Pour Agency

What Pour Agency does

Pour Agency is a Sacramento, California-based marketing agency founded in 2017 that specializes in commercial video production, branding, and digital marketing services for food, beverage, and consumer goods brands. The firm's core focus is on the wine, beer, spirits, and non-alcoholic beverage verticals, with additional food CPG clients in mixers, tortillas, and functional beverages. Service lines include video production, social media management and performance advertising, custom web development with SEO, branding (strategy, identity, packaging), and broader content creation and marketing strategy; the agency positions these within a structured four-phase framework (Strategy and Goals, Script and Storyboard, Production, Launch). Production technology centers on commercial-grade cinema equipment including RED camera systems, professional lighting and rigs, and dedicated post-production suites used to deliver commercial videos (typically 30–90 seconds) as well as multi-asset content libraries per engagement.

The business operates on a project-based, consultative B2B professional services model with custom pricing of $7,000 to $50,000+ per video and 2–8 week production timelines, and it has served a broad portfolio including Harken Wines, Intercept Wines (NFL Hall of Famer Charles Woodson partnership with O'Neill Vintners), Bozal Mezcal, Domaine Carneros, LangeTwins Family Winery, Carter Hospitality Group, Q Mixers, and several E40-branded spirits labels. Go-to-market is sales-led, driven by portfolio case studies, the agency's own "Notes & Marketing Notes for the Wine Industry" podcast on Apple Podcasts and Spotify, active social media presence, and recurring industry-event presence, including a three-year embedded content partnership with the Wine & Spirits Wholesalers of America (WSWA) Access LIVE trade show from 2023 through 2025. The agency is currently not accepting new clients while continuing to deliver existing engagements, indicating capacity-constrained boutique operations rather than scaled agency structure.

Name

Pour Agency

Legal name

Pour Agency

Website

https://pouragency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pour Agency is a Sacramento-based marketing agency specializing in commercial video production, branding, and digital marketing services for wine, beer, spirits, and food CPG brands, with a project-based pricing model and a portfolio spanning Intercept Wines, Domaine Carneros, Bozal Mezcal, and Carter Hospitality Group.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Video production services
• Beverage marketing
• Commercial video production
• Brand strategy services
• Consumer goods marketing

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services & Video Production: Pour Agency generates revenue through project-based professional services including commercial video production, branding, web development, social media management, and content strategy for food, beverage, and CPG brands. Pricing ranges from approximately $7,000 to $50,000+ per video production, with broader marketing campaigns commanding higher investments. The engagement timeline for full production typically spans 2–8 weeks per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Pour Agency is a specialized marketing and video production agency for food, beverage, and consumer goods brands, delivering commercial video production, branding strategy, web development, social media management, and integrated content strategy. Engagements produce cinematic commercial videos, virtual tasting room experiences, brand storytelling campaigns, social media content libraries, and trade/consumer marketing assets primarily for wineries, breweries, distilleries, and food CPG companies across the United States.

Product overview

Pour Agency is a specialized marketing agency for food, beverage, and consumer goods businesses, offering a unified platform of marketing services rather than discrete software products. The core offering consists of Video Production Services (including Commercial Video Productions and Virtual Tasting Room sub-services), combined with Social Media & Performance Advertising, Web Services (development, SEO, analytics), Branding Services (strategy, identity, packaging), and Content Creation (commercial video, storytelling). The agency works primarily with wineries, breweries, spirits brands, and food CPG companies, producing video content, brand campaigns, and digital marketing assets.

Differentiator

Problem solved

Functional benefit

Brands

• Pour Agency: Wine, Beer and Spirits + Non Alcoholic Marketing Agency specializing in food, beverage, and consumer goods marketing.

Products and services

• Video Production Services Full-service video production for food, beverage, and consumer goods brands including commercial video productions (30-90 second cinematic experiences), branded story campaigns, product showcases, vineyard and tasting room videos, and behind-the-scenes content. For wineries, breweries, distilleries, food brands, and CPG companies seeking cinema-grade marketing content.
• Commercial Video Productions Cinematic commercial video productions typically 30-90 seconds in length, filmed with cinema-grade cameras and lenses. Used as part of marketing campaigns to grab target audience attention and educate viewers on product differentiation for beverage and consumer goods brands.
• Virtual Tasting Room Video or series of videos (3-5 minutes per tasting video) that bring the wine tasting room experience to customers' homes, creating a personal relationship and scaling audience reach. Includes customer tasting notes and feedback capabilities for wineries.
• Social Media & Performance Advertising Social media strategy development, management, and content creation including community management, influencer marketing, UGC campaigns, and paid social media advertising with analytics and reporting for beverage, food, and CPG brands.
• Web Services Custom website development, professional website content creation, comprehensive web strategy, e-commerce development, search engine optimization, advanced web analytics and reporting, and UX/UI design for beverage, food, and consumer goods brands.
• Branding Services Brand strategy development, visual identity design, packaging design, brand voice and messaging, innovative product naming solutions, and comprehensive brand guidelines development for beverage, food, and consumer goods brands.
• Content Creation Content strategy development, commercial video production (TV and digital), social media content creation, content distribution strategies and media buying, brand storytelling, dynamic product showcasing, and educational content development for beverage, food, and CPG brands.
• Marketing Services Comprehensive marketing services acting as an extension to client teams including video production, visual design, photography, post-production editing, campaign landing pages, web design, marketing strategy, social media management, brand positioning, audience definition, branded campaigns, and event activations for beverage, food, and CPG brands.

