Mitsubishi Motors UK

What Mitsubishi Motors UK does

Mitsubishi Motors UK is the UK importer and distributor of Mitsubishi passenger and commercial vehicles, operating under IM Group Ltd from its headquarters in Solihull. Founded in 1974, the company markets and supports two core new models: the All-New L200 pickup truck (from £36,295 CVOTR) and the All-New Outlander PHEV plug-in hybrid SUV (from £46,995 OTR). These vehicles are underpinned by proprietary Mitsubishi drivetrain technologies including Super Select 4WD-II, the 7-mode off-road system, and S-AWC (Super All Wheel Control), reflecting the brand's decades-long 4WD engineering heritage developed through rally competition. A legacy lineup of used vehicles (ASX, Eclipse Cross, Mirage, Shogun Sport, Shogun, previous-generation Outlander) is sold through the approved used programme.

The company distributes through a network of 118 franchised dealers across England, Scotland, Wales, Northern Ireland, and the Channel Islands, targeting individual consumers, families, business and commercial users, and 4WD enthusiasts. Revenue is generated through wholesale vehicle sales to dealers, finance commissions via partnerships with International Motors Finance Limited and Lex Autolease (PCP, HP, BCH, PCH products), aftersales services (servicing, extended warranty, MOT protection, MAP+ breakdown cover, parts and accessories), and approved used vehicle sales. In 2024 the company relaunched in the UK with both new models, leveraging digital sales tools (online configurators, test drive booking, live chat), brand sponsorships (World's Toughest Mudder), and comprehensive aftersales programmes including end-of-life vehicle recycling via CarTakeBack.

The business operates as a private UK franchise importer under IM Group Ltd, with the Mitsubishi brand ultimately owned by Mitsubishi Motors Corporation (Tokyo Stock Exchange). The importer-level organization is small (11-50 employees) as the dealer network performs direct sales and service delivery. The commercial structure emphasizes recurring aftersales revenue (multi-year extended warranties up to 10 years/125,000 miles, annual breakdown cover at £60, MOT protection at £10) layered on top of one-time vehicle sales, with EV/PHEV service centre capabilities supporting the electrified Outlander PHEV.

Name

Mitsubishi Motors UK

Legal name

Mitsubishi Motors UK

Website

https://mitsubishi-motors.co.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitsubishi Motors UK is a private UK vehicle importer and distributor, operated under IM Group Ltd, selling the L200 pickup and Outlander PHEV through 118 franchised dealers across the UK. It serves retail consumers, families, and commercial buyers with new vehicles, finance products, aftersales services, and approved used cars.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

akta.pro secondary industry

EV/Hybrid Aftermarket Parts & Accessories Distribution (Batteries, Charging Components) (TLAKAOAG)

Keywords

• Vehicle import distribution
• Automotive retail
• Plug-in hybrid SUV
• Pickup truck sales
• Aftersales services

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Revenue model

1. New Vehicle Sales: Primary revenue stream from sale of new Mitsubishi vehicles including the L200 pickup truck and Outlander PHEV SUV through a network of 118 franchised dealers across the UK.
2. Finance Products: Revenue generated through financing arrangements including Personal Contract Purchase (PCP), Hire Purchase (HP), Business Contract Hire (BCH), and Personal Contract Hire (PCH) offered in partnership with International Motors Finance Limited and Lex Autolease.
3. Aftersales Services: Revenue from servicing, maintenance, extended warranties, MOT protection, and genuine parts and accessories through the dealer network.
4. Approved Used Vehicles: Sale of approved pre-owned Mitsubishi vehicles through the dealer network including legacy models such as ASX, Eclipse Cross, Mirage, Shogun Sport, and previous Outlander generations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mitsubishi Motors UK imports and distributes Mitsubishi passenger and commercial vehicles in the United Kingdom through a network of 118 franchised dealers, with the All-New Outlander PHEV SUV and All-New L200 pickup as its principal new-vehicle offerings. The company supports sales with finance products (PCP, PCH, Business Contract Hire, BTL) and aftersales services including servicing, parts, and warranty. Legacy models including the ASX, Eclipse Cross, Mirage, and Shogun Sport continue to be offered through approved used vehicle channels.

