Mr. Holland's Heating and Air

What Mr. Holland's Heating and Air does

Mr. Holland's Heating, Air & Electric is a privately held, regional residential home services contractor founded circa 1999 and headquartered in Southeastern Wisconsin. The company operates from two service locations in Jackson, WI and New Berlin, WI, and dispatches field technicians to homes across 80+ communities in the Milwaukee metro, Ozaukee County, Menomonee Falls, West Bend, and Germantown. It serves exclusively residential homeowners on a direct-to-consumer basis, with 24/7 emergency availability and a stated multi-trade service portfolio covering heating, cooling, plumbing, electrical, generators, and indoor air quality. The business does not develop proprietary technology; its digital presence is limited to a marketing/booking website, online contact forms, and a 24/7 phone line.

The company's revenue mix combines one-time installation and repair jobs with recurring membership revenue. Pricing is predominantly quote-based, supplemented by promotional specials ($1,776 off HVAC replacement; $50 off HVAC repair of $250 or more) and consumer financing (no payments, no interest, no down payment for up to 12 months). The Club 1717 annual membership and the parallel Priority Generator Club introduce subscription-style recurring revenue with bundled tune-ups, discounted service fees, and a 2-day priority service guarantee. Generac authorized dealership status adds a manufacturer-aligned channel for backup-power equipment.

The company is founder-/operator-owned with no disclosed institutional investment, no funding rounds, no acquisitions, and no leadership turnover in the available data. Differentiation rests on local brand reputation built over 25+ years (6,500+ five-star reviews, 5,000+ Google reviews), NATE-certified and veteran-employed technicians, BBB A+ accreditation, the Generac Hero Award, and an all-in-one multi-trade service model that positions Mr. Holland's as a single-call alternative to specialized trade contractors.

Name

Mr. Holland's Heating and Air

Legal name

Mr. Holland's Heating, Air & Electric

Website

https://mrhollandshomeservices.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Mr. Holland's Heating, Air & Electric is a privately held, multi-trade residential home services contractor serving 80+ communities in Southeastern Wisconsin from Jackson and New Berlin, offering HVAC, plumbing, electrical, generator, and air quality services with 24/7 emergency response and a Club 1717 membership program.

Ownership category

akta.pro rank

Product category

Residential HVAC and Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Electrical Work (1731)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK), Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF)

Keywords

• Residential HVAC services
• Heating and cooling
• Home plumbing services
• Residential electrical contracting
• Home generator installation

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. HVAC Services: Revenue generated from heating and cooling system installation, repair, and maintenance services. Includes emergency HVAC services available 24/7.
2. Electrical Services: Revenue from electrical installation, repair, and wiring services for residential properties.
3. Plumbing Services: Revenue from plumbing repair, installation, and water system services including repiping.
4. Generator Services: Revenue from generator installation and related services, including Priority Generator Club membership program.
5. Maintenance Plans: Club 1717 membership program offering discounted service fees, yearly tune-ups, reduced after-hours fees, and guaranteed 2-day priority service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mr. Holland's Heating, Air & Electric is a home services contractor providing residential heating, cooling, plumbing, electrical, generator, and indoor air quality services to homeowners in Southeastern Wisconsin. The company dispatches technicians directly to customer homes for installation, repair, and maintenance work, with 24/7 emergency availability, and supports customers through a Club 1717 priority membership program and financing options for larger projects.

Product overview

Mr. Holland's Heating, Air & Electric is a home services company offering an integrated suite of HVAC (heating and cooling), plumbing, electrical, generators, and air quality services for residential customers. The core offerings include Heating Services, Cooling Services, Electrical Services, and Plumbing Services, which are complemented by add-on services such as Generators, Air Quality Services, and Emergency Services available 24/7. The company also offers Club 1717, a priority membership program that provides discounted service fees, yearly tune-ups, reduced after-hours fees, and guaranteed 2-day priority service. Financing options are available for larger projects and installations. All services are delivered by local, vetted technicians throughout Southeastern Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Club 1717: Priority maintenance club membership offering discounted service fees, yearly tune-ups, reduced after-hours fees, and guaranteed 2-day priority service.

Quantifiable outcome

• Guaranteed 2-day priority service or repair is FREE
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GeneraccoreChannel Partner/ Reseller/ DistributorMr. Holland's is an authorized Generac generator dealer and service provider. The company has received the Generac Hero Award and operates the Priority Generator Club for Generac customers, providing installation and service for Generac generators in Southeastern Wisconsin.

Scale indicators5 records

Expansion highlights4 records

Broad incumbents

• Watsco: Largest U.S. HVAC equipment distributor serving thousands of independent dealer-contractors. Adjacent incumbent that supplies the equipment Mr. Holland's installs and represents the broader dealer-contractor ecosystem.
• Comfort Systems USA: Large publicly traded provider of HVAC installation and mechanical services. Comparable in core HVAC service delivery but focused primarily on commercial and industrial customers, providing a broad incumbent benchmark for service economics and scale.
• Trane Technologies: Major HVAC manufacturer with a large authorized dealer network that delivers residential installation and service. Adjacent incumbent that competes for the same replacement and service jobs through its Trane Comfort Specialists network.
• APi Group: Public safety, security, and specialty services holding company with residential and specialty HVAC exposure. Comparable as a multi-trade building services operator, though broader in scope than Mr. Holland's residential focus.

Direct peers

• Frontdoor: Publicly traded home services platform connecting homeowners to on-demand repair and maintenance providers. Operates a recurring membership model analogous to Club 1717, with comparable customer base and service categories.
• Burkhardt Heating, Cooling, Plumbing & Electric: Wisconsin-based residential HVAC, plumbing, and electrical service company operating in the same Milwaukee-area geography. Closest head-to-head comparable given overlapping service lines, customer segment (residential homeowners), and regional market focus.
• Neighborly (Mr. Electric, Mr. Rooter, Mr. Handyman): Franchise-based home services platform with multiple brands covering electrical, plumbing, and HVAC. Highly comparable business model: multi-trade residential services delivered through a local owner-operator footprint with recurring membership programs.
• Authority Brands (Benjamin Franklin, One Hour Heating & Air): Franchise platform owning One Hour Heating & Air Conditioning and Benjamin Franklin Plumbing among others. Direct competitor in the franchise home-services category with comparable multi-trade, residential, locally-branded positioning.
• HomeServe USA: Home warranty and on-demand home services provider serving residential customers across the U.S. Comparable in its focus on residential HVAC/plumbing/electrical service delivery and recurring service relationships with homeowners.

Regional players

• Thermo Dynamics HVAC: Wisconsin-based residential HVAC contractor. Comparable in regional Midwest service-area focus and residential customer profile, providing a useful regional benchmark for unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Holland's Heating and Air