London Academy Casablanca and Rabat

What London Academy Casablanca and Rabat does

London Academy Casablanca and Rabat is a privately held, founder-operated British international school founded in 2017 by Samir Benmakhlouf, operating campuses in Casablanca (Bouskoura) and Rabat, with a third campus scheduled to open in Dar Bouazza in September 2026. The school delivers the British National Curriculum from Early Years Foundation Stage through secondary, ending in IGCSE, A-Levels, an NCUK International Foundation Year, or an American High School Diploma. Trilingual instruction covers English, Arabic, and French, supplemented by EAL support, after-school enrichment, and structured university admissions guidance. Second-stream students from the French or Moroccan system are accommodated through diagnostic assessment and personalized transition plans.

The technology layer centers on a proprietary 'Smart School' platform that integrates an LMS, a 1-to-1 device program from Year 2, a QR-code house point behavior system, mobile device management, and stated AI integration. The school also uses the third-party Toddle parent-portal for family-facing communication. Multiple accreditations — Moroccan Ministry of Education (with Baccalaureate equivalence per Official Bulletin No. 712G, September 2022), UK Department for Education (BSO), OxfordAQA, LRN, NCUK, and Cognia — together with university partnerships spanning 400+ institutions in 24 countries, underpin the qualification stack.

Revenue is generated almost entirely through recurring annual tuition fees differentiated by campus and nationality (Moroccan/UK national versus corporate/expatriate tiers on the Rabat campus), plus one-time registration and ancillary fees for documentation, transcripts, validation, and legalization. Go-to-market is direct-to-consumer: families inquire via website forms, phone, email, or on-site visits with a stated inquiry-to-enrollment cycle of roughly one week, complemented by parent and teacher testimonial-led community referral. Distribution is wholly domestic, with enrollment success reportedly anchored on Moroccan and expatriate family demographics across the Casablanca-Rabat-Dar Bouazza corridor.

Name

London Academy Casablanca and Rabat

Legal name

London Private Academy

Website

https://londonacademy.ma

Company type

Private

Founded year

2017

Operating status

Operating

Short description

London Academy Morocco is a privately held British international school founded in 2017, operating campuses in Casablanca and Rabat (with Dar Bouazza opening September 2026), delivering trilingual British curriculum education from EYFS through secondary for Moroccan and expatriate families seeking global university pathways.

Ownership category

akta.pro rank

Product category

International K-12 Education (British Curriculum Private Schooling)

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• British international education
• IGCSE and A-Level programs
• International schooling Morocco
• University foundation year
• Trilingual curriculum

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees: Primary revenue stream from tuition fees across three campuses. The school publishes detailed fee structures for each campus (Casablanca, Rabat, Dar Bouazza) with different rates for Moroccan/UK nationals versus corporate/expat families. Fees are structured annually for the academic year 2026-2027.
2. Registration and Additional Costs: One-time registration fees and additional costs for transcripts, translation, validation, and legalization services as mentioned in the FAQ regarding equivalence documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

London Academy delivers British National Curriculum international schooling from Early Years Foundation Stage (EYFS) through secondary level at its campuses in Casablanca, Rabat, and Dar Bouazza (Morocco). It offers IGCSE, A-Levels, NCUK International Foundation Year, and American High School Diploma pathways accredited by OxfordAQA, LRN, NCUK, Cognia, the UK Department for Education (BSO), and the Moroccan Ministry of Education, with secondary diplomas recognized as equivalent to the Moroccan Baccalaureate. Trilingual instruction in English, Arabic, and French is delivered via a proprietary Smart School digital platform supporting 1-to-1 devices and AI-integrated learning.

