Patient Choices Vermont
Patient Choices Vermont is a statewide 501(c)(3) nonprofit that educates patients, families, and clinicians about Medical Aid in Dying under Vermont's Act 39, connects terminally ill patients with participating physicians, and operates a helpline, the Wayfinders Network, and community education programs.
- Company typePrivate
- Founded2002
- HeadquartersShelburne, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Patient Choices Vermont does
Patient Choices Vermont (PCV), legally Vermont End of Life Choices, Inc., is a private 501(c)(3) nonprofit founded in 2002 by Dick and Ginny Walters to advocate for, educate about, and facilitate access to Medical Aid in Dying (MAID) in Vermont. After an eleven-year advocacy campaign led by PCV, Vermont enacted Act 39 (Patient Choice at End of Life Law) in May 2013, making the state the fourth to legalize medical aid in dying and the first to do so by legislative action. Today PCV operates as the steward and primary public-facing resource for Act 39, serving terminally ill adult Vermont residents (prognosis of six months or less), their families and caregivers, and the medical providers who care for them; since May 2023, non-resident terminally ill patients are also eligible under House Bill 190.
PCV's core "products" are educational content, human-mediated support services, and curated community networks rather than a technology platform. Its offerings include a comprehensive website with Act 39 guides and FAQs, the monthly "Exit Matters" virtual educational series, the "Living While Leaving" video library, a printed Pocket Guide to Medical Decision-Making, a Helpline staffed by trained volunteers with hospice backgrounds, the Wayfinders Network of death doulas, case managers, retired hospice nurses, and social workers, and the Clinician's Guide to Medical Aid in Dying authored by Dr. Jaina Clough. PCV also conducts community workshops and clinician training statewide. The organization has no proprietary software platform, no AI/ML capabilities, and no mobile app; delivery runs through Weebly-hosted website, Constant Contact email, virtual event platforms, and a telephone helpline.
The business model is donation-funded philanthropy: PCV provides all services free of charge and is supported primarily by individual donations (online via PayPal, checks, stock gifts, IRA charitable distributions up to $100,000, and legacy bequests). It is not government-funded and receives partial funding from national partner Compassion & Choices. The 2026 operating budget is $285,000, funding a recently established two-person full-time staff (Executive Director Amy Bruce and Program Manager Jennifer Carlo) plus volunteer clinicians, social workers, lawyers, and hospice professionals. Geographic scope is statewide Vermont, with an emerging out-of-state patient pipeline since the 2023 residency-rule repeal. A companion 501(c)(4) entity, the PCV Action Network, handles lobbying.
Patient Choices Vermont firmographics
Firmographics- Name
- Patient Choices Vermont
- Legal name
- Vermont End of Life Choices, Inc.
- Website
- https://patientchoices.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Patient Choices Vermont is a statewide 501(c)(3) nonprofit that educates patients, families, and clinicians about Medical Aid in Dying under Vermont's Act 39, connects terminally ill patients with participating physicians, and operates a helpline, the Wayfinders Network, and community education programs.
- Ownership category
- akta.pro rank
Patient Choices Vermont industry classification
Industry- Product category
- End-of-Life Advocacy Services
- NAICS
- Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Palliative Care, Hospice & Serious Illness Support (BPAGACAK)
Keywords
Where Patient Choices Vermont is headquartered
LocationHeadquarters
- HQ city
- Shelburne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Patient Choices Vermont business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: PCV relies primarily on individual donations from supporters. Donations can be made online via PayPal, by check, or through various planned giving vehicles including stock donations, IRA charitable distributions (up to $100,000 for those 70½ and older), and legacy bequests.
- 501(c)(3) Charitable Contributions: As a registered 501(c)(3) nonprofit organization (formal name: Vermont End of Life Choices, Inc.), contributions are tax-deductible. The organization is not supported by any government agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free services for patients, families, and medical providers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Patient Choices Vermont product offering
Product offeringCore offering
Patient Choices Vermont is a statewide non-profit that provides free education, advocacy, and access support for Medical Aid in Dying (MAID) and end-of-life choice in Vermont under Act 39. Its core offerings include a volunteer-staffed helpline, the Wayfinders Network of death doulas and case managers, the monthly Exit Matters virtual educational series, the Clinician's Guide to Medical Aid in Dying, the Living While Leaving video series, comprehensive patient/family guides, and community workshops — all delivered free of charge to terminally ill patients, families, and medical providers.
Product overview
Patient Choices Vermont (PCV) is a statewide non-profit organization dedicated to education, advocacy, and access to end-of-life choice and medical aid in dying in Vermont under Act 39. Rather than a technology product company, PCV provides a suite of educational and support services including the Exit Matters virtual educational series, a Helpline staffed by trained volunteers, the Clinician's Guide to Medical Aid in Dying, the Wayfinders Network for patient support, the Living While Leaving video series featuring personal stories, comprehensive guides for patients and medical professionals, and community workshops. These services work together to educate Vermonters about Act 39 eligibility requirements, guide patients through the medical aid in dying process, and support clinicians in providing this end-of-life option.
