What Modern Talking Advertising - מודרן טוקינג does

Modern Talking Advertising (מודרן טוקינג) is a boutique creative advertising and content agency headquartered at HaShlosha 2, Tel Aviv, Israel, founded in 2012 and operating as Modern Talking LTD. The agency delivers end-to-end advertising services — campaign conceptualization, social media content production, brand storytelling, photography, videography, and creative design — primarily for Israeli consumer brands. Its work is organized across three service lines: Fresh Creative (campaign portfolio work), TikTalkers (a dedicated TikTok creative studio for short-form video content), and MT Studio (in-house production capability). Publicly visible client work includes Keff (keff_il) and Keshet Teamim (keshet_teamim), spanning personal care and food/beverage verticals.

The agency's underlying technology stack is not proprietary; it relies on standard third-party platforms including Meta (Facebook/Instagram), Google (Analytics, Ads), and TikTok for content distribution, measurement, and media buying, with its own website hosted on Wix. No API, SDK, or proprietary software products are disclosed, and the business is positioned as a craft-driven services firm rather than a technology platform.

Modern Talking makes money through professional services engagements — project-based, quote-driven creative and content work — sold via a sales-led go-to-market motion. Client acquisition runs through a website "let's talk" contact form, email outreach ([email protected]), and an active social portfolio on Instagram, TikTok, Facebook, and YouTube that functions as a top-of-funnel showcase. Revenue is concentrated in the Israeli market (Middle East / ISR), with no disclosed international expansion, no public pricing tiers, and no disclosed funding rounds.

Name

Modern Talking Advertising - מודרן טוקינג

Legal name

Modern Talking LTD

Website

https://moderntalking.co.il

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Talking is a boutique Tel Aviv-based advertising and content agency creating social media campaigns, brand storytelling, and TikTok creative content for Israeli consumer brands including Keff and Keshet Teamim.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Creative Services: Revenue is generated through professional advertising services including creative campaign development, social media content creation, and brand storytelling for Israeli businesses. Services likely include campaign conceptualization, content production, media planning, and creative execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Modern Talking is a Tel Aviv–based advertising and content agency that creates advertising campaigns, digital content, social media assets, and brand storytelling for Israeli businesses. Its offerings span creative strategy, content production, social media management, and campaign execution across platforms such as Instagram, TikTok, Facebook, and YouTube, delivered through three service lines: Fresh Creative, TikTalkers, and MT Studio.

Product overview

Modern Talking is an advertising and content agency based in Tel Aviv, Israel, offering a unified suite of creative advertising services. The agency's portfolio includes Fresh Creative (campaign work and brand content), TikTalkers (specialized TikTok creative studio for short-form video content), and MT Studio (in-house production capabilities). The agency provides end-to-end advertising services including creative strategy, content production, social media management, and campaign execution across various platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Creative

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Social Media PlatformscoreTechnology or IntegrationIntegration partnerships with major social media platforms including Instagram, TikTok, Facebook, and YouTube for creative content distribution and campaign execution.
• Meta (Facebook/Instagram)coreTechnology or IntegrationIntegration with Meta's advertising and content platforms. Agency uses Meta Chat plug-in for customer communication and Meta pixels for advertising tracking.
• Google (Analytics, Ads)coreTechnology or IntegrationAgency utilizes Google Analytics for website performance tracking and Google Ads for advertising campaigns.
• TikTokcoreTechnology or IntegrationDedicated TikTok creative studio (TikTalkers) and TikTok advertising pixel integration for campaign tracking.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McCann Israel: Israeli arm of McCann Worldgroup, one of the largest global advertising networks. Serves major Israeli and multinational brands with creative, media, and digital capabilities, competing directly with Modern Talking for mid- to large-sized Israeli accounts.
• TBWA Israel: Tel Aviv-based affiliate of the TBWA global advertising network. Provides creative, digital, and brand strategy services to Israeli clients and competes with Modern Talking for brand-of-record mandates.
• BBR Saatchi & Saatchi Israel: Israeli affiliate of the Saatchi & Saatchi global creative network. Full-service creative and digital agency operating in Tel Aviv, serving as a comparable scaled alternative for Israeli brands evaluating creative partners.
• Gitam BBDO: Established Israeli affiliate of the global BBDO network, offering full-service advertising including creative, digital, and social. Competes with Modern Talking for the same Israeli brand clients but at significantly greater scale and with network resources.
• Publicis Israel: Israeli office of Publicis Groupe, a global advertising and communications holding company. Competes with Modern Talking across creative, media, and digital services for Israeli enterprise clients.

Direct peers

• The Shelf: Israel-based influencer marketing and content agency working with consumer brands on social-media-led campaigns. Directly comparable social-media-first creative services for Israeli and international brands.
• Adigo Creative: Israeli boutique creative agency based in Tel Aviv offering advertising, branding, and content services to consumer brands. Comparable in size, geography, and service mix to Modern Talking.
• Open Communications: Tel Aviv advertising and PR agency providing creative, content, and brand storytelling services. Comparable boutique positioning serving Israeli clients across categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moderntalkingil
• Instagraminstagram.com/moderntalking_il
• TikToktiktok.com/@moderntalking_il?
• LinkedInlinkedin.com/company/modern-talking

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Talking Advertising - מודרן טוקינג