Morgan Nick Foundation

What Morgan Nick Foundation does

The Morgan Nick Foundation is a 501(c)(3) nonprofit organization founded in 1995 by Colleen Nick following the abduction of her six-year-old daughter Morgan Nick in Alma, Arkansas. Headquartered in Alma, the foundation provides two integrated lines of service: (1) free crisis intervention and case management for families of missing children and adults throughout Arkansas, including law enforcement liaison, search coordination, media assistance, and long-term cold case support; and (2) free safety and prevention education programs delivered through Arkansas schools, community organizations, daycares, and churches, with downloadable teaching tools and parent resources available nationally via the website.

The foundation's product surface includes the proprietary Guardian Curriculum covering online safety, digital citizenship, cyberbullying, social media awareness, and human trafficking prevention; sub-brands Flarebelle Adventures and Alie, which use character-based animated content to teach ages 4-7 safety and digital practices; a podcast program; and an online merchandise store. Underlying technology is a web-based platform hosting static digital education content, a separate e-commerce storefront at store.morgannickfoundation.com, and standard social media distribution across Facebook, X, Instagram, and YouTube. The foundation integrates the National Center for Missing & Exploited Children's NetSmartz curriculum for K-2 students and partners with 3RK9 Search Foundation for K9 search resources.

The business model is donation-driven. Primary revenue comes from individual donors, corporate sponsors, and community supporters; secondary revenue from online merchandise sales and the annual Hunt sweepstakes fundraising initiative (The Hunt 2026, with a $6,150 grand prize). All services are provided at no cost, and there is no disclosed revenue, no investor base, and no parent company. Leadership is founder-led, with Colleen Nick as CEO and family involvement (Taryn, Morgan's sister, as Senior Case Manager). The team is 11-50 employees, and operations are concentrated in Arkansas with national reach limited to digital resources, advocacy, and awareness.

Name

Morgan Nick Foundation

Legal name

Morgan Nick Foundation

Website

https://morgannickfoundation.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The Morgan Nick Foundation is an Arkansas-based nonprofit founded in 1995 that provides free crisis intervention, case management, and law enforcement liaison services to families of missing children and adults in Arkansas, alongside free child safety and digital citizenship education programs delivered in schools and communities.

Ownership category

akta.pro rank

Product category

Child Safety & Missing Persons Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Child safety education
• Missing person assistance
• Abduction prevention services
• Crisis case management
• Nonprofit foundation services

Headquarters

HQ city

Alma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donors, corporate sponsors, and community supporters who contribute financially to support the foundation's mission of serving missing children and providing child safety education.
2. Merchandise Sales: Online store selling Morgan Nick Foundation branded merchandise including apparel and items. Revenue supports continued services for missing persons and their families.
3. Sweepstakes and Fundraising Events: Annual hunting trip sweepstakes (The Hunt) offering prizes including guided hunts, firearms, and gear. Donation-based entries provide fundraising while engaging supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Morgan Nick Foundation provides free crisis intervention, case management, and family support services for missing persons and their families throughout Arkansas, alongside free child safety and abduction prevention education programs delivered to schools, parents, and educators. The foundation also offers proprietary educational content including animated character programs (Flarebelle Adventures, Alie) and downloadable teaching tools, with revenue generated through donations, merchandise sales, and fundraising sweepstakes.

Product overview

The Morgan Nick Foundation operates as a nonprofit organization offering a single integrated program focused on missing person assistance and child safety education. The core offerings consist of (1) Crisis Intervention & Case Management Services providing free support to families of missing children and adults in Arkansas, including law enforcement liaison, search support, and media assistance; and (2) a comprehensive Safety & Prevention Education Program featuring proprietary curriculum, the Guardian Curriculum, and teaching tools. The Foundation also provides branded educational content including Flarebelle Adventures (firefly character videos for young children), Alie (digital safety character for ages 4-7), a Podcast program, and a merchandise Store. Additional initiatives include The Hunt fundraising sweepstakes and various downloadable parent and educator resources covering topics like cyberbullying, gaming safety, and social media awareness.

Differentiator

Problem solved

Functional benefit

Brands

• Flarebelle Adventures: A character and video series created by the Morgan Nick Foundation. Flarebelle is a firefly who teaches children how to be kind, stay safe, and care for one another. The character is based on the fireflies Morgan was catching on the night she was taken.

Products and services

• Safety & Prevention Education Program Free safety skills and abduction prevention training delivered to children, parents, educators, and communities through school presentations, community programs, and educator training covering online safety, digital citizenship, social media awareness, gaming risks, cyberbullying, and human trafficking prevention.
• Case Management & Family Support Services Free case management services for missing persons and their families including crisis intervention, law enforcement liaison support, search support coordination, media and public awareness assistance, and long-term cold case support throughout Arkansas.
• Flarebelle Adventures An educational character program featuring Flarebelle the firefly who teaches children (ages 4-7) how to be kind, stay safe, and care for one another through animated video stories about various animal families and life lessons.
• Alie (Apps & Links Internet Education) A fun and engaging character with a futuristic smartphone body that helps young children (ages 4-7) learn about safe digital practices, including recognizing safe apps, understanding online etiquette, and avoiding internet dangers.
• Guardian Curriculum A comprehensive safety education curriculum for schools covering online and offline safety topics for children K-12.
• Teaching Tools Free downloadable educational resources for classroom use including word searches, crosswords, mazes, and safety rule decoding activities for children.
• Morgan Nick Foundation Store Online merchandise store selling items to support the Foundation's mission and services.
• The Hunt 2026 Sweepstakes A fundraising sweepstakes offering a guided Merriam's turkey hunt experience as a prize, with an approximate retail value of $6,150, to support the foundation's mission.
• Don't You Remember? Podcast A podcast created by Director of Marketing Theba Lolley to support and encourage fellow caregivers, launched after her experience caring for her mother with dementia.

