National Association for Media Literacy Education

What National Association for Media Literacy Education does

The National Association for Media Literacy Education (NAMLE) is a 501(c)(3) nonprofit educational organization (Federal tax ID: 84-1482241) headquartered in the United States that serves as the national membership association for the media literacy education field. NAMLE unites a community of educators, researchers, media artists, and advocates around standardized frameworks — including Media Literacy Defined, Core Principles of Media Literacy, and the Key Questions analytical framework — that articulate media literacy as the ability to access, analyze, evaluate, create, and act using all forms of communication.

The organization delivers value through a portfolio of programmatic and content products: a peer-reviewed Journal of Media Literacy Education, the annual U.S. Media Literacy Week awareness initiative, the NAMLE Conference and Summits, a CommUnity Hub online platform, and an Atlas Membership Portal. Educational resources include youth-led campaigns such as "Your Media, Your Choice," the "Raising Tech-Ready Kids" family digital literacy program, an AI Awareness Project, and partnership-enabled curricula with Google (Be Internet Awesome) and Roblox (Ready, Set, Game; Media Literacy in Action; Understanding Generative AI). NAMLE operates a Youth Advisory Council that involves high school and college students in content creation and a National Media Literacy Alliance for cross-organizational coordination.

NAMLE's business model is freemium and donation-based. Individual membership is free, generating no direct revenue but supporting community scale and content distribution; the organization is funded through charitable contributions and organizational partnership fees that include benefits such as guaranteed newsletter placement reaching 8,000+ subscribers and directory listing on the Atlas portal. The organization's go-to-market is community-led and event-driven, relying on free membership growth, partnerships with technology platforms (Google, Roblox) and academic institutions (Vanderbilt's McGee Applied Research Center for Narrative Studies), and recurring high-visibility events to engage the media literacy education ecosystem rather than commercial sales motions.

Name

National Association for Media Literacy Education

Legal name

The National Association for Media Literacy Education

Website

https://namle.net

Company type

Private

Operating status

Operating

Short description

NAMLE is a U.S. 501(c)(3) nonprofit membership association that advances media literacy education by uniting educators, researchers, and youth through standardized frameworks, a peer-reviewed journal, national events, and free membership programs.

Ownership category

akta.pro rank

Product category

Education and Training Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Information & Media Literacy (Evaluate Sources, Misinformation) (EDAAAAAI)

akta.pro secondary industry

Digital Literacy & Media Literacy (Reading/Writing Online) (EDAMAJAN)

Keywords

• Media literacy education
• Educational resources
• Professional development
• Digital wellness curriculum
• AI literacy programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit educational organization (Federal tax ID: 84-1482241), NAMLE operates primarily through donations and charitable contributions from individuals, foundations, and organizational supporters.
2. Organizational Partnership Fees: Organizational partnership program with benefits including guaranteed newsletter placement reaching 8,000+ people, directory listing, and access to the organizational partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NAMLE is a 501(c)(3) educational nonprofit that unites a national community of educators, researchers, and advocates around media literacy education. It delivers curriculum frameworks (Media Literacy Defined, Core Principles, Key Questions), peer-reviewed scholarship via the Journal of Media Literacy Education, AI and digital wellness educational resources, youth-led campaigns, and signature events including U.S. Media Literacy Week and the annual NAMLE Conference.

Product overview

NAMLE is a 501(c)(3) educational organization that serves as a membership-based network rather than a commercial product company. It offers free membership with resources including the Journal of Media Literacy Education (peer-reviewed publication), various educational campaigns (Your Media, Your Choice, Raising Tech-Ready Kids), AI literacy initiatives (AI Awareness Project, Youth Perspectives on AI in the Classroom), and partnership resources with Roblox (Ready, Set, Game, Media Literacy in Action, Understanding Generative AI) and Google (Media Literacy Handbook). The organization also facilitates events (Media Literacy Week, NAMLE Conference, NAMLE Summits) and provides community platforms (CommUnity Hub, Atlas Membership Portal) for its members.

Differentiator

Problem solved

Functional benefit

Brands

• Your Media, Your Choice: Media Literacy Basics: A youth-led campaign designed to help young people think critically about the media they consume through videos, activities, resources, and advocacy.
• Raising Tech-Ready Kids
• AI Awareness Project
• Journal of Media Literacy Education
• U.S. Media Literacy Week

