What Roam Adventure Co. does

Roam Adventure Co. is a private outdoor adventure equipment company founded in 2017 and headquartered in Austin, Texas, with a shipping warehouse and physical showroom in Tempe, Arizona. The company designs, markets, and distributes overlanding and camping gear — primarily rooftop tents, rooftop awnings, rugged rooftop storage cases, coolers, and outdoor living accessories — targeting weekend warriors and rugged overlanders who own pickup trucks, SUVs, and crossovers. With a team of 1-10 employees, ROAM operates in the premium segment of the rooftop tent market against incumbents including Thule, Yakima, and iKamper.

The company's product portfolio centers on the Vagabond 2.0 and Vagabond XL 2.0 soft-shell foldout rooftop tents, the Desperado hardshell rooftop tent, ARC 180 and ARC 270 awnings, and a rugged cases lineup spanning 55L to 160L capacities. Technical differentiation includes a 280g PU coated poly cotton ripstop tent body, 1" aluminum internal frame, diamond plate insulated bed base, anti-condensation mattress system, and dual rainfly skylights. Pricing spans $2,399 to $3,199 for flagship tents, $309 to $999 for awnings, $274 to $449 for rugged cases, and $149 to $459 for coolers, supported by a broad accessories catalog of mounts, organizers, lighting, and apparel. The Made To Roam warranty (2-year on tents and awnings, Limited Lifetime on coolers and cases) is positioned as a customer retention mechanism.

ROAM operates a hybrid direct-to-consumer and dealer-distribution business model. Products are sold through a Shopify-powered e-commerce website, a physical showroom in Tempe, Arizona, and a network of over 100 authorized independent dealer partners across the United States, Canada, and Japan. The marketing strategy emphasizes content marketing through the ROAM Journal, social media community building (#MADETOROAM across Instagram, Facebook, YouTube, and TikTok), vehicle-specific compatibility guides (Toyota, Ford, Subaru, Jeep), and partnerships including GovX for military and first responder discounts. No external funding rounds, institutional investors, M&A activity, or executive leadership disclosures are present in available source data, suggesting founder-led bootstrapped operations.

Name

Roam Adventure Co.

Legal name

ROAM Adventure Co.

Website

https://roamadventureco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Roam Adventure Co., founded in 2017 in Austin, Texas, designs and sells premium rooftop tents, awnings, rugged cases, coolers, and overlanding accessories through e-commerce and a 100+ dealer network serving outdoor enthusiasts across North America and Japan.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

Keywords

• Rooftop tents
• Overlanding gear
• Outdoor adventure equipment
• Rugged storage cases
• Camping awnings

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: ROAM sells products directly to consumers through its Shopify-powered e-commerce website. Customers purchase rooftop tents, rugged cases, awnings, coolers, and accessories at listed prices with standard ground shipping for smaller items and freight shipping for larger rooftop tents.
2. Dealer/Reseller Channel: ROAM distributes through a network of 100+ independent dealer partners across the US, Canada, and Japan. Dealers purchase wholesale and resell to end consumers. The dealer locator page lists authorized retailers including Rack Attack, Overland Depot, Rhino Adventure Gear, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ROAM Adventure Co. designs, brands, and sells overlanding and camping equipment — rooftop tents (soft-shell Vagabond series and hard-shell Desperado), rooftop awnings (ARC 180/270), rugged storage cases (55L–160L), rugged coolers, outdoor living accessories, and branded apparel. Products are sold directly via a Shopify e-commerce storefront and through more than 100 independent dealers across the United States, Canada, and Japan, with shipping and a showroom operated out of Tempe, Arizona.

