Piano Phoenix
Piano Phoenix is a French manufacturer of premium digital pianos using proprietary real-time physical modeling sound technology. The company serves professional pianists, conservatories, serious amateurs, and event organizers via direct showroom sales, partner stores, and rentals.
- Company typePrivate
- Founded2019
- HeadquartersVénissieux, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Piano Phoenix does
Piano Phoenix (legal entity Adèle H SAS) is a French manufacturer of premium digital pianos founded in 2019 by Chakib Haboubi and currently led by Fadi Jabban, who acquired the company in 2023. Headquartered and produced in Vénissieux near Lyon within the USIN Lyon-Parilly incubator, the company employs approximately five people who assemble each piano from roughly 180 parts with an 8-hour build cycle. Its core technology is a proprietary real-time physical modeling sound engine that generates piano tones algorithmically in real time rather than replaying sampled recordings, supplemented by a 16384-velocity-increment keyboard (eight times more precise than the 127-value MIDI standard), premium Focal amplification, and a patented furniture vibration system that reproduces acoustic-piano tactile feedback.
The company sells two product lines: the Phoenix 66 (a patented four-hinge folding piano with 12-hour battery autonomy, originally priced at €12,900 and discontinued in 2025) and the Phoenix S (a Steinway D 274-modeled digital piano with quadraphonic Focal amplification, priced at €5,900 with a €4,990 promotional offer through August 2026). A successor Phoenix S2 is announced for early 2026 with Bluetooth app integration and 90% French-made components. Revenue derives from hardware sales, accessories (battery, stands, flight cases, color finishes, pedalboard), and event rentals with optional on-site customization. Distribution combines a direct showroom in Vénissieux with authorized partners in Paris, Strasbourg, and Lausanne, plus international online orders accepted from markets including the United States.
Piano Phoenix targets professional pianists, music conservatories (~20 across France and Belgium), serious amateurs, and event organizers. It markets through social media (Instagram, YouTube, LinkedIn, Facebook), earned media (BFM Lyon, Blue Radio), trade-show participation (Made in France Fair under the Auvergne-Rhône-Alpes pavilion), and high-visibility artistic performances at venues such as the Chapelle de la Trinité and the Aiguille Rouge summit at 3,000m altitude. Notable endorsers include Tcheky Karyo, André Manoukian, Tony Tixier, Dimitri Naïditch, François Mardirossian, Patrick Zygmanowski, Denis Levaillant, and Dominique Chaffangeon.
Piano Phoenix firmographics
Firmographics- Name
- Piano Phoenix
- Legal name
- Adèle H SAS
- Website
- https://pianophoenix.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Piano Phoenix is a French manufacturer of premium digital pianos using proprietary real-time physical modeling sound technology. The company serves professional pianists, conservatories, serious amateurs, and event organizers via direct showroom sales, partner stores, and rentals.
- Ownership category
- akta.pro rank
Piano Phoenix industry classification
Industry- Product category
- Digital Pianos
- NAICS
- Musical Instrument Manufacturing (339992), Musical Instrument and Supplies Retailers (45914)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE)
- akta.pro secondary industries
- Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares) (MPAIAJAG), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
Keywords
Where Piano Phoenix is headquartered
LocationHeadquarters
- HQ city
- Vénissieux
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Piano Phoenix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Piano Hardware Sales: Primary revenue from selling Phoenix digital pianos. Phoenix 66 model priced at 12,900 EUR (stand and flightcase included). Phoenix S model starting at 5,900 EUR. Accessories sold separately including battery (480-640 EUR), flight cases (512-1,300 EUR), desk (250 EUR), and customization options.
- Piano Rental: Rental services for events with personalization options (color finishes, custom sound preparation). Preparations include note-by-note setup with technician at customer home (500 EUR) or workshop (160 EUR).
- Accessories and Add-ons: Additional revenue from optional accessories: battery (480-640 EUR), concert stand (250 EUR), flight cases (512-1,300 EUR), desk (140-250 EUR), pedalboard (170 EUR), Samsonite suitcase (540-600 EUR), color customization (880-1,200 EUR).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Phoenix 66 - Premium folding digital piano for demanding pianists |
| One time/ perpetual license | Pay-as-you-go | Phoenix S - Accessible high-end digital piano |
| Unit Pricing | Pay-as-you-go | Rental Services for Events |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Piano Phoenix product offering
Product offeringCore offering
Piano Phoenix designs, develops, and manufactures premium digital pianos that use proprietary real-time physical modeling technology to generate sound algorithmically rather than playing back samples. Its product line includes the Phoenix 66 folding piano (discontinued in 2025), the Phoenix S modeled on the Steinway D 274, and the upcoming Phoenix S2. Each piano is paired with the My Phoenix mobile app for deep sound customization and sold directly or through authorized partners.
Differentiator
Problem solved
Functional benefit
Brands
- Phoenix 66: The original flagship model - a folding digital piano with 88 keys that fits in a suitcase, featuring real-time sound modeling technology and 12-hour battery autonomy.
- Phoenix S
Products and services
- Phoenix 66 A folding 88-key digital piano that fits into a suitcase, featuring real-time physical modeling sound, patented folding hinge system, and 12-hour battery autonomy for mobile performance.
