Penny Dale Design Studio
Penny Dale Design Studio is a Vancouver-based, founder-owned interior design practice providing full-service residential, multi-family, and commercial design plus furniture procurement and staging. Led by Registered Interior Designer Penny Dale, the 1–10 employee studio serves homeowners, developers, and business owners across British Columbia.
- Company typePrivate
- Founded2019
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Penny Dale Design Studio does
Penny Dale Design Studio is a Vancouver-based, founder-owned interior design practice offering full-service design across residential, multi-family, hospitality, workplace, retail, and commercial projects. Founded in 2019 and led by Registered Interior Designer Penny Dale, the studio operates from a single Vancouver office with a headcount of 1–10 employees and serves clients throughout British Columbia. Its service portfolio is organized into three core offerings — Residential Design Services, Commercial Design Services, and Furniture Procurement + Staging — delivered through a structured seven-phase design process (Listen, Gather, Conceptualize, Plan, Document, Collaborate, Implement, Review, Layer). The studio operates with no proprietary technology platform and no disclosed AI or digital tooling beyond standard design software; it functions as a traditional creative services practice whose value is delivered through human design judgment, project management, and a curated network of architects, contractors, engineers, graphic designers, and artisans.
The studio's business model is professional services plus transaction-based. Revenue is generated through quote-based project fees for full-service design engagements, supplemented by fees on furniture procurement (new, antique, and custom furnishings), staging, and styling packages. Pricing is not publicly disclosed; every engagement begins with an email inquiry and an initial consultation that defines scope, budget, and milestones, followed by a formal proposal. Go-to-market is direct-to-consumer and sales-led, relying on a portfolio-driven website (pennydale.ca), Instagram, and Pinterest for top-of-funnel demand generation, with email inquiry serving as the primary bottom-of-funnel intake channel. Customers are a mix of mid-market individual homeowners (Fairview, West 15th, Red Mountain Residences), an enterprise multi-family developer (365 Residences), and enterprise commercial end-users (Security HQ, VFX Office). The firm is privately held with no disclosed institutional investment, no funding rounds, no M&A activity, no formal partnerships, and no regulatory actions on record.
Penny Dale Design Studio firmographics
Firmographics- Name
- Penny Dale Design Studio
- Legal name
- Penny Dale Design Studio
- Website
- https://pennydale.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Penny Dale Design Studio is a Vancouver-based, founder-owned interior design practice providing full-service residential, multi-family, and commercial design plus furniture procurement and staging. Led by Registered Interior Designer Penny Dale, the 1–10 employee studio serves homeowners, developers, and business owners across British Columbia.
- Ownership category
- akta.pro rank
Penny Dale Design Studio industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Penny Dale Design Studio is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Penny Dale Design Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Full-Service Interior Design: Comprehensive interior design services including renovations, new builds, space planning, custom millwork, specifications, project management, and construction observation for residential and commercial projects.
- Furniture Procurement and Staging: Furniture procurement tailored to architecture and client aesthetic, including new, antique, and custom furnishings, window treatments, décor, artwork, and accessories. Packages provided for both residential and commercial projects.
- Staging Services: Styling and staging packages for residential and commercial properties, including vintage and collectibles sourcing, shipping and logistics coordination, and on-site styling and placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom-quoted professional services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Penny Dale Design Studio product offering
Product offeringCore offering
Penny Dale Design Studio is a Vancouver-based interior design practice providing full-service design packages for residential renovations and new builds, multi-family developments, and commercial spaces (workplace, retail, hospitality). Services span concept development, space planning, permit and construction documentation, custom millwork, specifications, project management, and construction observation, supplemented by furniture procurement, custom furniture design, and styling/staging packages.
Product overview
Penny Dale Design Studio is a Vancouver-based interior design practice offering a unified service portfolio centered on three core offerings: Residential Design Services, Commercial Design Services, and Furniture Procurement + Staging. These services are delivered through a structured five-phase design process (Listen, Conceptualize, Plan, Document, Implement, Review, Layer) that guides clients from initial consultation through post-occupancy. The studio's approach is client-centered, working closely with clients to create spaces reflecting individual values and aesthetics. Services span renovations, new builds, multi-family developments, workplace, retail, and hospitality projects, supplemented by furniture sourcing, custom millwork, and styling packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Design Services
Companies that use Penny Dale Design Studio
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Penny Dale Design Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Penny Dale Design Studio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ArchitectscoreStrong working relationships with leading architects for collaborative project delivery. Architects involved in residential renovations, new builds, and multi-family developments where interior design integrates with architectural vision.
