Outdoor Switzerland AG
Outdoor Switzerland AG operates Switzerland's largest outdoor adventure platform — 150+ guided activities across water, air, rock, and snow — through five subsidiaries, 350+ certified guides, and a network of retail and activity locations in the Jungfrau Region and Rigi.
- Company typePublic
- Founded-
- HeadquartersWilderswil, Switzerland
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Outdoor Switzerland AG does
Outdoor Switzerland AG is a publicly traded (OTC-X BEKB) Swiss adventure and mountain sports operator headquartered in Wilderswil that traces its origins to Grindelwald mountain guides in 1898 and the founding of the Swiss Ski School Grindelwald in 1937. The company operates five wholly owned subsidiaries — Skydive Switzerland GmbH, Eiger Vision (events), Seilpark Rigi GmbH, Orbit Mountain AG, and Pända Freestyle AG — under a unified One-Brand strategy consolidated on the outdoor.ch marketplace. Its portfolio spans 150+ own experience activities and 250+ total offerings across all four elements (water, air, rock, snow), supported by 350+ IVBV-certified guides and approximately 400 employees across 22 nationalities.
The company's product surface centers on guided adventure activities (rafting, canyoning, skydiving, paragliding, mountaineering, ski/snowboard lessons, snowshoe tours), equipment rental (ski, snowboard, e-bike, mountaineering gear), corporate and group events, photo/video packages, and supporting services such as childcare and lift tickets. Pricing is uniformly transactional (pay-as-you-go, unit or usage-based) with seat prices ranging from approximately CHF 20 (childcare) to CHF 490 (helicopter skydive), and multi-day bundle discounts for ski school and equipment rentals. There is no proprietary software platform; competitive differentiation sits in certified talent, multi-location physical infrastructure (Interlaken Base, Grindelwald Shop & Café, Bodmi Arena, Jetboat Base, Skydive Dropzone, Heliport, Seilpark Rigi), and the new Eichelti commercial center opened in June 2025.
Go-to-market is primarily direct-to-consumer through outdoor.ch and five retail/activity locations, supplemented by a trade partner portal (brand.outdoor.ch) for OTAs and travel agents, a gift voucher storefront, and a corporate events sales motion. The company disclosed CHF 17 million of revenue in 2023 (a 37.3% YoY increase following the post-pandemic tourism recovery), trades publicly with a CHF 70/share dividend (approximately 2.9% yield), and has seen its share price appreciate roughly 60% over the recent reporting period.
Outdoor Switzerland AG firmographics
Firmographics- Name
- Outdoor Switzerland AG
- Legal name
- Outdoor Switzerland AG
- Website
- https://outdoor.ch
- Company type
- Public
- Operating status
- Operating
- Short description
- Outdoor Switzerland AG operates Switzerland's largest outdoor adventure platform — 150+ guided activities across water, air, rock, and snow — through five subsidiaries, 350+ certified guides, and a network of retail and activity locations in the Jungfrau Region and Rigi.
- Ownership category
- akta.pro rank
Outdoor Switzerland AG industry classification
Industry- Product category
- Adventure Tourism and Outdoor Recreation Services
- NAICS
- Tour Operators (561520), Recreational Goods Rental (532284), Skiing Facilities (713920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
- akta.pro secondary industries
- Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
Keywords
Where Outdoor Switzerland AG is headquartered
LocationHeadquarters
- HQ city
- Wilderswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices13 records
Markets served
Outdoor Switzerland AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Guided Adventure Activities: Revenue from leading guided outdoor activities including rafting, canyoning, skydiving, paragliding, mountaineering, ski/snowboard lessons, snowshoe tours, sledding, rope parks, jetboat rides, and team events. Activities are sold as individual bookings with pricing per person, group, or private session.
- Equipment Rental: Rental of ski equipment, snowboards, e-bikes, and mountaineering gear. Equipment is rented on a per-day or multi-day basis with discounts for longer rental periods. Bundle discounts offered when combined with ski school bookings.
- Corporate & Group Events: Customized outdoor team-building and corporate event packages planned and delivered by the company. Covers activity, location, equipment, food, and transport as a bundled service.
- Photo and Video Packages: Sale of professional photo and video captures of activities (e.g., skydiving, rafting, canyoning). Booked separately from the activity, delivered digitally within 7 days.
