Peg - Projektentwicklungsgesellschaft Hamburg Mbh

What Peg - Projektentwicklungsgesellschaft Hamburg Mbh does

PEG – Projektentwicklungsgesellschaft Hamburg mbH is a privately held, owner-managed real estate project developer founded in 1995 and headquartered at Ulmenstraße 24a, Hamburg (HRB 58110, Amtsgericht Hamburg). The company plans and develops residential buildings, offices, and hotels in Hamburg and Northern Germany, with a stated minimum acquisition volume of €10M per deal and a track record of 50+ completed projects over 25+ years. PEG's operating model is vertically integrated from land and existing-property acquisition through planning permission, development, and sale or long-term lease of completed projects. The firm consistently structures individual developments as joint ventures with established partners — Reiß & Co. Gruppe (capital partner since 2019), Richard Ditting (general contractor, Ipanema JV 2020), Otto Wulff, and PBA ProjektBau Alsterufer — to spread capital risk and access complementary operational capabilities.

The project portfolio includes flagship developments such as Ipanema (~76,000 m² BGF, 523 apartments plus a 22,000 m² office tower in City Nord, completed 2024), Leder-Schüler-Höfe (~26,500 m² BGF office + hotel at Berliner Tor), Emils Quartier (~300 apartments in Bahrenfeld, Drittelmix), Karls Quartier (~180 apartments in Schnelsen), and the Kösterhaus (Harvestehude, acquired August 2025). Revenue is generated through three streams: one-time property development and sale (e.g., the Ipanema apartments to Quantum Immobilien KVG/Universal-Investment for Bayerische Versorgungskammer and the office tower to DWI Grundbesitz); long-term rental income from pre-leased hotel and office components (Scandic ~430 rooms, Premier Inn ~295 rooms, Berenberg Bank 18,500–22,000 m²); and JV development fees and carried interest. Anchor customers are investment-grade institutional investors and international hotel operators, with distribution executed via direct B2B sales, broker networks (Grossmann & Berger/GPP, Cushman & Wakefield), and trade press/expo channels (Expo Real).

PEG differentiates through ESG-integrated development — KfW 55/40 efficiency standards, CO2-compensated own operations (100% offset via EcoTree, 1,000+ trees planted in the Harz), sustainable materials sourcing (e.g., traditional ring-kiln bricks from Janinhoff KLINKER-Manufaktur), and 2024 Freie Akademie der Künste recognition for the Bloom & Bricks energy-efficient refurbishment. The company is led by Christian Marquardt (managing shareholder, ex-Bauplan Nord, ex-Art-Invest Real Estate), Tobias Goslar (managing director, Dipl.-Ing. Architect, DGNB-Auditor), and Marvin Rüting (Prokurist, Immobilienökonom). No external PE/VC funding or parent company has been identified; growth is funded via retained capital, JV equity, and project-level debt.

Name

Peg - Projektentwicklungsgesellschaft Hamburg Mbh

Legal name

PEG – Projektentwicklungsgesellschaft Hamburg mbH

Website

https://peg-hh.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

PEG is a Hamburg-based, owner-managed real estate project developer founded in 1995, delivering residential, office, and hotel developments in Hamburg and Northern Germany through joint ventures with capital and construction partners, serving institutional investors and international hotel operators.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

Keywords

• Real estate development
• Residential projects
• Commercial property
• Hotel development
• Urban planning

