Onl Voor Ondernemers

Name

Onl Voor Ondernemers

Legal name

ONL voor Ondernemers

Website

https://onl.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees (ONL 500): Individual entrepreneurs join ONL 500 for €500 per year, receiving access to the ONL network, events, policy updates, and influence over ONL positions via the Ondernemerspanel.
2. Membership fees (ONL BRANCHE): Branch organizations and large enterprises join ONL BRANCHE for €3,500 per year, receiving visibility in political The Hague and at ministries, regular updates, event access, and optional keynote appearances by Erik Ziengs.
3. Membership fees (ONL MAATWERK): Custom membership arrangements for branch organizations with specific challenges. Pricing is determined through consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

ONL voor Ondernemers is a Dutch membership-based entrepreneurs' advocacy organization that lobbies political The Hague on behalf of Dutch SMB entrepreneurs, amplifies their concerns in the media, and develops policy positions on issues such as regulatory burden, energy costs, grid congestion, sick leave obligations, Box 3 tax policy, and zero-emission zones. Its commercial offering consists of three annual membership tiers (ONL 500 at €500/yr for individual entrepreneurs, ONL BRANCHE at €3,500/yr for industry associations and large enterprises, and ONL MAATWERK at custom pricing), supplemented by the Ondernemerspanel survey platform and signature events OndernemersPoort and ArbeidsmarktPoort.

Product overview

ONL voor Ondernemers is an independent Dutch entrepreneurs' organization that serves as the collective voice for entrepreneurs in the Netherlands. Rather than offering a traditional software product, ONL provides a portfolio of membership programs (ONL 500 for individual entrepreneurs, ONL BRANCHE for industry associations, and ONL MAATWERK for custom partnerships), supplemented by the Ondernemerspanel research platform that gathers entrepreneur opinions on policy matters, and organizes regular events like ArbeidsmarktPoort and OndernemersPoort to connect entrepreneurs with policymakers. The organization lobbies the Dutch government in The Hague, raises problems in the media, and develops solutions for issues important to entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• ONL 500 Individual entrepreneur membership offering access to the exclusive ONL network, ONL events, policy and legislative updates, influence over ONL positions via the Ondernemerspanel, and support for ONL's mission to improve the Dutch business climate.
• ONL BRANCHE Partnership program for branch organizations and large enterprises offering visibility in political The Hague and at ministries, regular contact on political and branch developments, latest regulation insights, ONL event access, and optional keynote appearances by chairman Erik Ziengs.
• ONL MAATWERK Custom-tailored membership for branch organizations and large enterprises with specific challenges and (political) questions beyond the standard packages, with access to ONL's network and unexpected collaboration opportunities with external stakeholders.
• Ondernemerspanel Entrepreneur panel where members give their opinion on current topics (such as grid congestion and burdensome regulations) through short surveys; results are shared directly with the Tweede Kamer, Eerste Kamer, policymakers, cabinet, and media.
• OndernemersPoort Signature event platform that bridges entrepreneurs and Dutch politics, bringing together entrepreneurs, politicians, and interest representatives in Nieuwspoort, The Hague, to discuss topics such as election results, the government agreement, labor migration, and sick pay regulations.
• ArbeidsmarktPoort Semi-annual debate platform on the future of the Dutch labor market, organized by ONL together with Bovib and the Vereniging van Detacheerders Nederland (VvDN), and hosted in Nieuwspoort, The Hague, attended by ministers and senior policymakers.

