complement the Training for Warriors fitness program. This certification enables coaches to offer nutritional guidance to maximize client health and fitness results.
• Dan Inosanto (Inosanto Academy)coreStrategic or Co-development PartnerMAMA's Jeet Kune Do program lineage traces directly to Guro Dan Inosanto, the renowned martial artist and student of Bruce Lee. Instructors Sifu Marc McFann and Sifu Aaron Cerrone maintain connection to the Inosanto tradition, providing authentic instruction in Jeet Kune Do and Filipino martial arts.
• National Strength and Conditioning Association (NSCA)supportingOthersMAMA's coaching staff includes certified strength and conditioning specialists holding CSCS credentials from the NSCA, along with certifications from USA Powerlifting, CrossFit, and the National Academy of Sports Medicine, demonstrating comprehensive professional credentials for fitness instruction.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Gold's Gym: Large national fitness chain offering general gym memberships, group fitness, and personal training. Broadly comparable to MAMA's TFW fitness and personal training offerings, but lacking the depth of martial arts disciplines; represents adjacent rather than direct competition.
• American Top Team (ATT): Large MMA and combat-sports organization with affiliated academies offering MMA, BJJ, Muay Thai, and wrestling. Comparable to MAMA in combat-sports disciplines offered, but operates at a much larger competitive-amateur/professional scale rather than community instruction.
• Xponential Fitness: Public franchisor of boutique fitness brands (Club Pilates, CycleBar, Rumble Boxing, StretchLab) operating in the boutique fitness and combat-sports-fitness segment. Comparable as an operator of multi-brand fitness franchised studios, but focused on capital-light franchising rather than single-location owned academies like MAMA.
• TITLE Boxing Club: National boxing and kickboxing fitness franchise delivering group fitness classes as part of a broader commercial fitness portfolio. Adjacent competitor in the combat fitness category with MAMA's Muay Thai and TFW programming, but focused on fitness consumers rather than martial arts practitioners.

Direct peers

• Gracie Barra: Global BJJ-focused martial arts franchise with hundreds of locations offering curriculum-based jiu-jitsu instruction for all ages. Directly comparable to MAMA's BJJ program in target customer (youth and adult), membership model, and lineage-based instruction, though distributed as a franchise rather than independent.
• Premier Martial Arts: Franchised multi-discipline martial arts studio offering karate, kickboxing, jiu-jitsu, and self-defense for youth and adults in family-focused settings. Directly comparable to MAMA in offering breadth, age segments, and family-oriented community positioning.
• UFC Gym: Combat-sports-anchored fitness franchise offering MMA, BJJ, kickboxing, and strength training programs in a single facility. Comparable to MAMA's combat sports multi-discipline curriculum and youth/adult membership model, with stronger national brand and marketing reach.
• 10th Planet Jiu Jitsu: No-gi Brazilian Jiu Jitsu-focused organization with affiliated schools worldwide teaching grappling under Eddie Bravo's lineage. Comparable to MAMA's BJJ/grappling offering but with a narrower no-gi specialty rather than MAMA's broader gi/no-gi and multi-discipline approach.
• Tiger Schulmann's Martial Arts: Multi-discipline martial arts chain offering karate, kickboxing, and self-defense programs under a single membership across numerous U.S. locations. Closely mirrors MAMA's multi-discipline, all-inclusive membership structure and youth/adult positioning, but at significantly larger scale.

Regional players

• Karate America: Franchised karate and martial arts school network primarily in the Midwest U.S. serving youth and adult students with structured belt-curriculum programs. Comparable to MAMA in youth martial arts instruction and family programming, with similar geographic concentration though a different primary discipline focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mama_nebraska
• YouTubeyoutube.com/user/MAMAOmaha
• Facebookfacebook.com/MidAmericaMartialArts
• Instagraminstagram.com/mama_nebraska
• LinkedInlinkedin.com/company/mid-america-martial-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-America Martial Arts