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Development and Sale: PEG acquires land or existing buildings, obtains planning permission, develops the project (alone or via joint venture), and sells completed properties or units to institutional investors, homeowners, or commercial tenants. Revenue is realized at project completion or unit handover. Examples include sale of 366 Ipanema apartments to Quantum Immobilien KVG / Universal-Investment and the office tower at Ipanema to DWI Grundbesitz GmbH.
2. Long-term Lease of Developed Properties: In some projects, PEG retains ownership or co-owns through a JV and collects rental income from commercial and hospitality tenants. The Leder-Schüler-Höfe project and the Adenauerallee hotel project are pre-leased to Scandic Hotels (430 rooms) and Premier Inn (295 rooms) under long-term rental agreements before construction completion.
3. JV Development Fees and Management: PEG acts as development manager and co-investor in joint ventures, earning development fees and carried interest on projects structured with financial partners (e.g., Quantum Immobilien KVG, Berenberg Bank as anchor tenant).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PEG acquires land and existing properties (minimum deal volume 10 million euros) in Hamburg and Northern Germany, then plans, develops, and either sells or pre-leases completed residential, office, and hotel projects. The company operates predominantly through joint ventures with established partners (Reiß & Co., Richard Ditting, Otto Wulff, PBA) to spread capital risk, and pre-leases hotel projects to international chains such as Scandic Hotels and Premier Inn before construction completion.

Product overview

PEG - Projektentwicklungsgesellschaft Hamburg mbH is a real estate project development company offering a portfolio of residential, commercial, and mixed-use property projects in Hamburg and northern Germany. The company's core offering consists of multiple named development projects including: Bloom & Bricks (residential refurbishment and new construction in Winterhude), Ipanema (large mixed-use quarter with 523 apartments and office tower in City Nord), Leder-Schüler-Höfe (mixed-use office and hotel development at Berliner Tor), Emils Quartier (residential quarter with retail in Bahrenfeld), Karls Quartier (residential in Schnelsen), Luma Ottensen (residential/commercial in Ottensen), Adenauerallee Hotel & Büro (hotel near main station), and several upcoming projects in Uhlenhorst, Rotherbaum, and Alsterdorf. The company operates through joint ventures with partners including Reiß & Co., Otto Wulff, PBA, and Richard Ditting.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloom & Bricks Residential ensemble in Hamburg-Winterhude comprising two renovated buildings and an energy-efficient new construction in wood-hybrid construction, featuring approximately 15,000 m² gross floor area with a large private communal garden; targeted at owner-occupiers and renters seeking sustainable urban living.
• Ipanema Mixed-use quarter in Hamburg City Nord featuring approximately 75,000-76,000 m² gross floor area with 523 residential units, an 18,500-22,000 m² office tower (anchor leased to Berenberg Bank), and commercial spaces including a kindergarten; completed 2023/2024.
• Leder-Schüler-Höfe Mixed-use development at Berlin Gate station (Heidenkampsweg 32-34, Hamburg Hammerbrook) with approximately 26,500 m² BGF combining office and hotel spaces, including a Scandic Hotels-anchored 430-room hotel; developed in partnership with Reiß & Co. GmbH.
• Emils Quartier Residential quarter in Hamburg-Bahrenfeld with approximately 25,000 m² BGF featuring around 300 apartments (social, market-rate, and owner-occupied mix), retail spaces (Rewe, Aldi), and senior living apartments; developed in JV with Otto Wulff and PBA.
• Karls Quartier Residential development in Hamburg-Schnelsen with approximately 18,000 m² BGF featuring around 180 apartments near the new A7 deckel; developed in JV with PBA ProjektBau Alsterufer.
• Luma Ottensen Upcoming development in Hamburg-Ottensen featuring twelve modern, flexibly divisible office spaces and two exclusive penthouses with rooftop terraces and high-quality fit-out.
• Adenauerallee Hotel & Büro Hotel development near Hamburg main station with approximately 10,000-12,000 m² BGF featuring around 295-300 rooms, developed in JV with Reiß & Co. GmbH and pre-leased long-term to Premier Inn.
• Hofweg Upcoming residential development in Hamburg-Uhlenhorst featuring new-build apartments in a desirable location near the Outer Alster.
• Rothenbaumchaussee Upcoming residential development project in Hamburg-Rotherbaum district based on the Kösterhaus office building acquired by PEG in August 2025.
• Rathenaustraße Upcoming residential development project in Hamburg-Alsterdorf district.

Quantifiable outcome

• Over 50 projects completed in Hamburg over 25+ years
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, supporting and major.