Product overview

Mitsubishi Motors UK offers a focused product portfolio centered on two all-new vehicles: the Outlander PHEV plug-in hybrid SUV and the L200 pickup truck, both representing the brand's return to the UK market. The Outlander PHEV combines seven-seat versatility with plug-in hybrid efficiency and intelligent S-AWC all-wheel control, while the L200 builds on two decades of pickup market leadership through advanced Super Select 4WD-II and 7-mode off-road capability. The company also maintains a legacy model range including the ASX compact SUV, Eclipse Cross sporty crossover, Mirage city hatchback, and Shogun Sport 4X4 for used vehicle buyers. Supporting the vehicle sales, Mitsubishi provides comprehensive aftersales services including servicing, warranty, MOT protection, roadside assistance, owner's manuals, and end-of-life vehicle recycling. Finance options through PCP, HP, BCH, and PCH programs are available via International Motors Finance Limited. The brand distributes through approximately 118 dealers across the UK including locations in Guernsey and Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• All-New Mitsubishi Outlander PHEV
• All-New Mitsubishi L200
• Mitsubishi Approved Used Vehicles
• Mitsubishi Finance Products
• Mitsubishi Aftersales Services

Quantifiable outcome

• 5 year/62,500 mile warranty coverage on all new vehicles
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CarTakeBack.com LimitedcoreStrategic or Co-development PartnerMitsubishi Motors UK has partnered with CarTakeBack.com Limited under a long-term agreement to provide end-of-life vehicle services. CarTakeBack operates the largest contracted network of Authorised Treatment Facilities (ATFs) in the UK, ensuring full UK coverage for responsible ELV disposal, depollution, and recycling in compliance with ELV Regulations.
• Lex AutoleasecoreChannel Partner/ Reseller/ DistributorLex Autolease provides Business Contract Hire and Personal Contract Hire financing for Mitsubishi vehicles. As a leading vehicle leasing provider, they offer fleet and individual leasing solutions supporting Mitsubishi's finance product offerings through dealer introductions.
• I.M.Maps (UK) LimitedcoreChannel Partner/ Reseller/ DistributorI.M.Maps (UK) Limited acts as an appointed representative of ITC Compliance Limited, functioning as a credit broker introducing customers to dealers and lenders for Mitsubishi finance products. They facilitate PCP, HP, BCH, and PCH financing arrangements.
• ITC Compliance LimitedminorOthersITC Compliance Limited is authorised and regulated by the Financial Conduct Authority (registration number 313486) and permits I.M.Maps (UK) Limited to act as a credit broker for financial promotions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kia UK: UK subsidiary distributing Kia vehicles and parts through a national dealer network with new, used, servicing, parts and PCP/HPC finance products. Same franchise importer model as Mitsubishi UK with overlapping SUV and electrified powertrain offerings.
• Hyundai Motor UK: UK distributor of Hyundai passenger vehicles through a franchised retailer network with new car, approved used, aftersales and finance offerings. Comparable importer business model with strong hybrid/EV product overlap to the Outlander PHEV proposition.
• Nissan Motor GB: UK importer and distributor for Nissan vehicles including the Leaf BEV and electrified SUV ranges. Directly comparable franchise-importer business model with overlapping PHEV/EV and SUV customer segments to Mitsubishi UK.
• Subaru UK: UK importer of Subaru vehicles with strong 4WD/AWD heritage directly paralleling Mitsubishi's Super Select 4WD-II positioning. Similar franchise importer model and niche-rugged brand identity make it a particularly relevant peer for Mitsubishi UK.
• Mazda Motors UK: UK importer of Mazda passenger cars and SUVs, distributing through franchised dealers with new vehicle, approved used, parts and aftersales operations. Closely comparable Japanese-OEM franchise importer of similar scale to Mitsubishi Motors UK.
• Honda UK: UK subsidiary of Honda Motor handling vehicle import, distribution and aftersales through a franchised dealer network. Same single-brand importer model with overlapping SUV and electrified powertrain offerings for UK retail and fleet customers.
• Toyota GB: UK importer and distributor for Toyota vehicles, operating through a national franchised dealer network with parallel new-vehicle, approved-used, parts, servicing and finance operations. Directly comparable franchise-importer business model and customer base to Mitsubishi Motors UK.
• Suzuki GB: UK distributor of Suzuki cars and SUVs operating through franchised dealers with new, used and aftersales operations. Comparable compact Japanese-OEM franchise importer of similar scale and distribution structure to Mitsubishi Motors UK.

Broad incumbents

• Volkswagen Group UK: UK arm of Volkswagen Group distributing VW passenger vehicles through a national franchised retailer network with full new, used, parts, service and finance operations. Significantly larger multi-brand incumbent operating the same franchise-importer template.
• Ford of Britain: UK sales and distribution arm of Ford Motor Company, operating through a large franchised dealer network with new vehicles, commercial vehicles, parts, servicing and finance. Much larger incumbent with overlapping pickup (Ranger) and SUV product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mitsubishimotorsuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Motors UK