Quantifiable outcome

• 88% of video marketers report positive ROI from video marketing (Hubspot study cited by Pour Agency)
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Whole FoodscoreGTM or Marketing Partner · 1 January 2025Pour Agency produced content for Line 39 Wines' nationwide Whole Foods rollout, including in-store aisle displays, digital screens, and the Whole Foods product page. Content was specifically designed for retail visibility and consumer engagement at point of purchase.
• Winemaker Alyssa Reynolds (Line 39)minorStrategic or Co-development Partner · 1 January 2025Close collaboration with winemaker Alyssa Reynolds at Line 39 to craft a versatile content package supporting the organic wine launch, retail placements, e-commerce, and social media.
• Wine & Spirits Wholesalers of America (WSWA)coreStrategic or Co-development Partner · 1 January 2023Pour Agency served as embedded content partner for WSWA's Access LIVE trade show event for three consecutive years (2023–2025). The agency handled every stage of the event experience from pre-show marketing to on-site coverage and post-show content creation, including coverage of celebrity appearances by Jason Momoa and the Breaking Bad cast.
• Hilltop GroceryminorChannel Partner/ Reseller/ Distributor · 1 January 2021Collaboration with Hilltop Grocery on the Harken Wines and Intercept Wines video production campaigns, serving as a distribution and retail partner for campaign execution.
• O'Neill Vintners & DistillerscoreStrategic or Co-development Partner · 1 January 2021Production partner for Intercept Wines, a brand founded by NFL Hall of Famer Charles Woodson in partnership with O'Neill Vintners & Distillers, creating premium video content for the Hall of Fame commemorative wine release.
• Honey AgencyminorStrategic or Co-development PartnerPour Agency collaborated with Honey Agency on the Mi Rancho tortilla social media video production, translating Honey's creative concepts into visually rich, ready-to-publish assets.
• Vinbound MarketingminorChannel Partner/ Reseller/ DistributorReferenced as a recommended partner winery marketing agency for full-range digital marketing and branding services, complementing Pour Agency's video production capabilities.
• Spit Bucket (Amber LeBeau)minorGTM or Marketing PartnerPodcast collaboration featuring Amber LeBeau from Spit Bucket on personalized winery marketing, virtual tasting rooms, and content strategy for wine brands.
• Purple GiraffeminorGTM or Marketing PartnerReferenced as a digital marketing agency partner specializing in family-owned wineries, sharing insights on marketing tactics for the wine industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colangelo & Partners: Public relations and marketing communications firm dedicated to wine, spirits, food, and lifestyle brands. Closest established PR/marketing peer in the same beverage vertical with comparable client roster (premium wineries and spirits houses).
• Honey Agency: Social-media-focused creative agency that collaborated with Pour Agency on Mi Rancho social content. Comparable boutique creative/social production services for CPG and food clients.
• Purple Giraffe: Digital marketing agency specializing in family-owned wineries, referenced by Pour Agency as a partner. Highly comparable boutique focus on the same wine-vertical SMB and mid-market customer base.
• Spit Bucket (Amber LeBeau): Wine industry marketing consultant featured on Pour Agency's podcast for personalized winery marketing and virtual tasting rooms. Comparable solo/small specialist serving the same wine-vertical customer base.
• Vinbound Marketing: Digital marketing and branding agency focused on the wine industry, referenced by Pour Agency itself as a recommended partner. Directly comparable vertical specialization and similar boutique scale serving winery clients.

Broad incumbents

• Allison+Partners: Mid-sized independent public relations and marketing firm with a dedicated Food & Beverage practice serving alcohol and CPG brands. Broader incumbent offering overlapping creative, social, and influencer services to beverage clients.
• Barkley: Independent full-service creative agency with a strong CPG and food/beverage portfolio (including wine and spirits). Larger-scale incumbent providing overlapping brand campaign and integrated communications capabilities.
• Droga5: Globally recognized creative agency (Accenture Song) with category-defining work for beer, spirits, and beverage brands. Larger-scale incumbent competing for the same enterprise beverage creative budgets Pour Agency targets.
• The Marketing Arm: Experiential and entertainment marketing agency under Omnicom with beverage and alcohol brand work. Broader incumbent providing integrated campaigns and content production at significantly larger scale.

Emerging players

• Wine Folly: Wine education and content platform that has expanded into creator services and brand storytelling for wineries. Adjacent peer overlapping in wine-vertical content and brand storytelling with growing marketing-services reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqYfdE1XgH5Xj0Z8cKj9X1w
• Facebookfacebook.com/PourAgency
• LinkedInlinkedin.com/company/pour-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pour Agency