• Scandic Hotels GroupcoreStrategic or Co-development Partner · 1 July 2024Scandic Hotels Group (largest hotel company in the Nordic countries, ~280 hotels, listed on Nasdaq Stockholm) signed a long-term lease with the PEG/Reiß & Co. JV in July 2025 for a new-build hotel with approximately 430 rooms at the Leder-Schüler-Höfe development near Berliner Tor station, Hamburg. Completion is planned for 2030. Jesper Engman (SVP Portfolio Development) described it as a key step in strengthening Scandic's Hamburg presence.
• Premier Inn (Whitbread PLC)coreStrategic or Co-development Partner · 1 April 2024Premier Inn (fastest-growing hotel brand in Germany, part of UK-listed Whitbread PLC, 56 operating hotels + 34 in development in Germany) signed a long-term lease in April 2024 with the PEG/Reiß & Co. JV for a new-build 295-room hotel at Adenauerallee 21-25 in Hamburg St. Georg (ca. 10,000 m2, completion planned 2028). This is Premier Inn's seventh Hamburg hotel.
• EcoTreesupportingOthers · 1 January 2023EcoTree (Danish-Norwegian B-Corp specializing in forest carbon offsets) partners with PEG to offset 100% of the company's own CO2 emissions. PEG supports afforestation of damaged forest areas in the Harz mountains (Sachsen-Anhalt), planting mixed forest (red oak, sycamore maple) across 50 tonnes CO2e over 2023–2027, PEFC certified. Employees participated in a planting event in November 2024 planting 2,000+ trees.
• PBA ProjektBau ALSTERUFER Entwicklungs-GmbHmajorStrategic or Co-development Partner · 1 February 2022PBA (founded 2018 as a subsidiary of a Hamburg family business) partnered with PEG on two projects: 'Emils Quartier' in Bahrenfeld (with Otto Wulff) and 'Karls Quartier' (Karls Quartier) in Schnelsen — approximately 180 apartments on 8,300 m2 near the new A7 deckel, planned 2023–2026. PBA handles project realization.
• OTTO WULFF Projektentwicklung GmbHmajorStrategic or Co-development Partner · 1 May 2021OTTO WULFF (85+ year-old Hamburg-based developer and contractor with 600+ employees) partnered with PEG and PBA to develop 'Emils Quartier' in Hamburg-Bahrenfeld — approximately 300 apartments (Hamburger Drittelmix: social, market-rate, and owner-occupied), retail (Rewe, Aldi), and a senior living 'Wohngewächshaus' on a 12,500 m2 site.
• Richard Ditting GmbH & Co. KGcoreStrategic or Co-development Partner · 1 September 2020Richard Ditting (5th-generation, Hamburg-based construction company with 280 employees and 140+ years of history) entered a JV with PEG in September 2020 to develop the Ipanema quartiere at Überseering 30, Hamburg City Nord. Ditting acted as general contractor and co-investor. The project comprised 523 apartments and a 22,000 m2 office tower, completed 2021–2024.
• Grossmann & Berger Immobilien (GPP)majorChannel Partner/ Reseller/ Distributor · 1 August 2020Grossmann & Berger GmbH (Hamburg-based real estate broker, member of German Property Partners, part of HASPA group) exclusively brokered the Ipanema acquisition by PEG from Hamburg Team/Otto Wulff (August 2020) and the Kösterhaus acquisition in Harvestehude (August 2025). Acts as transaction advisor for both buy-side and sell-side mandates.
• Reiß & Co. GruppecoreStrategic or Co-development Partner · 1 July 2019Reiß & Co. GmbH (Munich-based investor, developer, and fee developer with a portfolio exceeding €1 billion) has partnered with PEG on multiple joint ventures since 2019. Projects include the Leder-Schüler-Höfe development at Heidenkampsweg 32-34 (Hamburg Hammerbrook), the hotel/office development at Adenauerallee 21-25 (Hamburg St. Georg), and the Leder-Schüler-Höfe mixed-use project near Berliner Tor. PEG handles acquisition and project development; Reiß & Co. provides capital and co-investment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quantum Immobilien KVG:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peg-hamburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peg - Projektentwicklungsgesellschaft Hamburg Mbh