- Phoenix S A premium digital piano modeled on the Steinway D 274 concert grand, featuring premium Focal quadraphonic amplification, real-time physical modeling, and full My Phoenix app customization.
- Phoenix S2 Upcoming next-generation Phoenix piano with Bluetooth connectivity to the My Phoenix app and increased French manufacturing content.
- Phoenix Piano Rental
Quantifiable outcome
- Velocity precision 8x higher than standard digital pianos (1016 vs 127 MIDI standard values)
- +3 more outcomes
Companies that use Piano Phoenix
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Piano Phoenix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature9 records
Piano Phoenix partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- Nebout & HammcoreAuthorized partner store in Paris where customers can test and purchase Phoenix pianos. Represents the brand in the Paris market.
- Center Schmidt PianoscoreAuthorized partner in Lausanne, Switzerland for testing and purchasing Phoenix pianos. Expands brand presence in the Swiss market.
- Arpèges - Armand MeyercoreAuthorized partner store in Strasbourg for testing and purchasing Phoenix pianos. Represents the brand in the eastern France market.
- FocalcorePremium quadraphonic amplification developed by Focal for the Phoenix S model. Focal provides high-quality speaker components that power the 2-way coaxial main speakers with integrated tweeters (2x70W RMS) and rear monitors.
- USIN Lyon-ParillycoreIncubator/coworking space in Vénissieux where Piano Phoenix has its headquarters and workshop. Provides local manufacturing ecosystem and regional support.
- Auvergne-Rhône-Alpes RegionstrategicRegional government body that supported Piano Phoenix's participation in the Made in France trade show and provides regional pavilion representation for French craftsmanship brands.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Piano Phoenix competitors and assessment
Company assessmentBroad incumbents
- Roland: Major Japanese musical instrument manufacturer whose V-Piano and LX series use modeling-based sound engines that directly overlap with Phoenix's technology positioning. Roland's huge R&D budget and global dealer network make it the principal scaled competitor in physical-modeling digital pianos.
- Kawai: Premium Japanese piano manufacturer whose Novus, CA, and CS series digital/hybrid pianos compete directly with Phoenix S at the €5,000–€15,000 price band. Uses harmonic imaging and partial modeling with broad global distribution.
- Yamaha: World's largest piano maker with the AvantGrand, Silent Piano, and Disklavier lines. Competes with Phoenix in the premium digital/hybrid piano category and has its own modeling technologies plus unmatched global distribution, brand recognition, and conservatory relationships.
- Casio: Mass-market Japanese piano manufacturer whose Celviano and Privia lines include the Grand Hybrid series co-developed with C. Bechstein — directly competing with Phoenix S in the premium home digital piano category at slightly lower price points.
Emerging players
- Korg: Japanese maker of premium digital pianos (G1 Air, LP-380U) and stage pianos. Comparable in artist-driven marketing and premium positioning, though Korg's core business leans more toward synthesizers than acoustic-piano emulation.
- Nord (Clavia): Swedish maker of premium stage pianos and keyboards favored by professional touring musicians. Comparable target customer (professional pianists), premium price positioning, and focus on expressive playability rather than mass-market features.
- Kurzweil: Historical American digital piano brand (now owned by Hyundai Development) targeting the professional/studio pianist segment with modeling-based sound engines (V.A.S.T.). Comparable niche positioning around expressive sound quality for discerning pianists.
Direct peers
- Dexibell: Italian digital piano maker whose T2L (True to Life) technology is a physical-modeling-based sound engine — the same architectural approach as Phoenix. Targets the same professional/amateur pianist segment with similar premium price points, making it the closest direct comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Piano Phoenix social profiles
Digital presencePiano Phoenix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piano Phoenix leadership team
Management profileNumber of profiles
Profiles3 records
Piano Phoenix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piano Phoenix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piano Phoenix
What does Piano Phoenix do?
Piano Phoenix designs, develops, and manufactures premium digital pianos that use proprietary real-time physical modeling technology to generate sound algorithmically rather than playing back samples. Its product line includes the Phoenix 66 folding piano (discontinued in 2025), the Phoenix S modeled on the Steinway D 274, and the upcoming Phoenix S2. Each piano is paired with the My Phoenix mobile app for deep sound customization and sold directly or through authorized partners.
Is Piano Phoenix a public or private company?
Piano Phoenix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piano Phoenix founded?
Piano Phoenix was founded in 2019. It employs 1 to 10 people.
Where is Piano Phoenix based?
Piano Phoenix is headquartered in Vénissieux, France, in the Europe region.
How does Piano Phoenix make money?
Three revenue lines are on record. Piano Hardware Sales are the primary driver. The others are piano Rental and accessories and Add-ons.
Who are Piano Phoenix's main competitors?
Broad incumbents on record are Roland, Kawai, Yamaha and Casio. Emerging players are Korg, Nord (Clavia) and Kurzweil. Dexibell is listed as a direct peer.
Does Piano Phoenix have an API?
No public API is recorded for Piano Phoenix.
What industry is Piano Phoenix in?
Piano Phoenix's product category is Digital Pianos. Its primary akta.pro industry code is MPAIAJAE, Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers), with a secondary code of MPAIAJAG, Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares). Its NAICS code is 339992 and its SIC code is 3931.