What PROJECT BROADWAY INC does

Project Broadway is a 501(c)(3) nonprofit arts-education organization headquartered in New York City at 322 W. 52nd St, #654, with an additional program-delivery site at Ripley Grier Studios (500 8th Avenue). Founded in 2010 by Marc Tumminelli, the organization delivers free theater arts workshops and need-based scholarships to students from underserved communities in the New York Tri-State area, serving more than 200 students annually. Its program portfolio comprises six core offerings: the Mosaic Training Program (a six-week in-person musical theater masterclass for BIPOC artists ages 14–19, co-founded with Tony Award winner Karen Olivo); Broadway Workshop co-produced mainstage productions in Off-Broadway theaters; need-based scholarships for week-long summer camps and intensives; classes and one-day workshops with Broadway professionals; BEYOND BROADWAY (free in-school programming for schools with limited arts access); and BROADWAY EMPOWERMENT (female-empowerment programming using theater as a vehicle).

The business model is donations-driven: revenue is generated through an annual Main Stage Campaign, individual donations (stated to be 100% directed to programs and scholarships), and the Amazon Smile affiliate program (0.5% of eligible purchases). Pricing to beneficiaries is scholarship-based — full tuition coverage or 50% partial scholarships — with no fee charged to qualifying students. Go-to-market is community-led and event-driven: delivery occurs through direct engagement with schools and youth-serving nonprofits (Hunts Point Alliance for Children, St. Hope Academy, Brooklyn Children's Theater, The Pleasantville Cottage School, Harlem Grown, Gilda's Club Westchester), and through co-produced mainstage productions, summer intensives, and Mosaic masterclasses held at professional venues including Off-Broadway theaters and Sony Hall. The organization is governed by a seven-member Board of Directors, employs 1–10 staff, and holds a registered trademark on its name and logo (Project Broadway, LLC, EIN 45-1622128). There is no proprietary technology product, no AI/ML capability, and no disclosed revenue figures.

Name

PROJECT BROADWAY INC

Legal name

Project Broadway, LLC

Website

https://projectbroadway.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Broadway is a 501(c)(3) nonprofit founded in 2010 that provides free theater arts workshops and need-based scholarships to more than 200 underserved youth annually in the New York Tri-State area, anchored by a co-production partnership with Broadway Workshop and the BIPOC-focused Mosaic Training Program.

Ownership category

akta.pro rank

Product category

Youth Arts Education

NAICS

Fine Arts Schools (61161), Performing Arts Companies (7111)

akta.pro primary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

akta.pro secondary industries

Theatre Education, Training & Conservatories (MPAGABAN), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

Keywords

• Arts education programs
• Theater scholarships
• Youth performing arts
• Musical theater training
• Nonprofit arts access

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Project Broadway operates as a 501(c)(3) nonprofit organization that generates revenue primarily through donations. The organization runs annual fundraisers including a Main Stage Campaign. Donations are tax-deductible and 100% of donations are used directly for programs and scholarship funding. Additional support comes through the Amazon Smile program where a percentage of eligible purchases is donated to the organization.
2. Amazon Smile: The organization receives donations through the Amazon Smile program, which donates 0.5% of eligible purchases to Project Broadway when shoppers select the charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Project Broadway is a 501(c)(3) nonprofit that delivers free theater arts education, full-tuition scholarships, and training programs to underserved youth in New York City. Core offerings include the Mosaic Training Program (a six-week musical theater masterclass for BIPOC artists ages 14-19), co-produced Off-Broadway mainstage productions with Broadway Workshop, summer camps and intensives, master classes with Broadway professionals, and school-based programs like BEYOND BROADWAY and BROADWAY EMPOWERMENT.

Product overview

Project Broadway is a 501(c)(3) nonprofit arts education organization providing a portfolio of theater arts programs centered on scholarship access for underserved youth. The core offerings include the Mosaic Training Program (a six-week musical theater masterclass for BIPOC artists), Broadway Workshop co-produced productions in off-Broadway theaters, Summer Programs (week-long camps and intensives), Classes & Workshops (one-day and ongoing sessions with Broadway professionals), BEYOND BROADWAY (free school-based programs), and BROADWAY EMPOWERMENT (female empowerment through theater). All offerings support need-based and merit-based scholarships. The organization serves more than 200 students annually from underserved communities in partnership with organizations including Hunts Point Alliance for Children, St. Hope Academy, Brooklyn Children's Theater, and The Pleasantville Cottage School.

