Pella Windows & Doors - St. Louis

What Pella Windows & Doors - St. Louis does

Pella Windows & Doors - St. Louis is a regional sales, installation, and service branch of privately held Pella Corporation (founded 1925, headquartered in Pella, Iowa). Operating under the DBA names "Pella Windows & Doors of St. Louis" and "Pella St. Louis," the branch sells and installs made-to-order residential windows, patio doors, and front entry doors to homeowners and trade professionals across the Greater St. Louis metro and central Missouri. The firm maintains two physical locations — a sales/marketing office in Chesterfield, MO (17702 Chesterfield Airport Road) and a retail showroom in Columbia, MO (2909 Falling Leaf Lane, Suite E) — supplemented by a free 90-minute in-home consultation model, an e-commerce storefront for standard SKUs, and a dedicated Trade Professional Program with a Certified Contractor network.

The product portfolio spans four material technologies (wood, fiberglass, vinyl, aluminum) organized across multiple sub-brands: Pella Reserve and Pella Lifestyle Series (wood), Pella Impervia (fiberglass), Pella 250 Series and Encompass by Pella (vinyl), Pella Hurricane Shield Series and Pella Defender Series (impact/storm protection), and Pella Vista Series (aluminum). Window types include casement, awning, double-hung, single-hung, picture, sliding, bay, bow, pass-through, and custom made-to-order; door types include hinged/French patio, sliding patio, bifold, multi-slide, solid fiberglass entry, fiberglass entry with glass, wood entry with glass, solid steel entry, and storm doors, plus a full parts and accessories catalog. Performance features address energy efficiency, impact resistance, sound resistance, weather resistance, and passive house standards. Pricing is quote-based and not publicly disclosed, with financing and local promotions available.

The business model combines one-time product sales with professional installation services and warranty-backed after-sales support. Revenue is generated primarily through consultation-driven custom orders (residential replacement, new construction, and trade jobs) rather than commodity transactional e-commerce. As a wholly-owned subsidiary of Pella Corporation, the branch benefits from corporate-level brand equity, manufacturing capabilities, and warranty programs (e.g., Pella Care Guarantee), while operating independently for the regional St. Louis market under corporate standards. The firm maintains an active social media presence, content marketing, and a Design Now visualization tool to support top- and mid-funnel customer acquisition.

Name

Pella Windows & Doors - St. Louis

Legal name

Pella Corporation

Website

https://pellastlouis.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Pella Windows & Doors - St. Louis is a regional branch of privately held Pella Corporation that sells and installs made-to-order residential windows, patio doors, and entry doors across the Greater St. Louis metro and central Missouri, serving replacement homeowners, new construction buyers, and trade professionals through two showrooms and in-home consultations.

Ownership category

akta.pro rank

Product category

Residential Windows & Doors

NAICS

Home Centers (44411)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Replacement windows
• Entry doors
• Patio doors
• Window installation
• Made-to-order windows

Headquarters

HQ city

Maryland Heights

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Windows and Doors Sales: Sale of replacement and new construction windows and doors across multiple materials (wood, fiberglass, vinyl, aluminum) and series (Pella Reserve, Lifestyle, Impervia, 250 Series, etc.). Products include casement, awning, double-hung, single-hung, picture, sliding windows, and patio doors (hinged/french, sliding, bifold, multi-slide), and front entry doors (fiberglass, wood, steel).
2. Installation Services: Professional installation services provided through in-home consultations and service requests, ensuring proper fitting and warranty coverage for Missouri/Midwest homes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pella Windows & Doors - St. Louis sells and installs made-to-order residential windows and doors across multiple materials (wood, fiberglass, vinyl, aluminum) and product series (Pella Reserve, Pella Lifestyle Series, Pella Impervia, Pella 250 Series, Encompass by Pella, Pella Hurricane Shield Series, Pella Defender Series, Pella Vista Series). The branch serves homeowners in the greater St. Louis metro area and surrounding suburbs through showrooms, free in-home consultations, online ordering of standard products, and a dedicated trade professional program for builders, contractors, remodelers, and architects. Services include expert measurement, professional installation, and the Pella Care Guarantee.

Product overview

Pella Windows & Doors is a window and door manufacturer and retailer offering made-to-order products for replacement, new construction, and commercial projects. The product portfolio includes multiple window types (Casement, Awning, Double-Hung, Single-Hung, Picture, Sliding, Bay, Bow, Custom, and Pass Through) and door types (Hinged/French Patio Doors, Sliding Patio Doors, Bifold, Multi-Slide Patio Doors, and Front Entry Doors in Solid Fiberglass, Fiberglass with Glass, Wood with Glass, and Solid Steel). Products are organized across material-based series including Pella Reserve (Wood), Pella Lifestyle Series (Wood), Pella Impervia (Fiberglass), Pella 250 Series (Vinyl), Encompass by Pella (Vinyl), Pella Hurricane Shield Series (Impact-resistant), Pella Defender Series, and Pella Vista Series (Aluminum). The company also offers storm doors and a full range of screens, parts, and accessories. Services include window and door replacement consultation, new construction project support, and professional trade partner programs.

