Page 45 Limited
Page 45 Limited is an independent Nottingham-based bookshop selling comics, graphic novels, manga, and related merchandise through a physical storefront and a worldwide online store, serving collectors, graphic novel readers, and educational institutions via subscription and one-time purchases.
- Company typePrivate
- Founded2010
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Page 45 Limited does
Page 45 Limited is an independent comics and graphic novels bookshop headquartered at 9 Market Street, Nottingham, United Kingdom, founded in 2010 and operating as a private company with 1-10 employees. The business serves comic collectors, graphic novel readers, manga enthusiasts, young readers, and educational institutions (schools and libraries) through a dual-channel model combining a physical storefront with a worldwide e-commerce platform built on Sellerdeck and integrated Stripe payments for subscription billing.
The company's core offerings include curated new release comics and graphic novels, a Standing Order subscription service (£1 deposit, pay-on-shipment) that secures automatic allocations for ongoing series, the Comicbook Of The Month (CBOTM) membership club providing 20% discounts on monthly curated selections, exclusive signed/bookplate editions, and Comics Laureate-curated reading lists for schools and libraries. Additional revenue streams include merchandise (posters, t-shirts, statues, gift vouchers), self-published and small press titles, and supplies.
Revenue is generated through one-time product sales plus subscription recurring revenue from Standing Orders and CBOTM. Pricing is unit-based, ranging from approximately £5.99 to £45.00 per item, with no advance charges for pre-orders and free UK library delivery on orders over £85. Marketing relies on curated editorial content, owner Stephen's Twitter presence (@pagefortyfive), email newsletters (restarting in 2026), and word-of-mouth community engagement rather than paid advertising. A mobile-friendly website revamp is scheduled for early 2026.
Page 45 Limited firmographics
Firmographics- Name
- Page 45 Limited
- Legal name
- Page 45
- Website
- https://page45.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Page 45 Limited is an independent Nottingham-based bookshop selling comics, graphic novels, manga, and related merchandise through a physical storefront and a worldwide online store, serving collectors, graphic novel readers, and educational institutions via subscription and one-time purchases.
- Ownership category
- akta.pro rank
Page 45 Limited industry classification
Industry- Product category
- Independent Bookstore & Comics Retail
- NAICS
- Book Retailers and News Dealers (4592), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Comic Books, Graphic Novels & Manga Retail (CRALAAAF)
- akta.pro secondary industries
- Books, Media & Entertainment Inventory-led Online Retailers (CRAFADAM), Children’s Subscription & Book Club Publishing (MPAJAFAO)
Keywords
Where Page 45 Limited is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Page 45 Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: One-time sales of comics, graphic novels, manga, merchandise, and supplies through both physical retail and online store. Customers pay upon shipment, not in advance.
- Standing Orders: Subscription-style service for regular comic readers. Customers set up recurring orders for ongoing series, paying only when items ship. Generates predictable recurring revenue and high customer retention.
- Comicbook of the Month Club: Monthly curated selection of graphic novels with 20% discount for members. Annual subscription creates recurring revenue while driving discovery of new titles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standing Order Deposit - One-time £1 setup fee |
| Subscription | Monthly | Comicbook of the Month Membership - 20% discount on monthly selections |
| Unit Pricing | Pay-as-you-go | Standard Product Pricing - Individual comic and graphic novel sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Page 45 Limited product offering
Product offeringCore offering
Page 45 is an independent comics and graphic novel bookshop that sells comic books, graphic novels, manga, and related merchandise through a physical storefront in Nottingham and an online e-commerce store with worldwide shipping. The company offers standing order subscription services for ongoing series and a Comicbook of the Month (CBOTM) membership club with curated selections at discounted pricing, plus a charge-on-shipment pre-order policy rather than advance payment.
