Emol
emol is a Japanese online mental healthcare platform offering an AI-assisted CBT self-care mobile app, fee-based online counseling with certified psychologists, and insurance-covered online psychiatric consultations via partner clinic AMT Tokyo Shiba Clinic, serving individual consumers and B2B employers/municipalities.
- Company typePrivate
- Founded2019
- HeadquartersToshima, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Emol does
emol株式会社 (emol Inc.) is a Japanese online mental healthcare company founded in 2019 and headquartered in Tokyo's Toshima ward, operating an integrated platform that spans self-care, counseling, and clinical treatment. Its core product is the emol self-care mobile app (iOS and Android), which delivers AI-assisted cognitive behavioral therapy (CBT) and Acceptance and Commitment Therapy (ACT) programs — including a text-based chatbot character 'Roku' (ロク) — covering conditions such as depression, anxiety, OCD, ADHD, panic disorder, and postpartum depression. The app funnels users into two adjacent service tiers: emol Counseling (fee-based online sessions with nationally certified psychologists at ¥4,400 per session) and emol Doctor (insurance-covered online psychiatric and psychosomatic consultations at ¥4,060-¥4,630 per visit, delivered through a partnership with AMT Tokyo Shiba Clinic). The company also distributes a high-volume mental health content column (emol Column) as a top-of-funnel SEO and brand asset, and offers specialized B2B programs (ACT-Teacher, ACT-Maternity) to employers, municipalities, and school boards.
The business model is a hybrid freemium-plus-services stack: free app content with paid Premium CBT program upgrades; per-session self-pay counseling; per-visit insurance-reimbursed doctor consultations (with the platform retaining a service fee); and licensed B2B program distribution. Multiple programs are validated through published joint research with Tokyo University DMH and Waseda University's Otsuki Laboratory, providing a clinical evidence base uncommon among Japanese consumer mental health apps. The company holds ISMS (ISO/IEC 27001) certification, uses LINE and third-party booking infrastructure (Clius) for reservations, and distributes entirely through domestic digital channels — App Store, Google Play, and its own websites.
Emol firmographics
Firmographics- Name
- Emol
- Legal name
- emol株式会社
- Website
- https://emol.jp
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- emol is a Japanese online mental healthcare platform offering an AI-assisted CBT self-care mobile app, fee-based online counseling with certified psychologists, and insurance-covered online psychiatric consultations via partner clinic AMT Tokyo Shiba Clinic, serving individual consumers and B2B employers/municipalities.
- Ownership category
- akta.pro rank
Emol industry classification
Industry- Product category
- Online Mental Healthcare
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Psychiatry & Medication Management Platforms (HLALAEAB)
- akta.pro secondary industry
- Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)
Keywords
Where Emol is headquartered
LocationHeadquarters
- HQ city
- Toshima
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Emol business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance-covered Online Doctor Consultations (emol Doctor): emol Doctor provides insurance-covered online psychosomatic/psychiatric consultations via partnered medical institution AMT Tokyo Shiba Clinic. Patients pay standard co-payment (approximately ¥4,060 for first visit, ¥4,630 for follow-up, at 30% co-pay). emol retains a platform/service fee. Additional charges apply for medical documentation (¥3,300+) and information communications equipment fee (¥3,300 initial / ¥4,400 follow-up, not covered by insurance).
- Online CBT-based Counseling (emol Counseling): Fee-based online counseling sessions conducted by certified psychologists (Licensed Clinical Psychologists / Government-certified Psychological Counselors). Provided at market rates; not covered by insurance (self-pay). emol Counseling is positioned as a complement to medical treatment.
- Premium CBT Program (App Upgrade): The emol app offers a freemium model: free entry-level content and Lite programs, with Premium (full-length structured programs like ACT, Working Persons CBT, Anxiety ACT) available as paid upgrades. Premium programs are validated through university joint research and offered at tiered pricing.
