What PACE PEO Association | Networking Organization does

PACE PEO Association is a nonprofit trade association founded in 1991 and headquartered in Layton, Utah, that exclusively serves the Professional Employer Organization (PEO) industry. It positions itself as the only national/global PEO association designed exclusively for PEOs, providing peer networking, education, and industry advocacy to PEO executives alongside the vendor ecosystem that supports them. The organization is led by CEO Kim Egginton and governed by a board drawn from PEO industry leadership, with Conference Chairman George Gersema (founder of Employers Resource Management Company) anchoring programming decisions.

The association's core offerings are a tiered membership program, an annual conference, and a multi-tier sponsorship program for PEO service providers. Membership dues are priced $75–$750 per month, scaled by worksite employee count of the member PEO. Non-PEO vendors participate as Associate Members at $2,200 per year. The annual conference — held in 2026 at The Don CeSar, St. Pete Beach, FL — draws 200+ PEO executives and is supported by Diamond ($40,000), Platinum, Gold, and Silver sponsorship tiers, with named sponsors including Slavic401k (Diamond) and Vensure (Sapphire). Educational programming has expanded beyond traditional PEO operations into AI tools and cybersecurity.

The business model relies on three revenue streams: recurring membership dues (foundation), annual conference registration fees ($135–$1,799 per attendee), and sponsorship packages ($3,000–$40,000 across tiers). PACE operates as a self-funded nonprofit with 1–10 employees and no external venture or PE ownership. The organization has reported 250% membership growth over the prior two years, signaling a current scale phase without dilution or external capital.

Name

PACE PEO Association | Networking Organization

Legal name

Professional Administrative Co-Employers PEO Association

Website

https://pacepeo.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

PACE PEO Association is a nonprofit trade association founded in 1991 that exclusively serves the Professional Employer Organization industry through tiered membership dues, an annual PEO executive conference, and a multi-tier sponsorship program connecting PEOs with service-provider vendors.

Ownership category

akta.pro rank

Product category

Professional Association Membership Services

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

Keywords

• PEO industry networking
• Professional employer organizations
• Membership association services
• HR industry conferences
• PEO compliance resources

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PEO Membership Dues: Monthly membership dues paid by PEO companies based on their number of worksite employees (WSEs). Tiered structure ranges from $75/month (1-299 WSEs) to $750/month (50,000+ WSEs). First year receives 50% discount, second year 25% discount. Can be paid monthly, quarterly, or yearly.
2. Associate/Vendor Membership Dues: Annual membership for service providers and vendors to PEOs at $2,200/year. Includes eligibility to sponsor events, access to attendee contact information, member pricing on conference registration, use of PACE logo on marketing materials, and website logo placement.
3. PEO Brokerage Membership: Individual PEO Professional membership at $180/year. PEO Brokerage membership is included with conference registration.
4. Annual Conference Registration: Conference registration fees ranging from $135 to $1,799 depending on attendee type, membership status, and whether they are a first-time attendee, additional attendee, sponsor, or vendor. Family member guest (Gala) pricing available.
5. Special Event Tickets: Founders Dinner tickets at $600 per plate for the intimate private conference event honoring PACE founders.
6. Conference Sponsorships: Sponsorship packages at multiple tiers: Bronze ($3,000-$4,000), Silver ($4,000), Gold ($5,000), Ruby ($8,500), Emerald ($15,000), Platinum ($23,000), Sapphire (Welcome Reception $25,000), Diamond ($40,000). Add-on sponsorships also available for speed dating roundtables, exhibitor tables, and conference materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PACE PEO Association is a membership organization that sells tiered subscriptions to professional employer organizations (PEOs) priced by worksite employee count, along with associate/vendor memberships for service providers. Its core offering bundles peer networking, an annual executive conference, compliance and HR resource access, advocacy, and a member directory into a recurring membership relationship.

Product overview

PACE is a national PEO (Professional Employer Organization) association offering a membership-based platform with tiered membership tiers priced by worksite employee count, an annual flagship conference, sponsorship packages at multiple investment levels, and associate/vendor memberships. The core offering combines peer networking, educational resources, compliance support, and conference events including keynote sessions, breakout workshops, networking meals, and the annual Gala Dinner and Auction. Members receive access to a directory, regulatory database, vendor discounts, and member-only pricing on events.