Product overview

ROAM Adventure Co. is an outdoor adventure equipment outfitter offering a comprehensive portfolio of overlanding and camping products centered around rooftop tents, vehicle storage solutions, and outdoor living gear. The core product lines include the Vagabond series of soft-shell foldout rooftop tents (Vagabond Lite, Vagabond 2.0, Vagabond XL 2.0) and the Desperado hardshell tent, available in configurations for 2-6 people with capacities ranging from 110-160 lbs. The rugged cases lineup spans 55L to 160L capacities for rooftop gear storage with accompanying mounts, lid organizers, and MOLLE panels. Supporting products include ARC 180/270 awnings and annex rooms, rugged coolers (10QT-80QT), camp furniture, shower systems, water storage, and a full accessories catalog including mattress options, LED lighting, ladder accessories, and bed rack systems. The company also offers apparel and merchandise including shirts, hoodies, hats, and limited edition collaboration items. Products are available through direct-to-consumer e-commerce and a network of authorized dealers across North America and Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Vagabond 2.0 Rooftop Tent A soft-shell foldout rooftop tent that sleeps 2–3 people on a 3" high-density foam mattress with anti-condensation layer, aluminum internal frame, diamond plate insulated bed base, dual rainfly skylights, and 280 PU coated polycotton ripstop fabric for all-weather protection. Designed for individual overlanders and weekend warriors.
• Vagabond XL 2.0 Rooftop Tent A four-person soft-shell rooftop tent with all the features of the Vagabond 2.0 plus expanded interior space, supporting up to 650 lbs of occupant weight, with 3" high-density foam mattress, diamond plate insulated base, and dual skylights. Targeted at families and groups.
• The Vagabond Rooftop Tent (V1) Original mid-size soft-shell rooftop tent sleeping 2–3 people, with 3" high-density foam mattress, 1" aluminum frame, diamond plate insulated bed base, dual rainfly skylights, boot bags, gear hammock, and 280g PU coated polycotton ripstop fabric. Marketed before the 2024 V2.0 refresh.
• The Vagabond XL Rooftop Tent (V1) Larger four-person version of the original Vagabond rooftop tent with dual skylights, diamond plate insulated base, and optional annex attachment, designed for families needing more space.
• Vagabond Lite Rooftop Tent Compact two-person rooftop tent designed for smaller vehicles and fuel efficiency, featuring the same quality construction as larger ROAM models with a 3" high-density foam mattress in a smaller package.
• The Desperado Hardshell Rooftop Tent A hardshell rooftop tent with rigid clam-shell design offering faster setup times than the soft-shell line, aimed at overland and off-road adventure use.
• The Drifter Tent Entry-level rooftop tent offering basic overlanding capabilities at a lower price point ($524.00), designed for two people with essential ROAM construction features.
• ARC 180 Awning 180-degree vehicle-mounted rooftop awning providing shade and weather protection with rugged construction aimed at overlanding use; priced at $999 per source.
