Name

The Broadway Workshop, Llc

Legal name

Broadway Workshop, LLC

Website

https://broadwayworkshop.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Theatre Education, Training & Conservatories (MPAGABAN)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Broadway & Commercial Theatre Productions (MPAGABAA)

Keywords

• Youth theater training
• Musical theater education
• Broadway performing arts
• Summer theater intensives
• Acting coaching programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Program Tuition Fees: Tuition-based revenue from summer intensives, camps, workshops, and ongoing classes. Programs range from 5-day camps ($925) to multi-week intensives ($1,345-$1,445). Revenue collected via deposit and automatic final payment billing.
2. Ticket Sales: Ticket sales for Main Stage and Junior Main Stage productions, Summer Stage performances, and workshop presentations. Tickets priced at $20 for general admission to student productions.
3. Group Workshop Fees: Group workshop fees for school and tour groups. Base pricing starts at $825 for up to 25 students with additional per-student fees. Specialty HAMILTON workshops range from $795-$1,125 base pricing.
4. Private Coaching: Private acting coaching sessions at $100 per 50-minute online session. Additional accompanist fees for musical material coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Broadway Workshop is a performing arts education organization that provides in-person theater training, summer intensives and camps, year-round classes, group workshops for visiting schools, full-scale student productions, and private audition coaching for young performers ages 5-19 in New York City. Programs are taught by working Broadway professionals and culminate in showcases, Main Stage productions, and an annual Industry Showcase attended by agents, casting directors, and managers.

Product overview

The Broadway Workshop is a performing arts education organization offering a comprehensive suite of training programs for young actors in New York City. The company operates a portfolio of interconnected programs including summer intensives (Vocal Intensive, EXCEL Teen Intensive, Junior Excel, Camp NYC), performance programs (Main Stage Productions, Summer Stage, Workshop Productions), showcase events (Industry Showcase), and ongoing training options (Group Workshops, Virtual Group Workshops, Private Coaching, Ongoing Classes). Programs are taught by working Broadway professionals and range from introductory camps for ages 5-18 to intensive professional training culminating in industry showcases and full-scale theatrical productions.

Differentiator

Problem solved

Functional benefit

Brands

• Summer Stage: A 7-day performance-based theater program for students ages 9-18, originally launched in 2011 as the Children's Musical Theater Festival (CMFT) and later renamed Summer Stage.
• Project Broadway

Products and services

• Vocal Intensive – Summer NYC A five-day summer program for high school students ages 13-19 focused on Broadway/musical theater vocal performance, featuring master classes, Broadway star workshops, and a final showcase for industry. Audition application required.
• EXCEL Teen Intensive – Summer NYC A five-day summer program for students ages 13-19 allowing them to choose a major (Acting or Voice) while studying the three disciplines of musical theatre, concluding with a final showcase. Two sessions available.
• Junior Excel – Summer NYC A five-day summer program for students ages 8-14 focused on musical theatre training in small groups, preparing solo and small group pieces for an end-of-program production for industry professionals. Open enrollment, no audition required.
• Camp NYC – 5 Day Camp A five-day Broadway camp experience for young actors ages 8-12 of all skill levels, featuring theatrical workshops, Broadway guest teachers, and a camp finale performance including a Broadway matinee.
• Main Stage Production Full-scale theatrical productions featuring live orchestra, Broadway-level costumes and sets, and expert sound design staged by professional musical theatre creators at Off-Broadway venues in Manhattan.
• Industry Showcase Annual free showcase produced in conjunction with Random Farms Kids' Theater, giving young performers ages 5-18 the opportunity to perform for agents, casting directors, and managers. ~300 students audition annually; 40-50 are selected for the final cast.
• Summer Stage Seven-day performance-based theatre program featuring workshop-style productions of new musicals for students ages 9-18, including role placement and final performances at Baruch Performing Arts Center.
• Group Workshops Customizable workshops for school and tour groups taught by Broadway performers, including Broadway Rehearsal Workshop, Choral Workshop, Dance Workshop, Theatre Games/Improv Workshop, Stage Combat, Business of Broadway Seminar, Meet The Artist Q&A, Audition Workshop, and 54 Below Experience. Base $825 for up to 25 students.
• Virtual Group Workshops Online group workshops taught by Broadway talent via Zoom, including Broadway Dance Workshop, Meet the Artist Q&A, Business of Broadway, Audition Workshop, and Acting Workshop.
• Private Coaching One-on-one acting and vocal coaching sessions with Broadway Workshop instructors for college or professional audition preparation, held in Midtown Manhattan or via Skype/FaceTime. $100 per 50-minute online session; accompanist fees additional for musical material.
• HAMILTON Experiences Specialized workshops featuring Hamilton cast members including Rehearsal Workshop, Dance Workshop, and Meet the Artist Q&A, recreating the Broadway rehearsal experience for visiting school and tour groups. Pricing ranges $795-$1,125 base.
• Ongoing Classes & Workshops Year-round classes, workshops, and one-day workshops for young actors covering acting, singing, dancing, and musical theatre skills.
• Workshop Production Program for developing new musicals for youth performers, including pilot productions of school editions and new works intended for student and school groups worldwide (e.g., Head Over Heels, Beat Bugs, Emma), in partnership with Theatrical Rights Worldwide.