Products and services

• Journal of Media Literacy Education A peer-reviewed academic journal focused on media literacy education research and scholarship, serving academic researchers and educators.
• Your Media, Your Choice: Media Literacy Basics A youth-led campaign designed to help young people think critically about the media they consume through videos, activities, resources, and advocacy.
• Raising Tech-Ready Kids A digital literacy program helping families navigate technology with confidence by focusing on control, communication, content, community, and consciousness.
• AI Awareness Project An initiative where NAMLE's Youth Advisory Council pairs teen viewpoints with expert analysis to explore AI perceptions and media literacy.
• Ready, Set, Game | Roblox A free resource developed in partnership with Roblox to help parents and caregivers guide children toward safe, balanced, and meaningful gaming experiences.
• Media Literacy in Action | Roblox A collaboration with Roblox where teens share advice for staying safe and empowered online through creative videos exploring media literacy skills.
• Youth Perspectives on AI in the Classroom A resource created by NAMLE's 2024 Youth Advisory Council sharing student perspectives on AI use in educational settings for educators.
• Media Literacy Handbook | Google Six media literacy lessons developed collaboratively by NAMLE and Google's Be Internet Awesome for classroom educators.
• Understanding Generative AI | Roblox Educational content developed with Roblox to help parents guide kids and teens in navigating online lives safely and building digital resilience.
• U.S. Media Literacy Week An annual national observance highlighting the power of media literacy education and its essential role in education across the country.
• NAMLE Conference Annual conference for media literacy educators, researchers, and advocates to connect, share knowledge, and advance the field.
• NAMLE Summits Professional development events bringing together the media literacy education community.
• CommUnity Hub An online platform for NAMLE members to connect, collaborate, and engage with the media literacy education community.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google (Be Internet Awesome)coreStrategic or Co-development PartnerNAMLE collaborated with Google's Be Internet Awesome program to develop six media literacy lessons for educators to use in the classroom, creating the Media Literacy Handbook resource.
• RobloxcoreStrategic or Co-development PartnerMulti-faceted partnership with Roblox including Ready, Set, Game resource for parents on safe gaming, Media Literacy in Action video series, and Understanding Generative AI content. Teens from NAMLE and Roblox collaborate on content creation for online safety and media literacy skills.
• Danny Joe's Tree HouseminorOthersPartner Spotlight organization focused on children's media that addresses lack of adult on-screen guidance and models critical thinking for young audiences.
• McGee Applied Research Center for Narrative Studies (Vanderbilt)minorStrategic or Co-development PartnerLaunched in 2024, focuses on equipping individuals with skills to navigate and critically assess narratives in the 21st century media landscape.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KQED Education: KQED's education arm provides free media literacy, news, and digital storytelling resources for teachers and students as part of a regional public broadcaster's broader portfolio. Comparable to NAMLE in mission but embedded in a much larger media organization.
• PBS Education: PBS Education provides free, standards-aligned classroom media and digital literacy resources as part of a broader public media portfolio. It competes for educator attention and is a much larger incumbent with overlapping content.

Direct peers

• Common Sense Media: Common Sense Education provides digital literacy, media literacy, and citizenship curricula for K-12 educators and families. It is the largest and most heavily funded peer in this space, directly overlapping with NAMLE's educator and parent audiences.
• Center for Media Literacy: The Center for Media Literacy is a long-standing nonprofit developing media literacy curricula, frameworks, and professional development for educators. It is one of the closest historical peers to NAMLE in mission and methodology.
• News Literacy Project: The News Literacy Project offers news literacy curriculum and the Checkology platform to educators and students. It is a direct peer focused on a specific media literacy use case (news evaluation) that competes for the same educator and school-district budgets as NAMLE.

Regional players

• Internet Matters: Internet Matters is a UK-based nonprofit providing digital literacy and online safety guidance for parents and educators. It addresses the same family-facing digital safety needs as NAMLE in a different geography.
• MediaSmarts: MediaSmarts is Canada's national center for digital and media literacy, offering educator resources, research, and frameworks comparable to NAMLE's. It serves the same mission in a different geography and is a useful international counterpart.

Emerging players

• CyberWise: CyberWise is a digital literacy and online safety education program for educators, parents, and youth. It overlaps with NAMLE's Raising Tech-Ready Kids and digital wellness content, targeting similar audiences with a smaller, niche footprint.
• Digital Citizenship Institute: The Digital Citizenship Institute trains educators and develops digital citizenship and media literacy curricula. It targets the same K-12 educator audience as NAMLE with a more consultancy-driven model.
• Mind Over Media: Mind Over Media (originating from the University of Connecticut / SMITH) provides media literacy lesson plans and resources for educators, directly overlapping with NAMLE's curriculum and classroom resource offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/MediaLiteracyEd
• YouTubeyoutube.com/channel/UCGTEPxuoolm2DgbT98X-w2w
• Facebookfacebook.com/MediaLiteracyEd
• LinkedInlinkedin.com/company/medialiteracyed
• Instagraminstagram.com/medialiteracyed
• TikToktiktok.com/@medialiteracyed
• Pinterestpinterest.com/medialiteracyed

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association for Media Literacy Education