- DeveloperscoreEstablished relationships with property developers for multi-family residential and commercial projects. Collaboration spans from pre-lease agreement through design, construction, and project handover.
- ContractorscoreTrusted relationships with contractors for project implementation. Studio conducts regular site visits during construction to ensure design execution meets expectations.
- EngineersminorCollaboration with mechanical, electrical, and structural engineers on projects requiring specialized technical input and consultant coordination.
- Graphic DesignersminorCollaborative relationships with graphic designers for projects requiring integrated visual identity and signage design.
- ArtistsminorStudio connects clients with artists for artwork procurement and placement. Encourages clients to meet and purchase from artisans as a way of connecting with and supporting local makers.
Scale indicators1 record
Expansion highlights4 records
Penny Dale Design Studio competitors and assessment
Company assessmentBroad incumbents
- CB2: Modern design furniture retailer (Crate & Barrel family) offering in-store and online interior design services. Comparable on design and furniture sourcing for residential and small commercial customers, but at retail scale.
- RH (Restoration Hardware): US-based integrated design retailer offering furniture, lighting, and full-service interior design through RH Interiors. Overlaps with Penny Dale's furniture procurement and design services at scale, but operates as a much larger retail-led platform rather than a boutique firm.
- Havenly: US-based online interior design platform that matches customers with designers for room-by-room packages. Comparable in offering interior design services to homeowners, but competes via a tech-enabled marketplace model with broader reach and lower price points.
- Room & Board: US-based modern furniture retailer offering free in-home design services with purchases. Comparable in providing furniture sourcing plus design assistance for residential projects, but as a national retailer rather than a boutique studio.
Emerging players
- Modsy: Online interior design service using 3D visualization to deliver room designs remotely. Comparable target customer (homeowners seeking design help) but differentiated by a virtual-first delivery model that competes with traditional boutique studios on price and convenience.
- Decorist: Online interior design service connecting homeowners with professional designers on a project basis. Comparable in targeting homeowners seeking design help, but differentiated by a virtual marketplace model that competes on price and speed versus boutique studios.
Direct peers
- Patricia Gray Interior Design: Vancouver-based boutique interior design firm serving high-end residential clients. Closely comparable in geography, boutique scale, luxury residential positioning, and full-service design offering including custom furnishings and project management.
- Studio McGee: Utah-based boutique interior design firm offering full-service residential design with a strong portfolio-led brand. Closely comparable in business model, service breadth, and founder-led positioning, but operating at materially larger scale with a national media presence.
- Amber Interiors: Los Angeles-based boutique interior design studio known for residential and commercial projects with a strong social-media-led brand. Directly comparable founder-led boutique model, portfolio-driven marketing, and full-service design offering.
- Yabu Pushelberg: Toronto-based global luxury interior design firm with deep hospitality, residential, and retail experience. Comparable to Penny Dale in Canadian origin, luxury residential and commercial focus, and project-based delivery, but at significantly larger scale and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Penny Dale Design Studio social profiles
Digital presencePenny Dale Design Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penny Dale Design Studio leadership team
Management profileNumber of profiles
Profiles1 record
Penny Dale Design Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penny Dale Design Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penny Dale Design Studio
What does Penny Dale Design Studio do?
Penny Dale Design Studio is a Vancouver-based interior design practice providing full-service design packages for residential renovations and new builds, multi-family developments, and commercial spaces (workplace, retail, hospitality). Services span concept development, space planning, permit and construction documentation, custom millwork, specifications, project management, and construction observation, supplemented by furniture procurement, custom furniture design, and styling/staging packages.
Is Penny Dale Design Studio a public or private company?
Penny Dale Design Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Penny Dale Design Studio founded?
Penny Dale Design Studio was founded in 2019. It employs 1 to 10 people.
Where is Penny Dale Design Studio based?
Penny Dale Design Studio is headquartered in Vancouver, Canada, in the North America region.
How does Penny Dale Design Studio make money?
Three revenue lines are on record. Full-Service Interior Design is the primary driver. The others are furniture Procurement and Staging and staging Services.
Who are Penny Dale Design Studio's main competitors?
Broad incumbents on record are CB2, RH (Restoration Hardware), Havenly and Room & Board. Emerging players are Modsy and Decorist. Direct peers are Patricia Gray Interior Design, Studio McGee, Amber Interiors and Yabu Pushelberg.
Does Penny Dale Design Studio have an API?
No public API is recorded for Penny Dale Design Studio.
What industry is Penny Dale Design Studio in?
Penny Dale Design Studio's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410.