Quantifiable outcome

• ONL rose to rank 13 among most influential lobby organizations in the Netherlands, up from rank 58, in 2025.
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• Drive (Retail Infrastructuur Vol Energie)coreGTM or Marketing PartnerDrive (De Retail Infrastructuur Vol Energie) is the interest association for energy stations in the Netherlands. Drive and ONL jointly organized the Drive Connect Debat on net congestion challenges for fuel stations. Drive brings together energy station entrepreneurs; ONL provides political lobbying infrastructure. The partnership addresses issues including net congestion blocking EV charging infrastructure, fuel tax disparities, and the future of mobility.
• Bovib (Branchevereniging voor Intermediairs en Brokers)coreStrategic or Co-development PartnerBovib is the branch association for intermediaries and brokers. Together with ONL and VvDN, Bovib co-organizes ArbeidsmarktPoort — a twice-yearly debate platform on the Dutch labor market attended by ministers and Tweede Kamer members.
• VvDN (Vereniging van Detacheerders Nederland)coreStrategic or Co-development PartnerThe Vereniging van Detacheerders Nederland (VvDN) represents staffing and secondment companies. Together with ONL and Bovib, VvDN co-organizes ArbeidsmarktPoort, addressing topics including flex work, sick leave policy, and self-employed regulation.
• CLC-VECTA (Conference and Incentive Association)minorGTM or Marketing PartnerCLC-VECTA is the conference and incentive association representing companies in the events sector. ONL provides lobbying and political representation; CLC-VECTA contributes sector-specific expertise on regulatory challenges facing event companies, including zero-emission zones.
• Verpakkingsunie Nederland (VUNL)coreGTM or Marketing PartnerVerpakkingsunie Nederland (VUNL) represents companies in the packaging and packaging materials sector (wholesalers and packaging producers). VUNL joined ONL in 2026 to advocate for practical, enforceable packaging regulation, particularly regarding the European PPWR and Dutch SUPD implementation. ONL and VUNL jointly warned about the consequences of Verpact's interpretation of PPWR for packaging suppliers.
• CVAH (Centrale Vereniging Ambulante Handel / Koninklijke CVAH)coreGTM or Marketing PartnerKoninklijke CVAH is the association for ambulatory trade (market traders) in the Netherlands. CVAH joined ONL in 2025 to address zero-emission zones, market regulations, and the removal of cash deposit machines. CVAH represents market traders who are severely impacted by urban access restrictions.
• AFN (Audiovisuele Federatie Nederland)minorGTM or Marketing PartnerThe Audiovisuele Federatie Nederland (AFN) represents audiovisual production companies in the Netherlands, founded by major AV companies including NEP, EMG/Gravity, and The Crew. AFN joined ONL for help lobbying on tax incentives (comparable to Belgium's Tax Shelter), the Wet DBA (self-employment law), and zero-emission zones affecting broadcast production vehicles.
• Nederlands Horeca Gilde (NHG)minorGTM or Marketing PartnerThe Nederlands Horeca Gilde (NHG) is a hospitality employers' association representing ~500 cafes, restaurants, hotels, fast-service companies, and catering businesses. NHG joined ONL to lobby for the right to apply its own collective labor agreement (cao), challenging the general binding declaration (avv) system that overrides its negotiated terms.
• Vakfederatie RietdekkersminorGTM or Marketing PartnerThe Vakfederatie Rietdekkers represents Dutch thatched roof companies (~175 member companies out of ~300 total in the sector). Founded in 1926, it joined ONL to raise the profile of Dutch thatching expertise in national politics, addressing labor shortages, immigration rules for skilled workers, and building regulations that treat thatch as roofing rather than insulation.
• Metaal Recycling Federatie (MRF)minorGTM or Marketing PartnerThe Metaal Recycling Federatie (MRF) represents ~150 metal recycling companies certified with the MRF quality mark. MRF joined ONL in 2026, attracted by ONL's strong political lobbying capabilities. Key shared concerns include net congestion, high energy prices, and EU waste regulations that incorrectly classify recycled metal as waste rather than raw material.
• SpiritsNLminorGTM or Marketing PartnerSpiritsNL represents Dutch spirits producers. Partnered with ONL to advocate against Dutch excise policies that create an uneven playing field compared to neighboring countries, contributing to cross-border shopping and loss of Dutch excise revenue.
• VCHO (Vereniging Chinese-Aziatische Horeca Ondernemers)minorGTM or Marketing PartnerVCHO represents Chinese and Asian hospitality entrepreneurs in the Netherlands. VCHO participates in ONL events to advocate for labor migration policies that allow specialized Asian cuisine chefs to work in the Netherlands, addressing the shortage of trained specialty cooks.
• VTTE (Vereniging Technisch Toeleveranciers Evenementen)minorGTM or Marketing PartnerVTTE represents technical event suppliers. VTTE members face challenges with zero-emission zone exemptions and the administrative burden of per-city exemption applications. ONL provides the political lobbying platform; VTTE contributes sector-specific expertise.
• Head First GroupminorGTM or Marketing PartnerHead First Group is listed as a partner of ONL, providing HR and staffing industry representation in the ONL network.
• BOBBminorGTM or Marketing PartnerBOBB is a sector organization listed as a partner of ONL, representing interests in the Dutch business community.
• BovakminorGTM or Marketing PartnerBovak is an automotive sector organization listed as a partner of ONL.
• NVB (Nederlandse Vereniging van Banken — implied by sector)minorGTM or Marketing PartnerNVB (Nederlandse Vereniging voor de Bacteriologie — context unclear from source; appears in logo list as a partner of ONL).
• ProFriminorGTM or Marketing PartnerProFri represents fast-food professionals in the Netherlands and is listed as a partner of ONL.
• VIVO (Vereniging Importeurs Verre Oosten)minorGTM or Marketing PartnerVIVO represents importers of goods from the Far East. Partnered with ONL to discuss EU parcel levy proposals and the lack of enforcement on non-compliant products from China.
• The Future GroupminorGTM or Marketing PartnerThe Future Group is listed as a partner of ONL, representing future-oriented business interests.
• FSNminorGTM or Marketing PartnerFSN is listed as a partner of ONL.
• NVP (Nederlandse Vereniging voor Pluimveehouders)minorGTM or Marketing PartnerNVP represents Dutch poultry farmers and is listed as a partner of ONL.
• FinancieringsgildeminorGTM or Marketing PartnerFinancieringsgilde is a financing guild representing financing advisors, listed as a partner of ONL.
• PPP (Promotional Products Professionals)minorGTM or Marketing PartnerPPP represents promotional products professionals. PPP participated in ONL's OndernemersPoort event discussing EU parcel levies and Chinese product enforcement.
• NovaaminorGTM or Marketing PartnerNovaa is listed as a partner of ONL, representing a sector within the Dutch business community.
• VCHO (VAN-breed / vaninfo.nl)minorGTM or Marketing PartnerVAN-breed (vaninfo.nl) is listed as a partner of ONL, serving as an information platform for Dutch businesses.
• VFR (Vakfederatie Rietdekkers)minorGTM or Marketing PartnerVakfederatie Rietdekkers (see separate entry). Listed again in partner section.
• QreditscoreStrategic or Co-development PartnerQredits is a Dutch microfinance institution for entrepreneurs. Together with ONL and Hogeschool Utrecht, Qredits co-produces the quarterly Kleinbedrijf Index (KB Index), a major survey of Dutch small business conditions covering investment willingness, entrepreneurship education, and business transfer intentions.
• Hogeschool UtrechtcoreStrategic or Co-development PartnerHogeschool Utrecht (HU) is the University of Applied Sciences in Utrecht. Together with Qredits and ONL, HU co-produces the quarterly Kleinbedrijf Index (KB Index), providing academic rigor to the survey of Dutch small business conditions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AWVN (Algemene Werkgeversvereniging Nederland): AWVN is the general Dutch employers' association, focused on labor market policy, HR, and collective labor agreement support. It competes with ONL for relevance in The Hague on labor-related issues such as flex work, sick leave policy, and the Zelfstandigenwet that ONL also lobbies on through ArbeidsmarktPoort.
• ZZP Nederland: ZZP Nederland is the largest Dutch association for self-employed professionals (zzp'ers). It overlaps with ONL's mission of representing independent entrepreneurs on issues including the Wet DBA, Zelfstandigenwet, and Box 3 tax policy, and competes for the same self-employed advocacy constituency.
• MKB-Nederland: MKB-Nederland was the Dutch SME association that merged into VNO-NCW in 2022 but still operates as the primary brand for Dutch small and medium business advocacy. It is a direct competitor to ONL for the voice of the Dutch mkb and addresses overlapping pain points around regulatory burden, energy costs, and labor market policy.
• VNO-NCW: VNO-NCW is the largest Dutch employers' confederation, formed from the merger of VNO and NCW. It competes directly with ONL for the role of primary political voice for Dutch businesses and entrepreneurs in The Hague, with overlapping lobbying infrastructure, media presence, and member base among Dutch SMBs and large enterprises.