- Subsidiary Operations (Acquisitions): Revenue from wholly-owned subsidiaries including Skydive Switzerland GmbH, Seilpark Rigi GmbH, the Swiss Ski School Grindelwald, and the Mountain School Grindelwald. The company acquired Skydive Switzerland in 2023 and Seilpark Rigi in 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Snowshoe & Sled Tour with Cheese Fondue — single seat |
| Unit Pricing | Pay-as-you-go | Sunset Sledding with Fondue |
| Unit Pricing | Pay-as-you-go | Airplane Skydive from 4000 m |
| Unit Pricing | Pay-as-you-go | Helicopter Skydive from Lauterbrunnen |
| Unit Pricing | Pay-as-you-go | Chocolate Fondue Float on Lake Brienz |
| Usage-based | Pay-as-you-go | E-Bike Rental |
| Unit Pricing | Pay-as-you-go | Ski Rental in Interlaken & Grindelwald |
| Usage-based | Pay-as-you-go | Mountaineering Equipment Rental — selected sets |
| Unit Pricing | Pay-as-you-go | Private Ski & Snowboard Lessons |
| Unit Pricing | Pay-as-you-go | Group Ski Lessons for Kids |
| Unit Pricing | Pay-as-you-go | Freestyle Ski Course |
| Unit Pricing | Pay-as-you-go | Freestyle Snowboard Course |
| Unit Pricing | Pay-as-you-go | Childcare Including Lunch at Bodmi Arena |
| Unit Pricing | Pay-as-you-go | Bodmi Arena Lift Tickets |
| Unit Pricing | Pay-as-you-go | Basic Ski Touring Course |
| Unit Pricing | Pay-as-you-go | Aletsch Glacier Hike |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Outdoor Switzerland AG product offering
Product offeringCore offering
Outdoor Switzerland AG (OUTDOOR) sells guided adventure experiences, lessons, and rentals across the Swiss Alps, offering more than 250 bookable activities in four categories — water (e.g., rafting, canyoning), air (skydiving by airplane and helicopter), rock (climbing, via ferrata, rope parks), and snow (ski and snowboard school, sledding, snowshoe tours). The portfolio is delivered through flagship brands including OUTDOOR Adventures Interlaken, Swiss Ski School Grindelwald, OUTDOOR Mountain School Grindelwald, Bodmi Arena Grindelwald, Skydive Switzerland, and Seilpark Rigi.
Product overview
OUTDOOR Switzerland AG operates as Switzerland's largest outdoor adventure activity provider with 5 subsidiary companies offering 150+ experiences. The portfolio centers on four product divisions: OUTDOOR Adventures Interlaken (water, air, rope activities), Swiss Ski School Grindelwald (ski/snowboard instruction), OUTDOOR Mountain School Grindelwald (mountaineering), and Skydive Switzerland (tandem skydiving). Supporting services include equipment rental at multiple locations, professional photo/video packages for activities, team event planning, and childcare services. Experiences span all seasons across water sports (rafting, canyoning, jetboat), air activities (skydiving, paragliding, bungee), mountain sports (mountaineering, via ferrata), snow activities (skiing, snowboarding, sledding, snowshoeing), and culinary experiences (fondue boat cruises, sledding with fondue).
Differentiator
Problem solved
Functional benefit
Brands
- Swiss Ski School Grindelwald: Ski and snowboard school offering courses for children and adults in Grindelwald, established 1937.
- Skydive Switzerland / Skydive by OUTDOOR
- OUTDOOR Mountain School Grindelwald
- OUTDOOR Adventures Interlaken
- Bodmi Arena Grindelwald
- OUTDOOR Events
- Seilpark Rigi
- Orbit Mountain AG
- Pända Freestyle AG
Products and services
- OUTDOOR Adventures Interlaken
Quantifiable outcome
- Revenue of CHF 17 million in 2023, up 37.3% year-over-year, marking the company's first CHF 17M revenue year
- +2 more outcomes
Companies that use Outdoor Switzerland AG
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Outdoor Switzerland AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outdoor Switzerland AG partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Pända Freestyle AGminorPända Freestyle AG opened its first freestyle hall in the Bernese Oberland in March 2025 at the new commercial center Eichelti on the Wilderswil airfield. The hall features numerous trampolines and a roller area. Part of the same building complex as the Outdoor Switzerland AG headquarters.
- Orbit Mountain AGminorOrbit Mountain AG opened a boulder and climbing hall (Orbit) in March 2025 at the Eichelti commercial center in Wilderswil. The facility offers over 100 bouldering problems, 30+ climbing routes, and a large training area. Located in the same building complex as Outdoor Switzerland AG's new base.
- Seilpark Rigi GmbHcoreThe Seilpark Rigi (rope park) at Alpenhof above Küssnacht am Rigi became part of Outdoor Switzerland AG effective January 1, 2025. This marks Outdoor Switzerland AG's first location outside the Jungfrau Region. Emil Meyer and Monika Arnold Arnold Meyer had run the park since 2007. Approximately CHF 250,000 was invested in winter 2025 to install a new continuous safety system. The park reopened in April 2025 for the summer season.
- Skydive Switzerland GmbHcoreSkydive Switzerland GmbH was acquired by Outdoor Switzerland AG in spring 2023. Founded in 1998 by Peter Balmer and partners, the company operates tandem skydiving from aircraft at Reichenbach airfield in Kandertal. It is the fourth element (air) added to Outdoor's portfolio. The acquisition was described as fulfilling a long-held vision.
- Eiger VisioncoreEvent company Eiger Vision from Grindelwald was acquired in December 2022 to build the corporate event division of Outdoor Switzerland AG. Annie Neukomm was appointed as business manager of the new event division. The acquisition enabled rapid scaling of the firm's company and group outdoor events offering.
