PackagingChic

What PackagingChic does

PackagingChic (Packaging Chic LLC) is a San Diego, California-based packaging consulting, brokering, and production management firm founded in 2007 by Sharon Eucce. It is a private, founder-owned LLC with no external funding, operating primarily as a remote services business. The company acts as a 'packaging concierge' rather than a manufacturer, coordinating between brands and its supplier network, and is certified as a woman-owned business through WBENC (since 2021). Its core deliverable is custom paper-based secondary packaging, including folding cartons, rigid set-up boxes, e-commerce shippers, specialty boxes, and labels, produced via offset, flexography, screen printing, gravure, and digital techniques sourced through partner manufacturers such as Utah Paperbox.

The firm serves beauty and personal care, specialty food and beverage, luxury household goods, wine and spirits, wellness, boutique fashion, and general CPG brands, ranging from indie startups to large corporations. Notable engagements include a multi-year, high-volume production relationship with a national beauty brand (tens of millions of cartons since 2008), early-stage packaging for Birchbox in 2010, and a broad base of named mid-market and SMB clients. Services are organized into two primary lines: Consulting & Coaching (advisory and training, typically requiring a ~$1,000 deposit) and Production Management (end-to-end supplier coordination with a 50% deposit and balance on shipment, with Net 30 terms for larger clients). The company also sells a paid Packaging Pricing Strategy Report, offers proprietary frameworks (Packaging Planning Framework, Packaging Plan Strength Assessment, Packaging Audit Starter Kit), and has extended into authored IP via the Amazon-published 'Your Amazing Itty Bitty Guide to Packaging Made Simple' (October 2023) and a defined-scope Bound Beauty Program for creative professionals (2026).

Commercial activity is driven primarily by the founder through referrals, direct outreach, industry events (WBENC National Conference, Specialty Food Association Winter FancyFaire, Amplify Print), educational content marketing (blog, newsletter, LinkedIn, Instagram, webinars), and partnerships with trade bodies including IoPP, CEW, PGSF, PRINTING United Alliance, and Cal Poly's Graphic Communication Advisory Board. The Etsy-based CMYK & Print Gear merchandise line and a verified-vendor listing on UplinkConnects extend distribution beyond direct engagements. The company maintains no disclosed headcount, raises no institutional capital, has no subsidiaries, and operates entirely from the United States with occasional Canadian clients.

Name

PackagingChic

Legal name

Packaging Chic LLC

Website

https://packagingchic.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

PackagingChic is a founder-led, woman-owned packaging consulting and production management firm based in San Diego that brokers custom paper-based secondary packaging (cartons, rigid boxes, e-commerce shippers) for North American beauty, specialty food, wine and spirits, wellness, and boutique fashion brands.

Ownership category

akta.pro rank

Product category

Packaging Consulting & Production Management

NAICS

Packaging and Labeling Services (56191), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650), Papers & Allied Products (2600), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industries

Secondary & Multipack Packaging (IMALAHAB), Packaging, Repackaging & Co-Packing Services (TLAIAAAG)

Keywords

• Packaging consulting services
• Custom packaging production
• Folding carton design
• Rigid setup boxes
• Packaging production management

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consulting & Coaching: Personalized training and advisory services for brands needing help getting packaging right, from concept to production. Consulting projects require a deposit to start, typically $1,000.
2. Production Management: End-to-end production management including supplier coordination, quality assurance, and manufacturing oversight. Most production projects require a 50% deposit before materials are ordered, with the balance due prior to shipment. Net 30 terms available for larger clients.
3. Packaging Pricing Strategy Report: A paid product sold to brands seeking ballpark pricing and cost breakdowns across packaging formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

PackagingChic is a consulting, brokering, and production management firm that helps brands source and produce custom paper-based secondary packaging including folding cartons, rigid set-up boxes, e-commerce shippers, kits, sleeves, and specialty boxes. The firm acts as a packaging concierge, coordinating with manufacturing suppliers on behalf of clients and providing quality assurance, print management, and structural design oversight from concept through production reality. Two primary engagement models include Consulting & Coaching for brands seeking packaging guidance and end-to-end Production Management for brands needing a full execution partner.

Product overview

PackagingChic is a consulting, brokering, and educational firm offering two primary service lines: Consulting & Coaching (advisory services, training, and the Packaging Plan Strength Assessment) and Production Management (supplier coordination, quality assurance, and print management). The firm also offers specialized services including Structural Design & Prototyping, Production Art Services, and the Bound Beauty Program for book packaging. On the product side, they sell a Packaging Pricing Strategy Report and branded merchandise through their CMYK & Print Gear line. The company also published a book, 'Your Amazing Itty Bitty™ Guide to Packaging Made Simple.' The core offering is custom, paper-based secondary packaging—cartons, kits, specialty boxes, rigid set-up boxes, e-comm shippers—with expertise spanning beauty, specialty food & beverage, luxury household goods, CPG, pet, and confectionery industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting & Coaching Services Personalized advisory services for brands needing help getting packaging right, from concept to production. Includes training for individuals wanting to increase packaging and print knowledge, structured around frameworks like the Packaging Planning Framework.
• Production Management End-to-end production partner service handling supplier coordination, quality assurance oversight, structural design support, and production execution to get custom packaging manufactured correctly. Includes print management, press checks, color management, and coordination of embellishments.
• Structural Design & Prototyping Custom packaging structure development including dielines, prototypes, mockups, and manufacturability testing, often involving external structural design partners brought in to develop and test packaging structures.
• Production Art Services Finalization of production-ready artwork ensuring files are correct, efficient, and optimized for print production. Bridges the gap between creative design and manufacturing execution.
• Supplier Sourcing Identification and coordination with the right suppliers matching quality standards, order volumes, and delivery schedules. Leverages deep supplier relationships cultivated through decades of industry experience.
• Print Management Oversight of print production including press checks, color management, and coordination of embellishments like foil stamping and embossing. Ensures manufactured packaging matches approved specifications.
• Packaging Pricing Strategy Report A paid report breaking down packaging costs across multiple formats and SKUs to help brands understand pricing dynamics and plan budgets for packaging projects.
• Bound Beauty Program Premium packaging solution designed for authors, architects, designers, and creative professionals requiring book packaging. Includes discovery call, pre-production samples, artwork production, and 15-day production turnaround.
• CMYK & Print Gear Branded merchandise line featuring print and design-themed products including mugs, stickers, magnets, t-shirts, ringer tees, and hoodies with CMYK and print nerd motifs, featuring original watercolor graphics and patterns.
• Your Amazing Itty Bitty Guide to Packaging Made Simple Amazon bestselling book covering 15 steps to planning product packaging, from brand understanding to sustainability implementation. Written by founder Sharon Eucce and published in October 2023.