Quantifiable outcome

• 60+ private coaching students have transitioned to Broadway stage appearances
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Project BroadwaycoreStrategic or Co-development Partner · 1 January 2012Project Broadway is a 501c3 non-profit organization providing scholarship opportunities for children and young adults in theater arts. Broadway Workshop co-produces Main Stage productions with Project Broadway and offers full and partial scholarships to all Broadway Workshop programs through this partnership.
• Random Farms Kids' TheatercoreStrategic or Co-development Partner · 1 January 2008Annual Industry Showcase produced in conjunction with Random Farms Kids' Theater. Both organizations provide a free platform for young performers to be seen by agents, casting directors, and managers. Random Farms hosts Westchester auditions while Broadway Workshop coordinates NYC auditions.
• Broadway GPSminorChannel Partner/ Reseller/ DistributorGroup sales partner for Broadway Workshop, handling ticket sales for groups attending Broadway Workshop experiences and productions.
• Theatrical Rights WorldwideminorStrategic or Co-development PartnerPartnership for pilot productions of new musicals. Broadway Workshop has presented pilot/workshop versions of shows including Head Over Heels, Beat Bugs, Emma, and others for Theatrical Rights Worldwide.
• Telsey + Company CastingminorGTM or Marketing PartnerCasting director Patrick Goodwin regularly teaches workshops and participates in Broadway Workshop events, providing industry exposure for students.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stagedoor Manor: Premier summer theater training camp for young performers (typically ages 10-18) producing full-scale musicals each summer. Direct peer in the youth theater training and camp space, with a similar value proposition of producing Broadway-style shows for students.
• T. Schreiber Studio: NYC acting school offering classes, workshops, and productions for actors of all ages including youth programs. Directly comparable as a Manhattan-based performing-arts training provider serving aspiring performers.
• Stella Adler Studio of Acting: NYC acting school offering youth divisions and conservatory-style training with working industry professionals as faculty. Comparable as a premium, professionally-oriented NYC acting training brand serving serious young performers.
• Atlantic Acting School: NYC acting school attached to Atlantic Theater Company offering conservatory-style training and youth programs. Comparable in being a professional theater-adjacent training institution in NYC with a Broadway/industry-aligned teaching philosophy.
• Circle in the Square Theatre School: NYC acting training program affiliated with Circle in the Square Theatre offering conservatory-style instruction with a Broadway-adjacent teaching roster. Directly comparable as a NYC professional acting school targeting aspiring performers.
• Professional Performing Arts School (PPAS): NYC middle and high school focused on performing arts training with rigorous acting, vocal, and dance programs. Comparable as a NYC-based institution developing young performers toward professional Broadway careers.
• CAP21 / Molloy University Musical Theatre: NYC-based musical theater conservatory program offering intensive training in acting, voice, and dance for serious performers. Comparable in providing professional-level musical theater training with industry-aligned faculty in NYC.
• Random Farms Kids' Theater: Long-time strategic partner of Broadway Workshop that co-produces the Industry Showcase. Comparable Westchester-based theater training organization serving young performers with classes, camps, and productions — directly overlapping mission and customer base.

Broad incumbents

• Interlochen Arts Camp: Established multi-discipline performing and visual arts summer camp in Michigan with significant theater training. Comparable as a summer performing-arts training destination for serious young performers, though it spans music, dance, visual arts and film beyond theater.
• AMDA (American Musical and Dramatic Academy): NYC conservatory offering musical theater and acting training with Broadway-active faculty. Comparable in delivering professional musical theater training in NYC with working industry professionals, though primarily targeting college-age students rather than youth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thebwayworkshop
• YouTubeyoutube.com/user/thebroadwayworkshop
• Facebookfacebook.com/broadwayworkshop
• Instagraminstagram.com/broadwayworkshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Broadway Workshop, Llc