National Cattlemen's Beef Association
- Company typePrivate
- Founded1898
- HeadquartersCentennial, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
National Cattlemen's Beef Association firmographics
Firmographics- Name
- National Cattlemen's Beef Association
- Legal name
- National Cattlemen's Beef Association
- Website
- https://ncba.org
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
National Cattlemen's Beef Association industry classification
Industry- Product category
- Livestock Industry Trade Association
- NAICS
- Support Activities for Animal Production (11521), Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)
- akta.pro secondary industry
- Cattle Health & Processing Services (Branding, Vaccination, Pregnancy Checking) (AFAEABAL)
Keywords
Where National Cattlemen's Beef Association is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
National Cattlemen's Beef Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: NCBA generates revenue through membership dues from individual producers, supporting members, businesses, and corporate partners. The organization has more than 25,000 individual members and 60 state and breed affiliates.
- Beef Checkoff Program: As a contractor to the Beef Checkoff Program, NCBA's Federation Division oversees beef promotion, research, and marketing activities financed by the $1-per-head Beef Checkoff assessment. The program collects approximately $80 million per year for promotion and marketing of beef.
- Events and Sponsorships: Revenue generated from CattleCon convention registrations, trade show exhibitor fees, sponsorships, and advertising opportunities. Events include CattleCon (annual), Summer Business Meeting, Legislative Conference, and Stockmanship & Stewardship programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student Membership |
| Subscription | Annual | NCBA-PAC Membership Clubs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
National Cattlemen's Beef Association product offering
Product offeringCore offering
NCBA is the marketing organization and trade association for U.S. cattle farmers and ranchers, providing policy advocacy, beef promotion, education, and industry coordination. It serves over 25,000 individual members and represents more than 175,000 cattle producers and feeders, administers the Beef Checkoff program (~$80M/year), and delivers programs including CattleCon, Stockmanship & Stewardship, Beef Quality Assurance, and disaster relief.
Product overview
The National Cattlemen's Beef Association is a producer-directed trade association offering a unified platform of programs, events, and member services rather than a commercial product portfolio. The core offerings include CattleCon (the largest annual industry event), the Stockmanship & Stewardship training program, Young Cattlemen's Conference for leadership development, and Beef Quality Assurance (BQA) programs including awards and feedyard audit tools. The association operates media properties including the Beltway Beef and Cattlemen's Call podcasts, the Cattlemen to Cattlemen TV show, and National Cattlemen magazine. Educational offerings include Cattlemen's College, bimonthly webinars, and scholarship programs (W.D. Farr and CME Beef Industry scholarships). Member services encompass disaster relief programs, the Rancher Resilience Grant, policy advocacy, and the annual Redbook record-keeping tool. The sustainability program operates across three pillars (social, environmental, economic) with a goal of climate neutrality by 2040.
Differentiator
Problem solved
Functional benefit
Brands
- Beef. It's What's For Dinner. A national beef promotion brand funded by Beef farmers and ranchers through the Beef Checkoff Program, promoting beef recipes and consumer education.
- Beef Quality Assurance (BQA)
- CattleCon
- Young Cattlemen's Conference
- Stockmanship & Stewardship
- NCBA-PAC
Products and services
- NCBA Membership
Quantifiable outcome
- Beef Checkoff collects approximately $80 million annually for promotion and marketing
- +3 more outcomes
Companies that use National Cattlemen's Beef Association
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
National Cattlemen's Beef Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Cattlemen's Beef Association partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- Cattlemen's Beef Promotion and Research BoardcoreThe Cattlemen's Beef Board oversees the $1-per-head Beef Checkoff assessment ($80M+ annually). NCBA serves as contractor to the program, with the Beef Promotion and Research Board providing oversight in coordination with USDA.
- U.S. Meat Export FederationcoreJoint operating agreements support international beef marketing and trade access efforts for U.S. beef products in global markets.
- American National CattleWomencoreJoint operating agreements support beef promotion and consumer education initiatives through the organization's network of women leaders in the cattle industry.
- CattleFaxcoreIndustry market analysis and data provider that supplies market intelligence to NCBA members and the broader cattle industry.
- U.S. Roundtable for Sustainable BeefmajorNCBA participates in the USRSB which brings together stakeholders to advance sustainability goals for the beef industry, including the Rancher Resilience Grant program.
- Public Lands CouncilcoreAffiliated organization working to maintain stable business environment for livestock producers with federal grazing permits, representing shared interests in public lands policy.
- National Cattlemen's Foundationcore501(c)(3) charitable foundation providing scholarships, educational programs, and disaster relief support for the beef industry. Partners with Cargill Protein on Rancher Resilience Grant.
- Corteva AgrisciencemajorGold Level Allied Industry Sponsor providing pasture management and agricultural solutions to NCBA members.
- CargillcoreGold Level Allied Industry Sponsor and Product Council member. Partner with National Cattlemen's Foundation on Rancher Resilience Grant program for cattle producers.
- ZoetismajorGold Level Allied Industry Sponsor providing animal health products and services to the cattle industry.
- John DeeremajorGold Level Allied Industry Sponsor providing agricultural equipment and technology solutions.