- Enterprise / Municipality B2B Programs: Limited/specialized programs for corporate employers (ACT-Teacher, ACT-Maternity for enterprise/municipal clients). Sold as licensed or bulk-access arrangements to organizations seeking employee mental health support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-covered online doctor consultation — first visit |
| Subscription | Per visit | Insurance-covered online doctor consultation — follow-up visit |
| Other | Per issuance | Medical documentation / diagnosis certificate |
| Subscription | Per session | emol Counseling — online CBT-based counseling session |
| Freemium | Per program | emol App — Premium CBT Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Emol product offering
Product offeringCore offering
emol operates an integrated online mental healthcare platform in Japan combining a free AI-guided CBT/ACT self-care mobile app, fee-based online counseling with certified psychologists, and insurance-covered online psychiatric/psychosomatic consultations via partnered medical institution AMT Tokyo Shiba Clinic. Users can progress seamlessly from free app-based self-care, through paid counseling sessions (~¥4,400 each), to insurance-covered doctor consultations with video, prescription delivery and diagnostic certificates—accessible 7 days a week including Sundays and holidays.
Product overview
emol provides a unified online mental healthcare ecosystem consisting of four interconnected services: (1) emol Self-care App — a mobile application offering AI-assisted CBT self-help programs; (2) emol Counseling — online counseling with certified psychologists specializing in CBT; (3) emol Doctor — insurance-covered online psychiatric consultations via video; and (4) emol Mental Health Column — an educational content platform. The company also offers specialized CBT programs (PREMIUM tier: ACT, CBT for workers, Anxiety ACT; LITE tier: Basic, Sleep, HSP, Negative thoughts, OCD, Social anxiety) developed through university research collaborations. The platform enables seamless transitions between self-care, counseling, and medical consultation, supported by an AI chatbot character called Roku.
Differentiator
Problem solved
Functional benefit
Brands
- emol Doctor (emol доктор): Online mental health clinic providing insurance-covered video consultations with psychiatrists and psychosomatic specialists. Offers same-day reservations, Sunday/holiday availability, and home medication delivery.
- emol Counseling (emolカウンセリング)
- emol App
Products and services
- emol Self-care App (emol セルフケアアプリ) A smartphone-based self-mental healthcare application providing AI-assisted cognitive behavioral therapy (CBT) and Acceptance and Commitment Therapy (ACT) programs for stress, anxiety, depression, sleep issues and other mental health concerns; tracks emotions, guides self-care exercises and offers free Lite content with paid Premium program upgrades.
- emol Doctor (emol ドクター) Online mental health consultation platform offering video consultations with psychiatrists and psychosomatic physicians through partnered medical institution AMT Tokyo Shiba Clinic. Includes insurance-covered medical consultations, prescription delivery, diagnosis certificate issuance, and integrated referral between self-care app, counseling and medical services.
- emol Counseling (emol カウセリング / カウセリング) Online counseling service staffed exclusively by nationally certified psychologists (公認心理師) and clinical psychologists (臨床心理士) specializing in CBT. Provides video-based self-pay sessions for depression, anxiety, OCD, panic disorder, ADHD, ASD and related conditions, with counseling completions pathway to emol Doctor for clinical treatment.
Quantifiable outcome
- ACT-Maternity program significantly reduced postpartum depression risk (EPDS) at 3 weeks (p<0.01, d=2.14), 1 month (p<0.01, d=3.50), and 3 months (p<0.01, d=3.58) compared to control group
- +1 more outcomes
Companies that use Emol
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Emol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Emol partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AMT東京芝クリニック (AMT Tokyo Shiba Clinic)coreAMT東京芝クリニック is the partnered medical institution providing insurance-covered online psychosomatic and psychiatric consultations through the emol Doctor platform. The clinic (internal medicine, allergy, dermatology, pediatrics, psychosomatic medicine, psychiatry) supplies the licensed physicians who conduct video consultations. emol provides the platform, booking system, patient coordination, and integration with the app and counseling services.
- 東京大学DMH講座 (Tokyo University Digital Mental Health)coreJoint development partner for the 'Working Persons CBT Program' (働く人のためのCBTプログラム). Tokyo University DMH contributed its validated e-learning internet cognitive behavioral therapy (iCBT) as the foundation. The program underwent joint development and research validation, with published outcome data (BDI-II depression improvement) from a randomized controlled trial presented at the Japanese Society of Occupational Mental Health.
- 早稲田大学人間科学部・大学院人間科学研究科大月研究室 (Waseda University Otsuki Laboratory)coreJoint research partner for the 'ACT-Maternity' program, a 2-year study examining the program's effect on postpartum depression risk. Published research using EPDS (Edinburgh Postnatal Depression Scale) demonstrated statistically significant risk reduction at 3 weeks, 1 month, and 3 months postpartum. This is cited as a key evidence differentiator for emol's program quality.