• ARC 270 Awning 270-degree vehicle-mounted rooftop awning offering extended coverage compared to the 180 model; listed as sold out at time of source capture; positioned as the premium offering in the ROAM awning lineup.
• Standard Rooftop Awning Standard vehicle-mounted rooftop awning providing essential shade and weather protection for overland camping; entry awning product in the ROAM catalog starting at $309.
• Rugged Cases (55L–160L lineup) Line of injection-molded rooftop storage cases available from 55L to 160L capacities, with gas struts, locking points, and modular mounting options for secure, weather-resistant overland gear storage; prices range from $274 (55L) to $449.
• 128L / 150L Rolling Rugged Case Large-capacity rugged storage cases with integrated wheels for easier transport when off the vehicle, designed for extended overland trips.
• 10QT Rugged Cooler Compact rotomolded hard cooler for keeping food and beverages cold on shorter trips; priced at $149.
• 20QT Rugged Drink Tank Medium-capacity rotomolded beverage cooler designed for keeping drinks cold and accessible on overlanding trips; priced at $219.
• 80QT Rolling Rugged Cooler Large-capacity rotomolded cooler with wheels for extended trips and group adventures; priced at $459.
• Camp Chair Folding ROAM-branded camping chair for outdoor seating at campsites.
• Camp Table Portable folding table for outdoor dining and meal preparation at campsites.
• 8.5/9.5 Gallon Pump Tank Portable water storage with integrated electric pump for remote water access at campsites, available in 8.5 and 9.5 gallon capacities and a traction board mount option.
• Roam 18oz Stainless Insulated Water Bottle Insulated stainless steel 18oz water bottle for keeping beverages hot or cold on outdoor trips.
• Shower Room Portable outdoor shower enclosure providing privacy at remote campsites; can be set up alongside ROAM tents and awnings.
• 7 Gallon Water Tank 7-gallon portable water storage tank for overlanding trips.
• Chair and Table Bundle Packaged deal combining ROAM camp chair and camp table at a discounted bundle price.
• Universal Bed Bars Universal-fit bed rack system for pickup trucks that provides a mounting platform for rooftop tents and other overlanding gear.
• Made To Roam Tee Shirt Branded ROAM t-shirt featuring the Made To Roam logo; priced $25–$34.
• Adventure Outpost Tee Shirt Branded ROAM t-shirt with the Adventure Outpost design; priced $25–$34.
• ROAM Hoodie Branded ROAM hoodie featuring ROAM Adventure Co. branding; priced at $45.
• Roam Logo Topo Crew Neck Branded ROAM crew neck sweatshirt with topographic logo design; priced at $50.
• Roam Logo Surf Hat Branded ROAM surf-style cap with the ROAM logo; priced $25–$34.
• Roam Adventure Co. Trucker Hat Branded ROAM trucker-style cap featuring ROAM Adventure Co. branding; priced $25–$34.
• Made To Roam Trucker Hat Trucker-style cap featuring Made To Roam branding; priced $25–$34.
• ROAM Coyote Knife (Limited Edition by Sasquatch Survival Gear) Limited-edition co-branded survival knife in collaboration with Sasquatch Survival Gear with coyote-themed design; priced at $375.
• ROAM Gift Card ROAM-branded gift cards redeemable on the e-commerce storefront, allowing recipients to select ROAM products.

