Overland Vehicle Systems, Llc

What Overland Vehicle Systems, Llc does

Overland Vehicle Systems, LLC (OVS) is a U.S.-based designer and retailer of overlanding equipment for SUVs, trucks, and vans, founded in 2019 and headquartered in Santa Fe Springs, California. The company builds and sources a broad catalog of vehicle-based outdoor products, including roof top tents (priced up to $3,499), awnings ($143–$1,839), bed and roof racks ($2,394–$3,294), modular storage, air systems, recovery accessories, expedition truck caps (starting at $2,610), and off-road trailers ($5,999.99). Notable technical specifications include proprietary fabric constructions (320G ripstop with 5000 PU coatings) and a tiered XD/HD/LD product architecture with differentiated warranty positioning.

OVS sells primarily direct-to-consumer through its own e-commerce site with free shipping across the Continental United States, layered with an Affirm installment-financing partnership and a dealer/B2B channel for fitment and bulk orders. The company has grown the product surface organically through internal development and via the acquisition of Ruff Rax (modular bed/roof rack systems), and it maintains brand visibility through event presence at SEMA and Rigs and Redbull, supported by an active social media footprint. Pricing spans entry accessories to premium bundles, with the highest-ticket units being off-road trailers and expedition truck caps aimed at serious overland builders. The business is private, with 11–50 employees and no disclosed external funding.

Name

Overland Vehicle Systems, Llc

Legal name

Overland Vehicle Systems, LLC

Website

https://overlandvehiclesystems.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Overland Vehicle Systems, LLC designs and sells roof top tents, awnings, racks, storage, air systems, truck caps, and off-road trailers to overlanding enthusiasts in the U.S., operating via DTC e-commerce, Affirm financing, and dealer channels.

Ownership category

akta.pro rank

Product category

Overlanding and Off-Road Vehicle Equipment

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

Keywords

• Rooftop tents
• Vehicle awnings
• Off-road recovery gear
• Cargo management
• Bed rack systems

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Hardware): One-time purchase revenue from selling physical overlanding and outdoor adventure equipment including roof top tents, awnings, storage solutions, recovery gear, and air systems. Products are sold at various price points from under $50 to over $5,000.
2. Affirm Financing Partnership: Partnership with Affirm to offer 0-36% APR financing options for customers, enabling higher-value purchases through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Overland Vehicle Systems designs, manufactures, and sells overlanding and off-road vehicle equipment — including roof top tents, vehicle awnings, bed racks, cargo storage, recovery gear, and onboard air systems — through its own e-commerce store and a network of authorized dealers.

Product overview

Overland Vehicle Systems (OVS) is an overlanding and outdoor adventure equipment company offering a comprehensive portfolio of vehicle-mounted camping and storage solutions. The core product lines include Roof Top Tents (available in XD, HD, and LD series with hard shell and soft shell variants), Vehicle Awnings (in 90°, 180°, 270°, and 315° configurations), and Storage Solutions. Following the acquisition of Overland Ruff Rax, OVS expanded into modular bed and roof rack systems. Additional product categories include Expedition Truck Caps, Off-Road Trailers, Recovery Equipment, Air Systems, and comprehensive accessories including annex rooms, tent awnings, and awning walls. The products work together to outfit vehicles for extended overlanding trips, with roof top tents and awnings providing shelter, bed racks and storage solutions organizing gear, and recovery equipment supporting off-road adventures.

Differentiator

Problem solved

Functional benefit

Brands

• Ruff Rax: Modular bed rack and roof rack systems designed for serious overlanding builds, constructed from premium materials with modular add-ons.
• XD Series
• HD Series
• LD Series
• Explorer Soft Shell
• Discovery Rack
• D.B.S.

Quantifiable outcome

• Rooftop tent setup time: 1-3 minutes
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Go Fast Campers: Premium lightweight rooftop tent and overlanding accessory brand with a similar DTC, enthusiast-focused model; narrower catalog than OVS but similar buyer.

Direct peers

• ROAM Adventure Co. DTC-focused overlanding brand specializing in rooftop tents, awnings, and truck bed racks with a similar premium positioning and customer base to OVS.
• Front Runner Outfitters: Specializes in overlanding vehicle racks, roof top tents, and accessories; comparable to OVS's Ruff Rax and bed rack lines with an overlapping expedition-focused buyer.
• iKamper: Premium rooftop tent brand (hard shell and soft shell) selling direct to consumers in the same enthusiast overlanding segment as OVS.
• Rhino-Rack: Roof rack, rooftop tent, and awning manufacturer with a similar overlanding buyer base; directly comparable to OVS's rack, tent, and awning categories.
• Smittybilt: Aftermarket off-road brand selling recovery gear, bumpers, and accessories; comparable to OVS in recovery and vehicle accessory lines.
• Body Armor 4x4: Off-road bumpers, bed racks, and accessories brand; overlaps with OVS in truck-based recovery, rack, and protection accessories.

Broad incumbents

• ARB 4x4 Accessories: Established global overlanding and off-road brand with a much broader catalog (recovery, lighting, suspension, fridges) and dealer network; competes with OVS across multiple categories.
• Thule: Global incumbent in roof racks, rooftop tents (Tepui), and awnings; competes with OVS in rooftop tents and awnings from a much larger retail and distribution footprint.
• Yakima: Major roof rack and outdoor gear brand; overlaps with OVS in racks, rooftop tents, and accessories for truck/SUV-based outdoor recreation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/overland_vs
• YouTubeyoutube.com/channel/UCINYaWYrgyouEIRCwhxmBng
• Facebookfacebook.com/overlandvehiclesystems
• LinkedInlinkedin.com/company/overland-vehicle-systems
• Instagraminstagram.com/overlandvehiclesystems/?hl=en
• Pinterestpinterest.com/overlandvehiclesystems
• TikToktiktok.com/@overlandvehiclesystems?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overland Vehicle Systems, Llc