Differentiator
Problem solved
Functional benefit
Brands
- Exit Matters: Monthly educational series covering topics like how Medical Aid in Dying works, Act 39 requirements, and conversations about end-of-life wishes.
- Wayfinders Network
Products and services
- Exit Matters
Quantifiable outcome
- Since 2013, PCV has been the steward of medical aid in dying in Vermont, educating medical personnel and community members about Act 39 options.
Companies that use Patient Choices Vermont
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Patient Choices Vermont technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Patient Choices Vermont partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Death with Dignity National CentercorePCV works closely with the Death with Dignity National Center, one of two prominent national organizations that provide valuable advice on policy development and implementation strategy for medical aid in dying.
- Compassion & ChoicescorePCV works closely with Compassion & Choices, a national organization that provides advice on policy development and implementation strategy. PCV also receives partial funding from Compassion & Choices.
- The Necrason GroupcoreThe Necrason Group advises PCV on legal and legislative matters. Their team has a long history working on the adoption of Act 39 and its early implementation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Patient Choices Vermont competitors and assessment
Company assessmentDirect peers
- American Clinicians Academy on Medical Aid in Dying: Clinician-focused organization providing medical aid in dying education, training, and resources to healthcare providers — closely aligned with PCV's Clinician's Guide and clinician education programs.
- Compassion & Choices: The largest U.S. nonprofit focused on medical aid in dying advocacy, education, and policy. Provides policy development support and partial funding to PCV; operates overlapping patient education and access programs at national scale.
- Death with Dignity National Center: National MAID advocacy organization that works closely with PCV on policy development and implementation strategy. One of the two most prominent U.S. MAID nonprofits, with similar educational and legislative missions.
- End of Life Choices USA: National nonprofit advocating for expanded end-of-life options including medical aid in dying. Operates with state-level chapters similar to PCV's Vermont-based structure and shares the educational/advocacy mission.
Regional players
- Madison-Deane Initiative: Vermont-based end-of-life education initiative that has recognized several PCV-affiliated physicians with awards for excellence in end-of-life care. Operates in the same geographic and topical niche as PCV.
- Vermont Ethics Network: Vermont nonprofit focused on end-of-life ethics education and advance care planning. Overlapping educational mission with PCV's Guide to Medical Decision-Making and Advance Care Planning resources.
Others
- Aging with Dignity (Five Wishes): National nonprofit providing the Five Wishes advance directive document, focused on end-of-life planning and patient autonomy. Thematically aligned with PCV's end-of-life decision-making education work.
- The Conversation Project: Public engagement initiative promoting end-of-life conversations and advance care planning. Operates upstream of MAID access in PCV's patient journey but shares the broader end-of-life education mission.
- Final Exit Network: End-of-life rights organization providing information and support for those facing terminal or incurable conditions. Adjacent to PCV's mission but with a distinct approach focused on information rights rather than state legislative advocacy.
Broad incumbents
- National Hospice and Palliative Care Organization: Large national membership organization for hospice and palliative care providers. Operates broadly across PCV's end-of-life space but does not specialize in MAID advocacy; relevant as ecosystem partner and policy counterweight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Patient Choices Vermont social profiles
Digital presencePatient Choices Vermont financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patient Choices Vermont leadership team
Management profileNumber of profiles
Profiles11 records
Patient Choices Vermont funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patient Choices Vermont M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patient Choices Vermont
What does Patient Choices Vermont do?
Patient Choices Vermont is a statewide non-profit that provides free education, advocacy, and access support for Medical Aid in Dying (MAID) and end-of-life choice in Vermont under Act 39. Its core offerings include a volunteer-staffed helpline, the Wayfinders Network of death doulas and case managers, the monthly Exit Matters virtual educational series, the Clinician's Guide to Medical Aid in Dying, the Living While Leaving video series, comprehensive patient/family guides, and community workshops — all delivered free of charge to terminally ill patients, families, and medical providers.
Is Patient Choices Vermont a public or private company?
Patient Choices Vermont is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Patient Choices Vermont founded?
Patient Choices Vermont was founded in 2002. It employs 1 to 10 people.
Where is Patient Choices Vermont based?
Patient Choices Vermont is headquartered in Shelburne, United States, in the North America region.
How does Patient Choices Vermont make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are 501(c)(3) Charitable Contributions.
Who are Patient Choices Vermont's main competitors?
Direct peers on record are American Clinicians Academy on Medical Aid in Dying, Compassion & Choices, Death with Dignity National Center and End of Life Choices USA. Regional players are Madison-Deane Initiative and Vermont Ethics Network. Others are Aging with Dignity (Five Wishes), The Conversation Project and Final Exit Network. National Hospice and Palliative Care Organization is listed as a broad incumbent.
Does Patient Choices Vermont have an API?
No public API is recorded for Patient Choices Vermont.
What industry is Patient Choices Vermont in?
Patient Choices Vermont's product category is End-of-Life Advocacy Services. Its primary akta.pro industry code is BPAGACAK, Palliative Care, Hospice & Serious Illness Support. Its NAICS code is 624190 and its SIC code is 8000.