Quantifiable outcome

• Setup and teardown in 5 minutes for rooftop tents
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• GovX IDminorGTM or Marketing PartnerROAM partners with GovX ID to verify and offer discounts of up to 10% to military personnel (current and former), military spouses and dependents, first responders (law enforcement, fire, EMS), government employees, and teachers. The partnership enables single-use discount codes for verified individuals through the GovX verification platform.
• Rack Attack (Multiple Locations)coreChannel Partner/ Reseller/ DistributorRack Attack is a major multi-location dealer partner for ROAM products across the US and Canada, with locations including Dallas, Austin, Colorado Springs, Denver, Atlanta, Tampa, Phoenix, Tempe, Fort Collins, Minneapolis, Charlotte, Raleigh, Boston, Las Vegas, Portland, Vancouver, Toronto, Ottawa, Winnipeg, Kitchener, Mississauga, Vaughan, and others. Rack Attack locations offer ROAM products and in some cases installation services.
• Overland Depot / Tacoma Lifestyle / 4Runner LifestylecoreChannel Partner/ Reseller/ DistributorOverland Depot (Springville, Utah) stocks ROAM products as a specialized overlanding gear retailer targeting Toyota Tacoma and 4Runner owners specifically.
• Rhino Adventure GearcoreChannel Partner/ Reseller/ DistributorRhino Adventure Gear (San Marcos, CA and Fremont, CA) is a dealer partner specializing in overlanding and adventure gear, stocking ROAM products.
• Peak RefuelminorStrategic or Co-development PartnerPeak Refuel is a production partner for ROAM's 'Made to ROAM' content series, contributing to the Kaylor Dastrup 'Chasing Mountains' film. Peak Refuel is an outdoor adventure food brand.
• JetboilminorStrategic or Co-development PartnerJetboil is a production partner for ROAM's 'Made to ROAM' content series, contributing to the Kaylor Dastrup 'Chasing Mountains' film. Jetboil is an outdoor cooking equipment brand.
• Harkan FilmsminorOthersHarkan Films is the filmmaker credited for the 'Made to ROAM: Chasing Mountains' video production featuring Kaylor Dastrup.
• Japanese Dealer Partners (Jatz, Hazard Inc, Exizzle-Line, Tire Frog, Tire Shop 4 U, NRD INC.)minorChannel Partner/ Reseller/ DistributorROAM has dealer partnerships in Japan including Jatz (Chigasaki), Hazard Inc (Kanazawa), Exizzle-Line Co (Hakusan), Tire Frog Komatsu, Tire Frog Owariasahi, Tire Shop 4 U (Nagoya), and NRD INC. (Osaka), representing international dealer expansion.
• ShopifycoreTechnology or IntegrationShopify powers the ROAM Adventure Co. online store at roamadventureco.com, providing the e-commerce platform for all direct-to-consumer sales, order processing, and payment handling.
• Sasquatch Survival GearminorGTM or Marketing PartnerROAM sells the 'ROAM Coyote Knife (Limited Edition by Sasquatch Survival Gear)' as a co-branded merchandise item in its product catalog at $375.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• iKamper: iKamper is a direct competitor that designs and sells premium rooftop tents (Skycamp, X-Cover) globally. It competes head-to-head with ROAM in the soft-shell and hardshell rooftop tent category with comparable pricing tiers and DTC-led distribution.
• Roofnest: Roofnest is a direct competitor specializing in hardshell and softshell rooftop tents for overlanders. It shares ROAM's vehicle-based camping positioning and DTC-plus-dealer go-to-market approach, making it one of the closest comparable brands.
• Tepui (Thule Group): Tepui is a pioneering rooftop tent brand now owned by Thule Group, making it a direct peer to ROAM in the rooftop tent category. Both compete for the same overlanding customer with comparable product specs and pricing; Thule provides broader distribution depth via the parent.
• Cascadia Vehicle Tents (CVT): CVT is a direct competitor focused exclusively on rooftop tents and accessories for overlanding. It targets similar Toyota, Ford, and other pickup owners as ROAM with comparable product breadth.
• Front Runner Outfitters: Front Runner Outfitters makes roof racks, storage drawers, and overlanding accessories with strong dealer networks internationally. Its rooftop tent mounting systems and storage solutions are direct peers to ROAM's rugged cases and mounts.

Broad incumbents

• Thule Group: Thule Group is a broad incumbent in outdoor transport equipment, including roof racks, bike racks, and rooftop tents (via Tepui). ROAM's cases, racks, and tents all compete with portions of Thule's portfolio, and Thule's capital and distribution create competitive pressure at scale.
• Yakima: Yakima is a broad incumbent in vehicle racks, cargo boxes, and outdoor gear. It overlaps with ROAM in rooftop storage cases, racks, and accessory mounting systems, serving the same outdoor/adventure consumer base.

Emerging players

• Goose Gear: Goose Gear makes vehicle-specific storage systems, drawer platforms, and tops for overlanding rigs. Its products overlap with ROAM's rugged cases and storage-mounting focus, targeting the same truck-based overlanding enthusiast.
• Alu-Cab: Alu-Cab is an overlanding specialist selling aluminum canopies, rooftop tents, and accessories primarily through specialty dealers. ROAM competes with Alu-Cab's tent/storage lines, especially in international markets including Australia/Africa.
• Smittybilt: Smittybilt is a value-oriented automotive and overlanding accessories brand offering rooftop tents at lower price points. It represents the budget tier in the same category ROAM competes in, often used by entry-level overlanders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCper4O6GhCpW1RGwW7A8ZAA
• Facebookfacebook.com/RoamAdventureCo
• Instagraminstagram.com/RoamAdventureCo
• LinkedInlinkedin.com/company/roam-adventure-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roam Adventure Co.