Quantifiable outcome

• Delivered tens of millions of folding cartons and rigid boxes for a national beauty brand over a multi-year partnership starting in 2008.
• +1 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Institute of Packaging Professionals (IoPP)minorStrategic or Co-development PartnerPackagingChic is listed as a member of IOOPP, an organization supporting packaging professionals through resources, networking, and industry standards.
• Cosmetic Executive Women (CEW)minorStrategic or Co-development PartnerListed as a member organization of CEW, a professional network for beauty industry executives.
• Printing and Graphics Scholarship Fund (PGSF)minorStrategic or Co-development PartnerPackagingChic participates in PGSF events and has represented the organization at trade shows, supporting education and scholarships in the printing and packaging industry.
• Specialty Food Association (SFA)minorStrategic or Co-development PartnerPackagingChic participates in SFA events including Winter FancyFaire, hosting Ask the Expert sessions for specialty food brands on packaging topics.
• PRINTING United AllianceminorStrategic or Co-development PartnerAffiliated with PRINTING United Alliance, a comprehensive resource for printing and graphics professionals.
• Cal Poly San Luis Obispo — Graphic Communication Advisory BoardminorStrategic or Co-development PartnerSharon Eucce has served on the GrC Advisory Board for over 25 years, working with Cal Poly students and faculty. PackagingChic supports packaging education and student mentorship.
• UplinkConnects Verified VendorminorChannel Partner/ Reseller/ DistributorPackagingChic is listed as a verified vendor on UplinkConnects platform, a marketplace connecting brands with packaging suppliers.
• Utah PaperboxcoreStrategic or Co-development PartnerLong-term manufacturing partner for folding carton and rigid box production. PackagingChic worked with Utah Paperbox to deliver tens of millions of cartons for a national beauty brand. Founder Sharon Eucce previously worked at Utah Paperbox.
• Regional Fulfillment PartnersminorChannel Partner/ Reseller/ DistributorRegional partners specializing in fulfillment and assembly services across various industries. PackagingChic coordinates with these partners when projects involve fulfillment or assembly.
• Specialty Food AssociationminorGTM or Marketing PartnerFeatured as an Industry Voice to Know in PackagingChic's newsletter. The SFA creates space for educational discussions through events like Winter FancyFaire where PackagingChic hosts expert sessions.
• Independent Beauty Association (IBA)minorGTM or Marketing PartnerIBA offers an interactive policy map tool that PackagingChic references for clients navigating EPR packaging rules. PackagingChic directs clients to IBA resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berlin Packaging: Largest global rigid packaging supplier offering hybrid stock and custom packaging plus Studio One Eleven design services. Serves the same beauty, food, and CPG brand customers but at much greater scale and as a manufacturer-supplier rather than a boutique consultancy.
• Smurfit Westrock: Global paper-based packaging giant formed by the Smurfit Kappa and WestRock merger, producing corrugated, containerboard, and consumer packaging at massive scale. Represents the large incumbent paperboard/corrugated manufacturing base that PackagingChic sources from on behalf of clients.
• PaperWorks Industries: Paperboard packaging manufacturer producing folding cartons and recycled paperboard for consumer goods markets. Comparable as a downstream paperboard packaging producer whose capabilities overlap with PackagingChic's secondary packaging specialization.

Direct peers

• PakFactory: Custom packaging supplier offering design services, prototyping, and low-to-high volume production across paperboard, rigid, and corrugated formats. Comparable as a hybrid supplier/consultancy for brands needing both guidance and execution on secondary packaging.
• Strottman International: Creative packaging and marketing agency serving CPG, beauty, and food brands with packaging design and production oversight. Overlaps with PackagingChic in serving similar mid-market beauty and food brand clients with end-to-end packaging execution.
• Zenpack: Boutique packaging design and production management agency that coordinates structural design, sourcing, and manufacturing on behalf of brands. Closely mirrors PackagingChic's consultant-coordinator role for premium secondary packaging projects.
• Noissue: Sustainable custom packaging platform serving DTC and indie brands across beauty, food, and apparel. Comparable as a small-to-mid-market packaging services provider with an education- and design-led value proposition aimed at similar boutique brand customers.
• Structural Graphics: Custom structural packaging design and pop-up/dimensional print specialist serving brands needing engineered packaging structures. Comparable on the structural design and high-end print management capabilities PackagingChic coordinates through its own partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/packagingchic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PackagingChic