Differentiator

Problem solved

Functional benefit

Products and services

• PEO Membership Tiered subscription membership for professional employer organizations, priced monthly by worksite employee (WSE) count. Tiers range from 1-299 WSEs at $75/month (first year) to 50,000+ WSEs at $750/month (first year), with multi-year pricing tiers and 50%/25% new-member discounts in years one and two. Members receive peer networking, compliance and HR resources, a regulatory database, member directory access, member-only conference pricing, and use of the PACE logo on marketing materials.
• Associate Membership (Vendors/Service Providers) Annual membership for service providers and vendors serving PEOs, priced at $2,200/year. Includes eligibility to sponsor events, access to attendee contact information, member pricing on conference registration, use of the PACE logo on marketing materials, website logo placement, and newsletter article submission opportunities. Conference registration is not included.
• Individual PEO Professional Membership One-person PEO Professional membership priced at $180/year (with a 50% first-year discount for professional PEOs not operating as brokerages). Provides individual access to PACE resources and networking without company-level WSE-based pricing.
• Annual PEO Conference Registration Annual paid conference program for PACE members and non-members, with registration fees ranging from $135 to $1,799 depending on attendee type, membership status, and role (PEO, broker, association staff, vendor, sponsor, first-time attendee, additional attendee, family member guest). Includes educational sessions on compliance, sales, technology, HR strategy, leadership, AI, and M&A, plus networking events.
• Annual PEO Conference (Full Event Program) The full annual PACE conference experience including keynote speakers, breakout sessions, networking events, and the Gala Dinner and Auction, typically held at a destination hotel venue (e.g., The Don CeSar in St. Pete Beach, FL for the 2026 event on April 25-29, 2026).
• Founders Dinner (Cordell Hull Memorial Dinner) Ticketed private dinner event at $600 per plate, limited to approximately 20 attendees and held alongside the annual conference, honoring PACE founders with attendance from the PACE Board of Directors and PEO leaders. Previously known as the Cordell Hull Memorial Dinner.
• Conference Sponsorship Packages Multi-tiered sponsorship offerings for the annual conference: Bronze ($3,000-$4,000), Silver ($4,000), Gold ($5,000), Ruby ($8,500), Emerald ($15,000), Platinum ($23,000), Sapphire Welcome Reception ($25,000), and Diamond ($40,000). Benefits include speaking slots, logo placement, conference book ads, VIP PEO Happy Hour access, and add-on sponsorships (speed dating roundtables, exhibitor tables, conference bags).
• Members Directory Online directory showcasing PACE member organizations including PEOs, brokerages, and associate members with their logos and company information, available to members and prospects.

