New Mexico Beef Council

Name

New Mexico Beef Council

Legal name

New Mexico Beef Council

Website

https://nmbeef.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Marketing and Beef Promotion Services

NAICS

Support Activities for Animal Production (1152)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

akta.pro secondary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Beef promotion
• Commodity checkoff
• Agricultural marketing
• Consumer education
• Producer services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Federal Beef Checkoff: The Federal Beef Checkoff collects $1.00 per animal sold pursuant to the Beef Promotion and Research Act of 1985. Of this, $0.50 goes to the Cattlemen's Beef Board and $0.50 goes to the New Mexico Beef Council.
2. State Council Assessment: The State Assessment collects $1.00 per animal sold pursuant to state law passed in 2019. This dollar goes entirely to the New Mexico Beef Council. Producers may opt out of the state assessment for 3 years through an application process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The New Mexico Beef Council is a state-level agricultural marketing organization that promotes beef demand through consumer education, producer programs, research funding, and marketing resources. It is funded by mandatory checkoff assessments of $2 per animal sold ($1 federal and $1 state) and delivers education and outreach via a website, podcast, social media, community events, school grants, and a local beef directory connecting consumers with New Mexico ranchers.

Product overview

The New Mexico Beef Council operates as an agricultural marketing organization offering a portfolio of educational programs, resource directories, and promotional campaigns to strengthen consumer trust and grow demand for beef. The core offerings include the Local Beef Directory connecting consumers with local producers, the Beef Grant Program for high school education, the Sports Nutrition Game Plan, and the Route 66 Beef Trail digital passport experience. Supporting offerings include recipe collections, cooking lessons, nutrition information, the Behind the Burger podcast, classroom resources, and the annual Rooted in the West photo contest. The organization functions primarily as an informational and educational resource rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Council collects $2 per animal sold in New Mexico

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Texas Beef CouncilminorGTM or Marketing Partner · 14 January 2026Recipe collaboration - the Beef Burrito Bowl recipe was originally developed by the Texas Beef Council and shared on the NM Beef Council website.
• National Cattlemen's Beef Association (NCBA)coreStrategic or Co-development Partner · 1 February 2024NCBA is a contractor to the Beef Checkoff Program. The council works with NCBA on national promotion, education, and BQA programs. Dr. Wenzel's national BQA award was coordinated through NCBA.
• US Meat Export Federation (USMEF)coreStrategic or Co-development PartnerThe NM Beef Council works with USMEF to market beef to international markets. Justin Knight serves as USMEF Director on the council board.
• New Mexico State University (NMSU)coreStrategic or Co-development PartnerNMSU Cooperative Extension Service works with the council on beef education programs. Dr. John Wenzel serves as NMSU Extension DVM and was nominated for the national BQA award by NMSU faculty.
• Cattlemen's Beef BoardcoreOthersThe Cattlemen's Beef Board oversees the Federal Beef Checkoff. The NM Beef Council receives $0.50 per head from this board out of the $1.00 federal assessment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cattlemen's Beef Board: The Cattlemen's Beef Board is the national-level body that oversees the federal Beef Checkoff and receives $0.50 of the $1.00 federal assessment collected by NM Beef Council. It is the structural counterpart and quasi-parent organization for NMBC and all other state beef councils, administering national promotion, research, and education programs funded by state-collected assessments.
• Nebraska Beef Council: Nebraska Beef Council is a state-level beef checkoff organization functioning as a direct structural peer to NM Beef Council. It runs consumer education, producer programs, and research funding from a similar dual-assessment ($1 federal + $1 state) model, but operates at a significantly larger scale given Nebraska's cattle herd size.
• Oklahoma Beef Council: Oklahoma Beef Council is a neighboring state-level beef checkoff organization with the same mandate and funding structure as NM Beef Council. It runs analogous consumer-facing campaigns, producer education (BQA), and youth programs, and serves a cattle-producing region with similar agricultural and ranching demographics to New Mexico.
• Colorado Beef Council: Colorado Beef Council is a state-level beef checkoff organization that operates the same promotional, educational, and research programs as NM Beef Council. It serves a comparable Western U.S. cattle-producing state with overlapping ranching culture and is part of the same peer group of state beef councils that collaborate through the Cattlemen's Beef Board.
• Wyoming Beef Council: Wyoming Beef Council is a state-level beef checkoff organization operating with the same $1 federal + $1 state assessment model and the same consumer/producer education mandate as NM Beef Council. It serves a neighboring Western cattle-producing state with comparable herd size, ranching demographics, and rural scale, making it a tight structural and operational peer.
• Texas Beef Council: Texas Beef Council is the closest direct peer to NM Beef Council: a state-level beef checkoff organization operating under the same federal-state funding structure ($1 federal + $1 state assessment per head). It is explicitly mentioned as a content partner and recipe collaborator with NM Beef Council, and serves a significantly larger cattle-producing state with a comparable program mix (promotion, education, producer programs).
• Kansas Beef Council: Kansas Beef Council is a state-level beef checkoff organization with the same funding model and mandate (promotion, education, research) as NM Beef Council. It serves one of the largest cattle-producing states in the U.S., giving it a meaningfully larger budget and program footprint, but operates an analogous structure with state and federal assessment collection.

Broad incumbents

• North American Meat Institute (NAMI): NAMI is the national trade association representing meat and poultry processors, packers, and suppliers. While NM Beef Council serves producers (the upstream side) rather than processors (downstream), NAMI is a thematically adjacent industry body that engages in education, research, and policy work mirroring some of NMBC's functional activities at a national, processor-focused level.
• US Meat Export Federation (USMEF): USMEF is the national organization that markets U.S. beef (and other meats) in international markets. NM Beef Council works directly with USMEF on international promotion and has a board director seat (Justin Knight) on USMEF's board. USMEF is broader and more export-focused than NMBC's predominantly domestic and state-level mission.
• National Cattlemen's Beef Association (NCBA): NCBA is the national trade association for the U.S. cattle industry and a primary contractor to the Beef Checkoff Program. NM Beef Council works directly with NCBA on national promotion, education, and BQA programs, including coordinating the 2024 National BQA Educator Award. NCBA is broader in scope (lobbying, policy) than the state-level promotional focus of NMBC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NMBeefCouncil
• Instagraminstagram.com/nmbeef
• TikToktiktok.com/@nmbeef
• LinkedInlinkedin.com/company/nmbeef

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Beef Council