Quantifiable outcome

• More than 6 million children and families educated on safety skills and abduction prevention
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• 3RK9 Search FoundationcoreStrategic or Co-development PartnerPartnership for K9 search resources in missing person cases. When appropriate and requested by law enforcement, the Morgan Nick Foundation coordinates with 3RK9 Search Foundation to provide specialized search dog resources for missing person investigations.
• National Center for Missing & Exploited Children (NCMEC)coreStrategic or Co-development PartnerIncorporates NetSmartz curriculum (used by Boys & Girls Clubs of America) for grades K-2. Promotes Safety Central app developed by NCMEC. Distributes NCMEC resources including FBI Child ID App. Uses NCMEC's missing person poster system.
• NetSmartz / NCMECcoreTechnology or IntegrationUses NetSmartz educational curriculum for youngest students (K-2). NetSmartz is a program of the National Center for Missing & Exploited Children in partnership with the Boys & Girls Clubs of America.
• Boys & Girls Clubs of AmericacoreStrategic or Co-development PartnerPartner organization through NetSmartz curriculum. The NetSmartz program is a partnership between NCMEC and Boys & Girls Clubs of America, providing age-appropriate safety resources.
• Team HOPE (Department of Justice)majorStrategic or Co-development PartnerSupport team consisting of parents whose child has been abducted and has either been found or is still missing. Parents are professionally trained and match families with support team members who have been through similar experiences.
• Parent ProTechminorStrategic or Co-development PartnerEducational partner providing digital citizenship curriculum, platform how-tos, walkthroughs, and newsletter tracking tech updates. Recommended as resource for parents and educators.
• Cottonwood Bottoms OutfittersminorOthersHunting outfitter partner for The Hunt 2026 Sweepstakes. Provides guided Merriam's turkey hunt for two hunters along the Niobrara River in Northern Nebraska.
• Gelco OutdoorsminorOthersIn-kind donor for The Hunt 2026 Sweepstakes. Donated turkey hunting gear package included as part of grand prize package.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• iKeepSafe: Nonprofit providing digital citizenship, online safety, and privacy education for K-12 students, educators, and parents. Directly comparable to MNF's educational mission and curricular focus, but with stronger national ed-tech positioning.
• Parent ProTech: Digital citizenship and parental-monitoring education provider that is an active partner of Morgan Nick Foundation. Comparable in curating digital safety content for parents and educators, but with a more commercial, product-oriented model.

Direct peers

• Black and Missing Foundation: Nonprofit dedicated to missing persons of color, providing case awareness, family support, and prevention education. Comparable in mission (missing persons case support + public education) but serves a different demographic focus.
• National Center for Missing & Exploited Children (NCMEC): The leading U.S. nonprofit focused on missing and exploited children. Directly comparable in mission (case assistance, prevention education, family support) and is also an active partner of Morgan Nick Foundation, making it the closest benchmark for both programs and reach.
• Polly Klaas Foundation: Family-founded nonprofit (established after Polly Klaas's 1993 kidnapping) providing abduction prevention education, community safety programs, and family support. Closely mirrors MNF's origin story, education focus, and small-team nonprofit operating model.
• Child Rescue Coalition: Nonprofit focused on combating child sexual exploitation through technology, prevention education, and law-enforcement partnerships. Overlaps with MNF's online safety, exploitation prevention, and law-enforcement collaboration work.
• Team HOPE: DOJ-affiliated peer-support program for families of missing children staffed by trained parents who have experienced similar cases. Overlaps directly with MNF's case management and emotional-support services and is also a documented partner.

Regional players

• Missing Children Society of Canada: Canadian nonprofit providing search, support, and prevention services for missing children. Highly comparable in mission and service mix but serves a different national geography.

Broad incumbents

• International Centre for Missing & Exploited Children (ICMEC): Global nonprofit focused on missing, abducted, and exploited children through training, policy, and international cooperation. Comparable in mission and advocacy but operates at a broader, international policy level.
• Internet Matters: Industry-backed nonprofit offering online safety resources for parents and educators, listed as a resource partner on MNF's site. Comparable in digital safety education but operates at much larger, multi-country scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Morgan_Nick
• YouTubeyoutube.com/channel/UCkO9UAEV2LB_fE6L-zC92nw
• Facebookfacebook.com/MorganNickFoundation
• Instagraminstagram.com/morgannickfoundation
• LinkedInlinkedin.com/company/morgan-nick-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Morgan Nick Foundation