Product overview

London Academy offers a comprehensive British international education with three campuses (Casablanca, Rabat, Dar Bouazza) providing a unified educational journey from early childhood (EYFS) through secondary education. The core portfolio consists of the British National Curriculum with IGCSE, A-Levels, and NCUK International Foundation Year programs—all accredited by Oxford AQA, LRN, NCUK, and recognized by the Moroccan Ministry of Education. The Smart School digital platform integrates AI-powered learning tools to deliver personalized education. Teacher training programs (iQTS and iPGCE) are offered through St. Mary's University London partnership. Students receive trilingual instruction (English, Arabic, French) supplemented by EAL support, enrichment clubs, and university admissions guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• British National Curriculum (EYFS through Secondary) Comprehensive UK-based educational framework from Early Years Foundation Stage (EYFS) through secondary level, covering English, Maths, Science, Humanities, PE, French, Arabic, Creative Arts, and Computing, with standardized assessment and internationally recognized credentials. Delivered across three Moroccan campuses.
• IGCSE Program

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• St. Mary's University, LondonflagshipStrategic or Co-development Partner · 24 April 2026Landmark partnership establishing London Academy as a Centre of Teaching Excellence. Provides two prestigious teacher training pathways: International Qualified Teacher Status (iQTS) - UK government-backed teaching qualification, and International Postgraduate Certificate in Education (iPGCE) - master's level program focusing on international schooling pedagogy. Offers direct mentorship from St. Mary's academic heritage combined with London Academy's hands-on environment.
• OxfordAQAcoreOthersAccreditation partnership for international qualifications developed by Oxford University Press and AQA. Provides IGCSE and A-Level examinations that are benchmarked directly to UK standards.
• Learning Resource Network (LRN)coreOthersAccreditation enabling delivery of recognized qualifications including International GCSEs with forward-thinking curriculum incorporating AI subjects.
• NCUKcoreOthersStudy Centre partnership offering International Foundation Year program as trusted pathway to leading universities worldwide. Includes rigorous curriculum quality assurance and assessments overseen by NCUK university partners.
• CogniacoreOthersAccreditation for American High School Diploma program meeting highest global benchmarks for educational quality, ensuring graduates receive diploma respected by US and international universities.
• Over 400 Universities in 24 CountriescoreOthersUniversity partnership network including 60+ UK universities and 340+ universities across 24 countries. Provides pathways for graduates to access higher education worldwide with equivalence recognition.
• UK Department for Education (British Schools Overseas)flagshipOthersBSO accreditation under the Morocco-UK bilateral education agreement, subject to regular inspection by UK Department for Education.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• ACS International Schools: British-curriculum international school group historically anchored in Europe but expanding across MENA. Comparable on British credentialing and expat-family targeting, and a potential expansion/partner template for London Academy's next stage.

Broad incumbents

• Cognita Schools: International school group operating premium British and IB schools globally. Comparable as a multi-jurisdiction operator with deep accreditation, governance, and capital — a structural benchmark for London Academy's eventual scaling path.
• GEMS Education: Global K-12 school group operating premium international schools across MENA and beyond. Comparable as a scaled incumbent with multi-accreditation portfolios and aggressive expansion capacity that London Academy must compete against for expat and premium families.
• Nord Anglia Education: Premium international school group with strong presence across MENA and Asia. Comparable as a well-capitalized operator using technology partnerships and university tie-ups (e.g., MIT, Juilliard) to differentiate — a model London Academy's tech positioning resembles.

Direct peers

• Lycée Français Jean Charcot: Established French-curriculum school in Casablanca. Comparable as a competing international curriculum option for the same affluent Moroccan and francophone expatriate family pool.
• George Washington Academy: American and IB-track international school with campuses in Casablanca and Rabat. Comparable as a multi-campus premium international school pursuing the same university-aspirant families with international accreditation.
• American School of Rabat: American-curriculum K-12 international school in Rabat targeting the same dual Moroccan and expatriate family base. Directly comparable on geography, fee tier, and university-prep positioning.
• British International School Casablanca: British-curriculum international school in Casablanca offering IGCSE/A-Level pathways. Most directly comparable peer, competing head-to-head on British credentialing, family demographics, and Casablanca catchment.
• Rabat International School: English-medium international school in Rabat serving a similar dual Moroccan/expat family base. Comparable on city footprint, premium pricing, and university-prep curriculum delivery.
• Casablanca American School: Long-established American-curriculum international school in Casablanca serving expatriate and Moroccan families. Comparable as a premium-fee international school competing for the same Moroccan and expat family segment with a similarly credentialed secondary program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Academy Casablanca and Rabat