Quantifiable outcome

• 250% membership growth over the past two years
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• Slavic401K.comflagshipGTM or Marketing Partner · 1 January 2026Diamond Partner for 2027. Slavic401k is a national 401(k) provider with over $9B in assets under administration serving 12,000+ businesses and 250,000 participants. Founder John Slavic serves as a prominent PACE speaker and advocate.
• Vensure Employer SolutionsflagshipGTM or Marketing Partner · 1 January 2026Sapphire Partner for 2027. Major PEO provider with extensive HR and payroll service offerings. Chief Sales Officer Phil Urso serves as a PACE speaker and advocates for the PEO community.
• EntraviacoreGTM or Marketing Partner · 1 January 2026Platinum Partner for 2027. Entravia is described as the 'Deal Velocity Solution' streamlining RFP intake, underwriting handoffs, and implementation across brokers, PEOs, and partners.
• McHenry ConsultingcoreGTM or Marketing Partner · 1 January 2026Platinum Partner. National consulting firm serving PEO, HRO, and ASO industries. President Dan McHenry is a PACE speaker providing business advisory services.
• AmWINS Specialty Casualty SolutionscoreGTM or Marketing Partner · 1 January 2026Ruby Partner for 2027. Insurance specialist serving the PEO industry with specialty casualty solutions.
• Daybright Broker ConsultantscoreGTM or Marketing Partner · 1 January 2026PEO broker consulting firm specializing in 401k compliance, enrollment, and communications. PEO Sales Director Murat Tokat serves as PACE speaker.
• PRO SoftwarecoreTechnology or Integration · 1 January 2026Software provider demonstrating AI features for modern PEO operations. President Ryan Mossman and Head of Sales Jason Halstead serve as PACE speakers.
• WorkliocoreTechnology or Integration · 1 January 2026Technology platform serving the PEO industry as a 2027 Sapphire Partner.
• Advantage Associates, Intl.coreGTM or Marketing Partner · 1 January 2026Premium Partner. Bipartisan lobbying firm of former Members of Congress specializing in governmental and political affairs. President/CEO Hon. Bill Sarpalius serves as PACE lobbyist.
• FPOVcoreGTM or Marketing Partner · 1 January 2026Founding Partner Scott Klososky serves as PACE speaker on AI, cybersecurity, and humology. FPOV provides technology forecasting and organizational consulting.
• HCM DefendercoreTechnology or Integration · 1 January 2026Technology partner focused on human capital management solutions. Founding Partner Scott Klososky serves as PACE speaker.
• Cobalt GraphicscoreGTM or Marketing Partner · 1 January 2026Emerald Partner for 2027. Web design and digital marketing partner providing website design services. Dustin Olsen serves as PACE speaker on web development and AI website issues.
• PEO Group IncminorGTM or Marketing Partner · 1 January 2026PEO service provider and conference sponsor.
• Metropolitan Life Insurance CompanycoreGTM or Marketing Partner · 1 January 2026Gold sponsor for 2027. Major insurance provider offering group insurance and retirement plans to PEO clients.
• NestEggs 401(k)minorGTM or Marketing Partner · 1 January 2026401(k) service provider for PEO industry.
• PEO Premier HealthminorGTM or Marketing Partner · 1 January 2026Health benefits provider for PEO industry. President Jim O'Connor is a PACE member advocate.
• PrismHRcoreTechnology or Integration · 1 January 2026HR technology platform for PEO and HR service providers. Major technology sponsor for the conference.
• Sunz Insurance CompanyminorGTM or Marketing Partner · 1 January 2026Insurance provider serving the PEO industry.
• UKG, Inc.coreTechnology or Integration · 1 January 2026Major HR and workforce management technology provider. Keynotes at conference registration desk area.
• MasterTaxminorGTM or Marketing Partner · 1 January 2026Silver sponsor. Tax services provider for PEO industry.
• Two River Benefits ConsultantsminorGTM or Marketing Partner · 1 January 2026Benefits consulting firm serving PEO industry.
• Lincoln FinancialminorGTM or Marketing Partner · 1 January 2026Financial services provider offering retirement solutions to PEO clients.
• Poster Guard PlusminorGTM or Marketing Partner · 1 January 2026Compliance poster services for PEO industry.
• Prescient NationalminorGTM or Marketing Partner · 1 January 2026National services provider for PEO industry.
• VestwellminorGTM or Marketing Partner · 1 January 2026401(k) platform provider for PEO industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASPA (American Society of Pension Professionals & Actuaries): Retirement plan industry association serving plan professionals; PACE's conference partners (Slavic401k, Vestwell) bridge both organizations on retirement-related education for PEOs.
• World at Work: Total rewards association serving compensation, benefits, and HR professionals. Overlaps with PACE in benefits/HR education and PEO-relevant content, though broader in scope.
• SHRM (Society for Human Resource Management): The dominant HR industry association serving 300,000+ HR professionals globally. While broader than PACE, SHRM overlaps in HR compliance education, certification, and legislative advocacy for HR-adjacent professionals including PEO operators.

Emerging players

• PEO Compass: PEO industry resource hub providing news, education, and community for PEO operators and brokers, with overlapping member benefits and educational content versus PACE.

Direct peers

• NAPEO (National Association of Professional Employer Organizations): The largest U.S. trade association for PEOs, directly competing with PACE for PEO member dues, conference attendance, and industry advocacy. PACE explicitly positions against NAPEO's scale and pricing.
• CIK (CIK Enterprises): PEO industry-specific business solutions and benchmarking provider serving the PEO community with operational tools, peer benchmarking, and vendor partnerships—directly comparable to PACE's member value proposition.
• NAAOP (National Association of ASPs and PEO Brokers): Association specifically for PEO brokers and ASPs (Agent Sales Partners)—a core customer segment of PACE PEO Association, offering overlapping networking and education for PEO brokerage channels.

Regional players

• IARP (Independent Advisor Retirement Plan Council): Smaller retirement industry association with overlapping compliance, education, and advocacy focus relevant to PEOs offering 401(k) services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pace-peo-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACE PEO Association | Networking Organization