Differentiator

Problem solved

Functional benefit

Brands

• Pella Reserve: Premium wood window and door product line
• Pella Lifestyle Series
• Pella Impervia
• Pella 250 Series
• Encompass by Pella
• Pella Hurricane Shield Series
• Pella Defender Series
• Pella Vista Series

Products and services

• Casement Windows Hinged at the side and swing outward, providing wide unobstructed openings ideal for capturing breezes; sold to St. Louis-area homeowners for residential applications.
• Awning Windows Hinged at the top and swing out from the bottom, providing ventilation while keeping rain out; sold to St. Louis-area homeowners.
• Double-Hung Windows Two sashes capable of sliding up and down, offering easy operation and ventilation for both traditional and contemporary styles; sold to St. Louis-area homeowners.
• Single-Hung Windows Slides up from the bottom while the top sash stays stationary; sold to St. Louis-area homeowners.
• Picture Windows Fixed frames that do not operate, designed to maximize view and natural light; sold to St. Louis-area homeowners.
• Sliding Windows Open horizontally, gliding on a track from one side to the other; sold to St. Louis-area homeowners.
• Custom Windows Made-to-order windows not found in the standard offering, tailored to specific architectural requirements; available by appointment only through Pella St. Louis.
• Pass Through Windows Windows that slide, fold, or push open to pass items between spaces; sold to St. Louis-area homeowners.
• Bay Windows Fixed and operable windows that form a curve extending out from a home's exterior; sold to St. Louis-area homeowners.
• Bow Windows Four or more windows of the same size and shape joined to form a smooth curve; sold to St. Louis-area homeowners.
• Hinged/French Patio Doors One or two doors that swing in or out, offering classic elegant design with symmetrical appearance; sold to St. Louis-area homeowners.
• Sliding Patio Doors Panels of glass that slide open horizontally; sold to St. Louis-area homeowners.
• Bifold Patio Doors Expansive panels of glass that fold like an accordion; available by appointment through Pella St. Louis.
• Multi-Slide Patio Doors Three or more panels that glide open horizontally and stack; available by appointment through Pella St. Louis.
• Solid Fiberglass Entry Doors Solid fiberglass front entry doors; sold to St. Louis-area homeowners for residential entry applications.
• Fiberglass Entry Doors with Glass Fiberglass front entry doors with glass panels; sold to St. Louis-area homeowners for residential entry applications.
• Wood Entry Doors with Glass Wood front entry doors with glass panels; sold to St. Louis-area homeowners.
• Solid Steel Entry Doors Solid steel front entry doors; sold to St. Louis-area homeowners for residential entry applications.
• Storm Doors Storm doors for additional protection and ventilation control; sold to St. Louis-area homeowners.
• Pella Reserve (Wood Series) Premium wood window and door product line; sold to St. Louis-area homeowners seeking premium wood products.
• Pella Lifestyle Series (Wood) Wood windows and patio doors designed for real life, with versatile design options; sold to St. Louis-area homeowners.
• Pella Impervia (Fiberglass Series) Fiberglass windows and patio doors known for durability and performance; sold to St. Louis-area homeowners.
• Pella 250 Series (Vinyl) Vinyl windows offering energy efficiency and value; sold to St. Louis-area homeowners.
• Encompass by Pella (Vinyl) Entry-level vinyl windows and doors; sold to St. Louis-area homeowners.
• Pella Hurricane Shield Series Impact-resistant windows and doors designed for hurricane-prone areas; sold to St. Louis-area homeowners and trade professionals.
• Pella Defender Series Windows and doors with enhanced storm-protection features; sold to St. Louis-area homeowners and trade professionals.
• Pella Vista Series (Aluminum)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Simonton Windows: Vinyl window and door manufacturer focused on replacement and new construction. Competes primarily in the vinyl and value segments where Pella 250 and Encompass operate.
• Andersen Windows & Doors: Major national window and door manufacturer with broad product portfolio across materials and price points. Indirect competitor as Pella's main rival manufacturer; also operates via the Renewal by Andersen franchise.
• Lowe's (Windows & Doors): National home improvement retailer offering windows, doors, and installation services across all major U.S. markets. Competes on assortment, financing, and big-box convenience versus Pella's premium consultative model.
• JELD-WEN: Large national manufacturer of windows, doors, and millwork across multiple price tiers. Competes at mass-market and value tiers where Pella 250 Series and Encompass operate.
• Home Depot (Windows & Doors): Largest U.S. home improvement retailer with a significant windows and doors department including installation services. Competes on price, convenience, and breadth across consumer replacement projects.
• Milgard Windows & Doors: Manufacturer of vinyl, fiberglass, and aluminum windows and patio doors with regional dealer networks. Comparable product breadth across material types that overlap with Pella's portfolio.
• Marvin Windows and Doors: Premium wood, fiberglass, and aluminum window and door manufacturer with regional distribution. Competes most directly on premium wood and custom projects where Pella Reserve operates.

Direct peers

• Champion Windows: Window and sunroom replacement specialist with in-home selling model across U.S. markets. Comparable direct-to-consumer replacement approach targeting homeowners for windows and patio doors.
• Renewal by Andersen: Andersen's window and door replacement franchise that conducts in-home consultations and installs replacement products, operating regional locations including St. Louis. Highly comparable business model and customer targeting as Pella St. Louis.
• Window World: National window replacement franchise with locally owned territories serving the St. Louis market. Competes directly on replacement windows via showroom plus in-home sales, overlapping with Pella's replacement focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pella_News
• YouTubeyoutube.com/pellawindowsanddoors
• Facebookfacebook.com/pellawindowsanddoors
• LinkedInlinkedin.com/company/pella
• Instagraminstagram.com/pellawindows
• Pinterestpinterest.com/pellawindows

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pella Windows & Doors - St. Louis