Differentiator

Problem solved

Functional benefit

Products and services

• Mosaic Training Program Six-week in-person musical theater masterclass for BIPOC artists ages 14-19 in New York City, offering training in acting, voice, and dance with Broadway professionals. Participants receive full scholarships, mentorship, professional headshots, and conclude with a student showcase at Sony Hall.
• Broadway Workshop ON STAGE Season Co-produced full-scale theatrical productions in Off-Broadway theaters giving students the opportunity to perform in New York City's theater district as part of Broadway Workshop's mainstage season.
• Summer Programs Week-long summer camps and intensive theater training programs for students, with need-based scholarships covering Broadway production attendance, master classes, summer festival performances, and interactive Q&A sessions with industry professionals.
• Classes & Workshops One-day workshops and ongoing classes offering master classes with Broadway professionals (including Tony Award winners), with need-based scholarships available for qualifying students.
• BEYOND BROADWAY Free school-based theater arts programs delivered in schools with limited access to performing arts training, bringing theater education directly to underserved communities.
• BROADWAY EMPOWERMENT Free or low-cost theater program focused on female empowerment, using theater as a vehicle to discuss positive change in students' lives and communities.
• Student Scholarships Need-based and merit-based scholarships that enable students to participate in intensive theater training programs, camps, classes, intensives, and productions through Broadway Workshop and affiliated programs.

Quantifiable outcome

• 200+ students served annually with free arts experiences and scholarships
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tony Award winner Karen Olivo (Mosaic Co-founder)coreStrategic or Co-development Partner · 1 January 2021Karen Olivo, Tony Award winner, co-founded the Mosaic Training Program in 2021 during the COVID-19 pandemic. Serves as a key teaching artist and program developer for the BIPOC-focused musical theater masterclass.
• Broadway WorkshopcoreStrategic or Co-development Partner · 1 January 2010Broadway Workshop is the founding partner organization of Project Broadway. Founded by Marc Tumminelli, Broadway Workshop produces youth productions and is the primary partner for co-producing mainstage productions, summer programs, classes, and workshops. Project Broadway provides need-based scholarships for students to participate in Broadway Workshop programs.
• Hunts Point Alliance for ChildrencoreStrategic or Co-development PartnerAnnual collaboration providing free theater arts experiences and scholarships to students from Hunts Point community, one of New York City's underserved areas. Part of Project Broadway's Community Arts Partnership Program.
• St. Hope AcademycoreStrategic or Co-development PartnerAnnual collaboration providing free theater arts experiences and scholarships to students through St. Hope Academy. Part of Project Broadway's Community Arts Partnership Program serving underserved communities.
• Brooklyn Children's TheaterminorStrategic or Co-development PartnerPartner organization for youth theater education programs, collaborating on productions and community outreach efforts.
• The Pleasantville Cottage SchoolminorStrategic or Co-development PartnerAnnual collaboration providing free theater arts experiences and scholarships to students at the Pleasantville Cottage School, serving youth from underserved backgrounds.
• Harlem GrowncoreStrategic or Co-development PartnerCommunity partner organization in Harlem providing workshops and theater experiences for students. Project Broadway conducts regular workshops with Harlem Grown youth.
• Gilda's Club WestchesterminorStrategic or Co-development PartnerCommunity partner providing theater arts programming to support children and families affected by cancer in the Westchester area.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The 52nd Street Project: The 52nd Street Project pairs young people with theater professionals for mentoring and staged performance experiences. Its youth-development focus and professional theater access overlap strongly with Project Broadway's model.
• Broadway Workshop: Broadway Workshop provides youth theater training, classes, intensives, and productions in New York. It is the closest operating and offering comparison to Project Broadway and is also its founding program partner.
• Camp Broadway: Camp Broadway offers youth-oriented theater camps, workshops, and performance experiences using Broadway professionals. Its educational format and professional performing arts access are directly comparable to Project Broadway's summer programs and workshops.
• Rosie's Theater Kids: Rosie's Theater Kids provides free, high-quality performing arts education to underserved New York City public-school students. Its mission, access-oriented scholarships, and performance training make it directly comparable.
• TADA! Youth Theater: TADA! Youth Theater is a New York nonprofit that combines performing arts education with youth-centered musical and theatrical productions. Its nonprofit training model and target audience closely match Project Broadway's community and student focus.
• Broadway Dreams Foundation: Broadway Dreams Foundation provides performing arts training, mentorship, and performance opportunities to young people. It is comparable in its use of Broadway professionals and development pathways for emerging performers.

Emerging players

• Free Arts NYC: Free Arts NYC provides free arts education and mentoring to underserved young people through community partnerships. It is broader than Project Broadway but comparable in mission, beneficiary segment, nonprofit funding model, and New York delivery network.
• AMAS Musical Theatre: AMAS Musical Theatre develops and presents musical theater while providing arts education and access programs. Its combination of youth education, musical theater production, and nonprofit delivery makes it a relevant emerging peer.
• The Performing Arts Project: The Performing Arts Project offers intensive musical theater training and performance opportunities for young artists. Its focus on practical training, mentorship, and showcase experiences overlaps with Project Broadway's Mosaic Training Program.

Regional players

• National Youth Theatre: National Youth Theatre delivers theater training and large-scale productions for young performers. It is similar in educational offering and youth target market, although its primary market is the United Kingdom rather than New York.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3jwbcbkuh6oNpMCwprh2VA/?sub_confirmation=1
• Facebookfacebook.com/projectbroadwayinfo
• Instagraminstagram.com/projectbroadway
• LinkedInlinkedin.com/company/project-broadway-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROJECT BROADWAY INC