Plan De Medios
- Company typePrivate
- Founded2020
- HeadquartersLas Condes, Chile
- Headcount1–10
- GTM typeB2B
- OfferingServices
Plan De Medios firmographics
Firmographics- Name
- Plan De Medios
- Legal name
- Plan de Medios
- Website
- https://plandemedios.cl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Plan De Medios industry classification
Industry- Product category
- Media & Advertising Services
- NAICS
- Graphic Design Services (54143), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
- akta.pro secondary industry
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
Keywords
Where Plan De Medios is headquartered
LocationHeadquarters
- HQ city
- Las Condes
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Plan De Medios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Content Creation Services (Tour Innovación): Professional audiovisual and editorial content production services including capsule production, social media content, web editorial notes, and TV exhibitions. Revenue generated through project-based service contracts with enterprise clients.
- Large-Format Digital Advertising (Tour Graphic): Digital advertising services including graphic production, printing, corporate merchandising, and custom 3D structures for brand activations. Revenue from service contracts and custom project work.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Plan De Medios product offering
Product offeringCore offering
Plan de Medios is a Chilean content agency that creates, produces, and distributes audiovisual and editorial content in alliance with major Chilean media outlets. The company operates two specialized platforms: Tour Innovación, focused on audiovisual and editorial content creation and TV/digital distribution, and Tour Graphic, focused on large-format digital advertising, printing, corporate merchandising, and custom 3D structures for BTL brand activations. Its work spans strategy, production, and distribution delivered as integrated services to enterprise clients.
Product overview
Plan de Medios operates as a content agency that creates, produces, and distributes audiovisual and editorial content in partnership with media outlets. The company offers two main specialized platforms: Tour Innovación (for audiovisual and editorial content creation) and Tour Graphic (for large-format digital advertising and graphic production). These platforms work together to provide end-to-end content solutions for brands seeking presence across multiple platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Tour Innovación: Strategic platform for audiovisual and editorial content creation in alliance with media outlets and digital platforms. Offers various capsule formats including audiovisual, social media, vertical, editorial web notes, and TV pay exhibition.
- Tour Graphic
Products and services
- Tour Innovación Strategic platform for audiovisual and editorial content creation in partnership with media outlets. Offers capsule formats including audiovisual productions, social media content, vertical videos for platforms like Emol TV, Reels, TikTok and stories, web editorial notes, and TV cable exhibition on channels such as CNN Chile, 13C, T13 en Vivo, and Mega 2. Targeted at enterprise brands seeking multi-platform content distribution.
- Tour Graphic Large-format digital advertising platform specializing in graphic design, production, distribution, and national installation. Services include large-format graphics, digital and offset printing, corporate merchandising, and custom 3D structures for brand activations (BTL) and point-of-sale displays. Targeted at enterprise clients requiring physical and retail advertising execution at national scale in Chile.
Quantifiable outcome
- 250+ companies have trusted Plan de Medios with their media needs
- +2 more outcomes
Companies that use Plan De Medios
Customer profileNamed customers48 records
Segments2 records
Ideal customer profiles1 record
Plan De Medios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Plan De Medios partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- CNN ChilecoreStrategic alliance for content distribution through CNN Chile television channel. Plan de Medios creates and distributes audiovisual content including commercial slots on this national news channel.
- T13 en VivocoreStrategic partnership with Canal 13's T13 en Vivo digital platform for content distribution including audiovisual capsules and commercial exhibitions.
- Canal 13CcoreStrategic alliance for cable television distribution through Canal 13C. Content exhibitions include commercial slots and capsule programming.
- Emol TVcoreStrategic partnership with Emol TV digital platform for vertical content distribution. Capsules run for 7 days with maximum 7 minutes duration.
- Mega 2coreStrategic alliance with Mega television channel for content distribution including commercial slots and audiovisual content exhibitions.