Broad incumbents

• KvK (Kamer van Koophandel): The Kamer van Koophandel is the semi-governmental Dutch Chamber of Commerce, providing registration, advisory services, and broad support to all Dutch businesses. While not a pure advocacy competitor, it serves the same SMB entrepreneur base with broader portfolio services and represents an established institutional incumbent in the Dutch business support ecosystem.

Others

• FME: FME is the Dutch trade association for the technology and manufacturing industry. Listed as an ONL BRANCHE partner, it performs similar industry-specific advocacy and lobbying for its sector, providing a useful comparator for membership-based trade association economics and operations.
• BOVAG: BOVAG is the Dutch trade association for the mobility and automotive sector (dealers, repair shops, fuel stations). It is an ONL BRANCHE partner paying for access to ONL's lobbying infrastructure, but operates a similar sector trade association model with comparable advocacy, event, and member-service functions.
• Koninklijke Horeca Nederland (KHN): KHN is the major Dutch hospitality trade association representing ~12,000 hospitality businesses. It is a listed partner of ONL (paying ONL BRANCHE fees) rather than a direct competitor, but performs similar advocacy and lobbying functions in the hospitality sector, making it a useful structural peer for understanding Dutch trade association operating models.
• Vakcentrum: Vakcentrum is the Dutch trade association for independent retailers and SMEs. Listed as an ONL BRANCHE partner, it performs sector-specific advocacy and lobbying for retail entrepreneurs, making it a structural peer for member-funded Dutch trade association economics.

Regional players

• SMEunited (formerly UEAPME): SMEunited is the Brussels-based pan-European confederation representing SME and craft associations at EU level. It mirrors ONL's mission of representing small business interests to policymakers but operates at EU rather than Dutch national level, serving as a useful comparator for ONL's potential expansion trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/onl
• Facebookfacebook.com/ONLvoorondernemers
• LinkedInlinkedin.com/company/onl-voor-ondernemers

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onl Voor Ondernemers