Product overview
Page 45 is an independent comics and graphic novel retailer in Nottingham offering both physical store and online shopping. The core offering centers on comic subscriptions and orders, with the Comicbook Of The Month (CBOTM) Club providing members exclusive access to the shop's curated selections at a 20% discount. The Standing Orders service allows regular readers to automatically receive ongoing series without repeated ordering. Their Previews section aggregates release information across all publishers with accurate release dates, while the main store stocks current comics and graphic novels across diverse genres including Fiction, Humour, Manga, Non-Fiction, Superheroes, and TV/Film/Game Tie-Ins. Additional offerings include signed editions, merchandise like posters and apparel, and educational reading lists developed with the Comics Laureate for schools and libraries. A mobile-friendly website revamp is planned for early 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Comicbook Of The Month (CBOTM) Club
- Standing Orders
- Previews & Pre-Orders
- Signed / Sketched / Bookplate Editions
- Merchandise, Gifts & Supplies
- UK Library Supply Service
Quantifiable outcome
- No advance payment required - customers only charged when items are ready to ship
- +2 more outcomes
Companies that use Page 45 Limited
Customer profileSegments5 records
Ideal customer profiles3 records
Page 45 Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Page 45 Limited partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Page 45 Limited competitors and assessment
Company assessmentEmerging players
- Bookshop.org: Online bookstore platform that allocates a share of margins to independent bookshops. Comparable as a channel partner and indirect competitor that helps indies reach online customers while also listing competing inventory.
- Hive.co.uk: UK indie-friendly online book platform aggregating independent bookshop inventory. Comparable as a distribution and discovery channel overlapping with Page 45's online book sales.
Broad incumbents
- Forbidden Planet: UK's largest specialist science-fiction, fantasy, and comics retailer with multiple physical stores and a comprehensive online store. Comparable as a multi-channel UK comics retailer, though operating at substantially greater scale and breadth than Page 45.
- Waterstones: UK's largest high-street book chain with a curated graphic novel and manga section. Comparable as a multi-channel general bookseller whose graphic novel range overlaps with Page 45's literary graphic novel segment.
- Amazon (Books): Dominant global online retailer carrying the full range of comics, graphic novels, and manga. Comparable as the principal price-and-selection competitor for Page 45's online channel, especially for commodity titles.
Regional players
- Kinokuniya UK: Japanese-headquartered book retailer with a strong manga and graphic novel catalogue. Comparable as a manga-heavy specialist overlapping with Page 45's manga enthusiast segment, though operating a much broader book retail footprint.
Direct peers
- Orbital Comics: Independent comics and graphic novel shop in London with a curated, expert-led selection similar to Page 45's positioning. Comparable as a UK indie competitor serving collectors and graphic novel readers through both physical retail and online channels.
- Fantasy Centre: London-based specialist retailer of science-fiction, fantasy, and graphic novels. Comparable as a UK indie specialist operating both a physical store and online mail-order service for graphic novels and comics.
- Dave's Comics (Brighton): Independent comic book store in Brighton offering new releases, back issues, and graphic novels. Comparable as a UK indie retailer focused on single-issue comics and graphic novels with similar collector-oriented services.
- Gosh! Comics: Long-established independent comics and graphic novel bookshop in London with a strong reputation for curated selection and signed editions. Directly comparable as a UK indie comics specialist serving both walk-in collectors and a global online audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Page 45 Limited social profiles
Digital presencePage 45 Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Page 45 Limited leadership team
Management profileNumber of profiles
Profiles1 record
Page 45 Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Page 45 Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Page 45 Limited
What does Page 45 Limited do?
Page 45 is an independent comics and graphic novel bookshop that sells comic books, graphic novels, manga, and related merchandise through a physical storefront in Nottingham and an online e-commerce store with worldwide shipping. The company offers standing order subscription services for ongoing series and a Comicbook of the Month (CBOTM) membership club with curated selections at discounted pricing, plus a charge-on-shipment pre-order policy rather than advance payment.
Is Page 45 Limited a public or private company?
Page 45 Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Page 45 Limited founded?
Page 45 Limited was founded in 2010. It employs 1 to 10 people.
Where is Page 45 Limited based?
Page 45 Limited is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Page 45 Limited make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are standing Orders and comicbook of the Month Club.
Who are Page 45 Limited's main competitors?
Emerging players on record are Bookshop.org and Hive.co.uk. Broad incumbents are Forbidden Planet, Waterstones and Amazon (Books). Kinokuniya UK is listed as a regional player. Direct peers are Orbital Comics, Fantasy Centre, Dave's Comics (Brighton) and Gosh! Comics.
Does Page 45 Limited have an API?
No public API is recorded for Page 45 Limited.
What industry is Page 45 Limited in?
Page 45 Limited's product category is Independent Bookstore & Comics Retail. Its primary akta.pro industry code is CRALAAAF, Comic Books, Graphic Novels & Manga Retail, with a secondary code of CRAFADAM, Books, Media & Entertainment Inventory-led Online Retailers. Its NAICS code is 4592 and its SIC code is 5945.