- Scenic Air AGcoreScenic Air AG operates from Reichenbach airfield where the Skydive by OUTDOOR dropzone is located. Skydive Switzerland GmbH works closely with Scenic Air AG, which provides the Cessna 208 aircraft specially equipped for skydive operations. Peter Balmer is a co-owner and CEO of Scenic Air AG.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Outdoor Switzerland AG competitors and assessment
Company assessmentDirect peers
- Alpin Raft: Long-established rafting, canyoning and adventure activity operator based in Interlaken, directly competing with OUTDOOR Adventures Interlaken for the same Jungfrau Region tourists across water, air and rock activities.
- Alpenwild: US-based guided alpine adventure specialist offering hiking, ski and rail-based trips in the Swiss Alps; comparable guided-experience product targeting international travelers, though operating as inbound tour operator rather than on-the-ground guide company.
- Adventure Point Interlaken: Interlaken-based adventure tour operator offering rafting, canyoning, paragliding and similar multi-activity packages to international visitors in the Jungfrau Region, directly competing with OUTDOOR.
- Swiss Ski & Snowboard School (Davos-Klosters, Zermatt, Verbier): Federation of regional Swiss ski schools that follow the same Swiss Snow League curriculum and serve international ski visitors — directly comparable to Swiss Ski School Grindelwald within OUTDOOR's portfolio.
- Jungle Raft Interlaken: Specialist rafting and canyoning operator based in Interlaken directly competing with OUTDOOR Adventures Interlaken for water-based adventure bookings in the Jungfrau Region.
- Mountain Travel Sobek: Globally recognized adventure tour operator specializing in hiking, trekking and active cultural trips across the Alps and worldwide; comparable business model of multi-element guided adventure experiences with similar premium pricing and target customer.
Broad incumbents
- Intrepid Travel: Large publicly listed adventure tour operator running small-group active trips including alpine and adventure itineraries in Switzerland; broader geographic scope but overlapping target customer and guided-experience model.
- Jungfraubahnen (Jungfrau Railways): Listed operator of the Jungfraujoch railway, cableways and related mountain transport infrastructure in the same region; overlapping customer base with OUTDOOR's guided mountain and ski products but operating a different layer (transport infrastructure vs. guided experiences).
Regional players
- Engelberg Titlis Bergbahnen: Operator of cableways, ski school and guided glacier activities at Titlis/Engelberg in Central Switzerland — adjacent regional alpine tourism market showing the same kind of bundled mountain activity + accommodation model OUTDOOR is replicating at Rigi.
Others
- Mammut Sports Group: Swiss outdoor equipment brand that supplies and is retailed alongside OUTDOOR (Millet Expert Store inside Grindelwald Shop); comparable in targeting Swiss alpine enthusiasts and similar brand positioning, but operates upstream in equipment rather than guided experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Outdoor Switzerland AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Switzerland AG leadership team
Management profileNumber of profiles
Profiles4 records
Outdoor Switzerland AG subsidiaries and ownership
Company hierarchySubsidiaries5 records
Outdoor Switzerland AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Switzerland AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Switzerland AG
What does Outdoor Switzerland AG do?
Outdoor Switzerland AG (OUTDOOR) sells guided adventure experiences, lessons, and rentals across the Swiss Alps, offering more than 250 bookable activities in four categories — water (e.g., rafting, canyoning), air (skydiving by airplane and helicopter), rock (climbing, via ferrata, rope parks), and snow (ski and snowboard school, sledding, snowshoe tours). The portfolio is delivered through flagship brands including OUTDOOR Adventures Interlaken, Swiss Ski School Grindelwald, OUTDOOR Mountain School Grindelwald, Bodmi Arena Grindelwald, Skydive Switzerland, and Seilpark Rigi.
Is Outdoor Switzerland AG a public or private company?
Outdoor Switzerland AG is a public company. It is classified as public and is currently operating.
When was Outdoor Switzerland AG founded?
Outdoor Switzerland AG was founded in -1.
Where is Outdoor Switzerland AG based?
Outdoor Switzerland AG is headquartered in Wilderswil, Switzerland, in the Europe region.
How does Outdoor Switzerland AG make money?
Five revenue lines are on record. Guided Adventure Activities are the primary driver. The others are equipment Rental, corporate & Group Events, photo and Video Packages and subsidiary Operations (Acquisitions).
Who are Outdoor Switzerland AG's main competitors?
Direct peers on record are Alpin Raft, Alpenwild, Adventure Point Interlaken, Swiss Ski & Snowboard School (Davos-Klosters, Zermatt, Verbier), Jungle Raft Interlaken and Mountain Travel Sobek. Broad incumbents are Intrepid Travel and Jungfraubahnen (Jungfrau Railways). Engelberg Titlis Bergbahnen is listed as a regional player. Mammut Sports Group is listed as an others.
Does Outdoor Switzerland AG have an API?
No public API is recorded for Outdoor Switzerland AG.
What industry is Outdoor Switzerland AG in?
Outdoor Switzerland AG's product category is Adventure Tourism and Outdoor Recreation Services. Its primary akta.pro industry code is THAAALAF, Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing), with a secondary code of THAJAIAF, Mountain, Glacier & Alpine Nature Tours. Its NAICS code is 561520 and its SIC code is 7900.