- Merck Animal HealthmajorGold Level Allied Industry Sponsor providing veterinary pharmaceuticals and animal health solutions.
- Farm Progress EventsmajorHusker Harvest Days partners with NCBA to host Stockmanship & Stewardship training program, the world's largest totally irrigated working farm show.
- RFD-TVmajorTelevision network partner broadcasting NCBA's Cattlemen's Call podcast and Cattlemen to Cattlemen TV show to reach rural and agricultural audiences.
- State Beef Councils (43 Qualified State Beef Councils)coreFoundation of NCBA's Federation Division. These state organizations collect Beef Checkoff assessments and drive local beef promotion, research, and education efforts.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
National Cattlemen's Beef Association competitors and assessment
Company assessmentBroad incumbents
- American Farm Bureau Federation: The largest U.S. general agricultural trade association, representing farmers and ranchers across all commodities. Directly comparable to NCBA as a peer national trade association, but broader in scope (crops plus livestock) and overlapping in policy advocacy on Farm Bill, tax, and trade issues.
- National Farmers Union: A general U.S. agricultural trade association with a competing policy posture to Farm Bureau and overlapping with NCBA on cattle-related Farm Bill, tax, and trade issues. Functions as a parallel umbrella association competing for farmer/rancher membership and policy influence.
- North American Meat Institute: The trade association representing packers, processors, and suppliers across the U.S. meat supply chain. Overlaps with NCBA at the policy and Beef Checkoff table, and represents the downstream segment of the same beef value chain NCBA represents upstream.
- National Corn Growers Association: The national trade association for U.S. corn farmers, whose crop is the dominant feed input for cattle. A peer agricultural trade association in the broader Farm Bill and trade policy arena, with shared allied-industry sponsor relationships and overlapping sustainability initiatives.
Direct peers
- National Pork Producers Council: The national trade association for U.S. hog farmers, structurally the closest peer to NCBA in another livestock segment. Shares NCBA's model of policy advocacy in D.C., grassroots policy development, and consumer-facing protein promotion (Pork. Be Inspired.).
- National Milk Producers Federation: The national trade association representing U.S. dairy producers. A direct structural peer to NCBA—commodity checkoff program, D.C. policy shop, federation of state affiliates, and consumer marketing—operating in an adjacent livestock segment.
- American Sheep Industry Association: The national trade association for the U.S. sheep industry. A structurally direct peer to NCBA in another livestock segment, with similar grassroots policy, federal lobbying, checkoff-adjacent promotion, and state-affiliate federation model.
Emerging players
- U.S. Cattlemen's Association: A smaller, independent national cattle trade association focused on independent ranchers, with policy positions sometimes competing with NCBA (e.g., on country-of-origin labeling). Functions as a niche competitor for NCBA's membership and political voice in the beef industry.
Others
- Public Lands Council: Affiliated organization working on federal grazing permit policy. Closely related to NCBA through shared leadership and offices, but focused on the subset of cattle producers dependent on public lands—an adjacent rather than competing trade association.
- American Feed Industry Association: The national trade association for the U.S. animal feed industry. An adjacent industry association with overlapping policy interests in animal health, sustainability, and trade, and a regular allied-industry partner/sponsor of NCBA's events and programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
National Cattlemen's Beef Association social profiles
Digital presenceNational Cattlemen's Beef Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Cattlemen's Beef Association leadership team
Management profileNumber of profiles
Profiles13 records
National Cattlemen's Beef Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Cattlemen's Beef Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Cattlemen's Beef Association
What does National Cattlemen's Beef Association do?
NCBA is the marketing organization and trade association for U.S. cattle farmers and ranchers, providing policy advocacy, beef promotion, education, and industry coordination. It serves over 25,000 individual members and represents more than 175,000 cattle producers and feeders, administers the Beef Checkoff program (~$80M/year), and delivers programs including CattleCon, Stockmanship & Stewardship, Beef Quality Assurance, and disaster relief.
Is National Cattlemen's Beef Association a public or private company?
National Cattlemen's Beef Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Cattlemen's Beef Association founded?
National Cattlemen's Beef Association was founded in 1898. It employs 101 to 250 people.
Where is National Cattlemen's Beef Association based?
National Cattlemen's Beef Association is headquartered in Centennial, United States, in the North America region.
How does National Cattlemen's Beef Association make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are beef Checkoff Program and events and Sponsorships.
Who are National Cattlemen's Beef Association's main competitors?
Broad incumbents on record are American Farm Bureau Federation, National Farmers Union, North American Meat Institute and National Corn Growers Association. Direct peers are National Pork Producers Council, National Milk Producers Federation and American Sheep Industry Association. U.S. Cattlemen's Association is listed as an emerging player. Others are Public Lands Council and American Feed Industry Association.
Does National Cattlemen's Beef Association have an API?
No public API is recorded for National Cattlemen's Beef Association.
What industry is National Cattlemen's Beef Association in?
National Cattlemen's Beef Association's product category is Livestock Industry Trade Association. Its primary akta.pro industry code is AFAEALAN, Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab), with a secondary code of AFAEABAL, Cattle Health & Processing Services (Branding, Vaccination, Pregnancy Checking). Its NAICS code is 11521 and its SIC code is 200.