- 兵庫医科大学精神科神経科学 (Hyogo College of Medicine Department of Psychiatry and Neuroscience)minorCo-developed the OCD (obsessive-compulsive disorder) awareness app 'Fuasil-O' (フアシル-O) with Hyogo College of Medicine Department of Psychiatry and Neuroscience. The app is recommended for OCD patients, their families, and pre-symptomatic individuals. emol contributed to the app's development while the medical institution provided clinical expertise.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Emol competitors and assessment
Company assessmentDirect peers
- Medley (メドレー): Japanese healthcare technology operator running the CLINICS online telemedicine platform and JobMedley healthcare recruitment. Direct competitor in Japanese online doctor consultations and health content, and a comparable integrated digital health player.
- cotree: Japan-based online counseling platform connecting users with certified psychologists. Direct competitor to emol Counseling, sharing the same online CBT-oriented value proposition for Japanese consumers.
Broad incumbents
- BetterHelp: Largest global online counseling subscription service (part of Teladoc Health). Closest international analog to emol Counseling in business model, target user, and delivery mechanism — a benchmark for scale and pricing structure.
- Talkspace: Public, US-listed online therapy platform offering subscription messaging and live sessions with licensed therapists. Closely comparable to emol's blended self-service + professional therapist model and is an incumbent benchmark.
- Spring Health: Global B2B mental health benefits platform serving employers with assessment, therapy, and coaching. Comparable to emol's enterprise/municipality B2B programs (ACT-Teacher, ACT-Maternity) as a B2B mental health benchmark.
- Lyra Health: B2B mental health platform providing therapy, coaching, and medication management to enterprise customers globally. Comparable to emol's employer-facing ACT programs and integrated therapy + psychiatry service model.
- Headspace Health: Global mental wellness app combining guided content, meditation, and (post-Ginger) therapy/coaching. Comparable to emol App's freemium digital self-care model with adjacent consumer mental wellness positioning.
Emerging players
- Woebot Health: AI-chatbot mental health platform delivering CBT-style conversations to users. Direct analog to emol's AI chatbot 'Roku' on technology and category, with comparable focus on automated CBT delivery.
- Cerebral: Online mental health provider offering therapy and medication management via telehealth. Closely parallels emol Doctor's insurance-covered telepsychiatry tier with prescription delivery.
- ANSeeN (Personal Well-being Meter): Japanese digital mental health company offering well-being measurement and AI-driven support to corporate clients. Comparable to emol on Japan-focused AI mental wellness and enterprise go-to-market motion.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Emol social profiles
Digital presenceEmol compliance and trust
Trust signalCompliance1 record
Emol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emol leadership team
Management profileNumber of profiles
Profiles2 records
Emol funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emol
What does Emol do?
emol operates an integrated online mental healthcare platform in Japan combining a free AI-guided CBT/ACT self-care mobile app, fee-based online counseling with certified psychologists, and insurance-covered online psychiatric/psychosomatic consultations via partnered medical institution AMT Tokyo Shiba Clinic. Users can progress seamlessly from free app-based self-care, through paid counseling sessions (~¥4,400 each), to insurance-covered doctor consultations with video, prescription delivery and diagnostic certificates—accessible 7 days a week including Sundays and holidays.
Is Emol a public or private company?
Emol is a private company. It is classified as unknown and is currently operating.
When was Emol founded?
Emol was founded in 2019. It employs 11 to 50 people.
Where is Emol based?
Emol is headquartered in Toshima, Japan, in the Asia region.
How does Emol make money?
Four revenue lines are on record. Insurance-covered Online Doctor Consultations (emol Doctor) is the primary driver. The others are online CBT-based Counseling (emol Counseling), premium CBT Program (App Upgrade) and enterprise / Municipality B2B Programs.
Who are Emol's main competitors?
Direct peers on record are Medley (メドレー) and cotree. Broad incumbents are BetterHelp, Talkspace, Spring Health, Lyra Health and Headspace Health. Emerging players are Woebot Health, Cerebral and ANSeeN (Personal Well-being Meter).
Does Emol have an API?
No public API is recorded for Emol.
What industry is Emol in?
Emol's product category is Online Mental Healthcare. Its primary akta.pro industry code is HLALAEAB, Psychiatry & Medication Management Platforms, with a secondary code of HLACANAH, Therapeutic Companion Apps (Drug-Device-Digital Combination). Its NAICS code is 621112 and its SIC code is 8090.