- Mega FiccióncoreStrategic partnership with Mega Ficción for fiction-related content distribution and programming exhibitions.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Plan De Medios competitors and assessment
Company assessmentBroad incumbents
- Havas Group: Global advertising and communications group with operations across creative, media, and content production. Comparable to Plan de Medios' integrated services model, with Havas Media handling media planning/buying similar to Plan de Medios' TV distribution role.
- Leo Burnett Worldwide: Publicis-owned global creative network with strong Latin American presence. Offers creative campaign development, brand content, and media services comparable to Plan de Medios' integrated offering, particularly in BTL and brand activation.
- DDB Worldwide: Global creative advertising network offering creative campaign development, content production, and media services. Comparable to Plan de Medios in the full-service agency category but with multinational client reach and broader capabilities.
- Publicis Groupe: Global advertising holding company with full-service creative, media planning, and content production capabilities operating in Chile (Publicis Chile). Comparable to Plan de Medios as a full-service advertising/marketing services provider, but at vastly greater scale with global client rosters.
- BBDO Worldwide: Omnicom-owned global creative agency network with Chilean presence. Competes in full-service advertising and content production, similar in scope to Plan de Medios' integrated content + media offering but at network scale.
- McCann Worldgroup: IPG-owned global advertising network with McCann Chile operations. Provides creative advertising, content production, and media services comparable to Plan de Medios' Tour Innovación offering, with significantly broader geographic and capability footprint.
- MullenLowe Group: IPG-owned global creative network with integrated advertising, content, and media planning capabilities. MullenLowe's full-service creative model directly parallels Plan de Medios' content + media distribution approach, though at greater scale and geographic reach.
- WPP plc: Global advertising holding company operating Ogilvy, Grey, VMLY&R, GroupM (media buying) and other networks in Chile. Comparable as the parent of integrated advertising + media services competitors to Plan de Medios, though vastly larger and publicly listed.
- Ogilvy: WPP-owned global creative and media agency network with Chilean operations. Offers advertising, content creation, brand strategy, and media planning services comparable to Plan de Medios' integrated offering, but as part of a multinational network.
- Grey Global Group: WPP-owned global advertising agency with creative, content production, and media services. Operates across Latin America and competes in the same full-service creative agency category as Plan de Medios, though at network scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Plan De Medios social profiles
Digital presencePlan De Medios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan De Medios leadership team
Management profileNumber of profiles
Profiles12 records
Plan De Medios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan De Medios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan De Medios
What does Plan De Medios do?
Plan de Medios is a Chilean content agency that creates, produces, and distributes audiovisual and editorial content in alliance with major Chilean media outlets. The company operates two specialized platforms: Tour Innovación, focused on audiovisual and editorial content creation and TV/digital distribution, and Tour Graphic, focused on large-format digital advertising, printing, corporate merchandising, and custom 3D structures for BTL brand activations. Its work spans strategy, production, and distribution delivered as integrated services to enterprise clients.
Is Plan De Medios a public or private company?
Plan De Medios is a private company. It is classified as family owned and is currently operating.
When was Plan De Medios founded?
Plan De Medios was founded in 2020. It employs 1 to 10 people.
Where is Plan De Medios based?
Plan De Medios is headquartered in Las Condes, Chile, in the Latin America region.
How does Plan De Medios make money?
Two revenue lines are on record. Content Creation Services (Tour Innovación) is the primary driver. The others are large-Format Digital Advertising (Tour Graphic).
Who are Plan De Medios's main competitors?
Broad incumbents on record are Havas Group, Leo Burnett Worldwide, DDB Worldwide, Publicis Groupe, BBDO Worldwide, McCann Worldgroup, MullenLowe Group, WPP plc, Ogilvy and Grey Global Group.
Does Plan De Medios have an API?
No public API is recorded for Plan De Medios.
What industry is Plan De Medios in?
Plan De Medios's product category is Media & Advertising Services. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies, with a secondary code of MPAAAGAK, Experiential Logistics & Tour Management (Roadshows). Its NAICS code is 54143 and its SIC code is 7311.